L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2718 | 100.0% | 5.3% | 1686 | 100.0% | 6.8% | 1031 | 100.0% | 3.8% | 1191 | 100.0% | 6.8% |
| Sexe | ||||||||||||
| Homme | 1686 | 62.1% | 6.8% | 1686 | 100.0% | 6.8% | - | - | - | 724 | 60.8% | 8.2% |
| Femme | 1031 | 37.9% | 3.8% | - | - | - | 1031 | 100.0% | 3.8% | 467 | 39.2% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 430 | 15.8% | 5.9% | 281 | 16.7% | 7.6% | 149 | 14.4% | 4.1% | 229 | 19.2% | 7.3% |
| 25 à 34 ans | 383 | 14.1% | 5.0% | 244 | 14.4% | 6.5% | 139 | 13.5% | 3.6% | 209 | 17.6% | 6.3% |
| 35 à 49 ans | 679 | 25.0% | 5.4% | 425 | 25.2% | 6.9% | 254 | 24.6% | 4.0% | 413 | 34.7% | 6.7% |
| 50 à 59 ans | 515 | 18.9% | 5.6% | 306 | 18.1% | 6.7% | 209 | 20.3% | 4.5% | 270 | 22.7% | 7.1% |
| 60 ans et plus | 711 | 26.2% | 4.7% | 431 | 25.5% | 6.5% | 280 | 27.2% | 3.3% | 70 | 5.9% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 874 | 32.2% | 3.8% | - | - | - | 874 | 84.7% | 3.8% | 370 | 31.1% | 5.3% |
| Personne de référence | 1579 | 58.1% | 5.6% | 1314 | 77.9% | 6.5% | 265 | 25.7% | 3.4% | 634 | 53.3% | 7.7% |
| Responsable des achats | 1750 | 64.4% | 4.9% | 906 | 53.7% | 7.0% | 844 | 81.9% | 3.7% | 694 | 58.3% | 6.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 0.9% | 4.7% | 13 | 0.8% | 3.5% | 12 | 1.1% | 7.5% | - | - | - |
| Petits patrons | 88 | 3.2% | 5.4% | 66 | 3.9% | 5.8% | 22 | 2.1% | 4.4% | 80 | 6.7% | 5.5% |
| Affaires et Cadres | 404 | 14.9% | 7.9% | 274 | 16.2% | 9.2% | 130 | 12.6% | 6.1% | 375 | 31.5% | 8.1% |
| Professions intermédiaires | 460 | 16.9% | 6.7% | 258 | 15.3% | 7.8% | 201 | 19.5% | 5.6% | 399 | 33.5% | 7.2% |
| Employés | 339 | 12.5% | 4.1% | 163 | 9.7% | 7.5% | 176 | 17.0% | 2.9% | 76 | 6.4% | 4.2% |
| Ouvriers | 253 | 9.3% | 3.9% | 216 | 12.8% | 4.3% | 37 | 3.6% | 2.8% | 13 | 1.1% | 3.1% |
| Retraités | 593 | 21.8% | 4.7% | 371 | 22.0% | 6.2% | 222 | 21.5% | 3.4% | 7 | 0.6% | 2.8% |
| Autres inactifs | 557 | 20.5% | 5.4% | 325 | 19.3% | 8.7% | 232 | 22.5% | 3.5% | 240 | 20.1% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 1.3% | 4.4% | 16 | 1.0% | 4.0% | 20 | 1.9% | 4.8% | - | - | - |
| Petits patrons | 136 | 5.0% | 5.2% | 76 | 4.5% | 5.8% | 60 | 5.8% | 4.6% | 136 | 11.4% | 5.2% |
| Affaires et Cadres | 567 | 20.9% | 7.8% | 349 | 20.7% | 9.5% | 218 | 21.1% | 6.1% | 567 | 47.6% | 7.8% |
| Professions intermédiaires | 487 | 17.9% | 6.4% | 298 | 17.7% | 7.8% | 189 | 18.3% | 5.1% | 487 | 40.9% | 6.4% |
| Employés | 263 | 9.7% | 4.9% | 164 | 9.7% | 7.1% | 99 | 9.6% | 3.2% | - | - | - |
| Ouvriers | 334 | 12.3% | 3.5% | 234 | 13.9% | 4.6% | 100 | 9.7% | 2.3% | - | - | - |
| Retraités | 687 | 25.3% | 4.8% | 403 | 23.9% | 6.1% | 283 | 27.5% | 3.6% | - | - | - |
