L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2412 | 100.0% | 4.6% | 633 | 100.0% | 2.5% | 1778 | 100.0% | 6.6% | 797 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 633 | 26.3% | 2.5% | 633 | 100.0% | 2.5% | - | - | - | 221 | 27.7% | 2.5% |
| Femme | 1778 | 73.7% | 6.6% | - | - | - | 1778 | 100.0% | 6.6% | 576 | 72.3% | 6.7% |
| Age | ||||||||||||
| 15 à 24 ans | 599 | 24.9% | 8.2% | 105 | 16.6% | 2.8% | 494 | 27.8% | 13.7% | 217 | 27.2% | 7.1% |
| 25 à 34 ans | 490 | 20.3% | 6.5% | 129 | 20.4% | 3.5% | 360 | 20.3% | 9.3% | 162 | 20.3% | 5.0% |
| 35 à 49 ans | 613 | 25.4% | 4.9% | 189 | 29.8% | 3.1% | 424 | 23.8% | 6.7% | 293 | 36.8% | 4.6% |
| 50 à 59 ans | 364 | 15.1% | 3.9% | 100 | 15.7% | 2.2% | 264 | 14.9% | 5.7% | 104 | 13.1% | 2.7% |
| 60 ans et plus | 346 | 14.3% | 2.2% | 111 | 17.4% | 1.6% | 235 | 13.2% | 2.7% | 21 | 2.6% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 1293 | 53.6% | 5.5% | - | - | - | 1293 | 72.7% | 5.5% | 402 | 50.5% | 5.7% |
| Personne de référence | 873 | 36.2% | 3.1% | 517 | 81.6% | 2.5% | 356 | 20.0% | 4.5% | 262 | 32.9% | 3.1% |
| Responsable des achats | 1637 | 67.9% | 4.5% | 322 | 50.8% | 2.4% | 1315 | 73.9% | 5.7% | 508 | 63.7% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.4% | 2.1% | 8 | 1.3% | 2.3% | 2 | 0.1% | 1.6% | - | - | - |
| Petits patrons | 50 | 2.1% | 3.1% | 22 | 3.5% | 1.9% | 28 | 1.5% | 6.1% | 40 | 5.0% | 2.8% |
| Affaires et Cadres | 122 | 5.1% | 2.5% | 51 | 8.1% | 1.8% | 71 | 4.0% | 3.4% | 100 | 12.6% | 2.3% |
| Professions intermédiaires | 390 | 16.2% | 5.4% | 121 | 19.0% | 3.4% | 270 | 15.2% | 7.4% | 290 | 36.4% | 5.0% |
| Employés | 595 | 24.7% | 7.1% | 74 | 11.6% | 3.3% | 521 | 29.3% | 8.5% | 139 | 17.5% | 7.5% |
| Ouvriers | 260 | 10.8% | 4.1% | 166 | 26.3% | 3.3% | 93 | 5.3% | 7.0% | 18 | 2.3% | 5.3% |
| Retraités | 278 | 11.5% | 2.2% | 105 | 16.5% | 1.7% | 173 | 9.7% | 2.6% | 6 | 0.8% | 2.9% |
| Autres inactifs | 706 | 29.3% | 6.8% | 86 | 13.6% | 2.3% | 620 | 34.9% | 9.2% | 204 | 25.6% | 6.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 1.1% | 3.6% | 9 | 1.4% | 2.2% | 18 | 1.0% | 5.2% | - | - | - |
| Petits patrons | 137 | 5.7% | 5.2% | 27 | 4.3% | 2.0% | 110 | 6.2% | 8.6% | 137 | 17.2% | 5.2% |
| Affaires et Cadres | 233 | 9.7% | 3.4% | 54 | 8.5% | 1.6% | 179 | 10.1% | 5.3% | 233 | 29.3% | 3.4% |
| Professions intermédiaires | 427 | 17.7% | 5.4% | 140 | 22.1% | 3.5% | 287 | 16.2% | 7.4% | 427 | 53.6% | 5.4% |
| Employés | 356 | 14.8% | 6.6% | 95 | 15.0% | 4.0% | 261 | 14.7% | 8.6% | - | - | - |
| Ouvriers | 665 | 27.6% | 7.0% | 157 | 24.8% | 3.1% | 508 | 28.6% | 11.5% | - | - | - |
