L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2625 | 100.0% | 5.1% | 832 | 100.0% | 3.4% | 1793 | 100.0% | 6.7% | 1024 | 100.0% | 5.9% |
| Sexe | ||||||||||||
| Homme | 832 | 31.7% | 3.4% | 832 | 100.0% | 3.4% | - | - | - | 329 | 32.1% | 3.7% |
| Femme | 1793 | 68.3% | 6.7% | - | - | - | 1793 | 100.0% | 6.7% | 695 | 67.9% | 8.1% |
| Age | ||||||||||||
| 15 à 24 ans | 160 | 6.1% | 2.2% | 65 | 7.8% | 1.8% | 95 | 5.3% | 2.6% | 85 | 8.3% | 2.7% |
| 25 à 34 ans | 237 | 9.0% | 3.1% | 82 | 9.9% | 2.2% | 155 | 8.6% | 4.0% | 115 | 11.3% | 3.5% |
| 35 à 49 ans | 717 | 27.3% | 5.7% | 248 | 29.8% | 4.0% | 469 | 26.1% | 7.4% | 375 | 36.7% | 6.1% |
| 50 à 59 ans | 711 | 27.1% | 7.7% | 248 | 29.8% | 5.4% | 463 | 25.8% | 10.1% | 372 | 36.4% | 9.8% |
| 60 ans et plus | 801 | 30.5% | 5.3% | 188 | 22.7% | 2.8% | 612 | 34.1% | 7.2% | 75 | 7.4% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 1690 | 64.4% | 7.3% | - | - | - | 1690 | 94.2% | 7.3% | 636 | 62.1% | 9.1% |
| Personne de référence | 1197 | 45.6% | 4.3% | 741 | 89.1% | 3.6% | 456 | 25.4% | 5.9% | 411 | 40.2% | 5.0% |
| Responsable des achats | 2095 | 79.8% | 5.9% | 465 | 56.0% | 3.6% | 1630 | 90.9% | 7.2% | 769 | 75.1% | 7.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.7% | 3.3% | 4 | 0.5% | 1.0% | 14 | 0.8% | 8.8% | - | - | - |
| Petits patrons | 121 | 4.6% | 7.4% | 68 | 8.2% | 6.0% | 53 | 2.9% | 10.5% | 106 | 10.3% | 7.2% |
| Affaires et Cadres | 295 | 11.3% | 5.8% | 117 | 14.1% | 3.9% | 179 | 10.0% | 8.4% | 277 | 27.0% | 6.0% |
| Professions intermédiaires | 400 | 15.3% | 5.8% | 126 | 15.2% | 3.8% | 274 | 15.3% | 7.7% | 324 | 31.7% | 5.9% |
| Employés | 484 | 18.4% | 5.8% | 76 | 9.1% | 3.5% | 408 | 22.8% | 6.7% | 141 | 13.8% | 7.8% |
| Ouvriers | 244 | 9.3% | 3.8% | 168 | 20.2% | 3.3% | 76 | 4.2% | 5.7% | 11 | 1.0% | 2.5% |
| Retraités | 627 | 23.9% | 5.0% | 164 | 19.7% | 2.7% | 463 | 25.8% | 7.1% | 24 | 2.3% | 9.6% |
| Autres inactifs | 436 | 16.6% | 4.2% | 109 | 13.1% | 2.9% | 327 | 18.2% | 5.0% | 141 | 13.8% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 37 | 1.4% | 4.6% | 4 | 0.5% | 0.9% | 34 | 1.9% | 8.3% | - | - | - |
| Petits patrons | 193 | 7.4% | 7.3% | 68 | 8.2% | 5.2% | 125 | 7.0% | 9.5% | 193 | 18.9% | 7.3% |
| Affaires et Cadres | 436 | 16.6% | 6.0% | 129 | 15.6% | 3.5% | 306 | 17.1% | 8.6% | 436 | 42.6% | 6.0% |
| Professions intermédiaires | 395 | 15.0% | 5.2% | 132 | 15.8% | 3.4% | 263 | 14.7% | 7.1% | 395 | 38.6% | 5.2% |
| Employés | 230 | 8.8% | 4.2% | 75 | 9.1% | 3.2% | 154 | 8.6% | 5.0% | - | - | - |
| Ouvriers | 415 | 15.8% | 4.4% | 172 | 20.7% | 3.4% | 243 | 13.6% | 5.5% | - | - | - |
| Retraités | 734 | 28.0% | 5.1% | 171 | 20.6% | 2.6% | 563 | 31.4% | 7.2% | - | - | - |
