L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2967 | 100.0% | 5.7% | 1278 | 100.0% | 5.2% | 1690 | 100.0% | 6.3% | 1125 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1278 | 43.1% | 5.2% | 1278 | 100.0% | 5.2% | - | - | - | 456 | 40.5% | 5.2% |
| Femme | 1690 | 56.9% | 6.3% | - | - | - | 1690 | 100.0% | 6.3% | 669 | 59.5% | 7.8% |
| Age | ||||||||||||
| 15 à 24 ans | 273 | 9.2% | 3.8% | 80 | 6.2% | 2.2% | 193 | 11.4% | 5.4% | 104 | 9.3% | 3.3% |
| 25 à 34 ans | 417 | 14.0% | 5.5% | 200 | 15.7% | 5.4% | 217 | 12.8% | 5.6% | 182 | 16.2% | 5.5% |
| 35 à 49 ans | 953 | 32.1% | 7.6% | 430 | 33.7% | 7.0% | 523 | 30.9% | 8.3% | 538 | 47.9% | 8.7% |
| 50 à 59 ans | 584 | 19.7% | 6.3% | 277 | 21.7% | 6.0% | 306 | 18.1% | 6.7% | 251 | 22.3% | 6.6% |
| 60 ans et plus | 740 | 25.0% | 4.9% | 290 | 22.7% | 4.4% | 450 | 26.6% | 5.3% | 50 | 4.4% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 1494 | 50.3% | 6.4% | - | - | - | 1494 | 88.4% | 6.4% | 588 | 52.3% | 8.4% |
| Personne de référence | 1472 | 49.6% | 5.3% | 1168 | 91.4% | 5.8% | 303 | 18.0% | 3.9% | 488 | 43.4% | 5.9% |
| Responsable des achats | 2142 | 72.2% | 6.0% | 641 | 50.2% | 4.9% | 1500 | 88.8% | 6.6% | 786 | 69.9% | 7.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 32 | 1.1% | 6.1% | 17 | 1.3% | 4.6% | 15 | 0.9% | 9.6% | - | - | - |
| Petits patrons | 85 | 2.9% | 5.2% | 53 | 4.1% | 4.7% | 33 | 1.9% | 6.5% | 79 | 7.1% | 5.4% |
| Affaires et Cadres | 346 | 11.7% | 6.8% | 184 | 14.4% | 6.2% | 163 | 9.6% | 7.7% | 317 | 28.2% | 6.8% |
| Professions intermédiaires | 500 | 16.8% | 7.3% | 204 | 15.9% | 6.1% | 296 | 17.5% | 8.3% | 399 | 35.4% | 7.2% |
| Employés | 514 | 17.3% | 6.2% | 106 | 8.3% | 4.9% | 408 | 24.1% | 6.7% | 131 | 11.6% | 7.2% |
| Ouvriers | 389 | 13.1% | 6.1% | 311 | 24.3% | 6.1% | 78 | 4.6% | 5.8% | 17 | 1.5% | 3.9% |
| Retraités | 655 | 22.1% | 5.2% | 282 | 22.1% | 4.7% | 373 | 22.1% | 5.7% | 20 | 1.8% | 8.1% |
| Autres inactifs | 446 | 15.0% | 4.3% | 122 | 9.5% | 3.3% | 324 | 19.2% | 4.9% | 162 | 14.4% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 37 | 1.2% | 4.5% | 12 | 0.9% | 2.8% | 25 | 1.5% | 6.3% | - | - | - |
| Petits patrons | 163 | 5.5% | 6.2% | 52 | 4.1% | 4.0% | 111 | 6.6% | 8.4% | 163 | 14.5% | 6.2% |
| Affaires et Cadres | 476 | 16.0% | 6.6% | 197 | 15.4% | 5.4% | 279 | 16.5% | 7.8% | 476 | 42.3% | 6.6% |
| Professions intermédiaires | 485 | 16.4% | 6.4% | 206 | 16.2% | 5.4% | 279 | 16.5% | 7.5% | 485 | 43.2% | 6.4% |
| Employés | 304 | 10.2% | 5.6% | 118 | 9.2% | 5.1% | 186 | 11.0% | 6.0% | - | - | - |
| Ouvriers | 606 | 20.4% | 6.4% | 316 | 24.7% | 6.2% | 290 | 17.2% | 6.6% | - | - | - |
| Retraités | 745 | 25.1% | 5.2% | 304 | 23.8% | 4.6% | 441 | 26.1% | 5.6% | - | - | - |
