L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 451 | 100.0% | 0.9% | 277 | 100.0% | 1.1% | 173 | 100.0% | 0.6% | 190 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 277 | 61.6% | 1.1% | 277 | 100.0% | 1.1% | - | - | - | 117 | 61.6% | 1.3% |
| Femme | 173 | 38.4% | 0.6% | - | - | - | 173 | 100.0% | 0.6% | 73 | 38.4% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 28 | 6.3% | 0.4% | 16 | 5.7% | 0.4% | 13 | 7.3% | 0.4% | 13 | 6.7% | 0.4% |
| 25 à 34 ans | 40 | 9.0% | 0.5% | 32 | 11.4% | 0.8% | 9 | 5.0% | 0.2% | 25 | 13.0% | 0.7% |
| 35 à 49 ans | 116 | 25.7% | 0.9% | 78 | 28.1% | 1.3% | 38 | 21.9% | 0.6% | 70 | 36.5% | 1.1% |
| 50 à 59 ans | 118 | 26.1% | 1.3% | 67 | 24.1% | 1.5% | 51 | 29.3% | 1.1% | 65 | 34.2% | 1.7% |
| 60 ans et plus | 148 | 32.9% | 1.0% | 85 | 30.7% | 1.3% | 63 | 36.4% | 0.7% | 18 | 9.5% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 157 | 34.8% | 0.7% | - | - | - | 157 | 90.5% | 0.7% | 69 | 36.4% | 1.0% |
| Personne de référence | 286 | 63.4% | 1.0% | 249 | 89.7% | 1.2% | 37 | 21.2% | 0.5% | 113 | 59.3% | 1.4% |
| Responsable des achats | 291 | 64.6% | 0.8% | 146 | 52.7% | 1.1% | 145 | 83.6% | 0.6% | 121 | 63.8% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.7% | - | - | - | 4 | 2.1% | 2.3% | - | - | - |
| Petits patrons | 19 | 4.2% | 1.2% | 17 | 6.2% | 1.5% | 2 | 1.0% | 0.3% | 17 | 8.7% | 1.1% |
| Affaires et Cadres | 79 | 17.5% | 1.5% | 56 | 20.3% | 1.9% | 22 | 12.9% | 1.1% | 73 | 38.4% | 1.6% |
| Professions intermédiaires | 59 | 13.0% | 0.9% | 43 | 15.5% | 1.3% | 16 | 9.1% | 0.4% | 51 | 26.8% | 0.9% |
| Employés | 66 | 14.6% | 0.8% | 19 | 7.0% | 0.9% | 46 | 26.8% | 0.8% | 23 | 11.9% | 1.2% |
| Ouvriers | 24 | 5.3% | 0.4% | 22 | 8.0% | 0.4% | 2 | 0.9% | 0.1% | - | - | - |
| Retraités | 130 | 28.9% | 1.0% | 83 | 29.8% | 1.4% | 47 | 27.3% | 0.7% | 4 | 2.3% | 1.7% |
| Autres inactifs | 71 | 15.8% | 0.7% | 37 | 13.2% | 1.0% | 34 | 19.8% | 0.5% | 23 | 12.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.4% | 0.8% | 1 | 0.2% | 0.1% | 6 | 3.4% | 1.5% | - | - | - |
| Petits patrons | 26 | 5.7% | 1.0% | 17 | 6.0% | 1.3% | 9 | 5.3% | 0.7% | 26 | 13.6% | 1.0% |
| Affaires et Cadres | 98 | 21.7% | 1.3% | 58 | 21.0% | 1.6% | 39 | 22.8% | 1.1% | 98 | 51.3% | 1.3% |
| Professions intermédiaires | 67 | 14.9% | 0.9% | 43 | 15.4% | 1.1% | 24 | 14.1% | 0.7% | 67 | 35.2% | 0.9% |
| Employés | 37 | 8.1% | 0.7% | 20 | 7.3% | 0.9% | 16 | 9.5% | 0.5% | - | - | - |
| Ouvriers | 43 | 9.5% | 0.4% | 25 | 8.9% | 0.5% | 18 | 10.5% | 0.4% | - | - | - |
