L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1397 | 100.0% | 2.7% | 1179 | 100.0% | 4.8% | 218 | 100.0% | 0.8% | 483 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1179 | 84.4% | 4.8% | 1179 | 100.0% | 4.8% | - | - | - | 404 | 83.7% | 4.6% |
| Femme | 218 | 15.6% | 0.8% | - | - | - | 218 | 100.0% | 0.8% | 79 | 16.3% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 664 | 47.5% | 9.1% | 585 | 49.6% | 15.9% | 78 | 35.9% | 2.2% | 257 | 53.3% | 8.2% |
| 25 à 34 ans | 319 | 22.8% | 4.2% | 271 | 23.0% | 7.3% | 48 | 22.1% | 1.2% | 94 | 19.4% | 2.8% |
| 35 à 49 ans | 288 | 20.6% | 2.3% | 233 | 19.7% | 3.8% | 55 | 25.4% | 0.9% | 105 | 21.8% | 1.7% |
| 50 à 59 ans | 89 | 6.4% | 1.0% | 74 | 6.3% | 1.6% | 15 | 7.0% | 0.3% | 25 | 5.2% | 0.7% |
| 60 ans et plus | 37 | 2.7% | 0.2% | 16 | 1.4% | 0.2% | 21 | 9.6% | 0.2% | 2 | 0.4% | 0.2% |
| Individu | ||||||||||||
| Ménagères | 147 | 10.5% | 0.6% | - | - | - | 147 | 67.5% | 0.6% | 45 | 9.4% | 0.6% |
| Personne de référence | 601 | 43.0% | 2.1% | 553 | 46.9% | 2.7% | 48 | 22.2% | 0.6% | 179 | 37.1% | 2.2% |
| Responsable des achats | 620 | 44.4% | 1.7% | 475 | 40.3% | 3.7% | 145 | 66.5% | 0.6% | 177 | 36.6% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.4% | 1.1% | 6 | 0.5% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 36 | 2.6% | 2.2% | 29 | 2.4% | 2.5% | 7 | 3.3% | 1.5% | 26 | 5.4% | 1.8% |
| Affaires et Cadres | 68 | 4.9% | 1.3% | 59 | 5.0% | 2.0% | 9 | 4.1% | 0.4% | 66 | 13.6% | 1.4% |
| Professions intermédiaires | 138 | 9.9% | 2.0% | 116 | 9.8% | 3.5% | 22 | 10.0% | 0.6% | 113 | 23.3% | 2.0% |
| Employés | 214 | 15.3% | 2.6% | 166 | 14.1% | 7.6% | 48 | 22.2% | 0.8% | 26 | 5.5% | 1.5% |
| Ouvriers | 321 | 23.0% | 5.0% | 308 | 26.1% | 6.1% | 13 | 6.1% | 1.0% | 34 | 7.0% | 8.0% |
| Retraités | 23 | 1.6% | 0.2% | 14 | 1.2% | 0.2% | 8 | 3.8% | 0.1% | - | - | - |
| Autres inactifs | 592 | 42.4% | 5.7% | 482 | 40.9% | 12.9% | 110 | 50.4% | 1.7% | 218 | 45.2% | 6.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.7% | 1.2% | 9 | 0.7% | 2.1% | 1 | 0.6% | 0.3% | - | - | - |
| Petits patrons | 67 | 4.8% | 2.5% | 51 | 4.4% | 3.9% | 16 | 7.2% | 1.2% | 67 | 13.9% | 2.5% |
| Affaires et Cadres | 167 | 11.9% | 2.3% | 145 | 12.3% | 4.0% | 22 | 10.0% | 0.6% | 167 | 34.5% | 2.3% |
| Professions intermédiaires | 249 | 17.8% | 3.3% | 208 | 17.6% | 5.4% | 41 | 18.8% | 1.1% | 249 | 51.6% | 3.3% |
| Employés | 238 | 17.0% | 4.4% | 208 | 17.7% | 9.0% | 29 | 13.5% | 1.0% | - | - | - |
| Ouvriers | 437 | 31.3% | 4.6% | 371 | 31.5% | 7.2% | 65 | 30.0% | 1.5% | - | - | - |
| Retraités | 67 | 4.8% | 0.5% | 54 | 4.6% | 0.8% | 13 | 6.1% | 0.2% | - | - | - |
