L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1145 | 100.0% | 2.2% | 284 | 100.0% | 1.1% | 862 | 100.0% | 3.2% | 428 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 284 | 24.8% | 1.1% | 284 | 100.0% | 1.1% | - | - | - | 87 | 20.2% | 1.0% |
| Femme | 862 | 75.2% | 3.2% | - | - | - | 862 | 100.0% | 3.2% | 341 | 79.8% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 51 | 4.4% | 0.7% | 11 | 4.0% | 0.3% | 39 | 4.6% | 1.1% | 17 | 4.0% | 0.5% |
| 25 à 34 ans | 113 | 9.9% | 1.5% | 34 | 12.0% | 0.9% | 79 | 9.2% | 2.0% | 48 | 11.2% | 1.4% |
| 35 à 49 ans | 367 | 32.0% | 2.9% | 87 | 30.5% | 1.4% | 280 | 32.5% | 4.4% | 187 | 43.8% | 3.0% |
| 50 à 59 ans | 330 | 28.8% | 3.6% | 97 | 34.1% | 2.1% | 234 | 27.1% | 5.1% | 142 | 33.1% | 3.7% |
| 60 ans et plus | 284 | 24.8% | 1.9% | 55 | 19.4% | 0.8% | 229 | 26.6% | 2.7% | 34 | 8.0% | 3.5% |
| Individu | ||||||||||||
| Ménagères | 812 | 70.9% | 3.5% | - | - | - | 812 | 94.2% | 3.5% | 319 | 74.5% | 4.5% |
| Personne de référence | 421 | 36.8% | 1.5% | 258 | 90.9% | 1.3% | 163 | 19.0% | 2.1% | 113 | 26.5% | 1.4% |
| Responsable des achats | 950 | 83.0% | 2.7% | 162 | 57.0% | 1.2% | 789 | 91.5% | 3.5% | 353 | 82.5% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.5% | 5 | 1.9% | 1.4% | 8 | 0.9% | 4.9% | - | - | - |
| Petits patrons | 31 | 2.7% | 1.9% | 11 | 3.9% | 1.0% | 20 | 2.4% | 4.1% | 25 | 5.8% | 1.7% |
| Affaires et Cadres | 114 | 10.0% | 2.2% | 35 | 12.4% | 1.2% | 79 | 9.2% | 3.7% | 98 | 22.8% | 2.1% |
| Professions intermédiaires | 189 | 16.5% | 2.7% | 40 | 14.1% | 1.2% | 149 | 17.3% | 4.2% | 147 | 34.4% | 2.7% |
| Employés | 224 | 19.5% | 2.7% | 26 | 9.2% | 1.2% | 197 | 22.9% | 3.2% | 59 | 13.8% | 3.3% |
| Ouvriers | 134 | 11.7% | 2.1% | 73 | 25.8% | 1.4% | 61 | 7.1% | 4.5% | 23 | 5.3% | 5.3% |
| Retraités | 245 | 21.4% | 1.9% | 44 | 15.5% | 0.7% | 201 | 23.3% | 3.1% | 16 | 3.7% | 6.4% |
| Autres inactifs | 195 | 17.0% | 1.9% | 49 | 17.3% | 1.3% | 146 | 16.9% | 2.2% | 60 | 14.1% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 2.7% | 3.8% | 7 | 2.4% | 1.7% | 24 | 2.8% | 5.9% | - | - | - |
| Petits patrons | 89 | 7.8% | 3.4% | 11 | 3.9% | 0.8% | 78 | 9.1% | 5.9% | 89 | 20.9% | 3.4% |
| Affaires et Cadres | 184 | 16.0% | 2.5% | 37 | 13.1% | 1.0% | 146 | 17.0% | 4.1% | 184 | 42.9% | 2.5% |
| Professions intermédiaires | 155 | 13.5% | 2.0% | 38 | 13.5% | 1.0% | 117 | 13.5% | 3.1% | 155 | 36.2% | 2.0% |
| Employés | 108 | 9.4% | 2.0% | 15 | 5.5% | 0.7% | 93 | 10.7% | 3.0% | - | - | - |
| Ouvriers | 225 | 19.6% | 2.4% | 83 | 29.1% | 1.6% | 142 | 16.5% | 3.2% | - | - | - |
| Retraités | 267 | 23.3% | 1.8% | 48 | 16.8% | 0.7% | 219 | 25.5% | 2.8% | - | - | - |
