L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3695 | 100.0% | 7.1% | 816 | 100.0% | 3.3% | 2879 | 100.0% | 10.6% | 914 | 100.0% | 5.3% |
| Sexe | ||||||||||||
| Homme | 816 | 22.1% | 3.3% | 816 | 100.0% | 3.3% | - | - | - | 174 | 19.0% | 2.0% |
| Femme | 2879 | 77.9% | 10.6% | - | - | - | 2879 | 100.0% | 10.6% | 740 | 81.0% | 8.6% |
| Age | ||||||||||||
| 15 à 24 ans | 236 | 6.4% | 3.2% | 33 | 4.0% | 0.9% | 203 | 7.1% | 5.6% | 83 | 9.1% | 2.7% |
| 25 à 34 ans | 290 | 7.9% | 3.8% | 33 | 4.1% | 0.9% | 257 | 8.9% | 6.6% | 97 | 10.6% | 3.0% |
| 35 à 49 ans | 698 | 18.9% | 5.6% | 157 | 19.2% | 2.5% | 541 | 18.8% | 8.6% | 333 | 36.4% | 5.3% |
| 50 à 59 ans | 898 | 24.3% | 9.7% | 206 | 25.3% | 4.5% | 691 | 24.0% | 14.8% | 304 | 33.2% | 7.9% |
| 60 ans et plus | 1573 | 42.6% | 10.2% | 386 | 47.4% | 5.7% | 1187 | 41.2% | 13.7% | 98 | 10.7% | 11.2% |
| Individu | ||||||||||||
| Ménagères | 2607 | 70.5% | 11.1% | - | - | - | 2607 | 90.5% | 11.1% | 640 | 70.0% | 9.1% |
| Personne de référence | 1557 | 42.2% | 5.5% | 761 | 93.3% | 3.7% | 796 | 27.7% | 10.0% | 286 | 31.2% | 3.4% |
| Responsable des achats | 2980 | 80.7% | 8.3% | 454 | 55.6% | 3.5% | 2526 | 87.8% | 11.0% | 706 | 77.2% | 6.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.3% | 2.0% | 4 | 0.5% | 1.1% | 6 | 0.2% | 3.8% | - | - | - |
| Petits patrons | 68 | 1.8% | 4.3% | 28 | 3.4% | 2.4% | 40 | 1.4% | 9.0% | 57 | 6.2% | 4.0% |
| Affaires et Cadres | 199 | 5.4% | 4.1% | 54 | 6.6% | 1.9% | 145 | 5.0% | 7.0% | 155 | 17.0% | 3.5% |
| Professions intermédiaires | 444 | 12.0% | 6.2% | 90 | 11.1% | 2.6% | 353 | 12.3% | 9.7% | 322 | 35.2% | 5.5% |
| Employés | 748 | 20.2% | 9.0% | 65 | 8.0% | 3.0% | 682 | 23.7% | 11.1% | 181 | 19.8% | 9.7% |
| Ouvriers | 238 | 6.4% | 3.8% | 139 | 17.0% | 2.8% | 99 | 3.4% | 7.4% | 6 | 0.7% | 1.8% |
| Retraités | 1356 | 36.7% | 10.6% | 365 | 44.7% | 5.9% | 991 | 34.4% | 15.0% | 44 | 4.8% | 21.3% |
| Autres inactifs | 632 | 17.1% | 6.1% | 71 | 8.7% | 1.9% | 561 | 19.5% | 8.4% | 149 | 16.3% | 4.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 0.7% | 3.5% | 5 | 0.7% | 1.3% | 21 | 0.7% | 6.2% | - | - | - |
| Petits patrons | 149 | 4.0% | 5.7% | 30 | 3.6% | 2.2% | 120 | 4.2% | 9.4% | 149 | 16.3% | 5.7% |
| Affaires et Cadres | 310 | 8.4% | 4.5% | 54 | 6.7% | 1.6% | 256 | 8.9% | 7.5% | 310 | 34.0% | 4.5% |
| Professions intermédiaires | 455 | 12.3% | 5.8% | 90 | 11.0% | 2.2% | 365 | 12.7% | 9.4% | 455 | 49.7% | 5.8% |
| Employés | 370 | 10.0% | 6.8% | 70 | 8.5% | 2.9% | 301 | 10.4% | 9.9% | - | - | - |
| Ouvriers | 588 | 15.9% | 6.2% | 139 | 17.0% | 2.7% | 449 | 15.6% | 10.2% | - | - | - |