| Autres inactifs | 163 | 11.7% | 4.0% | 133 | 11.3% | 8.5% | 30 | 13.8% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 160 | 11.5% | 1.6% | 133 | 11.3% | 3.0% | 28 | 12.7% | 0.5% | 30 | 6.3% | 1.7% |
| 2 personnes | 224 | 16.0% | 1.2% | 186 | 15.7% | 2.1% | 38 | 17.4% | 0.4% | 61 | 12.5% | 1.4% |
| 3 personnes | 357 | 25.5% | 3.9% | 310 | 26.3% | 6.9% | 47 | 21.4% | 1.0% | 131 | 27.1% | 3.3% |
| 4 personnes | 347 | 24.8% | 3.7% | 304 | 25.8% | 6.5% | 43 | 19.6% | 0.9% | 151 | 31.3% | 3.0% |
| 5 personnes et + | 310 | 22.2% | 5.8% | 247 | 20.9% | 9.9% | 63 | 28.9% | 2.2% | 110 | 22.8% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 596 | 42.7% | 3.9% | 480 | 40.7% | 6.7% | 116 | 53.3% | 1.4% | 226 | 46.7% | 2.9% |
| Non | 801 | 57.3% | 2.2% | 699 | 59.3% | 4.0% | 102 | 46.7% | 0.5% | 257 | 53.3% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 260 | 18.6% | 2.2% | 202 | 17.1% | 3.6% | 58 | 26.7% | 0.9% | 91 | 18.9% | 2.8% |
| Agglo. - 20 000 hab | 239 | 17.1% | 2.7% | 205 | 17.4% | 4.9% | 34 | 15.5% | 0.7% | 83 | 17.2% | 3.2% |
| Agglo. 20 000 à 100 000 hab | 191 | 13.6% | 2.7% | 164 | 13.9% | 4.8% | 26 | 12.2% | 0.7% | 70 | 14.4% | 3.9% |
| Agglo. + 100 000 hab | 460 | 32.9% | 3.0% | 379 | 32.1% | 5.0% | 81 | 37.1% | 1.0% | 148 | 30.7% | 2.6% |
| Agglo. Paris | 248 | 17.8% | 2.9% | 230 | 19.5% | 5.6% | 19 | 8.5% | 0.4% | 91 | 18.8% | 2.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 269 | 19.3% | 2.8% | 247 | 21.0% | 5.4% | 22 | 10.0% | 0.4% | 100 | 20.6% | 2.3% |
| Nord Pas de Calais | 125 | 9.0% | 3.9% | 117 | 9.9% | 7.7% | 8 | 3.8% | 0.5% | 36 | 7.5% | 3.6% |
| Lorraine | 52 | 3.7% | 2.7% | 46 | 3.9% | 5.0% | 6 | 2.8% | 0.6% | 13 | 2.6% | 2.3% |
| Alsace | 26 | 1.9% | 1.7% | 23 | 2.0% | 3.2% | 3 | 1.3% | 0.4% | 11 | 2.4% | 2.3% |
| Franche-Comté | 18 | 1.3% | 1.9% | 13 | 1.1% | 2.7% | 5 | 2.4% | 1.0% | 7 | 1.5% | 2.8% |
| Champagne Ardennes | 42 | 3.0% | 3.8% | 30 | 2.6% | 5.8% | 11 | 5.1% | 2.0% | 10 | 2.0% | 3.3% |
| Picardie | 49 | 3.5% | 3.2% | 37 | 3.2% | 5.0% | 11 | 5.3% | 1.5% | 8 | 1.8% | 2.0% |
| Bourgogne | 38 | 2.7% | 2.8% | 32 | 2.7% | 4.9% | 6 | 2.7% | 0.8% | 9 | 1.8% | 2.6% |
| Haute Normandie | 48 | 3.4% | 3.2% | 40 | 3.4% | 5.7% | 7 | 3.2% | 0.9% | 14 | 2.9% | 3.0% |
| Basse Normandie | 16 | 1.2% | 1.3% | 9 | 0.8% | 1.6% | 7 | 3.2% | 1.1% | 5 | 1.0% | 1.5% |
| Centre | 61 | 4.3% | 2.9% | 46 | 3.9% | 4.6% | 15 | 6.7% | 1.3% | 20 | 4.0% | 3.3% |
| Pays de Loire | 82 | 5.9% | 2.8% | 67 | 5.7% | 4.7% | 15 | 7.0% | 1.0% | 28 | 5.8% | 3.0% |
| Bretagne | 71 | 5.1% | 2.7% | 53 | 4.5% | 4.2% | 18 | 8.1% | 1.3% | 38 | 7.8% | 4.6% |
| Poitou Charentes | 34 | 2.4% | 2.3% | 29 | 2.5% | 4.1% | 4 | 2.0% | 0.6% | 12 | 2.5% | 3.0% |
