L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 485 | 100.0% | 0.9% | 194 | 100.0% | 0.8% | 291 | 100.0% | 1.1% | 235 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 194 | 40.1% | 0.8% | 194 | 100.0% | 0.8% | - | - | - | 98 | 41.7% | 1.1% |
| Femme | 291 | 59.9% | 1.1% | - | - | - | 291 | 100.0% | 1.1% | 137 | 58.3% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 9.0% | 0.6% | 21 | 10.8% | 0.6% | 23 | 7.8% | 0.6% | 30 | 12.7% | 0.9% |
| 25 à 34 ans | 70 | 14.4% | 0.9% | 35 | 18.0% | 0.9% | 35 | 12.0% | 0.9% | 33 | 14.1% | 1.0% |
| 35 à 49 ans | 135 | 27.8% | 1.1% | 54 | 27.8% | 0.9% | 81 | 27.7% | 1.3% | 90 | 38.1% | 1.4% |
| 50 à 59 ans | 100 | 20.6% | 1.1% | 48 | 24.9% | 1.1% | 52 | 17.7% | 1.1% | 54 | 23.1% | 1.4% |
| 60 ans et plus | 137 | 28.2% | 0.9% | 36 | 18.5% | 0.5% | 101 | 34.7% | 1.2% | 28 | 12.0% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 258 | 53.2% | 1.1% | - | - | - | 258 | 88.7% | 1.1% | 120 | 50.9% | 1.7% |
| Personne de référence | 281 | 57.8% | 1.0% | 167 | 86.0% | 0.8% | 114 | 39.0% | 1.5% | 110 | 46.7% | 1.3% |
| Responsable des achats | 357 | 73.5% | 1.0% | 112 | 57.8% | 0.9% | 244 | 84.0% | 1.1% | 171 | 72.7% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 16 | 3.3% | 1.0% | 2 | 1.3% | 0.2% | 14 | 4.7% | 2.7% | 13 | 5.5% | 0.9% |
| Affaires et Cadres | 92 | 19.0% | 1.8% | 44 | 22.9% | 1.5% | 47 | 16.3% | 2.2% | 85 | 36.1% | 1.8% |
| Professions intermédiaires | 72 | 14.9% | 1.0% | 39 | 20.1% | 1.2% | 33 | 11.4% | 0.9% | 70 | 29.6% | 1.3% |
| Employés | 107 | 22.0% | 1.3% | 42 | 21.7% | 1.9% | 65 | 22.3% | 1.1% | 18 | 7.5% | 1.0% |
| Ouvriers | 25 | 5.1% | 0.4% | 22 | 11.1% | 0.4% | 3 | 1.1% | 0.2% | - | - | - |
| Retraités | 88 | 18.2% | 0.7% | 25 | 13.1% | 0.4% | 63 | 21.5% | 1.0% | 5 | 2.3% | 2.2% |
| Autres inactifs | 85 | 17.5% | 0.8% | 19 | 9.8% | 0.5% | 66 | 22.6% | 1.0% | 45 | 19.0% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 14 | 2.9% | 0.5% | 2 | 1.3% | 0.2% | 11 | 3.9% | 0.9% | 14 | 5.9% | 0.5% |
| Affaires et Cadres | 141 | 29.0% | 1.9% | 58 | 29.9% | 1.6% | 83 | 28.4% | 2.3% | 141 | 59.8% | 1.9% |
| Professions intermédiaires | 81 | 16.6% | 1.1% | 38 | 19.3% | 1.0% | 43 | 14.8% | 1.2% | 81 | 34.3% | 1.1% |
| Employés | 68 | 14.1% | 1.3% | 38 | 19.8% | 1.7% | 30 | 10.3% | 1.0% | - | - | - |
| Ouvriers | 46 | 9.5% | 0.5% | 22 | 11.1% | 0.4% | 24 | 8.4% | 0.6% | - | - | - |
| Retraités | 96 | 19.9% | 0.7% | 26 | 13.5% | 0.4% | 70 | 24.1% | 0.9% | - | - | - |
| Autres inactifs | 39 | 8.1% | 1.0% | 10 | 5.1% | 0.6% | 29 | 10.1% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 117 | 24.2% | 1.2% | 43 | 21.9% | 1.0% | 75 | 25.7% | 1.4% | 29 | 12.2% | 1.7% |
| 2 personnes | 146 | 30.1% | 0.8% | 61 | 31.6% | 0.7% | 85 | 29.1% | 0.9% | 50 | 21.4% | 1.2% |
| 3 personnes | 92 | 18.9% | 1.0% | 34 | 17.7% | 0.8% | 58 | 19.8% | 1.2% | 69 | 29.3% | 1.7% |
| 4 personnes | 96 | 19.7% | 1.0% | 38 | 19.3% | 0.8% | 58 | 20.0% | 1.2% | 66 | 28.1% | 1.3% |
| 5 personnes et + | 34 | 7.0% | 0.6% | 18 | 9.4% | 0.7% | 15 | 5.3% | 0.5% | 21 | 9.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 120 | 24.7% | 0.8% | 47 | 24.4% | 0.7% | 73 | 25.0% | 0.9% | 92 | 39.1% | 1.2% |
| Non | 365 | 75.3% | 1.0% | 147 | 75.6% | 0.8% | 218 | 75.0% | 1.2% | 143 | 60.9% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 14 | 2.9% | 0.1% | 6 | 3.3% | 0.1% | 8 | 2.6% | 0.1% | 8 | 3.3% | 0.2% |
