L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 979 | 100.0% | 1.9% | 574 | 100.0% | 2.3% | 404 | 100.0% | 1.5% | 483 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 574 | 58.7% | 2.3% | 574 | 100.0% | 2.3% | - | - | - | 297 | 61.5% | 3.4% |
| Femme | 404 | 41.3% | 1.5% | - | - | - | 404 | 100.0% | 1.5% | 186 | 38.5% | 2.2% |
| Age | ||||||||||||
| 15 à 24 ans | 142 | 14.5% | 2.0% | 65 | 11.3% | 1.8% | 77 | 19.1% | 2.1% | 65 | 13.5% | 2.1% |
| 25 à 34 ans | 135 | 13.8% | 1.8% | 78 | 13.6% | 2.1% | 57 | 14.1% | 1.5% | 68 | 14.0% | 2.0% |
| 35 à 49 ans | 244 | 24.9% | 2.0% | 158 | 27.6% | 2.6% | 85 | 21.1% | 1.4% | 170 | 35.2% | 2.8% |
| 50 à 59 ans | 223 | 22.8% | 2.4% | 140 | 24.4% | 3.1% | 82 | 20.4% | 1.8% | 129 | 26.7% | 3.4% |
| 60 ans et plus | 235 | 24.0% | 1.6% | 133 | 23.2% | 2.0% | 102 | 25.3% | 1.2% | 51 | 10.5% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 323 | 33.0% | 1.4% | - | - | - | 323 | 79.8% | 1.4% | 146 | 30.2% | 2.1% |
| Personne de référence | 583 | 59.5% | 2.1% | 475 | 82.6% | 2.3% | 108 | 26.8% | 1.4% | 287 | 59.4% | 3.5% |
| Responsable des achats | 651 | 66.5% | 1.8% | 336 | 58.5% | 2.6% | 315 | 77.8% | 1.4% | 304 | 62.8% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.4% | 2 | 0.3% | 0.5% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 39 | 4.0% | 2.4% | 33 | 5.7% | 2.9% | 6 | 1.5% | 1.2% | 36 | 7.4% | 2.5% |
| Affaires et Cadres | 225 | 23.0% | 4.4% | 139 | 24.3% | 4.7% | 85 | 21.1% | 4.0% | 208 | 43.2% | 4.5% |
| Professions intermédiaires | 165 | 16.8% | 2.4% | 98 | 17.0% | 2.9% | 67 | 16.6% | 1.9% | 139 | 28.7% | 2.5% |
| Employés | 116 | 11.8% | 1.4% | 55 | 9.5% | 2.5% | 61 | 15.2% | 1.0% | 26 | 5.5% | 1.5% |
| Ouvriers | 68 | 7.0% | 1.1% | 64 | 11.2% | 1.3% | 4 | 1.0% | 0.3% | 3 | 0.7% | 0.8% |
| Retraités | 178 | 18.1% | 1.4% | 99 | 17.2% | 1.6% | 79 | 19.5% | 1.2% | 5 | 1.0% | 1.9% |
| Autres inactifs | 187 | 19.1% | 1.8% | 85 | 14.8% | 2.3% | 102 | 25.1% | 1.5% | 65 | 13.5% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.4% | 2 | 0.4% | 0.6% | 1 | 0.3% | 0.3% | - | - | - |
| Petits patrons | 66 | 6.8% | 2.5% | 45 | 7.9% | 3.5% | 21 | 5.1% | 1.6% | 66 | 13.7% | 2.5% |
| Affaires et Cadres | 250 | 25.5% | 3.4% | 151 | 26.4% | 4.1% | 98 | 24.4% | 2.8% | 250 | 51.7% | 3.4% |
| Professions intermédiaires | 167 | 17.1% | 2.2% | 100 | 17.5% | 2.6% | 67 | 16.5% | 1.8% | 167 | 34.6% | 2.2% |
| Employés | 91 | 9.3% | 1.7% | 50 | 8.7% | 2.1% | 41 | 10.0% | 1.3% | - | - | - |
| Ouvriers | 102 | 10.4% | 1.1% | 56 | 9.8% | 1.1% | 46 | 11.3% | 1.0% | - | - | - |
| Retraités | 213 | 21.8% | 1.5% | 115 | 20.0% | 1.8% | 98 | 24.3% | 1.2% | - | - | - |