| Retraités | 385 | 15.9% | 2.6% | 124 | 19.6% | 1.8% | 260 | 14.6% | 3.2% | - | - | - |
| Autres inactifs | 181 | 7.5% | 4.3% | 27 | 4.3% | 1.7% | 154 | 8.7% | 5.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 302 | 12.5% | 3.0% | 89 | 14.0% | 2.0% | 213 | 12.0% | 3.8% | 53 | 6.6% | 2.9% |
| 2 personnes | 644 | 26.7% | 3.6% | 190 | 29.9% | 2.2% | 454 | 25.6% | 4.8% | 150 | 18.9% | 3.6% |
| 3 personnes | 546 | 22.6% | 5.9% | 123 | 19.3% | 2.6% | 423 | 23.8% | 9.2% | 213 | 26.7% | 5.5% |
| 4 personnes | 541 | 22.4% | 5.8% | 144 | 22.7% | 3.1% | 397 | 22.3% | 8.5% | 250 | 31.3% | 5.1% |
| 5 personnes et + | 378 | 15.7% | 6.9% | 89 | 14.0% | 3.3% | 290 | 16.3% | 10.3% | 131 | 16.5% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 984 | 40.8% | 6.3% | 238 | 37.6% | 3.2% | 746 | 42.0% | 9.1% | 425 | 53.3% | 5.5% |
| Non | 1428 | 59.2% | 3.9% | 395 | 62.4% | 2.2% | 1032 | 58.0% | 5.5% | 372 | 46.7% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 499 | 20.7% | 4.2% | 130 | 20.5% | 2.3% | 369 | 20.8% | 5.9% | 125 | 15.7% | 3.8% |
| Agglo. - 20 000 hab | 407 | 16.9% | 4.5% | 93 | 14.7% | 2.2% | 314 | 17.7% | 6.5% | 137 | 17.2% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 321 | 13.3% | 4.6% | 107 | 16.9% | 3.2% | 214 | 12.1% | 6.0% | 75 | 9.4% | 4.0% |
| Agglo. + 100 000 hab | 784 | 32.5% | 5.1% | 175 | 27.6% | 2.3% | 609 | 34.3% | 7.6% | 264 | 33.1% | 4.6% |
| Agglo. Paris | 400 | 16.6% | 4.7% | 129 | 20.4% | 3.1% | 271 | 15.2% | 6.1% | 196 | 24.6% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 461 | 19.1% | 4.8% | 150 | 23.7% | 3.3% | 311 | 17.5% | 6.2% | 223 | 27.9% | 5.1% |
| Nord Pas de Calais | 200 | 8.3% | 6.2% | 49 | 7.7% | 3.2% | 152 | 8.5% | 9.0% | 47 | 5.9% | 4.8% |
| Lorraine | 87 | 3.6% | 4.5% | 26 | 4.1% | 2.8% | 61 | 3.4% | 6.2% | 18 | 2.3% | 3.4% |
| Alsace | 78 | 3.2% | 5.1% | 17 | 2.7% | 2.3% | 61 | 3.4% | 7.7% | 22 | 2.8% | 4.6% |
| Franche-Comté | 43 | 1.8% | 4.5% | 14 | 2.3% | 3.1% | 29 | 1.6% | 5.9% | 13 | 1.7% | 4.9% |
| Champagne Ardennes | 62 | 2.6% | 5.7% | 16 | 2.6% | 3.1% | 46 | 2.6% | 8.1% | 19 | 2.4% | 6.4% |
| Picardie | 76 | 3.2% | 4.9% | 16 | 2.5% | 2.1% | 60 | 3.4% | 7.6% | 20 | 2.5% | 4.7% |
| Bourgogne | 52 | 2.1% | 3.8% | 11 | 1.7% | 1.7% | 41 | 2.3% | 5.8% | 20 | 2.4% | 5.8% |
| Haute Normandie | 78 | 3.3% | 5.3% | 18 | 2.9% | 2.6% | 60 | 3.4% | 7.7% | 31 | 3.9% | 6.9% |
| Basse Normandie | 48 | 2.0% | 3.9% | 12 | 2.0% | 2.1% | 35 | 2.0% | 5.6% | 9 | 1.1% | 2.7% |
| Centre | 84 | 3.5% | 4.0% | 28 | 4.5% | 2.8% | 56 | 3.1% | 5.1% | 22 | 2.8% | 3.4% |