| Autres inactifs | 208 | 7.7% | 5.1% | 145 | 8.6% | 9.4% | 63 | 6.1% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 475 | 17.5% | 4.7% | 290 | 17.2% | 6.5% | 185 | 17.9% | 3.4% | 140 | 11.8% | 8.1% |
| 2 personnes | 932 | 34.3% | 5.2% | 548 | 32.5% | 6.3% | 384 | 37.2% | 4.1% | 277 | 23.2% | 6.5% |
| 3 personnes | 442 | 16.3% | 4.8% | 291 | 17.2% | 6.5% | 151 | 14.6% | 3.3% | 251 | 21.1% | 6.4% |
| 4 personnes | 536 | 19.7% | 5.7% | 343 | 20.4% | 7.4% | 192 | 18.7% | 4.1% | 328 | 27.5% | 6.6% |
| 5 personnes et + | 333 | 12.3% | 6.2% | 214 | 12.7% | 8.6% | 119 | 11.5% | 4.1% | 195 | 16.4% | 7.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 867 | 31.9% | 5.6% | 534 | 31.6% | 7.5% | 334 | 32.4% | 4.0% | 528 | 44.3% | 6.8% |
| Non | 1850 | 68.1% | 5.1% | 1153 | 68.4% | 6.5% | 698 | 67.6% | 3.7% | 663 | 55.7% | 6.8% |
| Habitat | ||||||||||||
| Communes rurales | 518 | 19.1% | 4.4% | 334 | 19.8% | 5.9% | 185 | 17.9% | 3.0% | 197 | 16.5% | 6.0% |
| Agglo. - 20 000 hab | 416 | 15.3% | 4.6% | 263 | 15.6% | 6.3% | 153 | 14.8% | 3.2% | 177 | 14.8% | 6.7% |
| Agglo. 20 000 à 100 000 hab | 350 | 12.9% | 5.0% | 221 | 13.1% | 6.5% | 129 | 12.5% | 3.6% | 133 | 11.2% | 7.5% |
| Agglo. + 100 000 hab | 870 | 32.0% | 5.6% | 555 | 32.9% | 7.4% | 315 | 30.6% | 4.0% | 405 | 34.0% | 7.1% |
| Agglo. Paris | 564 | 20.7% | 6.6% | 315 | 18.7% | 7.7% | 249 | 24.2% | 5.6% | 279 | 23.4% | 6.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 628 | 23.1% | 6.6% | 348 | 20.7% | 7.7% | 280 | 27.1% | 5.6% | 307 | 25.8% | 7.0% |
| Nord Pas de Calais | 114 | 4.2% | 3.6% | 84 | 5.0% | 5.5% | 30 | 2.9% | 1.8% | 56 | 4.7% | 5.7% |
| Lorraine | 127 | 4.7% | 6.6% | 89 | 5.3% | 9.6% | 37 | 3.6% | 3.8% | 33 | 2.8% | 6.1% |
| Alsace | 91 | 3.3% | 6.0% | 64 | 3.8% | 8.6% | 27 | 2.6% | 3.4% | 43 | 3.6% | 8.6% |
| Franche-Comté | 44 | 1.6% | 4.6% | 28 | 1.7% | 6.1% | 15 | 1.5% | 3.1% | 16 | 1.4% | 6.1% |
| Champagne Ardennes | 49 | 1.8% | 4.5% | 32 | 1.9% | 6.1% | 18 | 1.7% | 3.1% | 14 | 1.2% | 4.7% |
| Picardie | 81 | 3.0% | 5.3% | 36 | 2.1% | 4.9% | 45 | 4.3% | 5.6% | 36 | 3.0% | 8.5% |
| Bourgogne | 75 | 2.8% | 5.6% | 33 | 2.0% | 5.1% | 42 | 4.1% | 6.0% | 28 | 2.3% | 8.2% |
| Haute Normandie | 63 | 2.3% | 4.2% | 49 | 2.9% | 7.0% | 14 | 1.3% | 1.8% | 37 | 3.1% | 8.0% |
| Basse Normandie | 56 | 2.1% | 4.7% | 38 | 2.3% | 6.6% | 18 | 1.8% | 2.9% | 18 | 1.5% | 5.6% |
| Centre | 112 | 4.1% | 5.3% | 71 | 4.2% | 7.1% | 40 | 3.9% | 3.7% | 50 | 4.2% | 8.4% |
| Pays de Loire | 103 | 3.8% | 3.5% | 67 | 4.0% | 4.7% | 36 | 3.5% | 2.3% | 55 | 4.6% | 6.0% |
| Bretagne | 109 | 4.0% | 4.1% | 85 | 5.0% | 6.6% | 25 | 2.4% | 1.8% | 47 | 3.9% | 5.8% |