| Autres inactifs | 185 | 7.0% | 4.5% | 80 | 9.6% | 5.1% | 105 | 5.8% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 463 | 17.6% | 4.6% | 132 | 15.9% | 2.9% | 331 | 18.5% | 6.0% | 103 | 10.1% | 6.0% |
| 2 personnes | 959 | 36.5% | 5.3% | 284 | 34.2% | 3.3% | 675 | 37.6% | 7.3% | 267 | 26.1% | 6.3% |
| 3 personnes | 425 | 16.2% | 4.7% | 142 | 17.1% | 3.2% | 282 | 15.7% | 6.1% | 229 | 22.4% | 5.8% |
| 4 personnes | 443 | 16.9% | 4.7% | 165 | 19.8% | 3.5% | 278 | 15.5% | 5.9% | 244 | 23.8% | 4.9% |
| 5 personnes et + | 335 | 12.8% | 6.2% | 108 | 13.0% | 4.3% | 228 | 12.7% | 7.9% | 180 | 17.6% | 7.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 809 | 30.8% | 5.2% | 289 | 34.8% | 4.1% | 520 | 29.0% | 6.3% | 443 | 43.3% | 5.7% |
| Non | 1816 | 69.2% | 5.0% | 542 | 65.2% | 3.1% | 1274 | 71.0% | 6.8% | 581 | 56.7% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 691 | 26.3% | 5.8% | 226 | 27.1% | 4.0% | 465 | 26.0% | 7.5% | 231 | 22.5% | 7.0% |
| Agglo. - 20 000 hab | 448 | 17.1% | 5.0% | 149 | 17.9% | 3.6% | 300 | 16.7% | 6.2% | 158 | 15.4% | 6.0% |
| Agglo. 20 000 à 100 000 hab | 324 | 12.3% | 4.7% | 92 | 11.1% | 2.7% | 232 | 12.9% | 6.5% | 117 | 11.5% | 6.6% |
| Agglo. + 100 000 hab | 759 | 28.9% | 4.9% | 224 | 26.9% | 3.0% | 535 | 29.8% | 6.8% | 329 | 32.2% | 5.8% |
| Agglo. Paris | 403 | 15.3% | 4.7% | 141 | 17.0% | 3.5% | 261 | 14.6% | 5.9% | 189 | 18.4% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 474 | 18.1% | 5.0% | 159 | 19.2% | 3.5% | 315 | 17.6% | 6.3% | 210 | 20.5% | 4.8% |
| Nord Pas de Calais | 134 | 5.1% | 4.2% | 51 | 6.1% | 3.3% | 83 | 4.6% | 4.9% | 49 | 4.8% | 4.9% |
| Lorraine | 76 | 2.9% | 4.0% | 27 | 3.2% | 2.9% | 49 | 2.8% | 5.0% | 22 | 2.2% | 4.1% |
| Alsace | 69 | 2.6% | 4.5% | 30 | 3.6% | 4.0% | 39 | 2.2% | 5.0% | 27 | 2.6% | 5.5% |
| Franche-Comté | 53 | 2.0% | 5.6% | 19 | 2.3% | 4.1% | 34 | 1.9% | 7.1% | 23 | 2.3% | 8.8% |
| Champagne Ardennes | 59 | 2.3% | 5.4% | 23 | 2.8% | 4.4% | 36 | 2.0% | 6.4% | 16 | 1.6% | 5.5% |
| Picardie | 82 | 3.1% | 5.3% | 24 | 2.9% | 3.2% | 58 | 3.2% | 7.3% | 27 | 2.6% | 6.4% |
| Bourgogne | 75 | 2.9% | 5.6% | 23 | 2.7% | 3.5% | 53 | 2.9% | 7.5% | 25 | 2.4% | 7.4% |
| Haute Normandie | 62 | 2.4% | 4.2% | 18 | 2.2% | 2.5% | 44 | 2.5% | 5.7% | 21 | 2.1% | 4.6% |
| Basse Normandie | 54 | 2.0% | 4.4% | 26 | 3.1% | 4.5% | 27 | 1.5% | 4.4% | 13 | 1.3% | 4.2% |
| Centre | 134 | 5.1% | 6.4% | 50 | 6.0% | 4.9% | 84 | 4.7% | 7.8% | 43 | 4.2% | 7.3% |
| Pays de Loire | 152 | 5.8% | 5.1% | 45 | 5.5% | 3.2% | 106 | 5.9% | 7.0% | 70 | 6.8% | 7.5% |
| Bretagne | 146 | 5.6% | 5.5% | 43 | 5.1% | 3.3% | 104 | 5.8% | 7.5% | 62 | 6.1% | 7.7% |
| Poitou Charentes | 104 | 4.0% | 7.0% | 29 | 3.5% | 4.1% | 75 | 4.2% | 9.7% | 44 | 4.3% | 11.1% |
