L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2152 | 100.0% | 4.2% | 1064 | 100.0% | 4.3% | 1088 | 100.0% | 4.0% | 538 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 1064 | 49.4% | 4.3% | 1064 | 100.0% | 4.3% | - | - | - | 262 | 48.6% | 3.0% |
| Femme | 1088 | 50.6% | 4.0% | - | - | - | 1088 | 100.0% | 4.0% | 276 | 51.4% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 182 | 8.5% | 2.5% | 103 | 9.7% | 2.8% | 79 | 7.2% | 2.2% | 49 | 9.1% | 1.6% |
| 25 à 34 ans | 247 | 11.5% | 3.2% | 120 | 11.2% | 3.2% | 127 | 11.7% | 3.3% | 87 | 16.3% | 2.6% |
| 35 à 49 ans | 517 | 24.0% | 4.1% | 265 | 24.9% | 4.3% | 251 | 23.1% | 4.0% | 191 | 35.4% | 3.1% |
| 50 à 59 ans | 505 | 23.5% | 5.5% | 248 | 23.3% | 5.4% | 257 | 23.6% | 5.6% | 172 | 32.0% | 4.5% |
| 60 ans et plus | 702 | 32.6% | 4.6% | 328 | 30.8% | 5.0% | 374 | 34.4% | 4.4% | 38 | 7.2% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 1005 | 46.7% | 4.3% | - | - | - | 1005 | 92.4% | 4.3% | 246 | 45.8% | 3.5% |
| Personne de référence | 1251 | 58.1% | 4.5% | 945 | 88.8% | 4.7% | 307 | 28.2% | 4.0% | 266 | 49.5% | 3.2% |
| Responsable des achats | 1561 | 72.5% | 4.4% | 572 | 53.7% | 4.4% | 989 | 90.9% | 4.3% | 376 | 69.9% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 37 | 1.7% | 7.1% | 28 | 2.6% | 7.5% | 10 | 0.9% | 6.1% | - | - | - |
| Petits patrons | 66 | 3.0% | 4.0% | 40 | 3.7% | 3.5% | 26 | 2.4% | 5.2% | 60 | 11.1% | 4.1% |
| Affaires et Cadres | 128 | 6.0% | 2.5% | 69 | 6.4% | 2.3% | 60 | 5.5% | 2.8% | 118 | 21.9% | 2.5% |
| Professions intermédiaires | 278 | 12.9% | 4.0% | 139 | 13.0% | 4.2% | 140 | 12.8% | 3.9% | 213 | 39.6% | 3.9% |
| Employés | 389 | 18.1% | 4.7% | 112 | 10.5% | 5.1% | 278 | 25.5% | 4.5% | 62 | 11.6% | 3.4% |
| Ouvriers | 339 | 15.8% | 5.3% | 265 | 24.9% | 5.2% | 74 | 6.8% | 5.6% | 12 | 2.2% | 2.8% |
| Retraités | 620 | 28.8% | 4.9% | 308 | 28.9% | 5.1% | 312 | 28.7% | 4.7% | 7 | 1.3% | 2.7% |
| Autres inactifs | 294 | 13.7% | 2.9% | 105 | 9.9% | 2.8% | 189 | 17.4% | 2.9% | 66 | 12.4% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 2.6% | 6.8% | 26 | 2.5% | 6.5% | 29 | 2.6% | 7.1% | - | - | - |
| Petits patrons | 99 | 4.6% | 3.7% | 41 | 3.9% | 3.1% | 57 | 5.3% | 4.4% | 99 | 18.3% | 3.7% |
| Affaires et Cadres | 162 | 7.5% | 2.2% | 77 | 7.3% | 2.1% | 84 | 7.7% | 2.4% | 162 | 30.1% | 2.2% |
| Professions intermédiaires | 278 | 12.9% | 3.7% | 143 | 13.4% | 3.7% | 135 | 12.4% | 3.6% | 278 | 51.6% | 3.7% |
| Employés | 242 | 11.3% | 4.5% | 126 | 11.8% | 5.4% | 117 | 10.7% | 3.8% | - | - | - |
| Ouvriers | 491 | 22.8% | 5.1% | 264 | 24.8% | 5.2% | 226 | 20.8% | 5.1% | - | - | - |
