L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2954 | 100.0% | 5.7% | 747 | 100.0% | 3.0% | 2207 | 100.0% | 8.2% | 770 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 747 | 25.3% | 3.0% | 747 | 100.0% | 3.0% | - | - | - | 158 | 20.5% | 1.8% |
| Femme | 2207 | 74.7% | 8.2% | - | - | - | 2207 | 100.0% | 8.2% | 612 | 79.5% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 111 | 3.8% | 1.5% | 34 | 4.5% | 0.9% | 77 | 3.5% | 2.1% | 40 | 5.3% | 1.3% |
| 25 à 34 ans | 243 | 8.2% | 3.2% | 49 | 6.6% | 1.3% | 193 | 8.8% | 5.0% | 93 | 12.1% | 2.8% |
| 35 à 49 ans | 790 | 26.7% | 6.3% | 184 | 24.6% | 3.0% | 606 | 27.5% | 9.6% | 319 | 41.5% | 5.2% |
| 50 à 59 ans | 837 | 28.3% | 9.1% | 243 | 32.6% | 5.3% | 594 | 26.9% | 12.9% | 246 | 32.0% | 6.5% |
| 60 ans et plus | 974 | 33.0% | 6.4% | 237 | 31.7% | 3.6% | 737 | 33.4% | 8.6% | 70 | 9.1% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 2096 | 71.0% | 9.0% | - | - | - | 2096 | 95.0% | 9.0% | 580 | 75.3% | 8.3% |
| Personne de référence | 1307 | 44.2% | 4.7% | 690 | 92.4% | 3.4% | 617 | 28.0% | 8.0% | 235 | 30.5% | 2.9% |
| Responsable des achats | 2507 | 84.9% | 7.0% | 447 | 59.8% | 3.4% | 2060 | 93.3% | 9.1% | 663 | 86.1% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.8% | 4.3% | 7 | 0.9% | 1.8% | 16 | 0.7% | 10.1% | - | - | - |
| Petits patrons | 42 | 1.4% | 2.5% | 11 | 1.4% | 0.9% | 31 | 1.4% | 6.2% | 31 | 4.1% | 2.1% |
| Affaires et Cadres | 182 | 6.2% | 3.6% | 51 | 6.9% | 1.7% | 131 | 5.9% | 6.2% | 158 | 20.5% | 3.4% |
| Professions intermédiaires | 396 | 13.4% | 5.7% | 80 | 10.7% | 2.4% | 316 | 14.3% | 8.8% | 269 | 34.9% | 4.9% |
| Employés | 665 | 22.5% | 8.0% | 90 | 12.0% | 4.1% | 575 | 26.0% | 9.4% | 144 | 18.7% | 7.9% |
| Ouvriers | 300 | 10.1% | 4.7% | 175 | 23.5% | 3.4% | 124 | 5.6% | 9.3% | 15 | 1.9% | 3.5% |
| Retraités | 819 | 27.7% | 6.5% | 227 | 30.4% | 3.8% | 592 | 26.8% | 9.0% | 27 | 3.5% | 10.8% |
| Autres inactifs | 529 | 17.9% | 5.1% | 106 | 14.3% | 2.9% | 423 | 19.1% | 6.4% | 126 | 16.4% | 3.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 37 | 1.2% | 4.5% | 5 | 0.7% | 1.3% | 31 | 1.4% | 7.7% | - | - | - |
| Petits patrons | 107 | 3.6% | 4.1% | 17 | 2.3% | 1.3% | 90 | 4.1% | 6.8% | 107 | 13.9% | 4.1% |
| Affaires et Cadres | 286 | 9.7% | 3.9% | 53 | 7.1% | 1.4% | 233 | 10.6% | 6.5% | 286 | 37.1% | 3.9% |
| Professions intermédiaires | 377 | 12.8% | 5.0% | 88 | 11.8% | 2.3% | 289 | 13.1% | 7.7% | 377 | 49.0% | 5.0% |
| Employés | 381 | 12.9% | 7.0% | 84 | 11.3% | 3.6% | 296 | 13.4% | 9.6% | - | - | - |
| Ouvriers | 556 | 18.8% | 5.8% | 179 | 23.9% | 3.5% | 377 | 17.1% | 8.6% | - | - | - |
| Retraités | 947 | 32.1% | 6.6% | 232 | 31.1% | 3.5% | 715 | 32.4% | 9.1% | - | - | - |