| Autres inactifs | 87 | 7.6% | 2.1% | 45 | 15.7% | 2.9% | 43 | 4.9% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 155 | 13.6% | 1.6% | 47 | 16.7% | 1.1% | 108 | 12.5% | 2.0% | 26 | 6.1% | 1.5% |
| 2 personnes | 443 | 38.7% | 2.5% | 101 | 35.5% | 1.2% | 343 | 39.8% | 3.7% | 122 | 28.5% | 2.9% |
| 3 personnes | 189 | 16.5% | 2.1% | 55 | 19.3% | 1.2% | 135 | 15.6% | 2.9% | 97 | 22.8% | 2.5% |
| 4 personnes | 194 | 16.9% | 2.1% | 44 | 15.6% | 1.0% | 150 | 17.4% | 3.2% | 101 | 23.5% | 2.0% |
| 5 personnes et + | 163 | 14.2% | 3.0% | 37 | 12.9% | 1.5% | 126 | 14.7% | 4.4% | 82 | 19.1% | 3.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 386 | 33.7% | 2.5% | 84 | 29.6% | 1.2% | 302 | 35.1% | 3.6% | 211 | 49.4% | 2.7% |
| Non | 759 | 66.3% | 2.1% | 200 | 70.4% | 1.1% | 559 | 64.9% | 3.0% | 216 | 50.6% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 345 | 30.1% | 2.9% | 82 | 28.9% | 1.5% | 263 | 30.5% | 4.2% | 115 | 26.8% | 3.5% |
| Agglo. - 20 000 hab | 176 | 15.3% | 2.0% | 55 | 19.3% | 1.3% | 121 | 14.0% | 2.5% | 62 | 14.4% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 167 | 14.6% | 2.4% | 31 | 11.0% | 0.9% | 136 | 15.8% | 3.8% | 49 | 11.4% | 2.7% |
| Agglo. + 100 000 hab | 310 | 27.1% | 2.0% | 76 | 26.8% | 1.0% | 234 | 27.2% | 3.0% | 137 | 32.0% | 2.4% |
| Agglo. Paris | 148 | 12.9% | 1.7% | 40 | 14.0% | 1.0% | 108 | 12.5% | 2.4% | 66 | 15.4% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 166 | 14.5% | 1.7% | 40 | 14.0% | 0.9% | 126 | 14.6% | 2.5% | 74 | 17.3% | 1.7% |
| Nord Pas de Calais | 60 | 5.3% | 1.9% | 17 | 5.8% | 1.1% | 44 | 5.1% | 2.6% | 17 | 4.0% | 1.7% |
| Lorraine | 24 | 2.1% | 1.3% | 15 | 5.3% | 1.6% | 9 | 1.1% | 0.9% | 6 | 1.5% | 1.1% |
| Alsace | 31 | 2.7% | 2.0% | 10 | 3.5% | 1.3% | 21 | 2.5% | 2.7% | 13 | 3.0% | 2.6% |
| Franche-Comté | 24 | 2.1% | 2.5% | 4 | 1.5% | 0.9% | 20 | 2.3% | 4.0% | 10 | 2.3% | 3.7% |
| Champagne Ardennes | 38 | 3.3% | 3.5% | 15 | 5.4% | 2.9% | 23 | 2.6% | 4.1% | 13 | 3.0% | 4.4% |
| Picardie | 48 | 4.2% | 3.1% | 9 | 3.1% | 1.2% | 39 | 4.6% | 5.0% | 19 | 4.4% | 4.4% |
| Bourgogne | 32 | 2.8% | 2.4% | 12 | 4.1% | 1.8% | 21 | 2.4% | 3.0% | 6 | 1.3% | 1.6% |
| Haute Normandie | 36 | 3.1% | 2.4% | 6 | 2.2% | 0.9% | 29 | 3.4% | 3.8% | 4 | 1.0% | 0.9% |
| Basse Normandie | 31 | 2.7% | 2.6% | 12 | 4.3% | 2.1% | 19 | 2.2% | 3.1% | 9 | 2.0% | 2.6% |
| Centre | 59 | 5.2% | 2.8% | 14 | 5.1% | 1.4% | 45 | 5.2% | 4.1% | 18 | 4.2% | 3.1% |
| Pays de Loire | 59 | 5.1% | 2.0% | 11 | 3.7% | 0.7% | 48 | 5.6% | 3.2% | 22 | 5.1% | 2.3% |
| Bretagne | 78 | 6.9% | 3.0% | 14 | 5.0% | 1.1% | 64 | 7.5% | 4.7% | 31 | 7.4% | 3.9% |
| Poitou Charentes | 39 | 3.4% | 2.7% | 9 | 3.1% | 1.2% | 31 | 3.6% | 4.0% | 14 | 3.2% | 3.4% |
