L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2089 | 100.0% | 4.0% | 407 | 100.0% | 1.6% | 1682 | 100.0% | 6.2% | 881 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 407 | 19.5% | 1.6% | 407 | 100.0% | 1.6% | - | - | - | 168 | 19.1% | 1.9% |
| Femme | 1682 | 80.5% | 6.2% | - | - | - | 1682 | 100.0% | 6.2% | 713 | 80.9% | 8.3% |
| Age | ||||||||||||
| 15 à 24 ans | 191 | 9.2% | 2.6% | 36 | 8.9% | 1.0% | 155 | 9.2% | 4.3% | 76 | 8.6% | 2.4% |
| 25 à 34 ans | 220 | 10.6% | 2.9% | 49 | 12.0% | 1.3% | 172 | 10.2% | 4.4% | 96 | 11.0% | 2.9% |
| 35 à 49 ans | 630 | 30.2% | 5.0% | 122 | 30.0% | 2.0% | 508 | 30.2% | 8.0% | 365 | 41.5% | 5.9% |
| 50 à 59 ans | 506 | 24.2% | 5.5% | 120 | 29.6% | 2.6% | 386 | 22.9% | 8.4% | 264 | 30.0% | 6.9% |
| 60 ans et plus | 541 | 25.9% | 3.6% | 79 | 19.4% | 1.2% | 462 | 27.5% | 5.4% | 79 | 9.0% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 1519 | 72.7% | 6.5% | - | - | - | 1519 | 90.3% | 6.5% | 644 | 73.1% | 9.2% |
| Personne de référence | 789 | 37.7% | 2.8% | 355 | 87.4% | 1.8% | 433 | 25.7% | 5.6% | 275 | 31.2% | 3.3% |
| Responsable des achats | 1710 | 81.9% | 4.8% | 229 | 56.3% | 1.8% | 1481 | 88.0% | 6.5% | 713 | 80.9% | 6.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.0% | 3.9% | 7 | 1.8% | 1.9% | 13 | 0.8% | 8.5% | 1 | 0.1% | 5.7% |
| Petits patrons | 95 | 4.5% | 5.8% | 41 | 10.2% | 3.7% | 53 | 3.2% | 10.7% | 86 | 9.8% | 5.9% |
| Affaires et Cadres | 301 | 14.4% | 5.9% | 89 | 21.8% | 3.0% | 212 | 12.6% | 10.0% | 277 | 31.4% | 6.0% |
| Professions intermédiaires | 315 | 15.1% | 4.6% | 39 | 9.6% | 1.2% | 276 | 16.4% | 7.7% | 230 | 26.1% | 4.1% |
| Employés | 377 | 18.0% | 4.5% | 35 | 8.7% | 1.6% | 341 | 20.3% | 5.6% | 107 | 12.2% | 5.9% |
| Ouvriers | 155 | 7.4% | 2.4% | 78 | 19.2% | 1.5% | 77 | 4.6% | 5.8% | 8 | 0.9% | 1.8% |
| Retraités | 395 | 18.9% | 3.1% | 58 | 14.4% | 1.0% | 337 | 20.0% | 5.1% | 23 | 2.6% | 9.3% |
| Autres inactifs | 431 | 20.7% | 4.2% | 58 | 14.4% | 1.6% | 373 | 22.2% | 5.7% | 149 | 16.9% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 1.2% | 3.1% | 3 | 0.6% | 0.6% | 23 | 1.4% | 5.7% | - | - | - |
| Petits patrons | 171 | 8.2% | 6.5% | 43 | 10.5% | 3.2% | 128 | 7.6% | 9.7% | 171 | 19.4% | 6.5% |
| Affaires et Cadres | 453 | 21.7% | 6.2% | 91 | 22.4% | 2.5% | 362 | 21.5% | 10.1% | 453 | 51.4% | 6.2% |
| Professions intermédiaires | 257 | 12.3% | 3.4% | 34 | 8.4% | 0.9% | 223 | 13.2% | 6.0% | 257 | 29.2% | 3.4% |
| Employés | 213 | 10.2% | 3.9% | 37 | 9.0% | 1.6% | 177 | 10.5% | 5.7% | - | - | - |
| Ouvriers | 321 | 15.4% | 3.4% | 93 | 22.9% | 1.8% | 228 | 13.6% | 5.2% | - | - | - |
| Retraités | 473 | 22.6% | 3.3% | 62 | 15.2% | 0.9% | 411 | 24.4% | 5.2% | - | - | - |