| Aquitaine | 147 | 5.6% | 5.4% | 51 | 6.2% | 3.9% | 96 | 5.4% | 6.7% | 55 | 5.4% | 6.5% |
| Midi Pyrénées | 128 | 4.9% | 5.2% | 45 | 5.4% | 3.8% | 83 | 4.6% | 6.6% | 52 | 5.0% | 6.5% |
| Limousin | 33 | 1.3% | 5.4% | 12 | 1.4% | 4.0% | 22 | 1.2% | 6.7% | 10 | 1.0% | 6.3% |
| Auvergne | 73 | 2.8% | 6.5% | 16 | 1.9% | 2.9% | 58 | 3.2% | 9.8% | 21 | 2.0% | 6.6% |
| Rhône Alpes | 226 | 8.6% | 4.4% | 53 | 6.4% | 2.1% | 173 | 9.6% | 6.4% | 83 | 8.1% | 4.4% |
| Languedoc Roussillon | 125 | 4.8% | 5.5% | 35 | 4.2% | 3.2% | 91 | 5.1% | 7.6% | 50 | 4.9% | 7.2% |
| Provence Alpes Côte d'Azur, Corse | 217 | 8.3% | 5.0% | 53 | 6.4% | 2.6% | 164 | 9.1% | 7.2% | 100 | 9.7% | 6.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1794 | 68.3% | 5.3% | 609 | 73.3% | 3.6% | 1184 | 66.0% | 7.0% | 855 | 83.6% | 5.8% |
| Presque tous les jours | 308 | 11.7% | 5.3% | 68 | 8.1% | 2.5% | 240 | 13.4% | 7.7% | 99 | 9.7% | 5.1% |
| 1 à 2 fois par semaine | 161 | 6.1% | 6.5% | 45 | 5.4% | 4.1% | 116 | 6.5% | 8.3% | 46 | 4.5% | 8.6% |
| 1 à 3 fois par mois | 29 | 1.1% | 5.9% | 6 | 0.8% | 3.1% | 23 | 1.3% | 7.8% | 2 | 0.2% | 3.4% |
| Moins souvent | 51 | 1.9% | 7.0% | 10 | 1.2% | 2.8% | 41 | 2.3% | 10.8% | 2 | 0.2% | 3.3% |
| Jamais | 6 | 0.2% | 6.4% | 4 | 0.5% | 6.1% | 2 | 0.1% | 7.1% | 5 | 0.5% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 80 | 3.1% | 4.2% | 30 | 3.6% | 3.7% | 51 | 2.8% | 4.5% | 15 | 1.5% | 8.3% |
| De 9 000 à moins de 12 000 euros par an | 96 | 3.7% | 3.2% | 31 | 3.8% | 2.9% | 64 | 3.6% | 3.5% | 13 | 1.3% | 5.3% |
| De 12 000 à moins de 18 000 euros par an | 250 | 9.5% | 4.3% | 72 | 8.6% | 2.7% | 179 | 10.0% | 5.5% | 45 | 4.3% | 6.4% |
| De 18 000 à moins de 24 000 euros par an | 327 | 12.5% | 5.0% | 93 | 11.2% | 3.1% | 234 | 13.1% | 6.6% | 77 | 7.5% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 607 | 23.1% | 5.5% | 205 | 24.6% | 3.9% | 402 | 22.4% | 7.0% | 177 | 17.3% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 344 | 13.1% | 4.9% | 97 | 11.7% | 2.7% | 247 | 13.8% | 7.4% | 146 | 14.3% | 5.0% |
| De 45 000 à moins de 65 000 euros par an | 431 | 16.4% | 6.0% | 153 | 18.4% | 3.9% | 278 | 15.5% | 8.4% | 262 | 25.6% | 6.5% |
| De 65 000 à moins de 80 000 euros par an | 132 | 5.0% | 6.7% | 44 | 5.3% | 4.0% | 88 | 4.9% | 10.2% | 81 | 7.9% | 6.2% |
| De 80 000 à moins de 115 000 euros par an | 93 | 3.5% | 7.5% | 34 | 4.1% | 4.7% | 59 | 3.3% | 11.6% | 73 | 7.1% | 7.8% |
| 115 000 euros et plus par an | 41 | 1.6% | 7.0% | 15 | 1.8% | 4.3% | 26 | 1.5% | 11.2% | 37 | 3.6% | 7.7% |
| Refus | 157 | 6.0% | 5.1% | 29 | 3.5% | 2.2% | 127 | 7.1% | 7.1% | 69 | 6.7% | 6.8% |
| Ne sait pas | 66 | 2.5% | 2.8% | 28 | 3.3% | 2.8% | 38 | 2.1% | 2.8% | 29 | 2.8% | 3.1% |
