L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 13620 | 100.0% | 26.3% | 6234 | 100.0% | 25.1% | 7386 | 100.0% | 27.4% | 3022 | 100.0% | 17.3% |
| Sexe | ||||||||||||
| Homme | 6234 | 45.8% | 25.1% | 6234 | 100.0% | 25.1% | - | - | - | 1433 | 47.4% | 16.3% |
| Femme | 7386 | 54.2% | 27.4% | - | - | - | 7386 | 100.0% | 27.4% | 1589 | 52.6% | 18.4% |
| Age | ||||||||||||
| 15 à 24 ans | 937 | 6.9% | 12.9% | 431 | 6.9% | 11.7% | 506 | 6.8% | 14.1% | 365 | 12.1% | 11.6% |
| 25 à 34 ans | 1024 | 7.5% | 13.4% | 464 | 7.4% | 12.4% | 560 | 7.6% | 14.4% | 375 | 12.4% | 11.3% |
| 35 à 49 ans | 2569 | 18.9% | 20.6% | 1253 | 20.1% | 20.3% | 1316 | 17.8% | 20.8% | 1055 | 34.9% | 17.1% |
| 50 à 59 ans | 2675 | 19.6% | 29.1% | 1306 | 21.0% | 28.4% | 1368 | 18.5% | 29.7% | 904 | 29.9% | 23.8% |
| 60 ans et plus | 6416 | 47.1% | 42.3% | 2780 | 44.6% | 42.0% | 3636 | 49.2% | 42.6% | 324 | 10.7% | 33.1% |
| Individu | ||||||||||||
| Ménagères | 6755 | 49.6% | 29.1% | - | - | - | 6755 | 91.5% | 29.1% | 1362 | 45.1% | 19.4% |
| Personne de référence | 7685 | 56.4% | 27.4% | 5534 | 88.8% | 27.3% | 2150 | 29.1% | 27.8% | 1424 | 47.1% | 17.3% |
| Responsable des achats | 10006 | 73.5% | 28.0% | 3353 | 53.8% | 25.8% | 6653 | 90.1% | 29.2% | 1998 | 66.1% | 18.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 149 | 1.1% | 28.3% | 97 | 1.6% | 26.5% | 51 | 0.7% | 32.7% | - | - | - |
| Petits patrons | 339 | 2.5% | 20.8% | 215 | 3.5% | 19.0% | 124 | 1.7% | 24.9% | 289 | 9.6% | 19.7% |
| Affaires et Cadres | 787 | 5.8% | 15.4% | 431 | 6.9% | 14.5% | 356 | 4.8% | 16.7% | 676 | 22.4% | 14.6% |
| Professions intermédiaires | 1334 | 9.8% | 19.3% | 653 | 10.5% | 19.7% | 680 | 9.2% | 19.0% | 1034 | 34.2% | 18.7% |
| Employés | 1986 | 14.6% | 24.0% | 465 | 7.5% | 21.3% | 1521 | 20.6% | 24.9% | 410 | 13.6% | 22.6% |
| Ouvriers | 1456 | 10.7% | 22.7% | 1124 | 18.0% | 22.1% | 332 | 4.5% | 24.8% | 66 | 2.2% | 15.6% |
| Retraités | 5376 | 39.5% | 42.7% | 2612 | 41.9% | 43.5% | 2764 | 37.4% | 42.1% | 107 | 3.5% | 42.9% |
| Autres inactifs | 2194 | 16.1% | 21.3% | 637 | 10.2% | 17.1% | 1557 | 21.1% | 23.7% | 440 | 14.6% | 13.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 239 | 1.8% | 29.3% | 107 | 1.7% | 26.1% | 132 | 1.8% | 32.6% | - | - | - |
| Petits patrons | 562 | 4.1% | 21.3% | 241 | 3.9% | 18.3% | 321 | 4.3% | 24.3% | 562 | 18.6% | 21.3% |
| Affaires et Cadres | 1086 | 8.0% | 15.0% | 497 | 8.0% | 13.6% | 589 | 8.0% | 16.5% | 1086 | 35.9% | 15.0% |
| Professions intermédiaires | 1374 | 10.1% | 18.2% | 695 | 11.1% | 18.1% | 679 | 9.2% | 18.2% | 1374 | 45.5% | 18.2% |
| Employés | 1114 | 8.2% | 20.6% | 466 | 7.5% | 20.1% | 648 | 8.8% | 21.0% | - | - | - |
| Ouvriers | 2083 | 15.3% | 21.9% | 1081 | 17.3% | 21.1% | 1003 | 13.6% | 22.7% | - | - | - |
| Retraités | 6051 | 44.4% | 41.9% | 2747 | 44.1% | 41.8% | 3304 | 44.7% | 42.0% | - | - | - |
