L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1882 | 100.0% | 3.6% | 505 | 100.0% | 2.0% | 1377 | 100.0% | 5.1% | 397 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 505 | 26.8% | 2.0% | 505 | 100.0% | 2.0% | - | - | - | 118 | 29.6% | 1.3% |
| Femme | 1377 | 73.2% | 5.1% | - | - | - | 1377 | 100.0% | 5.1% | 280 | 70.4% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 192 | 10.2% | 2.6% | 53 | 10.5% | 1.4% | 139 | 10.1% | 3.9% | 49 | 12.4% | 1.6% |
| 25 à 34 ans | 155 | 8.2% | 2.0% | 30 | 5.9% | 0.8% | 125 | 9.1% | 3.2% | 56 | 14.0% | 1.7% |
| 35 à 49 ans | 346 | 18.4% | 2.8% | 92 | 18.2% | 1.5% | 254 | 18.5% | 4.0% | 120 | 30.2% | 1.9% |
| 50 à 59 ans | 467 | 24.8% | 5.1% | 143 | 28.3% | 3.1% | 324 | 23.5% | 7.0% | 143 | 36.0% | 3.8% |
| 60 ans et plus | 721 | 38.3% | 4.8% | 188 | 37.1% | 2.8% | 534 | 38.8% | 6.3% | 29 | 7.4% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1238 | 65.8% | 5.3% | - | - | - | 1238 | 89.9% | 5.3% | 235 | 59.1% | 3.3% |
| Personne de référence | 878 | 46.6% | 3.1% | 442 | 87.5% | 2.2% | 436 | 31.6% | 5.6% | 156 | 39.3% | 1.9% |
| Responsable des achats | 1479 | 78.6% | 4.1% | 273 | 54.0% | 2.1% | 1207 | 87.6% | 5.3% | 288 | 72.4% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.6% | 2.1% | 6 | 1.3% | 1.8% | 5 | 0.3% | 3.0% | - | - | - |
| Petits patrons | 47 | 2.5% | 2.9% | 31 | 6.2% | 2.8% | 16 | 1.2% | 3.2% | 40 | 10.1% | 2.7% |
| Affaires et Cadres | 68 | 3.6% | 1.3% | 26 | 5.1% | 0.9% | 42 | 3.0% | 2.0% | 53 | 13.4% | 1.2% |
| Professions intermédiaires | 211 | 11.2% | 3.1% | 61 | 12.1% | 1.8% | 150 | 10.9% | 4.2% | 155 | 39.1% | 2.8% |
| Employés | 383 | 20.3% | 4.6% | 31 | 6.1% | 1.4% | 352 | 25.5% | 5.8% | 62 | 15.7% | 3.4% |
| Ouvriers | 184 | 9.8% | 2.9% | 101 | 20.1% | 2.0% | 83 | 6.0% | 6.2% | 14 | 3.6% | 3.4% |
| Retraités | 637 | 33.8% | 5.1% | 180 | 35.6% | 3.0% | 457 | 33.2% | 7.0% | 13 | 3.3% | 5.3% |
| Autres inactifs | 342 | 18.1% | 3.3% | 69 | 13.6% | 1.8% | 273 | 19.8% | 4.2% | 59 | 14.8% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.0% | 2.2% | 3 | 0.5% | 0.7% | 15 | 1.1% | 3.8% | - | - | - |
| Petits patrons | 86 | 4.6% | 3.3% | 32 | 6.3% | 2.4% | 54 | 3.9% | 4.1% | 86 | 21.6% | 3.3% |
| Affaires et Cadres | 130 | 6.9% | 1.8% | 28 | 5.5% | 0.8% | 103 | 7.4% | 2.9% | 130 | 32.7% | 1.8% |
| Professions intermédiaires | 182 | 9.6% | 2.4% | 59 | 11.6% | 1.5% | 123 | 8.9% | 3.3% | 182 | 45.7% | 2.4% |
| Employés | 213 | 11.3% | 3.9% | 41 | 8.0% | 1.7% | 172 | 12.5% | 5.6% | - | - | - |
| Ouvriers | 362 | 19.2% | 3.8% | 100 | 19.8% | 2.0% | 262 | 19.0% | 5.9% | - | - | - |
| Retraités | 737 | 39.1% | 5.1% | 191 | 37.8% | 2.9% | 546 | 39.6% | 6.9% | - | - | - |