| Autres inactifs | 86 | 8.8% | 2.1% | 54 | 9.3% | 3.4% | 33 | 8.1% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 177 | 18.1% | 1.8% | 99 | 17.2% | 2.2% | 79 | 19.4% | 1.4% | 64 | 13.2% | 3.7% |
| 2 personnes | 327 | 33.5% | 1.8% | 186 | 32.4% | 2.1% | 141 | 35.0% | 1.5% | 129 | 26.7% | 3.0% |
| 3 personnes | 183 | 18.7% | 2.0% | 102 | 17.7% | 2.3% | 81 | 20.1% | 1.8% | 114 | 23.6% | 2.9% |
| 4 personnes | 194 | 19.9% | 2.1% | 130 | 22.7% | 2.8% | 64 | 15.8% | 1.4% | 125 | 25.9% | 2.5% |
| 5 personnes et + | 97 | 9.9% | 1.8% | 58 | 10.1% | 2.3% | 39 | 9.6% | 1.3% | 51 | 10.6% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 290 | 29.6% | 1.9% | 170 | 29.6% | 2.4% | 119 | 29.6% | 1.4% | 184 | 38.1% | 2.4% |
| Non | 689 | 70.4% | 1.9% | 404 | 70.4% | 2.3% | 285 | 70.4% | 1.5% | 299 | 61.9% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 128 | 13.1% | 1.1% | 79 | 13.7% | 1.4% | 50 | 12.3% | 0.8% | 55 | 11.4% | 1.7% |
| Agglo. - 20 000 hab | 92 | 9.4% | 1.0% | 55 | 9.5% | 1.3% | 37 | 9.2% | 0.8% | 38 | 7.9% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 77 | 7.9% | 1.1% | 48 | 8.4% | 1.4% | 29 | 7.2% | 0.8% | 27 | 5.7% | 1.5% |
| Agglo. + 100 000 hab | 294 | 30.1% | 1.9% | 161 | 28.1% | 2.1% | 133 | 33.0% | 1.7% | 144 | 29.9% | 2.5% |
| Agglo. Paris | 387 | 39.5% | 4.5% | 231 | 40.3% | 5.7% | 155 | 38.4% | 3.5% | 218 | 45.1% | 5.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 411 | 42.0% | 4.3% | 248 | 43.2% | 5.5% | 163 | 40.3% | 3.3% | 225 | 46.6% | 5.1% |
| Nord Pas de Calais | 33 | 3.4% | 1.0% | 19 | 3.3% | 1.3% | 14 | 3.5% | 0.8% | 18 | 3.7% | 1.8% |
| Lorraine | 14 | 1.5% | 0.7% | 12 | 2.0% | 1.2% | 3 | 0.6% | 0.3% | 8 | 1.7% | 1.5% |
| Alsace | 14 | 1.5% | 0.9% | 6 | 1.0% | 0.8% | 8 | 2.1% | 1.1% | 8 | 1.7% | 1.6% |
| Franche-Comté | 10 | 1.0% | 1.0% | 3 | 0.6% | 0.7% | 6 | 1.6% | 1.3% | 5 | 1.0% | 1.8% |
| Champagne Ardennes | 14 | 1.4% | 1.2% | 10 | 1.7% | 1.9% | 4 | 0.9% | 0.7% | 5 | 1.0% | 1.7% |
| Picardie | 17 | 1.7% | 1.1% | 9 | 1.5% | 1.2% | 8 | 2.0% | 1.0% | 7 | 1.5% | 1.7% |
| Bourgogne | 23 | 2.3% | 1.7% | 12 | 2.0% | 1.8% | 11 | 2.7% | 1.6% | 7 | 1.5% | 2.1% |
| Haute Normandie | 15 | 1.5% | 1.0% | 7 | 1.3% | 1.0% | 7 | 1.8% | 1.0% | 8 | 1.7% | 1.7% |
| Basse Normandie | 12 | 1.2% | 1.0% | 8 | 1.4% | 1.4% | 4 | 1.0% | 0.7% | 6 | 1.3% | 1.9% |
| Centre | 29 | 2.9% | 1.4% | 19 | 3.2% | 1.8% | 10 | 2.5% | 0.9% | 14 | 2.9% | 2.4% |
| Pays de Loire | 22 | 2.2% | 0.7% | 9 | 1.6% | 0.6% | 13 | 3.1% | 0.8% | 15 | 3.1% | 1.6% |
| Bretagne | 34 | 3.5% | 1.3% | 22 | 3.8% | 1.7% | 12 | 3.1% | 0.9% | 10 | 2.2% | 1.3% |