| Autres inactifs | 1111 | 8.2% | 27.1% | 400 | 6.4% | 25.8% | 711 | 9.6% | 27.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2826 | 20.7% | 28.3% | 1156 | 18.5% | 25.8% | 1670 | 22.6% | 30.3% | 276 | 9.1% | 15.9% |
| 2 personnes | 6276 | 46.1% | 35.0% | 2970 | 47.6% | 34.2% | 3305 | 44.7% | 35.7% | 888 | 29.4% | 20.8% |
| 3 personnes | 1847 | 13.6% | 20.3% | 840 | 13.5% | 18.7% | 1008 | 13.6% | 21.8% | 705 | 23.3% | 17.9% |
| 4 personnes | 1798 | 13.2% | 19.3% | 888 | 14.2% | 19.1% | 910 | 12.3% | 19.5% | 810 | 26.8% | 16.3% |
| 5 personnes et + | 873 | 6.4% | 16.3% | 380 | 6.1% | 15.3% | 493 | 6.7% | 17.1% | 343 | 11.3% | 13.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2649 | 19.5% | 17.2% | 1207 | 19.4% | 16.9% | 1442 | 19.5% | 17.4% | 1144 | 37.9% | 14.8% |
| Non | 10971 | 80.5% | 30.2% | 5027 | 80.6% | 28.5% | 5944 | 80.5% | 31.9% | 1878 | 62.1% | 19.3% |
| Habitat | ||||||||||||
| Communes rurales | 3803 | 27.9% | 32.1% | 1734 | 27.8% | 30.7% | 2069 | 28.0% | 33.4% | 732 | 24.2% | 22.3% |
| Agglo. - 20 000 hab | 2744 | 20.1% | 30.5% | 1209 | 19.4% | 29.0% | 1534 | 20.8% | 31.8% | 575 | 19.0% | 21.9% |
| Agglo. 20 000 à 100 000 hab | 2211 | 16.2% | 31.8% | 1033 | 16.6% | 30.5% | 1178 | 15.9% | 33.0% | 430 | 14.2% | 24.0% |
| Agglo. + 100 000 hab | 3940 | 28.9% | 25.6% | 1808 | 29.0% | 24.1% | 2132 | 28.9% | 27.0% | 987 | 32.7% | 17.3% |
| Agglo. Paris | 923 | 6.8% | 10.8% | 451 | 7.2% | 11.0% | 472 | 6.4% | 10.6% | 298 | 9.9% | 7.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 1052 | 7.7% | 11.0% | 513 | 8.2% | 11.3% | 539 | 7.3% | 10.8% | 333 | 11.0% | 7.6% |
| Nord Pas de Calais | 848 | 6.2% | 26.4% | 378 | 6.1% | 24.7% | 471 | 6.4% | 27.9% | 203 | 6.7% | 20.5% |
| Lorraine | 740 | 5.4% | 38.5% | 338 | 5.4% | 36.3% | 402 | 5.4% | 40.5% | 122 | 4.0% | 22.3% |
| Alsace | 662 | 4.9% | 43.5% | 291 | 4.7% | 39.5% | 371 | 5.0% | 47.2% | 128 | 4.2% | 25.9% |
| Franche-Comté | 322 | 2.4% | 33.8% | 150 | 2.4% | 32.3% | 172 | 2.3% | 35.2% | 67 | 2.2% | 25.5% |
| Champagne Ardennes | 391 | 2.9% | 36.0% | 188 | 3.0% | 35.9% | 203 | 2.7% | 36.0% | 77 | 2.6% | 26.0% |
| Picardie | 434 | 3.2% | 28.3% | 216 | 3.5% | 29.0% | 219 | 3.0% | 27.6% | 77 | 2.6% | 18.3% |
| Bourgogne | 383 | 2.8% | 28.3% | 181 | 2.9% | 27.9% | 202 | 2.7% | 28.8% | 58 | 1.9% | 17.2% |
| Haute Normandie | 249 | 1.8% | 16.7% | 124 | 2.0% | 17.5% | 124 | 1.7% | 16.0% | 64 | 2.1% | 13.6% |
| Basse Normandie | 462 | 3.4% | 38.2% | 215 | 3.5% | 37.1% | 246 | 3.3% | 39.2% | 76 | 2.5% | 23.7% |
| Centre | 506 | 3.7% | 24.2% | 226 | 3.6% | 22.5% | 279 | 3.8% | 25.7% | 102 | 3.4% | 17.3% |
| Pays de Loire | 936 | 6.9% | 31.7% | 408 | 6.5% | 28.6% | 528 | 7.2% | 34.6% | 192 | 6.3% | 20.7% |
| Bretagne | 1137 | 8.3% | 42.7% | 529 | 8.5% | 41.3% | 609 | 8.2% | 44.1% | 280 | 9.3% | 34.6% |
| Poitou Charentes | 401 | 2.9% | 27.1% | 176 | 2.8% | 24.8% | 225 | 3.0% | 29.1% | 84 | 2.8% | 21.3% |