| Retraités | 142 | 31.5% | 1.0% | 89 | 32.1% | 1.4% | 53 | 30.6% | 0.7% | - | - | - |
| Autres inactifs | 32 | 7.2% | 0.8% | 26 | 9.3% | 1.7% | 7 | 3.8% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 68 | 15.1% | 0.7% | 34 | 12.3% | 0.8% | 34 | 19.6% | 0.6% | 16 | 8.6% | 0.9% |
| 2 personnes | 177 | 39.3% | 1.0% | 110 | 39.6% | 1.3% | 67 | 38.7% | 0.7% | 52 | 27.4% | 1.2% |
| 3 personnes | 81 | 18.0% | 0.9% | 56 | 20.2% | 1.2% | 25 | 14.6% | 0.5% | 49 | 25.8% | 1.2% |
| 4 personnes | 77 | 17.0% | 0.8% | 47 | 16.9% | 1.0% | 30 | 17.2% | 0.6% | 53 | 27.6% | 1.1% |
| 5 personnes et + | 48 | 10.6% | 0.9% | 31 | 11.1% | 1.2% | 17 | 9.9% | 0.6% | 20 | 10.6% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 108 | 24.0% | 0.7% | 76 | 27.3% | 1.1% | 33 | 18.8% | 0.4% | 66 | 34.9% | 0.9% |
| Non | 342 | 76.0% | 0.9% | 202 | 72.7% | 1.1% | 141 | 81.2% | 0.8% | 124 | 65.1% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 67 | 15.0% | 0.6% | 41 | 14.9% | 0.7% | 26 | 15.0% | 0.4% | 27 | 14.2% | 0.8% |
| Agglo. - 20 000 hab | 68 | 15.1% | 0.8% | 42 | 15.2% | 1.0% | 26 | 15.1% | 0.5% | 29 | 15.3% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 45 | 9.9% | 0.6% | 23 | 8.4% | 0.7% | 21 | 12.3% | 0.6% | 18 | 9.6% | 1.0% |
| Agglo. + 100 000 hab | 127 | 28.3% | 0.8% | 89 | 32.0% | 1.2% | 39 | 22.2% | 0.5% | 60 | 31.7% | 1.1% |
| Agglo. Paris | 143 | 31.8% | 1.7% | 82 | 29.5% | 2.0% | 61 | 35.4% | 1.4% | 56 | 29.2% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 150 | 33.4% | 1.6% | 83 | 30.0% | 1.8% | 67 | 38.7% | 1.3% | 60 | 31.5% | 1.4% |
| Nord Pas de Calais | 26 | 5.8% | 0.8% | 15 | 5.5% | 1.0% | 11 | 6.2% | 0.6% | 13 | 6.8% | 1.3% |
| Lorraine | 7 | 1.5% | 0.4% | 4 | 1.6% | 0.5% | 2 | 1.4% | 0.2% | 3 | 1.8% | 0.6% |
| Alsace | 19 | 4.1% | 1.2% | 10 | 3.6% | 1.4% | 9 | 5.0% | 1.1% | 8 | 4.1% | 1.6% |
| Franche-Comté | 7 | 1.6% | 0.8% | 5 | 1.7% | 1.0% | 2 | 1.4% | 0.5% | 4 | 2.3% | 1.7% |
| Champagne Ardennes | 12 | 2.6% | 1.1% | 8 | 3.0% | 1.6% | 3 | 1.8% | 0.5% | 1 | 0.8% | 0.5% |
| Picardie | 11 | 2.4% | 0.7% | 6 | 2.3% | 0.9% | 4 | 2.6% | 0.6% | 3 | 1.6% | 0.7% |
| Bourgogne | 7 | 1.5% | 0.5% | 5 | 1.8% | 0.8% | 2 | 0.9% | 0.2% | 1 | 0.7% | 0.4% |
| Haute Normandie | 3 | 0.8% | 0.2% | 1 | 0.2% | 0.1% | 3 | 1.6% | 0.4% | 2 | 1.0% | 0.4% |
| Basse Normandie | 7 | 1.5% | 0.6% | 6 | 2.2% | 1.0% | 1 | 0.4% | 0.1% | 3 | 1.6% | 1.0% |
| Centre | 9 | 2.0% | 0.4% | 6 | 2.1% | 0.6% | 3 | 1.8% | 0.3% | 3 | 1.6% | 0.5% |
| Pays de Loire | 12 | 2.6% | 0.4% | 6 | 2.1% | 0.4% | 6 | 3.5% | 0.4% | 10 | 5.5% | 1.1% |
| Bretagne | 21 | 4.7% | 0.8% | 13 | 4.8% | 1.0% | 8 | 4.7% | 0.6% | 11 | 6.0% | 1.4% |