| Pays de Loire | 98 | 4.1% | 3.3% | 24 | 3.8% | 1.7% | 74 | 4.2% | 4.8% | 31 | 3.9% | 3.4% |
| Bretagne | 92 | 3.8% | 3.4% | 24 | 3.7% | 1.8% | 68 | 3.8% | 4.9% | 34 | 4.2% | 4.4% |
| Poitou Charentes | 61 | 2.5% | 4.1% | 13 | 2.0% | 1.8% | 49 | 2.7% | 6.3% | 21 | 2.6% | 5.6% |
| Aquitaine | 144 | 6.0% | 5.1% | 36 | 5.6% | 2.7% | 108 | 6.1% | 7.4% | 32 | 4.0% | 3.8% |
| Midi Pyrénées | 106 | 4.4% | 4.3% | 35 | 5.6% | 3.0% | 71 | 4.0% | 5.5% | 22 | 2.8% | 2.8% |
| Limousin | 21 | 0.9% | 3.4% | 7 | 1.1% | 2.3% | 14 | 0.8% | 4.4% | 4 | 0.4% | 2.2% |
| Auvergne | 22 | 0.9% | 1.9% | 3 | 0.5% | 0.6% | 18 | 1.0% | 3.1% | 5 | 0.7% | 1.7% |
| Rhône Alpes | 220 | 9.1% | 4.2% | 55 | 8.6% | 2.2% | 165 | 9.3% | 6.1% | 83 | 10.4% | 4.2% |
| Languedoc Roussillon | 140 | 5.8% | 6.1% | 30 | 4.7% | 2.7% | 111 | 6.2% | 9.2% | 46 | 5.8% | 6.7% |
| Provence Alpes Côte d'Azur, Corse | 238 | 9.9% | 5.4% | 50 | 7.8% | 2.4% | 189 | 10.6% | 8.2% | 76 | 9.5% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1841 | 76.4% | 5.3% | 499 | 78.7% | 2.9% | 1343 | 75.5% | 7.7% | 689 | 86.4% | 4.7% |
| Presque tous les jours | 233 | 9.7% | 3.9% | 63 | 9.9% | 2.3% | 170 | 9.6% | 5.3% | 82 | 10.2% | 4.4% |
| 1 à 2 fois par semaine | 115 | 4.8% | 4.5% | 26 | 4.2% | 2.4% | 88 | 5.0% | 5.9% | 16 | 2.0% | 3.0% |
| 1 à 3 fois par mois | 26 | 1.1% | 5.4% | 7 | 1.0% | 3.4% | 19 | 1.1% | 6.7% | 8 | 1.0% | 11.5% |
| Moins souvent | 32 | 1.3% | 4.5% | 8 | 1.3% | 2.2% | 24 | 1.4% | 6.8% | 1 | 0.2% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 3.5% | 4.6% | 20 | 3.1% | 2.6% | 64 | 3.6% | 5.9% | 8 | 1.0% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 157 | 6.5% | 5.3% | 22 | 3.5% | 1.9% | 134 | 7.6% | 7.3% | 8 | 1.0% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 277 | 11.5% | 5.0% | 46 | 7.3% | 1.9% | 231 | 13.0% | 7.4% | 23 | 2.9% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 322 | 13.4% | 4.7% | 82 | 12.9% | 2.7% | 240 | 13.5% | 6.3% | 88 | 11.0% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 532 | 22.1% | 4.7% | 139 | 21.9% | 2.6% | 393 | 22.1% | 6.5% | 181 | 22.7% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 320 | 13.3% | 4.5% | 103 | 16.2% | 2.8% | 217 | 12.2% | 6.3% | 133 | 16.7% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 293 | 12.1% | 4.0% | 116 | 18.3% | 2.8% | 177 | 9.9% | 5.4% | 154 | 19.3% | 3.8% |
| 65 000 euros et plus par an | 144 | 6.0% | 3.6% | 58 | 9.1% | 2.5% | 86 | 4.8% | 5.1% | 105 | 13.1% | 3.8% |
| Refus | 162 | 6.7% | 4.8% | 32 | 5.0% | 2.2% | 131 | 7.3% | 6.7% | 70 | 8.8% | 6.2% |
| Ne sait pas | 122 | 5.0% | 7.4% | 17 | 2.7% | 2.3% | 105 | 5.9% | 11.4% | 29 | 3.6% | 4.9% |
