L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 434 | 100.0% | 0.8% | 221 | 100.0% | 0.9% | 214 | 100.0% | 0.8% | 87 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 221 | 50.8% | 0.9% | 221 | 100.0% | 0.9% | - | - | - | 48 | 54.6% | 0.5% |
| Femme | 214 | 49.2% | 0.8% | - | - | - | 214 | 100.0% | 0.8% | 40 | 45.4% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 24 | 5.5% | 0.3% | 15 | 7.0% | 0.4% | 8 | 4.0% | 0.2% | 6 | 7.0% | 0.2% |
| 25 à 34 ans | 54 | 12.3% | 0.7% | 28 | 12.5% | 0.7% | 26 | 12.2% | 0.7% | 20 | 22.6% | 0.6% |
| 35 à 49 ans | 96 | 22.1% | 0.8% | 44 | 19.9% | 0.7% | 52 | 24.4% | 0.8% | 31 | 35.7% | 0.5% |
| 50 à 59 ans | 81 | 18.7% | 0.9% | 32 | 14.5% | 0.7% | 49 | 23.1% | 1.1% | 26 | 30.3% | 0.7% |
| 60 ans et plus | 179 | 41.3% | 1.2% | 102 | 46.1% | 1.5% | 78 | 36.4% | 0.9% | 4 | 4.4% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 201 | 46.3% | 0.9% | - | - | - | 201 | 94.1% | 0.9% | 37 | 42.7% | 0.5% |
| Personne de référence | 264 | 60.8% | 0.9% | 204 | 92.3% | 1.0% | 60 | 28.3% | 0.8% | 50 | 56.8% | 0.6% |
| Responsable des achats | 326 | 75.1% | 0.9% | 132 | 59.9% | 1.0% | 194 | 90.7% | 0.9% | 62 | 71.2% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 3.2% | 2.6% | 10 | 4.7% | 2.8% | 3 | 1.6% | 2.2% | - | - | - |
| Petits patrons | 11 | 2.5% | 0.7% | 8 | 3.6% | 0.7% | 3 | 1.4% | 0.6% | 9 | 10.8% | 0.6% |
| Affaires et Cadres | 29 | 6.7% | 0.6% | 17 | 7.9% | 0.6% | 12 | 5.5% | 0.6% | 24 | 28.0% | 0.5% |
| Professions intermédiaires | 48 | 11.0% | 0.7% | 19 | 8.4% | 0.6% | 29 | 13.7% | 0.8% | 29 | 32.9% | 0.5% |
| Employés | 49 | 11.3% | 0.6% | 10 | 4.4% | 0.4% | 39 | 18.4% | 0.6% | 14 | 15.7% | 0.8% |
| Ouvriers | 56 | 12.8% | 0.9% | 43 | 19.4% | 0.8% | 13 | 6.0% | 1.0% | - | - | - |
| Retraités | 158 | 36.3% | 1.3% | 91 | 41.4% | 1.5% | 66 | 31.0% | 1.0% | 0 | 0.5% | 0.2% |
| Autres inactifs | 70 | 16.2% | 0.7% | 22 | 10.2% | 0.6% | 48 | 22.4% | 0.7% | 11 | 12.2% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 4.0% | 2.2% | 10 | 4.7% | 2.5% | 7 | 3.4% | 1.8% | - | - | - |
| Petits patrons | 22 | 5.0% | 0.8% | 8 | 3.6% | 0.6% | 14 | 6.6% | 1.1% | 22 | 25.1% | 0.8% |
| Affaires et Cadres | 26 | 5.9% | 0.4% | 18 | 8.0% | 0.5% | 8 | 3.8% | 0.2% | 26 | 29.5% | 0.4% |
| Professions intermédiaires | 40 | 9.1% | 0.5% | 22 | 10.0% | 0.6% | 18 | 8.2% | 0.5% | 40 | 45.4% | 0.5% |
| Employés | 20 | 4.7% | 0.4% | 5 | 2.5% | 0.2% | 15 | 7.0% | 0.5% | - | - | - |
| Ouvriers | 83 | 19.2% | 0.9% | 43 | 19.5% | 0.8% | 40 | 18.8% | 0.9% | - | - | - |
| Retraités | 180 | 41.5% | 1.2% | 94 | 42.5% | 1.4% | 86 | 40.5% | 1.1% | - | - | - |
| Autres inactifs | 46 | 10.5% | 1.1% | 20 | 9.3% | 1.3% | 25 | 11.8% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 20.6% | 0.9% | 43 | 19.7% | 1.0% | 46 | 21.5% | 0.8% | 10 | 11.2% | 0.6% |
| 2 personnes | 179 | 41.3% | 1.0% | 106 | 48.3% | 1.2% | 73 | 34.2% | 0.8% | 21 | 24.4% | 0.5% |
| 3 personnes | 59 | 13.6% | 0.6% | 29 | 13.3% | 0.7% | 30 | 13.9% | 0.6% | 9 | 10.7% | 0.2% |
| 4 personnes | 64 | 14.8% | 0.7% | 34 | 15.3% | 0.7% | 31 | 14.3% | 0.7% | 23 | 26.4% | 0.5% |