| Autres inactifs | 176 | 8.4% | 4.3% | 45 | 11.0% | 2.9% | 131 | 7.8% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 341 | 16.3% | 3.4% | 50 | 12.4% | 1.1% | 290 | 17.3% | 5.3% | 76 | 8.7% | 4.4% |
| 2 personnes | 737 | 35.3% | 4.1% | 133 | 32.6% | 1.5% | 605 | 35.9% | 6.5% | 228 | 25.9% | 5.3% |
| 3 personnes | 374 | 17.9% | 4.1% | 97 | 23.8% | 2.2% | 277 | 16.5% | 6.0% | 222 | 25.2% | 5.6% |
| 4 personnes | 394 | 18.9% | 4.2% | 78 | 19.2% | 1.7% | 316 | 18.8% | 6.8% | 228 | 25.9% | 4.6% |
| 5 personnes et + | 243 | 11.6% | 4.5% | 49 | 12.1% | 2.0% | 194 | 11.5% | 6.7% | 127 | 14.4% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 700 | 33.5% | 4.5% | 151 | 37.0% | 2.1% | 549 | 32.7% | 6.6% | 412 | 46.8% | 5.3% |
| Non | 1389 | 66.5% | 3.8% | 256 | 63.0% | 1.5% | 1133 | 67.3% | 6.1% | 469 | 53.2% | 4.8% |
| Habitat | ||||||||||||
| Communes rurales | 371 | 17.8% | 3.1% | 72 | 17.6% | 1.3% | 299 | 17.8% | 4.8% | 119 | 13.5% | 3.6% |
| Agglo. - 20 000 hab | 284 | 13.6% | 3.2% | 55 | 13.6% | 1.3% | 228 | 13.6% | 4.7% | 96 | 10.9% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 296 | 14.2% | 4.3% | 42 | 10.2% | 1.2% | 254 | 15.1% | 7.1% | 101 | 11.5% | 5.6% |
| Agglo. + 100 000 hab | 712 | 34.1% | 4.6% | 140 | 34.3% | 1.9% | 573 | 34.0% | 7.2% | 322 | 36.6% | 5.6% |
| Agglo. Paris | 426 | 20.4% | 5.0% | 99 | 24.2% | 2.4% | 328 | 19.5% | 7.4% | 242 | 27.5% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 457 | 21.9% | 4.8% | 103 | 25.4% | 2.3% | 354 | 21.0% | 7.1% | 257 | 29.2% | 5.9% |
| Nord Pas de Calais | 81 | 3.9% | 2.5% | 8 | 2.0% | 0.5% | 73 | 4.3% | 4.3% | 38 | 4.3% | 3.8% |
| Lorraine | 44 | 2.1% | 2.3% | 11 | 2.8% | 1.2% | 33 | 1.9% | 3.3% | 20 | 2.3% | 3.7% |
| Alsace | 60 | 2.9% | 4.0% | 22 | 5.4% | 3.0% | 38 | 2.3% | 4.8% | 40 | 4.6% | 8.1% |
| Franche-Comté | 28 | 1.3% | 2.9% | 5 | 1.1% | 1.0% | 23 | 1.4% | 4.7% | 7 | 0.7% | 2.5% |
| Champagne Ardennes | 39 | 1.8% | 3.6% | 7 | 1.8% | 1.4% | 31 | 1.9% | 5.5% | 11 | 1.3% | 3.8% |
| Picardie | 59 | 2.8% | 3.8% | 5 | 1.3% | 0.7% | 54 | 3.2% | 6.8% | 19 | 2.2% | 4.6% |
| Bourgogne | 46 | 2.2% | 3.4% | 10 | 2.5% | 1.5% | 36 | 2.1% | 5.1% | 9 | 1.1% | 2.7% |
| Haute Normandie | 62 | 3.0% | 4.1% | 13 | 3.3% | 1.9% | 48 | 2.9% | 6.2% | 17 | 1.9% | 3.6% |
| Basse Normandie | 46 | 2.2% | 3.8% | 13 | 3.1% | 2.2% | 33 | 2.0% | 5.3% | 16 | 1.8% | 4.9% |
| Centre | 69 | 3.3% | 3.3% | 13 | 3.2% | 1.3% | 56 | 3.4% | 5.2% | 26 | 2.9% | 4.4% |
| Pays de Loire | 114 | 5.5% | 3.9% | 20 | 5.0% | 1.4% | 94 | 5.6% | 6.2% | 43 | 4.9% | 4.6% |
| Bretagne | 129 | 6.2% | 4.9% | 17 | 4.3% | 1.4% | 112 | 6.7% | 8.1% | 48 | 5.5% | 6.0% |
| Poitou Charentes | 73 | 3.5% | 4.9% | 14 | 3.3% | 1.9% | 60 | 3.6% | 7.8% | 22 | 2.5% | 5.5% |