| Retraités | 1518 | 41.1% | 10.2% | 361 | 44.2% | 5.4% | 1157 | 40.2% | 14.2% | - | - | - |
| Autres inactifs | 278 | 7.5% | 6.6% | 68 | 8.3% | 4.3% | 211 | 7.3% | 8.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 674 | 18.2% | 6.7% | 84 | 10.3% | 1.9% | 590 | 20.5% | 10.4% | 75 | 8.2% | 4.1% |
| 2 personnes | 1730 | 46.8% | 9.6% | 478 | 58.5% | 5.5% | 1252 | 43.5% | 13.3% | 283 | 30.9% | 6.8% |
| 3 personnes | 560 | 15.1% | 6.1% | 119 | 14.6% | 2.6% | 440 | 15.3% | 9.6% | 199 | 21.8% | 5.1% |
| 4 personnes | 474 | 12.8% | 5.1% | 79 | 9.7% | 1.7% | 395 | 13.7% | 8.5% | 246 | 27.0% | 5.0% |
| 5 personnes et + | 258 | 7.0% | 4.7% | 56 | 6.8% | 2.1% | 202 | 7.0% | 7.2% | 111 | 12.2% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 763 | 20.6% | 4.9% | 164 | 20.1% | 2.2% | 599 | 20.8% | 7.3% | 350 | 38.3% | 4.5% |
| Non | 2932 | 79.4% | 8.0% | 652 | 79.9% | 3.7% | 2280 | 79.2% | 12.1% | 564 | 61.7% | 5.9% |
| Habitat | ||||||||||||
| Communes rurales | 784 | 21.2% | 6.6% | 137 | 16.8% | 2.4% | 647 | 22.5% | 10.4% | 180 | 19.7% | 5.5% |
| Agglo. - 20 000 hab | 647 | 17.5% | 7.1% | 159 | 19.4% | 3.8% | 489 | 17.0% | 10.1% | 138 | 15.1% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 579 | 15.7% | 8.3% | 121 | 14.8% | 3.6% | 458 | 15.9% | 12.8% | 121 | 13.2% | 6.5% |
| Agglo. + 100 000 hab | 1175 | 31.8% | 7.6% | 281 | 34.4% | 3.7% | 894 | 31.1% | 11.2% | 311 | 34.0% | 5.5% |
| Agglo. Paris | 509 | 13.8% | 5.9% | 119 | 14.6% | 2.9% | 391 | 13.6% | 8.7% | 164 | 17.9% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 571 | 15.5% | 6.0% | 136 | 16.6% | 3.0% | 436 | 15.1% | 8.7% | 184 | 20.1% | 4.2% |
| Nord Pas de Calais | 242 | 6.5% | 7.5% | 50 | 6.1% | 3.3% | 192 | 6.7% | 11.3% | 63 | 6.9% | 6.5% |
| Lorraine | 146 | 4.0% | 7.6% | 39 | 4.8% | 4.2% | 107 | 3.7% | 10.8% | 33 | 3.6% | 6.2% |
| Alsace | 127 | 3.4% | 8.2% | 42 | 5.1% | 5.6% | 85 | 2.9% | 10.7% | 21 | 2.3% | 4.4% |
| Franche-Comté | 85 | 2.3% | 8.9% | 20 | 2.5% | 4.3% | 65 | 2.2% | 13.2% | 21 | 2.3% | 7.8% |
| Champagne Ardennes | 88 | 2.4% | 8.1% | 27 | 3.3% | 5.0% | 62 | 2.2% | 11.0% | 19 | 2.1% | 6.5% |
| Picardie | 125 | 3.4% | 8.1% | 30 | 3.6% | 4.0% | 95 | 3.3% | 11.9% | 26 | 2.9% | 6.2% |
| Bourgogne | 96 | 2.6% | 7.1% | 25 | 3.0% | 3.8% | 71 | 2.5% | 10.1% | 20 | 2.2% | 5.8% |
| Haute Normandie | 85 | 2.3% | 5.7% | 7 | 0.9% | 1.0% | 78 | 2.7% | 10.0% | 26 | 2.9% | 5.9% |
| Basse Normandie | 78 | 2.1% | 6.4% | 15 | 1.9% | 2.6% | 62 | 2.2% | 9.9% | 13 | 1.4% | 3.9% |
| Centre | 137 | 3.7% | 6.5% | 27 | 3.3% | 2.7% | 110 | 3.8% | 10.1% | 35 | 3.8% | 5.3% |
| Pays de Loire | 192 | 5.2% | 6.5% | 41 | 5.0% | 2.8% | 152 | 5.3% | 9.8% | 41 | 4.5% | 4.4% |