| Poitou Charentes | 6 | 1.3% | 0.4% | 3 | 1.1% | 0.4% | 3 | 1.7% | 0.4% | 2 | 1.0% | 0.5% |
| Aquitaine | 22 | 4.8% | 0.8% | 16 | 5.8% | 1.2% | 6 | 3.2% | 0.4% | 7 | 3.9% | 0.9% |
| Midi Pyrénées | 14 | 3.0% | 0.6% | 9 | 3.4% | 0.8% | 4 | 2.4% | 0.3% | 3 | 1.8% | 0.4% |
| Limousin | 3 | 0.6% | 0.4% | 2 | 0.8% | 0.7% | 1 | 0.3% | 0.2% | 2 | 0.9% | 1.0% |
| Auvergne | 9 | 2.1% | 0.8% | 6 | 2.3% | 1.2% | 3 | 1.7% | 0.5% | 2 | 1.0% | 0.6% |
| Rhône Alpes | 41 | 9.0% | 0.8% | 31 | 11.2% | 1.2% | 10 | 5.5% | 0.4% | 22 | 11.5% | 1.2% |
| Languedoc Roussillon | 25 | 5.7% | 1.1% | 16 | 5.6% | 1.4% | 10 | 5.7% | 0.8% | 11 | 5.9% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 41 | 9.1% | 0.9% | 24 | 8.8% | 1.2% | 16 | 9.5% | 0.7% | 17 | 8.8% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 339 | 75.2% | 1.0% | 213 | 76.9% | 1.3% | 126 | 72.6% | 0.7% | 171 | 89.9% | 1.2% |
| Presque tous les jours | 45 | 9.9% | 0.8% | 23 | 8.4% | 0.9% | 22 | 12.4% | 0.7% | 12 | 6.5% | 0.6% |
| 1 à 2 fois par semaine | 24 | 5.3% | 1.0% | 14 | 5.0% | 1.3% | 10 | 5.7% | 0.7% | 6 | 3.3% | 1.2% |
| 1 à 3 fois par mois | 7 | 1.5% | 1.3% | 2 | 0.6% | 0.8% | 5 | 2.9% | 1.7% | 1 | 0.3% | 1.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.8% | 0.4% | 5 | 1.9% | 0.7% | 3 | 1.6% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.8% | 0.3% | 8 | 2.9% | 0.7% | - | - | - | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 37 | 8.2% | 0.6% | 29 | 10.3% | 1.1% | 8 | 4.8% | 0.3% | 8 | 4.0% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 33 | 7.3% | 0.5% | 22 | 7.8% | 0.7% | 11 | 6.4% | 0.3% | 7 | 3.8% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 65 | 14.3% | 0.6% | 46 | 16.7% | 0.9% | 18 | 10.5% | 0.3% | 30 | 15.6% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 58 | 12.9% | 0.8% | 37 | 13.2% | 1.0% | 21 | 12.3% | 0.6% | 20 | 10.4% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 97 | 21.4% | 1.3% | 59 | 21.2% | 1.5% | 38 | 21.8% | 1.1% | 40 | 21.0% | 1.0% |
| De 65 000 à moins de 80 000 euros par an | 47 | 10.3% | 2.4% | 25 | 9.1% | 2.3% | 21 | 12.3% | 2.5% | 27 | 14.2% | 2.1% |
| De 80 000 à moins de 115 000 euros par an | 26 | 5.8% | 2.1% | 16 | 5.9% | 2.2% | 10 | 5.6% | 1.9% | 20 | 10.3% | 2.1% |
| 115 000 euros et plus par an | 28 | 6.2% | 4.7% | 17 | 6.0% | 4.6% | 11 | 6.6% | 4.9% | 17 | 9.0% | 3.6% |
| Refus | 37 | 8.1% | 1.2% | 10 | 3.5% | 0.8% | 27 | 15.5% | 1.5% | 17 | 9.1% | 1.7% |
| Ne sait pas | 8 | 1.9% | 0.4% | 4 | 1.4% | 0.4% | 5 | 2.7% | 0.3% | 5 | 2.8% | 0.6% |