| Autres inactifs | 263 | 8.9% | 6.4% | 88 | 11.7% | 5.6% | 176 | 8.0% | 6.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 541 | 18.3% | 5.4% | 114 | 15.2% | 2.5% | 428 | 19.4% | 7.7% | 65 | 8.5% | 3.8% |
| 2 personnes | 1227 | 41.6% | 6.8% | 320 | 42.8% | 3.7% | 908 | 41.1% | 9.8% | 229 | 29.7% | 5.4% |
| 3 personnes | 445 | 15.1% | 4.9% | 101 | 13.6% | 2.3% | 344 | 15.6% | 7.4% | 197 | 25.6% | 5.0% |
| 4 personnes | 454 | 15.4% | 4.9% | 116 | 15.5% | 2.5% | 338 | 15.3% | 7.2% | 192 | 24.9% | 3.9% |
| 5 personnes et + | 286 | 9.7% | 5.3% | 96 | 12.9% | 3.9% | 190 | 8.6% | 6.6% | 87 | 11.3% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 791 | 26.8% | 5.1% | 203 | 27.2% | 2.8% | 588 | 26.6% | 7.1% | 327 | 42.5% | 4.2% |
| Non | 2163 | 73.2% | 6.0% | 544 | 72.8% | 3.1% | 1619 | 73.4% | 8.7% | 443 | 57.5% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 658 | 22.3% | 5.6% | 153 | 20.5% | 2.7% | 505 | 22.9% | 8.2% | 144 | 18.7% | 4.4% |
| Agglo. - 20 000 hab | 548 | 18.6% | 6.1% | 105 | 14.1% | 2.5% | 443 | 20.1% | 9.2% | 136 | 17.7% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 450 | 15.2% | 6.5% | 111 | 14.9% | 3.3% | 339 | 15.3% | 9.5% | 106 | 13.8% | 5.9% |
| Agglo. + 100 000 hab | 834 | 28.2% | 5.4% | 230 | 30.8% | 3.1% | 604 | 27.4% | 7.6% | 238 | 30.9% | 4.2% |
| Agglo. Paris | 465 | 15.7% | 5.4% | 147 | 19.7% | 3.6% | 317 | 14.4% | 7.1% | 145 | 18.8% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 519 | 17.6% | 5.4% | 166 | 22.2% | 3.6% | 353 | 16.0% | 7.1% | 162 | 21.1% | 3.7% |
| Nord Pas de Calais | 187 | 6.3% | 5.8% | 62 | 8.3% | 4.0% | 125 | 5.7% | 7.4% | 37 | 4.9% | 3.8% |
| Lorraine | 124 | 4.2% | 6.5% | 37 | 5.0% | 4.0% | 87 | 3.9% | 8.7% | 27 | 3.6% | 5.0% |
| Alsace | 85 | 2.9% | 5.6% | 20 | 2.7% | 2.8% | 64 | 2.9% | 8.2% | 20 | 2.6% | 4.1% |
| Franche-Comté | 67 | 2.3% | 7.1% | 24 | 3.2% | 5.1% | 43 | 2.0% | 8.9% | 17 | 2.2% | 6.4% |
| Champagne Ardennes | 85 | 2.9% | 7.8% | 21 | 2.8% | 3.9% | 65 | 2.9% | 11.5% | 27 | 3.6% | 9.2% |
| Picardie | 98 | 3.3% | 6.4% | 20 | 2.7% | 2.7% | 78 | 3.5% | 9.8% | 19 | 2.5% | 4.5% |
| Bourgogne | 96 | 3.3% | 7.1% | 30 | 4.0% | 4.5% | 66 | 3.0% | 9.5% | 13 | 1.6% | 3.7% |
| Haute Normandie | 73 | 2.5% | 4.9% | 12 | 1.6% | 1.7% | 62 | 2.8% | 7.9% | 9 | 1.2% | 2.0% |
| Basse Normandie | 89 | 3.0% | 7.4% | 18 | 2.5% | 3.2% | 71 | 3.2% | 11.3% | 20 | 2.6% | 6.2% |
| Centre | 125 | 4.2% | 6.0% | 35 | 4.7% | 3.5% | 90 | 4.1% | 8.3% | 35 | 4.6% | 6.0% |
| Pays de Loire | 162 | 5.5% | 5.5% | 24 | 3.3% | 1.7% | 137 | 6.2% | 9.0% | 28 | 3.6% | 3.0% |
| Bretagne | 119 | 4.0% | 4.5% | 28 | 3.7% | 2.2% | 91 | 4.1% | 6.6% | 34 | 4.5% | 4.3% |
| Poitou Charentes | 79 | 2.7% | 5.3% | 17 | 2.3% | 2.4% | 62 | 2.8% | 8.0% | 21 | 2.7% | 5.2% |