| Bretagne | 175 | 4.7% | 6.5% | 34 | 4.2% | 2.7% | 141 | 4.9% | 10.1% | 40 | 4.4% | 5.3% |
| Poitou Charentes | 99 | 2.7% | 6.6% | 17 | 2.0% | 2.3% | 82 | 2.8% | 10.6% | 26 | 2.8% | 7.0% |
| Aquitaine | 242 | 6.5% | 8.7% | 56 | 6.9% | 4.2% | 185 | 6.4% | 12.7% | 43 | 4.7% | 5.1% |
| Midi Pyrénées | 191 | 5.2% | 7.7% | 46 | 5.7% | 3.9% | 145 | 5.0% | 11.3% | 38 | 4.2% | 4.9% |
| Limousin | 54 | 1.5% | 8.8% | 13 | 1.5% | 4.3% | 42 | 1.4% | 12.9% | 10 | 1.1% | 6.2% |
| Auvergne | 83 | 2.3% | 7.4% | 13 | 1.6% | 2.4% | 70 | 2.4% | 11.9% | 18 | 2.0% | 5.7% |
| Rhône Alpes | 380 | 10.3% | 7.3% | 81 | 9.9% | 3.2% | 299 | 10.4% | 11.0% | 101 | 11.1% | 5.2% |
| Languedoc Roussillon | 171 | 4.6% | 7.4% | 34 | 4.2% | 3.2% | 136 | 4.7% | 11.3% | 37 | 4.1% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 328 | 8.9% | 7.5% | 63 | 7.7% | 3.0% | 265 | 9.2% | 11.5% | 98 | 10.8% | 6.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2268 | 61.4% | 6.5% | 542 | 66.4% | 3.1% | 1726 | 59.9% | 9.9% | 712 | 77.9% | 4.8% |
| Presque tous les jours | 463 | 12.5% | 7.8% | 89 | 11.0% | 3.3% | 373 | 13.0% | 11.6% | 107 | 11.7% | 5.8% |
| 1 à 2 fois par semaine | 250 | 6.8% | 9.7% | 44 | 5.4% | 4.1% | 206 | 7.2% | 13.8% | 55 | 6.0% | 10.4% |
| 1 à 3 fois par mois | 74 | 2.0% | 15.4% | 9 | 1.1% | 4.7% | 65 | 2.3% | 22.5% | 14 | 1.5% | 21.0% |
| Moins souvent | 57 | 1.5% | 7.8% | 12 | 1.5% | 3.4% | 44 | 1.5% | 12.3% | 12 | 1.3% | 25.9% |
| Jamais | 11 | 0.3% | 15.2% | 4 | 0.4% | 8.8% | 7 | 0.2% | 23.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 96 | 2.6% | 5.2% | 13 | 1.6% | 1.7% | 83 | 2.9% | 7.7% | 5 | 0.6% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 209 | 5.7% | 7.0% | 27 | 3.4% | 2.4% | 181 | 6.3% | 9.9% | 11 | 1.2% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 398 | 10.8% | 7.2% | 79 | 9.7% | 3.3% | 319 | 11.1% | 10.2% | 30 | 3.3% | 4.8% |
| De 18 000 à moins de 24 000 euros par an | 505 | 13.7% | 7.5% | 90 | 11.1% | 3.0% | 415 | 14.4% | 10.9% | 78 | 8.6% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 863 | 23.4% | 7.6% | 222 | 27.2% | 4.1% | 641 | 22.3% | 10.6% | 212 | 23.2% | 6.0% |
| De 36 000 à moins de 45 000 euros par an | 558 | 15.1% | 7.8% | 141 | 17.3% | 3.8% | 418 | 14.5% | 12.1% | 168 | 18.3% | 5.7% |
| De 45 000 à moins de 65 000 euros par an | 531 | 14.4% | 7.2% | 150 | 18.4% | 3.7% | 381 | 13.2% | 11.7% | 214 | 23.4% | 5.3% |
| 65 000 euros et plus par an | 185 | 5.0% | 4.7% | 44 | 5.4% | 2.0% | 140 | 4.9% | 8.3% | 112 | 12.2% | 4.1% |
| Refus | 255 | 6.9% | 7.5% | 43 | 5.3% | 3.0% | 212 | 7.4% | 10.9% | 58 | 6.3% | 5.1% |
| Ne sait pas | 94 | 2.5% | 5.7% | 6 | 0.7% | 0.8% | 88 | 3.1% | 9.6% | 27 | 3.0% | 4.7% |