| 5 personnes et + | 42 | 9.7% | 0.8% | 8 | 3.5% | 0.3% | 35 | 16.2% | 1.2% | 24 | 27.2% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 116 | 26.7% | 0.7% | 44 | 19.9% | 0.6% | 72 | 33.7% | 0.9% | 48 | 54.5% | 0.6% |
| Non | 318 | 73.3% | 0.9% | 177 | 80.1% | 1.0% | 142 | 66.3% | 0.8% | 40 | 45.5% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 190 | 43.8% | 1.6% | 97 | 44.2% | 1.7% | 93 | 43.4% | 1.5% | 33 | 38.0% | 1.0% |
| Agglo. - 20 000 hab | 118 | 27.3% | 1.3% | 59 | 26.8% | 1.4% | 59 | 27.8% | 1.2% | 27 | 31.3% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 94 | 21.7% | 1.4% | 40 | 18.1% | 1.2% | 54 | 25.5% | 1.5% | 13 | 15.1% | 0.7% |
| Agglo. + 100 000 hab | 29 | 6.8% | 0.2% | 23 | 10.5% | 0.3% | 6 | 2.9% | 0.1% | 12 | 13.4% | 0.2% |
| Agglo. Paris | 2 | 0.4% | - | 1 | 0.4% | - | 1 | 0.5% | - | 2 | 2.2% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 21 | 4.9% | 0.2% | 5 | 2.3% | 0.1% | 16 | 7.5% | 0.3% | 6 | 7.0% | 0.1% |
| Bourgogne | 34 | 7.7% | 2.5% | 17 | 7.5% | 2.5% | 17 | 8.0% | 2.4% | 6 | 6.8% | 1.7% |
| Haute Normandie | 3 | 0.6% | 0.2% | 3 | 1.2% | 0.4% | - | - | - | 3 | 3.0% | 0.6% |
| Centre | 142 | 32.7% | 6.8% | 72 | 32.6% | 7.2% | 70 | 32.8% | 6.5% | 24 | 27.5% | 4.1% |
| Auvergne | 68 | 15.6% | 6.0% | 29 | 12.9% | 5.3% | 39 | 18.4% | 6.7% | 11 | 12.9% | 3.6% |
| Rhône Alpes | 164 | 37.9% | 3.2% | 95 | 43.0% | 3.8% | 70 | 32.6% | 2.6% | 37 | 42.5% | 2.0% |
| Languedoc Roussillon | 3 | 0.6% | 0.1% | 1 | 0.5% | 0.1% | 2 | 0.7% | 0.1% | 0 | 0.3% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 216 | 49.9% | 0.6% | 105 | 47.6% | 0.6% | 111 | 52.2% | 0.7% | 65 | 74.8% | 0.4% |
| Presque tous les jours | 46 | 10.6% | 0.8% | 22 | 10.2% | 0.8% | 24 | 11.0% | 0.8% | 11 | 13.1% | 0.6% |
| 1 à 2 fois par semaine | 24 | 5.6% | 1.0% | 13 | 5.7% | 1.2% | 12 | 5.5% | 0.8% | 4 | 5.1% | 0.8% |
| 1 à 3 fois par mois | 12 | 2.8% | 2.4% | 2 | 1.0% | 1.0% | 10 | 4.6% | 3.3% | 3 | 3.4% | 5.0% |
| Moins souvent | 9 | 2.0% | 1.2% | 2 | 0.8% | 0.5% | 7 | 3.2% | 1.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.8% | 0.9% | 14 | 6.4% | 1.8% | 2 | 1.1% | 0.2% | 1 | 1.2% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 45 | 10.3% | 1.5% | 28 | 12.8% | 2.6% | 17 | 7.8% | 0.9% | 2 | 2.3% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 69 | 15.8% | 1.2% | 31 | 13.9% | 1.2% | 38 | 17.8% | 1.2% | 3 | 4.0% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 57 | 13.1% | 0.9% | 23 | 10.4% | 0.8% | 34 | 15.8% | 0.9% | 6 | 6.5% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 106 | 24.4% | 1.0% | 51 | 23.1% | 1.0% | 55 | 25.7% | 1.0% | 19 | 21.3% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 46 | 10.5% | 0.7% | 24 | 10.9% | 0.7% | 22 | 10.1% | 0.6% | 18 | 20.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 44 | 10.2% | 0.6% | 22 | 9.9% | 0.6% | 22 | 10.4% | 0.7% | 24 | 27.6% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 5 | 1.2% | 0.3% | 4 | 1.8% | 0.4% | 1 | 0.7% | 0.2% | 5 | 6.1% | 0.4% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.5% | 0.5% | 6 | 2.8% | 0.9% | 0 | 0.1% | 0.1% | 6 | 7.2% | 0.7% |
| Refus | 28 | 6.5% | 0.9% | 13 | 5.7% | 1.0% | 16 | 7.4% | 0.9% | 3 | 3.1% | 0.3% |
| Ne sait pas | 12 | 2.7% | 0.5% | 5 | 2.2% | 0.5% | 7 | 3.2% | 0.5% | 0 | 0.3% | - |