| Agglo. - 20 000 hab | 8 | 1.7% | 0.1% | 8 | 3.9% | 0.2% | 1 | 0.2% | - | 6 | 2.6% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 11 | 2.2% | 0.2% | 2 | 1.3% | 0.1% | 8 | 2.8% | 0.2% | 8 | 3.6% | 0.5% |
| Agglo. + 100 000 hab | 146 | 30.1% | 0.9% | 46 | 23.9% | 0.6% | 100 | 34.3% | 1.3% | 62 | 26.6% | 1.1% |
| Agglo. Paris | 306 | 63.1% | 3.6% | 131 | 67.6% | 3.2% | 175 | 60.1% | 3.9% | 150 | 64.0% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 308 | 63.4% | 3.2% | 132 | 68.1% | 2.9% | 175 | 60.3% | 3.5% | 151 | 64.4% | 3.5% |
| Nord Pas de Calais | 66 | 13.7% | 2.1% | 27 | 14.0% | 1.8% | 39 | 13.5% | 2.3% | 35 | 15.0% | 3.6% |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Picardie | 2 | 0.5% | 0.2% | - | - | - | 2 | 0.8% | 0.3% | 1 | 0.3% | 0.2% |
| Bourgogne | 2 | 0.5% | 0.2% | - | - | - | 2 | 0.8% | 0.3% | 2 | 1.0% | 0.7% |
| Centre | 1 | 0.3% | 0.1% | 0 | 0.3% | - | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.3% |
| Pays de Loire | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.8% | 0.1% | 2 | 0.9% | 0.2% |
| Bretagne | 2 | 0.5% | 0.1% | 2 | 1.1% | 0.2% | - | - | - | 2 | 0.9% | 0.3% |
| Aquitaine | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.2% |
| Midi Pyrénées | 1 | 0.2% | - | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.1% |
| Auvergne | 1 | 0.3% | 0.1% | 1 | 0.8% | 0.3% | - | - | - | 1 | 0.6% | 0.5% |
| Rhône Alpes | 51 | 10.4% | 1.0% | 13 | 6.8% | 0.5% | 37 | 12.8% | 1.4% | 18 | 7.5% | 0.9% |
| Languedoc Roussillon | 4 | 0.8% | 0.2% | 2 | 0.8% | 0.1% | 2 | 0.8% | 0.2% | 4 | 1.7% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 41 | 8.5% | 0.9% | 16 | 8.1% | 0.8% | 26 | 8.8% | 1.1% | 14 | 5.9% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 364 | 75.1% | 1.1% | 158 | 81.4% | 0.9% | 206 | 70.8% | 1.2% | 208 | 88.4% | 1.4% |
| Presque tous les jours | 67 | 13.7% | 1.1% | 20 | 10.1% | 0.7% | 47 | 16.2% | 1.5% | 23 | 9.6% | 1.2% |
| 1 à 2 fois par semaine | 19 | 3.9% | 0.8% | 7 | 3.4% | 0.6% | 13 | 4.3% | 0.9% | 5 | 2.0% | 0.9% |
| 1 à 3 fois par mois | 3 | 0.6% | 0.6% | 3 | 1.5% | 1.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 1.5% | 0.4% | 7 | 3.9% | 0.9% | - | - | - | 2 | 0.9% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 25 | 5.1% | 0.8% | 6 | 3.0% | 0.5% | 19 | 6.5% | 1.0% | 3 | 1.3% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 24 | 5.0% | 0.4% | 4 | 2.2% | 0.2% | 20 | 6.8% | 0.6% | 6 | 2.7% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 37 | 7.5% | 0.6% | 11 | 5.8% | 0.4% | 25 | 8.7% | 0.7% | 9 | 3.6% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 109 | 22.5% | 1.0% | 43 | 22.2% | 0.8% | 66 | 22.7% | 1.1% | 45 | 19.2% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 92 | 19.0% | 1.3% | 49 | 25.5% | 1.3% | 43 | 14.6% | 1.3% | 35 | 15.1% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 65 | 13.4% | 0.9% | 25 | 13.1% | 0.6% | 40 | 13.7% | 1.2% | 52 | 21.9% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 35 | 7.3% | 1.8% | 21 | 10.6% | 1.9% | 15 | 5.0% | 1.7% | 25 | 10.7% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 22 | 4.5% | 1.8% | 8 | 4.1% | 1.1% | 14 | 4.7% | 2.7% | 20 | 8.5% | 2.1% |
| 115 000 euros et plus par an | 17 | 3.4% | 2.8% | 8 | 4.1% | 2.2% | 9 | 3.0% | 3.7% | 15 | 6.6% | 3.3% |
| Refus | 33 | 6.9% | 1.1% | 3 | 1.5% | 0.2% | 30 | 10.5% | 1.7% | 10 | 4.4% | 1.0% |
| Ne sait pas | 19 | 3.9% | 0.8% | 8 | 4.0% | 0.8% | 11 | 3.8% | 0.8% | 12 | 5.2% | 1.3% |