| Aquitaine | 152 | 5.1% | 5.5% | 29 | 3.9% | 2.2% | 123 | 5.6% | 8.5% | 35 | 4.5% | 4.1% |
| Midi Pyrénées | 150 | 5.1% | 6.1% | 36 | 4.8% | 3.1% | 114 | 5.2% | 9.0% | 37 | 4.8% | 4.7% |
| Limousin | 40 | 1.3% | 6.4% | 7 | 1.0% | 2.5% | 32 | 1.5% | 10.0% | 6 | 0.8% | 3.7% |
| Auvergne | 69 | 2.3% | 6.1% | 16 | 2.1% | 2.9% | 53 | 2.4% | 9.0% | 13 | 1.7% | 4.3% |
| Rhône Alpes | 294 | 10.0% | 5.7% | 66 | 8.8% | 2.6% | 228 | 10.3% | 8.5% | 101 | 13.1% | 5.4% |
| Languedoc Roussillon | 92 | 3.1% | 4.1% | 27 | 3.6% | 2.5% | 65 | 2.9% | 5.5% | 23 | 3.0% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 249 | 8.4% | 5.7% | 52 | 6.9% | 2.5% | 197 | 8.9% | 8.6% | 84 | 10.9% | 5.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1756 | 59.5% | 5.2% | 449 | 60.2% | 2.7% | 1307 | 59.2% | 7.7% | 619 | 80.4% | 4.2% |
| Presque tous les jours | 348 | 11.8% | 6.0% | 58 | 7.8% | 2.2% | 290 | 13.1% | 9.3% | 86 | 11.2% | 4.4% |
| 1 à 2 fois par semaine | 244 | 8.3% | 9.8% | 68 | 9.1% | 6.3% | 176 | 8.0% | 12.5% | 47 | 6.1% | 8.7% |
| 1 à 3 fois par mois | 29 | 1.0% | 5.8% | 7 | 0.9% | 3.4% | 22 | 1.0% | 7.5% | 3 | 0.4% | 5.1% |
| Moins souvent | 58 | 2.0% | 8.0% | 14 | 1.9% | 4.1% | 44 | 2.0% | 11.4% | 1 | 0.1% | 0.9% |
| Jamais | 3 | 0.1% | 3.5% | 0 | 0.1% | 0.6% | 3 | 0.1% | 10.4% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 89 | 3.0% | 4.7% | 24 | 3.2% | 3.0% | 65 | 2.9% | 5.9% | 5 | 0.6% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 186 | 6.3% | 6.3% | 33 | 4.4% | 3.0% | 153 | 6.9% | 8.2% | 12 | 1.6% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 412 | 13.9% | 7.0% | 92 | 12.4% | 3.5% | 320 | 14.5% | 9.8% | 37 | 4.8% | 5.3% |
| De 18 000 à moins de 24 000 euros par an | 414 | 14.0% | 6.3% | 116 | 15.5% | 3.8% | 298 | 13.5% | 8.4% | 64 | 8.3% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 754 | 25.5% | 6.9% | 211 | 28.2% | 4.1% | 543 | 24.6% | 9.4% | 197 | 25.6% | 6.0% |
| De 36 000 à moins de 45 000 euros par an | 336 | 11.4% | 4.8% | 82 | 10.9% | 2.2% | 254 | 11.5% | 7.6% | 106 | 13.7% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 344 | 11.6% | 4.8% | 79 | 10.6% | 2.0% | 265 | 12.0% | 8.0% | 166 | 21.5% | 4.1% |
| De 65 000 à moins de 80 000 euros par an | 92 | 3.1% | 4.7% | 27 | 3.6% | 2.5% | 65 | 2.9% | 7.5% | 51 | 6.6% | 3.9% |
| De 80 000 à moins de 115 000 euros par an | 69 | 2.3% | 5.6% | 17 | 2.3% | 2.4% | 51 | 2.3% | 10.1% | 50 | 6.5% | 5.3% |
| 115 000 euros et plus par an | 25 | 0.8% | 4.2% | 10 | 1.3% | 2.7% | 15 | 0.7% | 6.5% | 19 | 2.5% | 4.0% |
| Refus | 175 | 5.9% | 5.7% | 38 | 5.1% | 2.9% | 137 | 6.2% | 7.7% | 51 | 6.6% | 5.0% |
| Ne sait pas | 59 | 2.0% | 2.5% | 18 | 2.5% | 1.9% | 40 | 1.8% | 3.0% | 13 | 1.7% | 1.4% |