| Autres inactifs | 156 | 8.3% | 3.8% | 53 | 10.5% | 3.4% | 103 | 7.5% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 416 | 22.1% | 4.2% | 77 | 15.3% | 1.7% | 339 | 24.6% | 6.1% | 30 | 7.5% | 1.7% |
| 2 personnes | 766 | 40.7% | 4.3% | 243 | 48.1% | 2.8% | 523 | 38.0% | 5.6% | 110 | 27.6% | 2.6% |
| 3 personnes | 265 | 14.1% | 2.9% | 78 | 15.5% | 1.7% | 186 | 13.5% | 4.0% | 88 | 22.2% | 2.2% |
| 4 personnes | 282 | 15.0% | 3.0% | 68 | 13.4% | 1.5% | 215 | 15.6% | 4.6% | 118 | 29.7% | 2.4% |
| 5 personnes et + | 154 | 8.2% | 2.9% | 39 | 7.8% | 1.6% | 114 | 8.3% | 4.0% | 51 | 12.9% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 425 | 22.6% | 2.8% | 109 | 21.6% | 1.5% | 316 | 22.9% | 3.8% | 158 | 39.7% | 2.0% |
| Non | 1458 | 77.4% | 4.0% | 396 | 78.4% | 2.2% | 1061 | 77.1% | 5.7% | 240 | 60.3% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 441 | 23.4% | 3.7% | 86 | 17.1% | 1.5% | 355 | 25.8% | 5.7% | 97 | 24.5% | 3.0% |
| Agglo. - 20 000 hab | 320 | 17.0% | 3.6% | 93 | 18.4% | 2.2% | 227 | 16.5% | 4.7% | 64 | 16.1% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 277 | 14.7% | 4.0% | 79 | 15.6% | 2.3% | 198 | 14.4% | 5.6% | 46 | 11.6% | 2.6% |
| Agglo. + 100 000 hab | 582 | 30.9% | 3.8% | 169 | 33.5% | 2.3% | 412 | 29.9% | 5.2% | 130 | 32.6% | 2.3% |
| Agglo. Paris | 262 | 13.9% | 3.1% | 78 | 15.4% | 1.9% | 184 | 13.4% | 4.1% | 60 | 15.2% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 294 | 15.6% | 3.1% | 85 | 16.9% | 1.9% | 209 | 15.2% | 4.2% | 65 | 16.5% | 1.5% |
| Nord Pas de Calais | 130 | 6.9% | 4.0% | 32 | 6.3% | 2.1% | 98 | 7.1% | 5.8% | 18 | 4.5% | 1.8% |
| Lorraine | 57 | 3.0% | 3.0% | 16 | 3.1% | 1.7% | 41 | 3.0% | 4.2% | 9 | 2.4% | 1.7% |
| Alsace | 38 | 2.0% | 2.5% | 12 | 2.3% | 1.6% | 26 | 1.9% | 3.3% | 6 | 1.6% | 1.3% |
| Franche-Comté | 34 | 1.8% | 3.6% | 5 | 0.9% | 1.0% | 29 | 2.1% | 6.0% | 8 | 1.9% | 2.9% |
| Champagne Ardennes | 46 | 2.5% | 4.3% | 9 | 1.9% | 1.8% | 37 | 2.7% | 6.6% | 7 | 1.8% | 2.4% |
| Picardie | 81 | 4.3% | 5.3% | 22 | 4.3% | 2.9% | 59 | 4.3% | 7.5% | 14 | 3.6% | 3.4% |
| Bourgogne | 57 | 3.0% | 4.2% | 14 | 2.9% | 2.2% | 43 | 3.1% | 6.1% | 14 | 3.5% | 4.1% |
| Haute Normandie | 53 | 2.8% | 3.6% | 13 | 2.6% | 1.8% | 40 | 2.9% | 5.2% | 19 | 4.7% | 4.0% |
| Basse Normandie | 34 | 1.8% | 2.8% | 13 | 2.5% | 2.2% | 21 | 1.5% | 3.3% | 5 | 1.3% | 1.6% |
| Centre | 78 | 4.1% | 3.7% | 24 | 4.8% | 2.4% | 54 | 3.9% | 5.0% | 16 | 4.0% | 2.7% |
| Pays de Loire | 87 | 4.6% | 3.0% | 19 | 3.7% | 1.3% | 69 | 5.0% | 4.5% | 24 | 5.9% | 2.5% |
| Bretagne | 89 | 4.7% | 3.4% | 18 | 3.5% | 1.4% | 71 | 5.2% | 5.2% | 15 | 3.9% | 1.9% |
| Poitou Charentes | 59 | 3.1% | 4.0% | 11 | 2.2% | 1.6% | 48 | 3.5% | 6.2% | 13 | 3.3% | 3.3% |