| Autres inactifs | 151 | 5.1% | 3.7% | 73 | 5.7% | 4.7% | 78 | 4.6% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 318 | 10.7% | 3.2% | 127 | 10.0% | 2.8% | 191 | 11.3% | 3.5% | 53 | 4.7% | 3.1% |
| 2 personnes | 1027 | 34.6% | 5.7% | 428 | 33.5% | 4.9% | 599 | 35.5% | 6.5% | 216 | 19.2% | 5.1% |
| 3 personnes | 550 | 18.5% | 6.0% | 259 | 20.2% | 5.8% | 292 | 17.3% | 6.3% | 290 | 25.7% | 7.3% |
| 4 personnes | 697 | 23.5% | 7.5% | 302 | 23.6% | 6.5% | 395 | 23.3% | 8.4% | 397 | 35.3% | 8.0% |
| 5 personnes et + | 375 | 12.6% | 7.0% | 162 | 12.7% | 6.5% | 213 | 12.6% | 7.4% | 169 | 15.0% | 6.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1184 | 39.9% | 7.7% | 537 | 42.0% | 7.5% | 648 | 38.3% | 7.8% | 633 | 56.3% | 8.2% |
| Non | 1783 | 60.1% | 4.9% | 741 | 58.0% | 4.2% | 1042 | 61.7% | 5.6% | 492 | 43.7% | 5.1% |
| Habitat | ||||||||||||
| Communes rurales | 673 | 22.7% | 5.7% | 320 | 25.0% | 5.7% | 354 | 20.9% | 5.7% | 227 | 20.2% | 6.9% |
| Agglo. - 20 000 hab | 545 | 18.4% | 6.1% | 239 | 18.7% | 5.7% | 306 | 18.1% | 6.3% | 174 | 15.5% | 6.6% |
| Agglo. 20 000 à 100 000 hab | 297 | 10.0% | 4.3% | 116 | 9.1% | 3.4% | 180 | 10.7% | 5.0% | 99 | 8.8% | 5.5% |
| Agglo. + 100 000 hab | 1006 | 33.9% | 6.5% | 413 | 32.4% | 5.5% | 593 | 35.1% | 7.5% | 430 | 38.2% | 7.5% |
| Agglo. Paris | 447 | 15.0% | 5.2% | 189 | 14.8% | 4.6% | 257 | 15.2% | 5.8% | 195 | 17.3% | 4.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 533 | 17.9% | 5.6% | 238 | 18.6% | 5.2% | 295 | 17.5% | 5.9% | 219 | 19.5% | 5.0% |
| Nord Pas de Calais | 326 | 11.0% | 10.1% | 136 | 10.7% | 8.9% | 189 | 11.2% | 11.2% | 113 | 10.1% | 11.4% |
| Lorraine | 89 | 3.0% | 4.6% | 41 | 3.2% | 4.4% | 47 | 2.8% | 4.8% | 31 | 2.7% | 5.6% |
| Alsace | 92 | 3.1% | 6.0% | 44 | 3.5% | 6.0% | 47 | 2.8% | 6.0% | 26 | 2.3% | 5.3% |
| Franche-Comté | 63 | 2.1% | 6.7% | 32 | 2.5% | 6.9% | 31 | 1.9% | 6.4% | 19 | 1.7% | 7.3% |
| Champagne Ardennes | 64 | 2.2% | 5.9% | 31 | 2.4% | 5.9% | 33 | 2.0% | 5.9% | 20 | 1.8% | 6.7% |
| Picardie | 87 | 2.9% | 5.6% | 39 | 3.1% | 5.2% | 48 | 2.8% | 6.0% | 29 | 2.6% | 6.8% |
| Bourgogne | 38 | 1.3% | 2.8% | 11 | 0.8% | 1.6% | 27 | 1.6% | 3.8% | 14 | 1.2% | 4.1% |
| Haute Normandie | 99 | 3.3% | 6.7% | 44 | 3.4% | 6.1% | 55 | 3.3% | 7.1% | 44 | 3.9% | 9.5% |
| Basse Normandie | 79 | 2.7% | 6.6% | 43 | 3.4% | 7.4% | 36 | 2.2% | 5.8% | 29 | 2.6% | 9.0% |
| Centre | 157 | 5.3% | 7.5% | 70 | 5.4% | 6.9% | 88 | 5.2% | 8.1% | 51 | 4.6% | 8.8% |
| Pays de Loire | 199 | 6.7% | 6.8% | 90 | 7.0% | 6.3% | 110 | 6.5% | 7.2% | 86 | 7.7% | 9.3% |
| Bretagne | 126 | 4.3% | 4.8% | 41 | 3.2% | 3.2% | 86 | 5.1% | 6.2% | 44 | 3.9% | 5.4% |
| Poitou Charentes | 91 | 3.1% | 6.1% | 51 | 4.0% | 7.2% | 40 | 2.4% | 5.2% | 36 | 3.2% | 9.1% |