| Retraités | 687 | 31.9% | 4.8% | 330 | 31.0% | 5.0% | 357 | 32.8% | 4.5% | - | - | - |
| Autres inactifs | 139 | 6.5% | 3.4% | 56 | 5.2% | 3.6% | 83 | 7.6% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 436 | 20.2% | 4.4% | 205 | 19.2% | 4.6% | 231 | 21.2% | 4.2% | 51 | 9.4% | 2.9% |
| 2 personnes | 829 | 38.5% | 4.6% | 404 | 38.0% | 4.7% | 424 | 39.0% | 4.6% | 154 | 28.6% | 3.6% |
| 3 personnes | 351 | 16.3% | 3.9% | 183 | 17.2% | 4.1% | 168 | 15.5% | 3.6% | 114 | 21.3% | 2.9% |
| 4 personnes | 354 | 16.5% | 3.8% | 181 | 17.0% | 3.9% | 174 | 16.0% | 3.7% | 144 | 26.7% | 2.9% |
| 5 personnes et + | 183 | 8.5% | 3.4% | 92 | 8.7% | 3.7% | 91 | 8.3% | 3.1% | 75 | 14.0% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 581 | 27.0% | 3.8% | 278 | 26.1% | 3.9% | 303 | 27.9% | 3.6% | 228 | 42.5% | 3.0% |
| Non | 1571 | 73.0% | 4.3% | 786 | 73.9% | 4.5% | 785 | 72.1% | 4.2% | 309 | 57.5% | 3.2% |
| Habitat | ||||||||||||
| Communes rurales | 840 | 39.0% | 7.1% | 433 | 40.7% | 7.7% | 406 | 37.4% | 6.6% | 190 | 35.3% | 5.8% |
| Agglo. - 20 000 hab | 519 | 24.1% | 5.8% | 238 | 22.4% | 5.7% | 281 | 25.9% | 5.8% | 125 | 23.3% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 380 | 17.7% | 5.5% | 186 | 17.5% | 5.5% | 194 | 17.9% | 5.4% | 85 | 15.8% | 4.7% |
| Agglo. + 100 000 hab | 163 | 7.6% | 1.1% | 82 | 7.7% | 1.1% | 81 | 7.5% | 1.0% | 59 | 10.9% | 1.0% |
| Agglo. Paris | 249 | 11.6% | 2.9% | 125 | 11.7% | 3.1% | 124 | 11.4% | 2.8% | 79 | 14.8% | 2.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 418 | 19.4% | 4.4% | 197 | 18.5% | 4.3% | 222 | 20.4% | 4.4% | 111 | 20.7% | 2.5% |
| Nord Pas de Calais | 20 | 1.0% | 0.6% | 16 | 1.5% | 1.1% | 4 | 0.4% | 0.2% | 4 | 0.7% | 0.4% |
| Alsace | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Franche-Comté | 55 | 2.6% | 5.8% | 26 | 2.4% | 5.5% | 30 | 2.7% | 6.0% | 16 | 2.9% | 5.9% |
| Champagne Ardennes | 2 | 0.1% | 0.2% | - | - | - | 2 | 0.2% | 0.4% | 1 | 0.2% | 0.4% |
| Picardie | 99 | 4.6% | 6.5% | 52 | 4.9% | 7.0% | 47 | 4.3% | 5.9% | 22 | 4.1% | 5.2% |
| Bourgogne | 4 | 0.2% | 0.3% | - | - | - | 4 | 0.4% | 0.6% | 2 | 0.4% | 0.6% |
| Haute Normandie | 353 | 16.4% | 23.7% | 161 | 15.2% | 22.7% | 192 | 17.6% | 24.7% | 78 | 14.5% | 16.7% |
| Basse Normandie | 349 | 16.2% | 28.9% | 172 | 16.2% | 29.7% | 177 | 16.3% | 28.2% | 73 | 13.6% | 22.6% |
| Centre | 20 | 0.9% | 0.9% | 8 | 0.8% | 0.8% | 11 | 1.0% | 1.0% | 7 | 1.2% | 1.1% |
| Pays de Loire | 315 | 14.6% | 10.7% | 157 | 14.7% | 11.0% | 158 | 14.6% | 10.4% | 74 | 13.7% | 7.9% |
| Bretagne | 381 | 17.7% | 14.3% | 203 | 19.1% | 15.9% | 178 | 16.3% | 12.9% | 117 | 21.7% | 14.4% |