| Aquitaine | 58 | 5.1% | 2.1% | 14 | 4.9% | 1.1% | 44 | 5.1% | 3.1% | 18 | 4.2% | 2.1% |
| Midi Pyrénées | 73 | 6.4% | 3.0% | 18 | 6.3% | 1.5% | 55 | 6.4% | 4.4% | 31 | 7.2% | 3.9% |
| Limousin | 9 | 0.8% | 1.4% | 2 | 0.6% | 0.6% | 7 | 0.8% | 2.2% | 3 | 0.7% | 1.8% |
| Auvergne | 26 | 2.2% | 2.3% | 4 | 1.5% | 0.8% | 21 | 2.5% | 3.6% | 7 | 1.6% | 2.2% |
| Rhône Alpes | 122 | 10.7% | 2.4% | 24 | 8.3% | 0.9% | 98 | 11.4% | 3.7% | 61 | 14.2% | 3.2% |
| Languedoc Roussillon | 46 | 4.1% | 2.1% | 17 | 6.1% | 1.6% | 29 | 3.4% | 2.5% | 17 | 3.9% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 84 | 7.4% | 1.9% | 18 | 6.2% | 0.9% | 67 | 7.7% | 2.9% | 38 | 8.8% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 765 | 66.8% | 2.3% | 184 | 65.1% | 1.1% | 580 | 67.3% | 3.4% | 343 | 80.2% | 2.3% |
| Presque tous les jours | 137 | 12.0% | 2.4% | 20 | 6.9% | 0.7% | 118 | 13.7% | 3.8% | 57 | 13.4% | 2.9% |
| 1 à 2 fois par semaine | 73 | 6.4% | 2.9% | 19 | 6.8% | 1.8% | 54 | 6.3% | 3.8% | 23 | 5.5% | 4.3% |
| 1 à 3 fois par mois | 18 | 1.6% | 3.6% | 7 | 2.6% | 3.6% | 11 | 1.2% | 3.6% | - | - | - |
| Moins souvent | 13 | 1.1% | 1.7% | 4 | 1.6% | 1.3% | 8 | 0.9% | 2.1% | - | - | - |
| Jamais | 3 | 0.3% | 3.9% | 3 | 1.2% | 5.5% | - | - | - | 3 | 0.7% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 4.1% | 2.5% | 14 | 5.0% | 1.8% | 33 | 3.8% | 2.9% | 4 | 0.9% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 32 | 2.8% | 1.1% | 5 | 1.7% | 0.4% | 27 | 3.2% | 1.5% | 2 | 0.6% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 132 | 11.6% | 2.3% | 34 | 11.9% | 1.3% | 99 | 11.5% | 3.0% | 6 | 1.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 123 | 10.7% | 1.9% | 39 | 13.7% | 1.3% | 84 | 9.8% | 2.4% | 28 | 6.5% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 258 | 22.5% | 2.4% | 58 | 20.3% | 1.1% | 200 | 23.3% | 3.5% | 86 | 20.1% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 147 | 12.9% | 2.1% | 23 | 8.2% | 0.6% | 124 | 14.4% | 3.7% | 62 | 14.6% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 186 | 16.2% | 2.6% | 50 | 17.5% | 1.3% | 136 | 15.8% | 4.1% | 112 | 26.2% | 2.8% |
| De 65 000 à moins de 80 000 euros par an | 63 | 5.5% | 3.2% | 22 | 7.9% | 2.0% | 41 | 4.8% | 4.7% | 44 | 10.3% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 54 | 4.8% | 4.4% | 13 | 4.7% | 1.8% | 41 | 4.8% | 8.2% | 42 | 9.9% | 4.5% |
| 115 000 euros et plus par an | 15 | 1.3% | 2.6% | 7 | 2.4% | 1.9% | 8 | 1.0% | 3.6% | 12 | 2.9% | 2.6% |
| Refus | 58 | 5.1% | 1.9% | 10 | 3.5% | 0.8% | 48 | 5.6% | 2.7% | 17 | 4.0% | 1.7% |
| Ne sait pas | 29 | 2.5% | 1.2% | 9 | 3.3% | 1.0% | 19 | 2.2% | 1.4% | 11 | 2.6% | 1.2% |