| Aquitaine | 106 | 5.6% | 3.9% | 31 | 6.0% | 2.3% | 76 | 5.5% | 5.2% | 24 | 6.0% | 2.8% |
| Midi Pyrénées | 90 | 4.8% | 3.7% | 32 | 6.4% | 2.7% | 58 | 4.2% | 4.6% | 21 | 5.4% | 2.7% |
| Limousin | 34 | 1.8% | 5.6% | 14 | 2.8% | 4.8% | 20 | 1.5% | 6.3% | 6 | 1.5% | 3.8% |
| Auvergne | 50 | 2.7% | 4.4% | 14 | 2.8% | 2.6% | 36 | 2.6% | 6.1% | 11 | 2.8% | 3.5% |
| Rhône Alpes | 178 | 9.5% | 3.4% | 42 | 8.4% | 1.7% | 136 | 9.9% | 5.1% | 35 | 8.9% | 1.9% |
| Languedoc Roussillon | 83 | 4.4% | 3.7% | 20 | 3.9% | 1.8% | 64 | 4.6% | 5.4% | 17 | 4.3% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 202 | 10.7% | 4.7% | 59 | 11.7% | 2.9% | 143 | 10.4% | 6.3% | 48 | 12.2% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1171 | 62.2% | 3.5% | 321 | 63.6% | 1.9% | 850 | 61.7% | 5.0% | 304 | 76.6% | 2.1% |
| Presque tous les jours | 221 | 11.7% | 3.8% | 46 | 9.1% | 1.7% | 174 | 12.7% | 5.6% | 50 | 12.5% | 2.6% |
| 1 à 2 fois par semaine | 139 | 7.4% | 5.6% | 38 | 7.5% | 3.5% | 101 | 7.3% | 7.2% | 29 | 7.2% | 5.3% |
| 1 à 3 fois par mois | 13 | 0.7% | 2.7% | 4 | 0.7% | 1.8% | 10 | 0.7% | 3.3% | 2 | 0.4% | 2.6% |
| Moins souvent | 40 | 2.1% | 5.5% | 12 | 2.3% | 3.4% | 28 | 2.0% | 7.2% | 6 | 1.5% | 10.7% |
| Jamais | 6 | 0.3% | 6.4% | - | - | - | 6 | 0.4% | 21.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 84 | 4.5% | 4.4% | 22 | 4.3% | 2.7% | 63 | 4.5% | 5.6% | 3 | 0.7% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 123 | 6.5% | 4.2% | 21 | 4.1% | 1.9% | 103 | 7.4% | 5.5% | 3 | 0.6% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 264 | 14.0% | 4.5% | 54 | 10.7% | 2.1% | 210 | 15.2% | 6.4% | 23 | 5.7% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 277 | 14.7% | 4.2% | 60 | 11.8% | 2.0% | 217 | 15.8% | 6.1% | 46 | 11.6% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 472 | 25.1% | 4.3% | 139 | 27.6% | 2.7% | 333 | 24.2% | 5.8% | 99 | 24.8% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 244 | 13.0% | 3.5% | 76 | 15.0% | 2.1% | 168 | 12.2% | 5.0% | 75 | 18.9% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 190 | 10.1% | 2.6% | 68 | 13.4% | 1.7% | 122 | 8.9% | 3.7% | 74 | 18.7% | 1.8% |
| De 65 000 à moins de 80 000 euros par an | 48 | 2.6% | 2.5% | 21 | 4.1% | 1.9% | 27 | 2.0% | 3.1% | 18 | 4.5% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 23 | 1.2% | 1.9% | 9 | 1.9% | 1.3% | 14 | 1.0% | 2.7% | 17 | 4.3% | 1.8% |
| 115 000 euros et plus par an | 4 | 0.2% | 0.7% | 2 | 0.5% | 0.7% | 1 | 0.1% | 0.6% | 4 | 1.0% | 0.8% |
| Refus | 112 | 6.0% | 3.6% | 23 | 4.5% | 1.7% | 90 | 6.5% | 5.0% | 27 | 6.7% | 2.6% |
| Ne sait pas | 40 | 2.1% | 1.7% | 11 | 2.2% | 1.1% | 29 | 2.1% | 2.1% | 10 | 2.5% | 1.1% |