| Aquitaine | 125 | 6.0% | 4.5% | 25 | 6.3% | 1.9% | 100 | 5.9% | 6.9% | 55 | 6.3% | 6.5% |
| Midi Pyrénées | 89 | 4.2% | 3.6% | 16 | 4.0% | 1.4% | 72 | 4.3% | 5.7% | 37 | 4.2% | 4.6% |
| Limousin | 23 | 1.1% | 3.8% | 8 | 2.0% | 2.7% | 15 | 0.9% | 4.8% | 7 | 0.8% | 4.5% |
| Auvergne | 39 | 1.9% | 3.4% | 5 | 1.3% | 1.0% | 33 | 2.0% | 5.7% | 9 | 1.0% | 2.9% |
| Rhône Alpes | 222 | 10.6% | 4.3% | 29 | 7.1% | 1.2% | 193 | 11.5% | 7.2% | 87 | 9.9% | 4.6% |
| Languedoc Roussillon | 65 | 3.1% | 2.9% | 12 | 3.0% | 1.1% | 52 | 3.1% | 4.4% | 23 | 2.6% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 220 | 10.5% | 5.1% | 48 | 11.9% | 2.3% | 171 | 10.2% | 7.5% | 89 | 10.1% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1437 | 68.8% | 4.2% | 284 | 69.7% | 1.7% | 1153 | 68.6% | 6.8% | 722 | 82.0% | 4.9% |
| Presque tous les jours | 280 | 13.4% | 4.8% | 47 | 11.6% | 1.7% | 233 | 13.9% | 7.4% | 100 | 11.4% | 5.1% |
| 1 à 2 fois par semaine | 138 | 6.6% | 5.5% | 19 | 4.8% | 1.8% | 118 | 7.0% | 8.4% | 44 | 5.1% | 8.3% |
| 1 à 3 fois par mois | 17 | 0.8% | 3.5% | 3 | 0.8% | 1.7% | 14 | 0.8% | 4.7% | - | - | - |
| Moins souvent | 37 | 1.8% | 5.1% | 2 | 0.5% | 0.6% | 35 | 2.1% | 9.1% | 1 | 0.1% | 0.9% |
| Jamais | 5 | 0.3% | 6.0% | 5 | 1.3% | 8.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 86 | 4.1% | 4.5% | 13 | 3.2% | 1.6% | 73 | 4.3% | 6.6% | 16 | 1.9% | 8.8% |
| De 9 000 à moins de 12 000 euros par an | 85 | 4.1% | 2.9% | 12 | 2.9% | 1.1% | 74 | 4.4% | 4.0% | 12 | 1.4% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 195 | 9.4% | 3.3% | 49 | 12.2% | 1.9% | 146 | 8.7% | 4.5% | 38 | 4.3% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 227 | 10.9% | 3.5% | 34 | 8.4% | 1.1% | 193 | 11.5% | 5.4% | 53 | 6.0% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 398 | 19.1% | 3.6% | 64 | 15.6% | 1.2% | 334 | 19.9% | 5.8% | 143 | 16.2% | 4.3% |
| De 36 000 à moins de 45 000 euros par an | 254 | 12.1% | 3.6% | 52 | 12.9% | 1.4% | 201 | 12.0% | 6.0% | 116 | 13.2% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 357 | 17.1% | 5.0% | 84 | 20.7% | 2.2% | 273 | 16.2% | 8.3% | 207 | 23.5% | 5.2% |
| De 65 000 à moins de 80 000 euros par an | 106 | 5.1% | 5.4% | 29 | 7.0% | 2.6% | 77 | 4.6% | 8.9% | 70 | 7.9% | 5.4% |
| De 80 000 à moins de 115 000 euros par an | 120 | 5.8% | 9.7% | 26 | 6.4% | 3.6% | 94 | 5.6% | 18.6% | 91 | 10.3% | 9.7% |
| 115 000 euros et plus par an | 61 | 2.9% | 10.4% | 14 | 3.5% | 4.0% | 47 | 2.8% | 20.2% | 50 | 5.7% | 10.5% |
| Refus | 117 | 5.6% | 3.8% | 17 | 4.2% | 1.3% | 100 | 6.0% | 5.6% | 47 | 5.3% | 4.6% |
| Ne sait pas | 82 | 3.9% | 3.5% | 12 | 3.0% | 1.3% | 69 | 4.1% | 5.1% | 37 | 4.2% | 4.0% |
