L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2437 | 100.0% | 4.7% | 380 | 100.0% | 1.5% | 2057 | 100.0% | 7.6% | 768 | 100.0% | 4.4% |
| Sexe | ||||||||||||
| Homme | 380 | 15.6% | 1.5% | 380 | 100.0% | 1.5% | - | - | - | 110 | 14.4% | 1.3% |
| Femme | 2057 | 84.4% | 7.6% | - | - | - | 2057 | 100.0% | 7.6% | 658 | 85.6% | 7.6% |
| Age | ||||||||||||
| 15 à 24 ans | 95 | 3.9% | 1.3% | 18 | 4.7% | 0.5% | 78 | 3.8% | 2.2% | 44 | 5.7% | 1.4% |
| 25 à 34 ans | 267 | 11.0% | 3.5% | 49 | 13.0% | 1.3% | 218 | 10.6% | 5.6% | 126 | 16.4% | 3.8% |
| 35 à 49 ans | 590 | 24.2% | 4.7% | 104 | 27.4% | 1.7% | 486 | 23.6% | 7.7% | 309 | 40.2% | 5.0% |
| 50 à 59 ans | 593 | 24.3% | 6.4% | 90 | 23.6% | 2.0% | 503 | 24.5% | 10.9% | 229 | 29.8% | 6.0% |
| 60 ans et plus | 892 | 36.6% | 5.9% | 119 | 31.4% | 1.8% | 772 | 37.5% | 9.1% | 61 | 7.9% | 6.2% |
| Individu | ||||||||||||
| Ménagères | 1948 | 79.9% | 8.4% | - | - | - | 1948 | 94.7% | 8.4% | 612 | 79.6% | 8.7% |
| Personne de référence | 894 | 36.7% | 3.2% | 357 | 94.0% | 1.8% | 537 | 26.1% | 6.9% | 188 | 24.5% | 2.3% |
| Responsable des achats | 2122 | 87.1% | 5.9% | 201 | 52.8% | 1.5% | 1921 | 93.4% | 8.4% | 641 | 83.5% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.8% | 3.5% | 4 | 1.1% | 1.1% | 14 | 0.7% | 9.2% | - | - | - |
| Petits patrons | 45 | 1.8% | 2.8% | 11 | 2.9% | 1.0% | 34 | 1.6% | 6.8% | 34 | 4.5% | 2.3% |
| Affaires et Cadres | 165 | 6.8% | 3.2% | 34 | 8.9% | 1.1% | 132 | 6.4% | 6.2% | 134 | 17.4% | 2.9% |
| Professions intermédiaires | 372 | 15.3% | 5.4% | 68 | 17.9% | 2.0% | 304 | 14.8% | 8.5% | 265 | 34.5% | 4.8% |
| Employés | 527 | 21.6% | 6.4% | 29 | 7.6% | 1.3% | 498 | 24.2% | 8.2% | 162 | 21.1% | 9.0% |
| Ouvriers | 167 | 6.8% | 2.6% | 73 | 19.2% | 1.4% | 93 | 4.5% | 7.0% | 23 | 2.9% | 5.3% |
| Retraités | 746 | 30.6% | 5.9% | 114 | 29.9% | 1.9% | 632 | 30.7% | 9.6% | 33 | 4.3% | 13.4% |
| Autres inactifs | 397 | 16.3% | 3.9% | 48 | 12.6% | 1.3% | 349 | 17.0% | 5.3% | 117 | 15.3% | 3.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 1.8% | 5.4% | 4 | 1.1% | 1.0% | 40 | 1.9% | 9.8% | - | - | - |
| Petits patrons | 126 | 5.2% | 4.8% | 11 | 2.9% | 0.8% | 115 | 5.6% | 8.7% | 126 | 16.4% | 4.8% |
| Affaires et Cadres | 262 | 10.8% | 3.6% | 32 | 8.5% | 0.9% | 230 | 11.2% | 6.4% | 262 | 34.1% | 3.6% |
| Professions intermédiaires | 380 | 15.6% | 5.0% | 67 | 17.6% | 1.7% | 313 | 15.2% | 8.4% | 380 | 49.5% | 5.0% |
| Employés | 248 | 10.2% | 4.6% | 36 | 9.5% | 1.6% | 212 | 10.3% | 6.9% | - | - | - |
| Ouvriers | 370 | 15.2% | 3.9% | 77 | 20.2% | 1.5% | 294 | 14.3% | 6.7% | - | - | - |
| Retraités | 835 | 34.3% | 5.8% | 118 | 31.0% | 1.8% | 717 | 34.9% | 9.1% | - | - | - |
