L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1124 | 100.0% | 2.2% | 851 | 100.0% | 3.4% | 273 | 100.0% | 1.0% | 447 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 851 | 75.7% | 3.4% | 851 | 100.0% | 3.4% | - | - | - | 347 | 77.6% | 3.9% |
| Femme | 273 | 24.3% | 1.0% | - | - | - | 273 | 100.0% | 1.0% | 100 | 22.4% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 167 | 14.8% | 2.3% | 123 | 14.4% | 3.3% | 44 | 16.1% | 1.2% | 77 | 17.2% | 2.5% |
| 25 à 34 ans | 234 | 20.8% | 3.1% | 176 | 20.7% | 4.8% | 57 | 21.0% | 1.5% | 84 | 18.8% | 2.6% |
| 35 à 49 ans | 296 | 26.3% | 2.4% | 228 | 26.8% | 3.7% | 68 | 24.8% | 1.1% | 150 | 33.6% | 2.4% |
| 50 à 59 ans | 279 | 24.9% | 3.0% | 210 | 24.7% | 4.6% | 69 | 25.3% | 1.5% | 122 | 27.2% | 3.2% |
| 60 ans et plus | 149 | 13.2% | 1.0% | 114 | 13.3% | 1.7% | 35 | 12.9% | 0.4% | 14 | 3.2% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 237 | 21.0% | 1.0% | - | - | - | 237 | 86.7% | 1.0% | 89 | 19.9% | 1.3% |
| Personne de référence | 775 | 68.9% | 2.7% | 702 | 82.5% | 3.4% | 73 | 26.8% | 0.9% | 293 | 65.7% | 3.5% |
| Responsable des achats | 688 | 61.3% | 1.9% | 446 | 52.4% | 3.4% | 242 | 88.9% | 1.1% | 252 | 56.5% | 2.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.6% | 8 | 0.9% | 2.3% | - | - | - | - | - | - |
| Petits patrons | 91 | 8.1% | 5.7% | 82 | 9.6% | 7.1% | 9 | 3.3% | 2.0% | 85 | 19.1% | 5.9% |
| Affaires et Cadres | 82 | 7.3% | 1.7% | 68 | 7.9% | 2.4% | 14 | 5.3% | 0.7% | 79 | 17.7% | 1.8% |
| Professions intermédiaires | 196 | 17.5% | 2.7% | 152 | 17.8% | 4.3% | 44 | 16.3% | 1.2% | 174 | 39.0% | 3.0% |
| Employés | 189 | 16.8% | 2.3% | 98 | 11.5% | 4.4% | 91 | 33.5% | 1.5% | 33 | 7.5% | 1.8% |
| Ouvriers | 269 | 24.0% | 4.2% | 251 | 29.6% | 5.0% | 18 | 6.5% | 1.3% | 22 | 4.9% | 6.3% |
| Retraités | 127 | 11.3% | 1.0% | 101 | 11.9% | 1.6% | 25 | 9.3% | 0.4% | 6 | 1.3% | 2.8% |
| Autres inactifs | 162 | 14.4% | 1.6% | 92 | 10.8% | 2.5% | 70 | 25.8% | 1.0% | 47 | 10.5% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.0% | 1.5% | 9 | 1.0% | 2.1% | 3 | 1.0% | 0.8% | - | - | - |
| Petits patrons | 123 | 10.9% | 4.7% | 96 | 11.3% | 7.2% | 27 | 9.7% | 2.1% | 123 | 27.5% | 4.7% |
| Affaires et Cadres | 117 | 10.4% | 1.7% | 87 | 10.3% | 2.5% | 30 | 11.0% | 0.9% | 117 | 26.3% | 1.7% |
| Professions intermédiaires | 206 | 18.4% | 2.6% | 163 | 19.1% | 4.1% | 43 | 15.9% | 1.1% | 206 | 46.2% | 2.6% |
| Employés | 139 | 12.4% | 2.6% | 102 | 12.0% | 4.3% | 37 | 13.6% | 1.2% | - | - | - |
| Ouvriers | 298 | 26.5% | 3.1% | 242 | 28.5% | 4.8% | 56 | 20.4% | 1.3% | - | - | - |
