L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2094 | 100.0% | 4.0% | 1098 | 100.0% | 4.4% | 996 | 100.0% | 3.7% | 503 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 1098 | 52.4% | 4.4% | 1098 | 100.0% | 4.4% | - | - | - | 290 | 57.7% | 3.3% |
| Femme | 996 | 47.6% | 3.7% | - | - | - | 996 | 100.0% | 3.7% | 213 | 42.3% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 138 | 6.6% | 1.9% | 84 | 7.7% | 2.3% | 54 | 5.4% | 1.5% | 51 | 10.1% | 1.6% |
| 25 à 34 ans | 236 | 11.3% | 3.1% | 133 | 12.1% | 3.6% | 104 | 10.4% | 2.7% | 86 | 17.1% | 2.6% |
| 35 à 49 ans | 437 | 20.9% | 3.5% | 253 | 23.1% | 4.1% | 184 | 18.4% | 2.9% | 192 | 38.2% | 3.1% |
| 50 à 59 ans | 420 | 20.0% | 4.6% | 215 | 19.6% | 4.7% | 205 | 20.5% | 4.4% | 147 | 29.2% | 3.9% |
| 60 ans et plus | 862 | 41.2% | 5.7% | 412 | 37.6% | 6.2% | 450 | 45.2% | 5.3% | 28 | 5.5% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 937 | 44.8% | 4.0% | - | - | - | 937 | 94.1% | 4.0% | 196 | 38.9% | 2.8% |
| Personne de référence | 1269 | 60.6% | 4.5% | 973 | 88.7% | 4.8% | 296 | 29.8% | 3.8% | 297 | 58.9% | 3.6% |
| Responsable des achats | 1523 | 72.8% | 4.3% | 615 | 56.1% | 4.7% | 908 | 91.2% | 4.0% | 349 | 69.4% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.5% | 6.2% | 25 | 2.3% | 6.8% | 7 | 0.7% | 4.7% | - | - | - |
| Petits patrons | 54 | 2.6% | 3.3% | 36 | 3.2% | 3.1% | 19 | 1.9% | 3.7% | 48 | 9.6% | 3.3% |
| Affaires et Cadres | 126 | 6.0% | 2.5% | 78 | 7.1% | 2.6% | 48 | 4.8% | 2.3% | 113 | 22.4% | 2.4% |
| Professions intermédiaires | 272 | 13.0% | 3.9% | 159 | 14.5% | 4.8% | 113 | 11.3% | 3.1% | 216 | 43.0% | 3.9% |
| Employés | 316 | 15.1% | 3.8% | 94 | 8.5% | 4.3% | 222 | 22.3% | 3.6% | 43 | 8.5% | 2.4% |
| Ouvriers | 255 | 12.2% | 4.0% | 213 | 19.4% | 4.2% | 42 | 4.3% | 3.2% | 10 | 2.0% | 2.4% |
| Retraités | 764 | 36.5% | 6.1% | 385 | 35.0% | 6.4% | 380 | 38.1% | 5.8% | 5 | 1.0% | 2.0% |
| Autres inactifs | 274 | 13.1% | 2.7% | 108 | 9.9% | 2.9% | 165 | 16.6% | 2.5% | 68 | 13.4% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 46 | 2.2% | 5.7% | 29 | 2.6% | 7.0% | 18 | 1.8% | 4.4% | - | - | - |
| Petits patrons | 75 | 3.6% | 2.8% | 40 | 3.7% | 3.0% | 35 | 3.5% | 2.6% | 75 | 14.9% | 2.8% |
| Affaires et Cadres | 152 | 7.3% | 2.1% | 83 | 7.5% | 2.3% | 69 | 7.0% | 1.9% | 152 | 30.2% | 2.1% |
| Professions intermédiaires | 276 | 13.2% | 3.7% | 168 | 15.3% | 4.4% | 109 | 10.9% | 2.9% | 276 | 54.9% | 3.7% |
| Employés | 187 | 8.9% | 3.5% | 92 | 8.4% | 3.9% | 95 | 9.5% | 3.1% | - | - | - |
| Ouvriers | 367 | 17.6% | 3.9% | 210 | 19.1% | 4.1% | 158 | 15.8% | 3.6% | - | - | - |
| Retraités | 838 | 40.0% | 5.8% | 396 | 36.1% | 6.0% | 442 | 44.4% | 5.6% | - | - | - |
| Autres inactifs | 151 | 7.2% | 3.7% | 81 | 7.4% | 5.2% | 70 | 7.1% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 446 | 21.3% | 4.5% | 214 | 19.5% | 4.8% | 232 | 23.3% | 4.2% | 60 | 11.9% | 3.4% |
| 2 personnes | 870 | 41.5% | 4.8% | 449 | 40.9% | 5.2% | 421 | 42.3% | 4.5% | 131 | 26.1% | 3.1% |
| 3 personnes | 319 | 15.3% | 3.5% | 181 | 16.5% | 4.0% | 138 | 13.9% | 3.0% | 116 | 23.0% | 2.9% |
| 4 personnes | 328 | 15.6% | 3.5% | 185 | 16.9% | 4.0% | 142 | 14.3% | 3.0% | 139 | 27.6% | 2.8% |
| 5 personnes et + | 130 | 6.2% | 2.4% | 68 | 6.2% | 2.7% | 62 | 6.2% | 2.2% | 58 | 11.4% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 501 | 24.0% | 3.2% | 263 | 24.0% | 3.7% | 238 | 23.9% | 2.9% | 220 | 43.8% | 2.9% |
| Non | 1592 | 76.0% | 4.4% | 834 | 76.0% | 4.7% | 758 | 76.1% | 4.1% | 283 | 56.2% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 545 | 26.0% | 4.6% | 255 | 23.3% | 4.5% | 290 | 29.1% | 4.7% | 128 | 25.4% | 3.9% |