| Poitou Charentes | 66 | 2.4% | 4.4% | 43 | 2.6% | 6.1% | 22 | 2.2% | 2.9% | 17 | 1.4% | 4.3% |
| Aquitaine | 134 | 4.9% | 4.9% | 91 | 5.4% | 6.9% | 44 | 4.2% | 3.0% | 59 | 5.0% | 6.9% |
| Midi Pyrénées | 131 | 4.8% | 5.4% | 86 | 5.1% | 7.3% | 44 | 4.3% | 3.5% | 48 | 4.0% | 6.0% |
| Limousin | 30 | 1.1% | 4.8% | 17 | 1.0% | 5.8% | 12 | 1.2% | 3.9% | 13 | 1.1% | 8.0% |
| Auvergne | 39 | 1.4% | 3.5% | 23 | 1.4% | 4.2% | 16 | 1.6% | 2.8% | 9 | 0.8% | 3.0% |
| Rhône Alpes | 278 | 10.2% | 5.4% | 173 | 10.2% | 6.9% | 106 | 10.3% | 3.9% | 139 | 11.7% | 7.4% |
| Languedoc Roussillon | 130 | 4.8% | 5.7% | 77 | 4.5% | 7.1% | 53 | 5.2% | 4.5% | 53 | 4.5% | 7.6% |
| Provence Alpes Côte d'Azur, Corse | 258 | 9.5% | 5.9% | 151 | 8.9% | 7.3% | 107 | 10.4% | 4.7% | 111 | 9.4% | 7.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2028 | 74.6% | 6.0% | 1253 | 74.3% | 7.4% | 774 | 75.1% | 4.6% | 1011 | 84.9% | 6.9% |
| Presque tous les jours | 337 | 12.4% | 5.8% | 204 | 12.1% | 7.6% | 133 | 12.9% | 4.3% | 141 | 11.9% | 7.3% |
| 1 à 2 fois par semaine | 95 | 3.5% | 3.8% | 63 | 3.7% | 5.8% | 32 | 3.1% | 2.3% | 23 | 1.9% | 4.3% |
| 1 à 3 fois par mois | 32 | 1.2% | 6.4% | 22 | 1.3% | 10.7% | 10 | 1.0% | 3.4% | 4 | 0.3% | 6.5% |
| Moins souvent | 20 | 0.7% | 2.8% | 13 | 0.8% | 3.8% | 7 | 0.7% | 1.9% | 4 | 0.3% | 6.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 100 | 3.7% | 5.3% | 66 | 3.9% | 8.3% | 35 | 3.4% | 3.1% | 16 | 1.3% | 8.4% |
| De 9 000 à moins de 12 000 euros par an | 87 | 3.2% | 3.0% | 55 | 3.3% | 5.0% | 32 | 3.1% | 1.7% | 12 | 1.0% | 4.8% |
| De 12 000 à moins de 18 000 euros par an | 232 | 8.5% | 3.9% | 161 | 9.6% | 6.1% | 71 | 6.9% | 2.2% | 40 | 3.4% | 5.8% |
| De 18 000 à moins de 24 000 euros par an | 271 | 10.0% | 4.1% | 174 | 10.3% | 5.7% | 97 | 9.4% | 2.7% | 79 | 6.7% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 610 | 22.5% | 5.6% | 349 | 20.7% | 6.7% | 261 | 25.3% | 4.5% | 250 | 21.0% | 7.5% |
| De 36 000 à moins de 45 000 euros par an | 400 | 14.7% | 5.7% | 253 | 15.0% | 6.9% | 147 | 14.3% | 4.4% | 185 | 15.6% | 6.3% |
| De 45 000 à moins de 65 000 euros par an | 461 | 17.0% | 6.4% | 300 | 17.8% | 7.7% | 161 | 15.7% | 4.9% | 261 | 21.9% | 6.5% |
| De 65 000 à moins de 80 000 euros par an | 160 | 5.9% | 8.1% | 111 | 6.6% | 10.2% | 48 | 4.7% | 5.6% | 102 | 8.6% | 7.8% |
| De 80 000 à moins de 115 000 euros par an | 96 | 3.5% | 7.8% | 54 | 3.2% | 7.4% | 42 | 4.1% | 8.3% | 74 | 6.2% | 7.9% |
| 115 000 euros et plus par an | 39 | 1.5% | 6.7% | 31 | 1.8% | 8.7% | 8 | 0.8% | 3.6% | 33 | 2.8% | 7.0% |
| Refus | 150 | 5.5% | 4.8% | 75 | 4.4% | 5.7% | 75 | 7.3% | 4.2% | 64 | 5.4% | 6.4% |
| Ne sait pas | 110 | 4.0% | 4.7% | 57 | 3.4% | 5.8% | 53 | 5.2% | 3.9% | 74 | 6.3% | 8.1% |