| Autres inactifs | 172 | 7.1% | 4.2% | 35 | 9.2% | 2.3% | 137 | 6.7% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 444 | 18.2% | 4.4% | 41 | 10.8% | 0.9% | 403 | 19.6% | 7.3% | 52 | 6.8% | 3.0% |
| 2 personnes | 982 | 40.3% | 5.5% | 171 | 45.0% | 2.0% | 811 | 39.4% | 8.8% | 204 | 26.6% | 4.8% |
| 3 personnes | 375 | 15.4% | 4.1% | 61 | 15.9% | 1.3% | 314 | 15.3% | 6.8% | 203 | 26.5% | 5.1% |
| 4 personnes | 426 | 17.5% | 4.6% | 69 | 18.0% | 1.5% | 357 | 17.4% | 7.7% | 217 | 28.2% | 4.4% |
| 5 personnes et + | 210 | 8.6% | 3.9% | 39 | 10.2% | 1.6% | 171 | 8.3% | 6.0% | 92 | 12.0% | 3.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 696 | 28.6% | 4.5% | 127 | 33.4% | 1.8% | 569 | 27.7% | 6.8% | 347 | 45.1% | 4.5% |
| Non | 1741 | 71.4% | 4.8% | 253 | 66.6% | 1.4% | 1488 | 72.3% | 8.0% | 422 | 54.9% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 667 | 27.4% | 5.6% | 118 | 31.0% | 2.1% | 549 | 26.7% | 8.9% | 193 | 25.1% | 5.9% |
| Agglo. - 20 000 hab | 445 | 18.3% | 4.9% | 74 | 19.5% | 1.8% | 371 | 18.0% | 7.7% | 130 | 17.0% | 5.0% |
| Agglo. 20 000 à 100 000 hab | 381 | 15.6% | 5.5% | 65 | 17.1% | 1.9% | 316 | 15.4% | 8.9% | 88 | 11.5% | 4.9% |
| Agglo. + 100 000 hab | 633 | 26.0% | 4.1% | 78 | 20.5% | 1.0% | 555 | 27.0% | 7.0% | 232 | 30.2% | 4.1% |
| Agglo. Paris | 311 | 12.8% | 3.6% | 45 | 11.9% | 1.1% | 266 | 12.9% | 6.0% | 124 | 16.2% | 3.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 358 | 14.7% | 3.8% | 60 | 15.7% | 1.3% | 299 | 14.5% | 6.0% | 139 | 18.1% | 3.2% |
| Nord Pas de Calais | 109 | 4.5% | 3.4% | 13 | 3.3% | 0.8% | 96 | 4.7% | 5.7% | 38 | 5.0% | 3.8% |
| Lorraine | 55 | 2.3% | 2.9% | 12 | 3.2% | 1.3% | 43 | 2.1% | 4.3% | 8 | 1.0% | 1.4% |
| Alsace | 64 | 2.6% | 4.2% | 18 | 4.7% | 2.4% | 46 | 2.2% | 5.8% | 17 | 2.2% | 3.5% |
| Franche-Comté | 64 | 2.6% | 6.7% | 17 | 4.4% | 3.6% | 47 | 2.3% | 9.7% | 16 | 2.1% | 6.2% |
| Champagne Ardennes | 67 | 2.8% | 6.2% | 9 | 2.4% | 1.8% | 58 | 2.8% | 10.3% | 19 | 2.5% | 6.4% |
| Picardie | 91 | 3.7% | 5.9% | 14 | 3.6% | 1.9% | 77 | 3.7% | 9.7% | 24 | 3.1% | 5.7% |
| Bourgogne | 65 | 2.7% | 4.8% | 8 | 2.2% | 1.3% | 56 | 2.7% | 8.0% | 12 | 1.6% | 3.6% |
| Haute Normandie | 63 | 2.6% | 4.3% | 6 | 1.7% | 0.9% | 57 | 2.8% | 7.3% | 16 | 2.1% | 3.5% |
| Basse Normandie | 64 | 2.6% | 5.3% | 18 | 4.6% | 3.0% | 46 | 2.2% | 7.3% | 14 | 1.8% | 4.2% |
| Centre | 129 | 5.3% | 6.2% | 25 | 6.7% | 2.5% | 104 | 5.1% | 9.6% | 30 | 3.9% | 5.1% |
| Pays de Loire | 157 | 6.4% | 5.3% | 22 | 5.7% | 1.5% | 135 | 6.6% | 8.9% | 49 | 6.3% | 5.3% |
| Bretagne | 123 | 5.0% | 4.6% | 18 | 4.8% | 1.4% | 105 | 5.1% | 7.6% | 34 | 4.5% | 4.2% |
| Poitou Charentes | 118 | 4.8% | 7.9% | 16 | 4.2% | 2.3% | 102 | 4.9% | 13.2% | 29 | 3.8% | 7.3% |