| Retraités | 152 | 13.5% | 1.0% | 123 | 14.5% | 1.8% | 29 | 10.5% | 0.4% | - | - | - |
| Autres inactifs | 78 | 6.9% | 1.8% | 29 | 3.4% | 1.8% | 49 | 17.9% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 162 | 14.4% | 1.6% | 122 | 14.4% | 2.8% | 40 | 14.6% | 0.7% | 45 | 10.2% | 2.5% |
| 2 personnes | 352 | 31.3% | 1.9% | 259 | 30.5% | 3.0% | 92 | 33.8% | 1.0% | 121 | 27.1% | 2.9% |
| 3 personnes | 214 | 19.1% | 2.3% | 161 | 19.0% | 3.5% | 53 | 19.3% | 1.2% | 95 | 21.4% | 2.4% |
| 4 personnes | 247 | 22.0% | 2.7% | 201 | 23.7% | 4.4% | 45 | 16.6% | 1.0% | 124 | 27.7% | 2.5% |
| 5 personnes et + | 149 | 13.3% | 2.7% | 106 | 12.5% | 3.9% | 43 | 15.6% | 1.5% | 61 | 13.7% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 409 | 36.4% | 2.6% | 300 | 35.2% | 4.1% | 109 | 40.1% | 1.3% | 182 | 40.9% | 2.4% |
| Non | 715 | 63.6% | 2.0% | 551 | 64.8% | 3.1% | 163 | 59.9% | 0.9% | 264 | 59.1% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 292 | 26.0% | 2.4% | 223 | 26.2% | 3.9% | 69 | 25.3% | 1.1% | 85 | 19.0% | 2.6% |
| Agglo. - 20 000 hab | 191 | 17.0% | 2.1% | 151 | 17.7% | 3.6% | 40 | 14.6% | 0.8% | 77 | 17.3% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 180 | 16.0% | 2.6% | 146 | 17.2% | 4.3% | 34 | 12.4% | 0.9% | 79 | 17.7% | 4.3% |
| Agglo. + 100 000 hab | 321 | 28.6% | 2.1% | 229 | 26.9% | 3.0% | 92 | 33.9% | 1.2% | 156 | 34.8% | 2.7% |
| Agglo. Paris | 139 | 12.4% | 1.6% | 102 | 11.9% | 2.5% | 38 | 13.8% | 0.8% | 50 | 11.2% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 157 | 14.0% | 1.6% | 117 | 13.8% | 2.6% | 40 | 14.7% | 0.8% | 65 | 14.5% | 1.5% |
| Nord Pas de Calais | 60 | 5.4% | 1.9% | 54 | 6.3% | 3.5% | 7 | 2.5% | 0.4% | 26 | 5.8% | 2.7% |
| Lorraine | 61 | 5.5% | 3.2% | 53 | 6.3% | 5.8% | 8 | 2.9% | 0.8% | 28 | 6.4% | 5.4% |
| Alsace | 40 | 3.6% | 2.6% | 22 | 2.6% | 3.0% | 18 | 6.6% | 2.3% | 19 | 4.3% | 4.0% |
| Franche-Comté | 24 | 2.1% | 2.5% | 21 | 2.5% | 4.6% | 2 | 0.9% | 0.5% | 5 | 1.1% | 1.8% |
| Champagne Ardennes | 25 | 2.2% | 2.3% | 23 | 2.7% | 4.3% | 3 | 0.9% | 0.5% | 11 | 2.4% | 3.7% |
| Picardie | 28 | 2.5% | 1.8% | 20 | 2.4% | 2.7% | 8 | 3.0% | 1.0% | 10 | 2.3% | 2.4% |
| Bourgogne | 33 | 3.0% | 2.5% | 27 | 3.2% | 4.2% | 6 | 2.2% | 0.9% | 7 | 1.6% | 2.1% |
| Haute Normandie | 35 | 3.1% | 2.3% | 21 | 2.4% | 2.9% | 14 | 5.1% | 1.8% | 9 | 2.0% | 2.0% |
| Basse Normandie | 15 | 1.3% | 1.2% | 15 | 1.7% | 2.6% | - | - | - | 6 | 1.4% | 1.9% |
| Centre | 56 | 4.9% | 2.7% | 43 | 5.0% | 4.2% | 13 | 4.8% | 1.2% | 26 | 5.9% | 4.0% |
| Pays de Loire | 59 | 5.3% | 2.0% | 43 | 5.0% | 3.0% | 16 | 6.0% | 1.1% | 10 | 2.2% | 1.0% |