| Poitou Charentes | 20 | 2.0% | 1.3% | 13 | 2.3% | 1.8% | 7 | 1.7% | 0.9% | 9 | 1.8% | 2.2% |
| Aquitaine | 48 | 4.9% | 1.7% | 24 | 4.2% | 1.8% | 24 | 6.0% | 1.7% | 16 | 3.3% | 1.9% |
| Midi Pyrénées | 41 | 4.2% | 1.7% | 27 | 4.7% | 2.3% | 14 | 3.5% | 1.1% | 21 | 4.4% | 2.7% |
| Limousin | 10 | 1.0% | 1.7% | 7 | 1.2% | 2.4% | 3 | 0.8% | 1.0% | 3 | 0.6% | 1.7% |
| Auvergne | 15 | 1.5% | 1.3% | 11 | 1.9% | 2.0% | 4 | 1.0% | 0.7% | 5 | 1.1% | 1.6% |
| Rhône Alpes | 79 | 8.1% | 1.5% | 51 | 8.9% | 2.0% | 28 | 7.0% | 1.1% | 37 | 7.6% | 2.0% |
| Languedoc Roussillon | 42 | 4.3% | 1.8% | 21 | 3.7% | 2.0% | 21 | 5.1% | 1.7% | 19 | 3.9% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 76 | 7.8% | 1.8% | 37 | 6.5% | 1.8% | 39 | 9.6% | 1.7% | 36 | 7.5% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 814 | 83.2% | 2.4% | 474 | 82.6% | 2.8% | 340 | 84.1% | 2.0% | 442 | 91.5% | 3.0% |
| Presque tous les jours | 87 | 8.9% | 1.5% | 52 | 9.0% | 1.9% | 36 | 8.8% | 1.1% | 32 | 6.6% | 1.6% |
| 1 à 2 fois par semaine | 21 | 2.2% | 0.9% | 11 | 1.9% | 1.0% | 10 | 2.6% | 0.7% | 1 | 0.2% | 0.2% |
| 1 à 3 fois par mois | 4 | 0.4% | 0.8% | 2 | 0.4% | 1.1% | 2 | 0.5% | 0.6% | 2 | 0.4% | 3.2% |
| Moins souvent | 9 | 0.9% | 1.2% | 3 | 0.5% | 0.8% | 6 | 1.5% | 1.6% | 1 | 0.2% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 2.7% | 1.4% | 16 | 2.7% | 2.0% | 11 | 2.8% | 1.0% | 5 | 1.0% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 36 | 3.7% | 1.2% | 19 | 3.3% | 1.7% | 17 | 4.2% | 0.9% | 3 | 0.7% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 71 | 7.2% | 1.2% | 42 | 7.4% | 1.6% | 28 | 7.0% | 0.9% | 13 | 2.7% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 75 | 7.7% | 1.1% | 38 | 6.7% | 1.3% | 37 | 9.2% | 1.0% | 30 | 6.3% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 169 | 17.3% | 1.5% | 108 | 18.8% | 2.1% | 61 | 15.1% | 1.1% | 71 | 14.6% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 158 | 16.2% | 2.3% | 100 | 17.5% | 2.7% | 58 | 14.4% | 1.7% | 98 | 20.2% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 212 | 21.6% | 2.9% | 130 | 22.6% | 3.3% | 82 | 20.2% | 2.5% | 123 | 25.5% | 3.1% |
| De 65 000 à moins de 80 000 euros par an | 77 | 7.9% | 3.9% | 43 | 7.6% | 4.0% | 34 | 8.4% | 3.9% | 57 | 11.7% | 4.4% |
| De 80 000 à moins de 115 000 euros par an | 47 | 4.8% | 3.8% | 29 | 5.0% | 3.9% | 18 | 4.5% | 3.6% | 32 | 6.7% | 3.4% |
| 115 000 euros et plus par an | 26 | 2.7% | 4.5% | 17 | 2.9% | 4.6% | 10 | 2.4% | 4.2% | 21 | 4.3% | 4.4% |
| Refus | 49 | 5.0% | 1.6% | 22 | 3.9% | 1.7% | 27 | 6.6% | 1.5% | 17 | 3.6% | 1.7% |
| Ne sait pas | 31 | 3.1% | 1.3% | 9 | 1.6% | 1.0% | 21 | 5.2% | 1.6% | 13 | 2.7% | 1.4% |