| Aquitaine | 94 | 6.7% | 3.4% | 72 | 6.1% | 5.5% | 22 | 10.3% | 1.6% | 26 | 5.3% | 3.0% |
| Midi Pyrénées | 56 | 4.0% | 2.3% | 49 | 4.2% | 4.2% | 7 | 3.4% | 0.6% | 27 | 5.5% | 3.3% |
| Limousin | 19 | 1.3% | 3.0% | 16 | 1.4% | 5.4% | 3 | 1.2% | 0.8% | 6 | 1.3% | 3.8% |
| Auvergne | 34 | 2.4% | 3.0% | 30 | 2.5% | 5.5% | 4 | 1.7% | 0.6% | 9 | 1.9% | 2.9% |
| Rhône Alpes | 95 | 6.8% | 1.8% | 79 | 6.7% | 3.2% | 16 | 7.2% | 0.6% | 51 | 10.6% | 2.7% |
| Languedoc Roussillon | 59 | 4.2% | 2.6% | 52 | 4.4% | 4.8% | 7 | 3.1% | 0.6% | 14 | 2.9% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 110 | 7.9% | 2.5% | 89 | 7.6% | 4.3% | 21 | 9.6% | 0.9% | 40 | 8.4% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1120 | 80.2% | 3.3% | 941 | 79.8% | 5.6% | 179 | 82.2% | 1.1% | 396 | 82.0% | 2.7% |
| Presque tous les jours | 163 | 11.7% | 2.8% | 140 | 11.9% | 5.2% | 23 | 10.6% | 0.7% | 69 | 14.3% | 3.5% |
| 1 à 2 fois par semaine | 43 | 3.0% | 1.7% | 41 | 3.5% | 3.8% | 1 | 0.6% | 0.1% | 13 | 2.8% | 2.5% |
| 1 à 3 fois par mois | 6 | 0.4% | 1.1% | 4 | 0.3% | 2.0% | 2 | 0.7% | 0.5% | - | - | - |
| Moins souvent | 23 | 1.6% | 3.1% | 21 | 1.7% | 6.1% | 2 | 0.9% | 0.5% | - | - | - |
| Jamais | 5 | 0.3% | 5.5% | 3 | 0.3% | 5.2% | 2 | 0.7% | 6.0% | 2 | 0.3% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 5.9% | 4.3% | 65 | 5.5% | 8.3% | 17 | 7.9% | 1.5% | 12 | 2.4% | 6.2% |
| De 9 000 à moins de 12 000 euros par an | 85 | 6.1% | 2.9% | 69 | 5.8% | 6.2% | 17 | 7.7% | 0.9% | 3 | 0.7% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 121 | 8.6% | 2.1% | 104 | 8.8% | 3.9% | 17 | 7.8% | 0.5% | 14 | 3.0% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 176 | 12.6% | 2.7% | 135 | 11.5% | 4.5% | 41 | 18.6% | 1.1% | 55 | 11.4% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 301 | 21.5% | 2.7% | 267 | 22.6% | 5.1% | 34 | 15.6% | 0.6% | 95 | 19.6% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 219 | 15.7% | 3.1% | 188 | 15.9% | 5.1% | 31 | 14.4% | 0.9% | 87 | 18.0% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 115 | 8.2% | 1.6% | 104 | 8.8% | 2.7% | 11 | 5.0% | 0.3% | 60 | 12.5% | 1.5% |
| De 65 000 à moins de 80 000 euros par an | 27 | 2.0% | 1.4% | 21 | 1.8% | 1.9% | 6 | 2.9% | 0.7% | 20 | 4.1% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 18 | 1.3% | 1.5% | 16 | 1.3% | 2.2% | 2 | 1.1% | 0.5% | 13 | 2.6% | 1.4% |
| 115 000 euros et plus par an | 19 | 1.4% | 3.2% | 19 | 1.6% | 5.3% | - | - | - | 19 | 3.9% | 4.0% |
| Refus | 94 | 6.8% | 3.1% | 79 | 6.7% | 6.1% | 15 | 6.9% | 0.8% | 36 | 7.4% | 3.5% |
| Ne sait pas | 138 | 9.9% | 5.9% | 112 | 9.5% | 11.4% | 26 | 12.1% | 1.9% | 69 | 14.3% | 7.5% |