| Agglo. - 20 000 hab | 415 | 19.8% | 4.6% | 221 | 20.2% | 5.3% | 194 | 19.5% | 4.0% | 100 | 19.9% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 393 | 18.8% | 5.7% | 213 | 19.4% | 6.3% | 180 | 18.1% | 5.0% | 70 | 13.9% | 3.9% |
| Agglo. + 100 000 hab | 730 | 34.9% | 4.7% | 402 | 36.6% | 5.3% | 328 | 33.0% | 4.2% | 200 | 39.7% | 3.5% |
| Agglo. Paris | 10 | 0.5% | 0.1% | 6 | 0.5% | 0.1% | 4 | 0.4% | 0.1% | 6 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 0.5% | 0.1% | 6 | 0.5% | 0.1% | 4 | 0.4% | 0.1% | 6 | 1.1% | 0.1% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | 0 | 0.1% | - |
| Lorraine | 5 | 0.3% | 0.3% | 4 | 0.4% | 0.5% | 1 | 0.1% | 0.1% | 0 | - | - |
| Alsace | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Franche-Comté | 90 | 4.3% | 9.4% | 46 | 4.2% | 10.0% | 43 | 4.3% | 8.9% | 22 | 4.5% | 8.5% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Bourgogne | 381 | 18.2% | 28.2% | 194 | 17.6% | 29.8% | 188 | 18.9% | 26.8% | 75 | 14.9% | 22.1% |
| Haute Normandie | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% |
| Basse Normandie | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.3% | - | - | - | - | - | - |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 5 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 4 | 0.4% | 0.3% | 1 | 0.2% | 0.1% |
| Bretagne | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Aquitaine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.4% | 0 | - | 0.1% | - | - | - |
| Auvergne | 39 | 1.9% | 3.5% | 24 | 2.2% | 4.4% | 15 | 1.5% | 2.5% | 8 | 1.5% | 2.4% |
| Rhône Alpes | 1429 | 68.3% | 27.6% | 743 | 67.7% | 29.8% | 686 | 68.9% | 25.6% | 357 | 70.9% | 19.0% |
| Languedoc Roussillon | 8 | 0.4% | 0.3% | 4 | 0.3% | 0.4% | 4 | 0.4% | 0.3% | 5 | 1.1% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 113 | 5.4% | 2.6% | 64 | 5.8% | 3.1% | 49 | 4.9% | 2.2% | 27 | 5.3% | 1.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1173 | 56.0% | 3.5% | 637 | 58.0% | 3.8% | 536 | 53.8% | 3.2% | 407 | 80.8% | 2.8% |
| Presque tous les jours | 221 | 10.6% | 3.8% | 120 | 10.9% | 4.4% | 101 | 10.2% | 3.2% | 53 | 10.5% | 2.7% |
| 1 à 2 fois par semaine | 106 | 5.1% | 4.3% | 50 | 4.6% | 4.6% | 56 | 5.6% | 4.0% | 22 | 4.3% | 4.0% |
| 1 à 3 fois par mois | 34 | 1.6% | 6.8% | 20 | 1.8% | 9.9% | 14 | 1.4% | 4.7% | 12 | 2.4% | 20.3% |
| Moins souvent | 44 | 2.1% | 6.1% | 27 | 2.4% | 7.8% | 18 | 1.8% | 4.6% | 6 | 1.2% | 10.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 2.4% | 2.6% | 29 | 2.6% | 3.7% | 21 | 2.1% | 1.8% | 2 | 0.5% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 127 | 6.1% | 4.3% | 59 | 5.4% | 5.4% | 67 | 6.8% | 3.6% | 11 | 2.2% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 295 | 14.1% | 5.0% | 144 | 13.1% | 5.5% | 151 | 15.1% | 4.6% | 17 | 3.4% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 289 | 13.8% | 4.4% | 143 | 13.0% | 4.7% | 146 | 14.7% | 4.1% | 49 | 9.7% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 480 | 22.9% | 4.4% | 257 | 23.4% | 4.9% | 223 | 22.4% | 3.9% | 91 | 18.1% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 291 | 13.9% | 4.1% | 161 | 14.6% | 4.4% | 130 | 13.0% | 3.9% | 114 | 22.6% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 281 | 13.4% | 3.9% | 168 | 15.3% | 4.3% | 113 | 11.3% | 3.4% | 118 | 23.4% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 57 | 2.7% | 2.9% | 35 | 3.2% | 3.2% | 22 | 2.2% | 2.5% | 25 | 4.9% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 32 | 1.5% | 2.6% | 19 | 1.8% | 2.6% | 12 | 1.3% | 2.5% | 23 | 4.6% | 2.5% |
| 115 000 euros et plus par an | 11 | 0.5% | 1.8% | 5 | 0.5% | 1.5% | 5 | 0.5% | 2.3% | 9 | 1.7% | 1.8% |
| Refus | 105 | 5.0% | 3.4% | 42 | 3.8% | 3.2% | 63 | 6.3% | 3.5% | 28 | 5.6% | 2.8% |
| Ne sait pas | 79 | 3.8% | 3.4% | 35 | 3.2% | 3.6% | 44 | 4.4% | 3.2% | 16 | 3.2% | 1.7% |