| Poitou Charentes | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.1% | 0.2% | - | - | - |
| Aquitaine | 55 | 2.6% | 2.0% | 29 | 2.8% | 2.2% | 26 | 2.4% | 1.8% | 13 | 2.5% | 1.6% |
| Midi Pyrénées | 45 | 2.1% | 1.8% | 19 | 1.8% | 1.6% | 26 | 2.4% | 2.1% | 11 | 2.0% | 1.3% |
| Limousin | 1 | - | 0.1% | 0 | - | 0.2% | 0 | - | 0.1% | - | - | - |
| Auvergne | 18 | 0.8% | 1.6% | 11 | 1.0% | 2.0% | 7 | 0.6% | 1.2% | 3 | 0.6% | 1.0% |
| Rhône Alpes | 3 | 0.1% | 0.1% | 3 | 0.3% | 0.1% | - | - | - | - | - | - |
| Languedoc Roussillon | 9 | 0.4% | 0.4% | 7 | 0.7% | 0.7% | 1 | 0.1% | 0.1% | 6 | 1.0% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1266 | 58.8% | 3.7% | 632 | 59.4% | 3.7% | 634 | 58.3% | 3.7% | 440 | 81.8% | 3.0% |
| Presque tous les jours | 238 | 11.1% | 4.1% | 124 | 11.6% | 4.6% | 114 | 10.5% | 3.6% | 45 | 8.4% | 2.3% |
| 1 à 2 fois par semaine | 132 | 6.1% | 5.3% | 45 | 4.2% | 4.2% | 86 | 7.9% | 6.1% | 26 | 4.9% | 4.8% |
| 1 à 3 fois par mois | 26 | 1.2% | 5.3% | 9 | 0.9% | 4.6% | 17 | 1.5% | 5.7% | 3 | 0.6% | 5.0% |
| Moins souvent | 36 | 1.7% | 5.0% | 21 | 2.0% | 6.1% | 15 | 1.4% | 3.9% | 1 | 0.2% | 1.4% |
| Jamais | 7 | 0.3% | 8.3% | 5 | 0.5% | 8.1% | 2 | 0.2% | 8.8% | 4 | 0.7% | 61.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 92 | 4.3% | 4.8% | 41 | 3.9% | 5.2% | 51 | 4.7% | 4.6% | 4 | 0.8% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 135 | 6.3% | 4.6% | 42 | 4.0% | 3.9% | 93 | 8.5% | 5.0% | 22 | 4.0% | 8.7% |
| De 12 000 à moins de 18 000 euros par an | 297 | 13.8% | 5.0% | 148 | 13.9% | 5.6% | 148 | 13.6% | 4.6% | 12 | 2.3% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 285 | 13.2% | 4.3% | 158 | 14.8% | 5.2% | 127 | 11.7% | 3.6% | 46 | 8.6% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 493 | 22.9% | 4.5% | 218 | 20.5% | 4.2% | 274 | 25.2% | 4.8% | 123 | 23.0% | 3.7% |
| De 36 000 à moins de 45 000 euros par an | 290 | 13.5% | 4.1% | 169 | 15.9% | 4.6% | 122 | 11.2% | 3.6% | 88 | 16.4% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 282 | 13.1% | 3.9% | 143 | 13.4% | 3.7% | 139 | 12.8% | 4.2% | 143 | 26.5% | 3.5% |
| De 65 000 à moins de 80 000 euros par an | 59 | 2.7% | 3.0% | 26 | 2.5% | 2.4% | 32 | 3.0% | 3.7% | 33 | 6.1% | 2.5% |
| De 80 000 à moins de 115 000 euros par an | 33 | 1.5% | 2.6% | 24 | 2.2% | 3.2% | 9 | 0.8% | 1.8% | 20 | 3.8% | 2.2% |
| 115 000 euros et plus par an | 8 | 0.4% | 1.4% | 4 | 0.4% | 1.1% | 4 | 0.4% | 1.7% | 3 | 0.5% | 0.6% |
| Refus | 105 | 4.9% | 3.4% | 47 | 4.5% | 3.6% | 57 | 5.3% | 3.2% | 23 | 4.3% | 2.3% |
| Ne sait pas | 74 | 3.5% | 3.2% | 44 | 4.1% | 4.4% | 31 | 2.8% | 2.3% | 20 | 3.8% | 2.2% |