| Aquitaine | 167 | 5.6% | 6.1% | 69 | 5.4% | 5.3% | 98 | 5.8% | 6.8% | 61 | 5.4% | 7.1% |
| Midi Pyrénées | 91 | 3.1% | 3.7% | 36 | 2.8% | 3.1% | 55 | 3.2% | 4.3% | 44 | 3.9% | 5.5% |
| Limousin | 24 | 0.8% | 3.9% | 10 | 0.8% | 3.4% | 14 | 0.8% | 4.4% | 8 | 0.7% | 4.9% |
| Auvergne | 54 | 1.8% | 4.8% | 26 | 2.0% | 4.8% | 28 | 1.6% | 4.7% | 11 | 1.0% | 3.6% |
| Rhône Alpes | 202 | 6.8% | 3.9% | 86 | 6.8% | 3.5% | 116 | 6.9% | 4.3% | 73 | 6.4% | 3.9% |
| Languedoc Roussillon | 130 | 4.4% | 5.7% | 56 | 4.4% | 5.3% | 73 | 4.3% | 6.2% | 60 | 5.3% | 8.5% |
| Provence Alpes Côte d'Azur, Corse | 256 | 8.6% | 5.9% | 84 | 6.6% | 4.1% | 172 | 10.2% | 7.5% | 106 | 9.5% | 7.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2044 | 68.9% | 6.0% | 854 | 66.8% | 5.1% | 1191 | 70.5% | 7.0% | 928 | 82.5% | 6.3% |
| Presque tous les jours | 420 | 14.1% | 7.2% | 160 | 12.5% | 5.9% | 259 | 15.4% | 8.3% | 147 | 13.1% | 7.5% |
| 1 à 2 fois par semaine | 152 | 5.1% | 6.1% | 77 | 6.0% | 7.1% | 75 | 4.4% | 5.3% | 36 | 3.2% | 6.7% |
| 1 à 3 fois par mois | 37 | 1.3% | 7.4% | 11 | 0.9% | 5.5% | 26 | 1.5% | 8.8% | 1 | 0.1% | 1.7% |
| Moins souvent | 31 | 1.0% | 4.3% | 17 | 1.3% | 4.9% | 14 | 0.8% | 3.7% | - | - | - |
| Jamais | 10 | 0.3% | 11.5% | 7 | 0.5% | 10.6% | 4 | 0.2% | 13.6% | 2 | 0.1% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 72 | 2.4% | 3.8% | 29 | 2.3% | 3.7% | 43 | 2.5% | 3.9% | 10 | 0.9% | 5.5% |
| De 9 000 à moins de 12 000 euros par an | 127 | 4.3% | 4.3% | 54 | 4.2% | 4.9% | 74 | 4.4% | 4.0% | 13 | 1.2% | 5.4% |
| De 12 000 à moins de 18 000 euros par an | 201 | 6.8% | 3.4% | 82 | 6.4% | 3.1% | 120 | 7.1% | 3.7% | 21 | 1.9% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 346 | 11.7% | 5.3% | 127 | 9.9% | 4.2% | 219 | 13.0% | 6.2% | 76 | 6.7% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 610 | 20.6% | 5.6% | 258 | 20.2% | 5.0% | 352 | 20.9% | 6.1% | 176 | 15.6% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 567 | 19.1% | 8.1% | 257 | 20.1% | 7.0% | 310 | 18.4% | 9.2% | 227 | 20.2% | 7.7% |
| De 45 000 à moins de 65 000 euros par an | 555 | 18.7% | 7.7% | 259 | 20.2% | 6.6% | 296 | 17.5% | 9.0% | 332 | 29.6% | 8.3% |
| De 65 000 à moins de 80 000 euros par an | 141 | 4.7% | 7.2% | 75 | 5.8% | 6.8% | 66 | 3.9% | 7.6% | 99 | 8.8% | 7.6% |
| De 80 000 à moins de 115 000 euros par an | 93 | 3.1% | 7.5% | 35 | 2.7% | 4.8% | 58 | 3.4% | 11.5% | 70 | 6.2% | 7.5% |
| 115 000 euros et plus par an | 21 | 0.7% | 3.5% | 11 | 0.8% | 3.0% | 10 | 0.6% | 4.3% | 18 | 1.6% | 3.9% |
| Refus | 145 | 4.9% | 4.7% | 59 | 4.6% | 4.5% | 86 | 5.1% | 4.8% | 56 | 5.0% | 5.5% |
| Ne sait pas | 89 | 3.0% | 3.8% | 34 | 2.7% | 3.5% | 55 | 3.3% | 4.1% | 27 | 2.4% | 2.9% |