| Aquitaine | 128 | 5.3% | 4.7% | 31 | 8.2% | 2.4% | 97 | 4.7% | 6.7% | 39 | 5.0% | 4.5% |
| Midi Pyrénées | 106 | 4.3% | 4.3% | 22 | 5.8% | 1.9% | 84 | 4.1% | 6.6% | 31 | 4.1% | 3.9% |
| Limousin | 46 | 1.9% | 7.4% | 7 | 1.9% | 2.5% | 38 | 1.9% | 11.9% | 9 | 1.1% | 5.4% |
| Auvergne | 68 | 2.8% | 6.0% | 6 | 1.5% | 1.1% | 62 | 3.0% | 10.6% | 20 | 2.6% | 6.4% |
| Rhône Alpes | 233 | 9.5% | 4.5% | 32 | 8.5% | 1.3% | 200 | 9.7% | 7.5% | 97 | 12.6% | 5.1% |
| Languedoc Roussillon | 106 | 4.4% | 4.7% | 14 | 3.7% | 1.3% | 92 | 4.5% | 7.8% | 40 | 5.2% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 224 | 9.2% | 5.1% | 11 | 3.0% | 0.6% | 212 | 10.3% | 9.3% | 87 | 11.4% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1471 | 60.3% | 4.3% | 238 | 62.6% | 1.4% | 1233 | 59.9% | 7.3% | 603 | 78.4% | 4.1% |
| Presque tous les jours | 308 | 12.6% | 5.3% | 23 | 6.1% | 0.9% | 285 | 13.9% | 9.1% | 104 | 13.6% | 5.3% |
| 1 à 2 fois par semaine | 177 | 7.3% | 7.1% | 24 | 6.3% | 2.2% | 153 | 7.4% | 10.9% | 43 | 5.6% | 8.0% |
| 1 à 3 fois par mois | 32 | 1.3% | 6.5% | 6 | 1.7% | 3.1% | 26 | 1.3% | 8.8% | 5 | 0.6% | 8.3% |
| Moins souvent | 35 | 1.4% | 4.8% | 6 | 1.7% | 1.9% | 28 | 1.4% | 7.4% | 3 | 0.3% | 4.7% |
| Jamais | 5 | 0.2% | 5.4% | 1 | 0.2% | 1.2% | 4 | 0.2% | 15.6% | 2 | 0.2% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 2.6% | 3.4% | 14 | 3.8% | 1.8% | 50 | 2.4% | 4.5% | 3 | 0.4% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 134 | 5.5% | 4.5% | 15 | 4.0% | 1.4% | 119 | 5.8% | 6.4% | 8 | 1.1% | 3.5% |
| De 12 000 à moins de 18 000 euros par an | 294 | 12.1% | 5.0% | 49 | 13.0% | 1.9% | 245 | 11.9% | 7.5% | 28 | 3.7% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 357 | 14.7% | 5.4% | 44 | 11.7% | 1.5% | 313 | 15.2% | 8.8% | 84 | 11.0% | 6.1% |
| De 24 000 à moins de 36 000 euros par an | 578 | 23.7% | 5.3% | 81 | 21.2% | 1.6% | 498 | 24.2% | 8.6% | 174 | 22.6% | 5.2% |
| De 36 000 à moins de 45 000 euros par an | 390 | 16.0% | 5.6% | 67 | 17.6% | 1.8% | 323 | 15.7% | 9.6% | 137 | 17.8% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 322 | 13.2% | 4.5% | 73 | 19.1% | 1.9% | 249 | 12.1% | 7.6% | 178 | 23.1% | 4.4% |
| De 65 000 à moins de 80 000 euros par an | 77 | 3.2% | 3.9% | 8 | 2.2% | 0.8% | 69 | 3.3% | 7.9% | 55 | 7.1% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 31 | 1.3% | 2.5% | 5 | 1.3% | 0.7% | 26 | 1.3% | 5.1% | 21 | 2.7% | 2.2% |
| 115 000 euros et plus par an | 11 | 0.4% | 1.8% | 3 | 0.9% | 1.0% | 7 | 0.4% | 3.1% | 11 | 1.4% | 2.3% |
| Refus | 126 | 5.2% | 4.1% | 13 | 3.5% | 1.0% | 113 | 5.5% | 6.3% | 47 | 6.1% | 4.6% |
| Ne sait pas | 53 | 2.2% | 2.3% | 7 | 1.9% | 0.7% | 45 | 2.2% | 3.3% | 22 | 2.9% | 2.4% |