| Aquitaine | 791 | 5.8% | 28.7% | 360 | 5.8% | 27.4% | 431 | 5.8% | 29.9% | 194 | 6.4% | 22.7% |
| Midi Pyrénées | 587 | 4.3% | 24.0% | 288 | 4.6% | 24.4% | 299 | 4.0% | 23.7% | 119 | 4.0% | 15.0% |
| Limousin | 132 | 1.0% | 21.4% | 59 | 0.9% | 20.0% | 73 | 1.0% | 22.8% | 28 | 0.9% | 17.3% |
| Auvergne | 447 | 3.3% | 39.5% | 199 | 3.2% | 36.7% | 247 | 3.3% | 42.1% | 87 | 2.9% | 27.8% |
| Rhône Alpes | 1507 | 11.1% | 29.1% | 682 | 10.9% | 27.4% | 825 | 11.2% | 30.8% | 370 | 12.3% | 19.7% |
| Languedoc Roussillon | 578 | 4.2% | 25.5% | 270 | 4.3% | 25.1% | 308 | 4.2% | 25.9% | 137 | 4.5% | 19.5% |
| Provence Alpes Côte d'Azur, Corse | 1054 | 7.7% | 24.3% | 442 | 7.1% | 21.5% | 612 | 8.3% | 26.8% | 223 | 7.4% | 14.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 7126 | 52.3% | 21.0% | 3419 | 54.8% | 20.3% | 3706 | 50.2% | 21.8% | 2377 | 78.6% | 16.2% |
| Presque tous les jours | 1524 | 11.2% | 26.2% | 661 | 10.6% | 24.5% | 863 | 11.7% | 27.6% | 367 | 12.1% | 18.8% |
| 1 à 2 fois par semaine | 834 | 6.1% | 33.5% | 339 | 5.4% | 31.3% | 495 | 6.7% | 35.2% | 150 | 5.0% | 27.9% |
| 1 à 3 fois par mois | 182 | 1.3% | 36.4% | 83 | 1.3% | 40.8% | 99 | 1.3% | 33.4% | 23 | 0.8% | 38.5% |
| Moins souvent | 254 | 1.9% | 35.0% | 121 | 1.9% | 35.7% | 132 | 1.8% | 34.4% | 22 | 0.7% | 38.7% |
| Jamais | 41 | 0.3% | 46.2% | 28 | 0.4% | 44.5% | 13 | 0.2% | 50.1% | 5 | 0.2% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 434 | 3.2% | 22.8% | 159 | 2.5% | 20.1% | 275 | 3.7% | 24.7% | 28 | 0.9% | 15.1% |
| De 9 000 à moins de 12 000 euros par an | 838 | 6.2% | 28.3% | 284 | 4.6% | 25.9% | 554 | 7.5% | 29.8% | 38 | 1.3% | 15.6% |
| De 12 000 à moins de 18 000 euros par an | 1777 | 13.0% | 30.2% | 786 | 12.6% | 29.9% | 992 | 13.4% | 30.5% | 105 | 3.5% | 15.2% |
| De 18 000 à moins de 24 000 euros par an | 1927 | 14.1% | 29.3% | 873 | 14.0% | 28.7% | 1054 | 14.3% | 29.7% | 249 | 8.2% | 18.0% |
| De 24 000 à moins de 36 000 euros par an | 2961 | 21.7% | 27.0% | 1381 | 22.2% | 26.6% | 1580 | 21.4% | 27.4% | 578 | 19.1% | 17.4% |
| De 36 000 à moins de 45 000 euros par an | 1746 | 12.8% | 24.8% | 894 | 14.3% | 24.3% | 852 | 11.5% | 25.4% | 495 | 16.4% | 16.7% |
| De 45 000 à moins de 65 000 euros par an | 1760 | 12.9% | 24.4% | 928 | 14.9% | 23.8% | 832 | 11.3% | 25.2% | 737 | 24.4% | 18.3% |
| De 65 000 à moins de 80 000 euros par an | 405 | 3.0% | 20.7% | 226 | 3.6% | 20.7% | 179 | 2.4% | 20.7% | 214 | 7.1% | 16.5% |
| De 80 000 à moins de 115 000 euros par an | 230 | 1.7% | 18.6% | 127 | 2.0% | 17.4% | 103 | 1.4% | 20.3% | 156 | 5.2% | 16.7% |
| 115 000 euros et plus par an | 137 | 1.0% | 23.2% | 69 | 1.1% | 19.5% | 67 | 0.9% | 28.9% | 99 | 3.3% | 20.9% |
| Refus | 889 | 6.5% | 28.7% | 327 | 5.3% | 25.1% | 562 | 7.6% | 31.4% | 179 | 5.9% | 17.6% |
| Ne sait pas | 516 | 3.8% | 22.0% | 178 | 2.9% | 18.2% | 337 | 4.6% | 24.8% | 143 | 4.7% | 15.5% |