| Bretagne | 67 | 5.9% | 2.5% | 51 | 6.0% | 3.9% | 16 | 5.8% | 1.1% | 27 | 6.0% | 3.5% |
| Poitou Charentes | 39 | 3.5% | 2.6% | 34 | 4.0% | 4.7% | 5 | 1.9% | 0.7% | 14 | 3.2% | 3.9% |
| Aquitaine | 82 | 7.3% | 2.9% | 80 | 9.4% | 6.0% | 2 | 0.6% | 0.1% | 32 | 7.2% | 3.8% |
| Midi Pyrénées | 63 | 5.6% | 2.6% | 54 | 6.3% | 4.5% | 9 | 3.5% | 0.7% | 21 | 4.8% | 2.7% |
| Limousin | 9 | 0.8% | 1.5% | 8 | 0.9% | 2.6% | 2 | 0.6% | 0.5% | 5 | 1.0% | 2.8% |
| Auvergne | 21 | 1.8% | 1.8% | 12 | 1.4% | 2.2% | 8 | 3.1% | 1.4% | 13 | 2.9% | 3.9% |
| Rhône Alpes | 86 | 7.6% | 1.6% | 64 | 7.5% | 2.6% | 21 | 7.9% | 0.8% | 42 | 9.3% | 2.1% |
| Languedoc Roussillon | 70 | 6.3% | 3.1% | 46 | 5.4% | 4.3% | 24 | 8.8% | 2.0% | 32 | 7.3% | 4.7% |
| Provence Alpes Côte d'Azur, Corse | 93 | 8.3% | 2.1% | 43 | 5.1% | 2.1% | 50 | 18.3% | 2.2% | 38 | 8.6% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 863 | 76.8% | 2.5% | 661 | 77.7% | 3.8% | 202 | 74.1% | 1.2% | 378 | 84.6% | 2.6% |
| Presque tous les jours | 120 | 10.7% | 2.0% | 85 | 10.0% | 3.1% | 35 | 12.9% | 1.1% | 43 | 9.6% | 2.3% |
| 1 à 2 fois par semaine | 66 | 5.8% | 2.6% | 52 | 6.1% | 4.8% | 14 | 5.1% | 0.9% | 15 | 3.4% | 2.9% |
| 1 à 3 fois par mois | 10 | 0.9% | 2.0% | 8 | 0.9% | 4.0% | 2 | 0.7% | 0.7% | 2 | 0.5% | 3.2% |
| Moins souvent | 12 | 1.0% | 1.6% | 7 | 0.8% | 1.9% | 5 | 1.7% | 1.3% | 6 | 1.3% | 11.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 3.6% | 2.2% | 16 | 1.9% | 2.2% | 24 | 8.8% | 2.2% | 1 | 0.2% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 39 | 3.5% | 1.3% | 28 | 3.3% | 2.4% | 11 | 4.1% | 0.6% | 10 | 2.2% | 4.2% |
| De 12 000 à moins de 18 000 euros par an | 91 | 8.1% | 1.6% | 66 | 7.8% | 2.7% | 25 | 9.2% | 0.8% | 17 | 3.8% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 126 | 11.2% | 1.9% | 109 | 12.8% | 3.7% | 17 | 6.1% | 0.4% | 37 | 8.4% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 267 | 23.7% | 2.3% | 207 | 24.3% | 3.8% | 60 | 21.9% | 1.0% | 105 | 23.6% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 181 | 16.1% | 2.5% | 129 | 15.1% | 3.5% | 52 | 19.1% | 1.5% | 60 | 13.5% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 187 | 16.7% | 2.6% | 145 | 17.1% | 3.6% | 42 | 15.4% | 1.3% | 100 | 22.5% | 2.5% |
| 65 000 euros et plus par an | 113 | 10.1% | 2.9% | 95 | 11.2% | 4.2% | 18 | 6.7% | 1.1% | 85 | 18.9% | 3.1% |
| Refus | 46 | 4.1% | 1.4% | 37 | 4.4% | 2.6% | 9 | 3.3% | 0.5% | 17 | 3.7% | 1.5% |
| Ne sait pas | 33 | 2.9% | 2.0% | 19 | 2.2% | 2.5% | 14 | 5.2% | 1.6% | 14 | 3.2% | 2.5% |
