L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3993 | 100.0% | 7.7% | 906 | 100.0% | 3.7% | 3088 | 100.0% | 11.5% | 1218 | 100.0% | 7.0% |
| Sexe | ||||||||||||
| Homme | 906 | 22.7% | 3.7% | 906 | 100.0% | 3.7% | - | - | - | 277 | 22.7% | 3.1% |
| Femme | 3088 | 77.3% | 11.5% | - | - | - | 3088 | 100.0% | 11.5% | 941 | 77.3% | 10.9% |
| Age | ||||||||||||
| 15 à 24 ans | 287 | 7.2% | 3.9% | 60 | 6.6% | 1.6% | 227 | 7.4% | 6.3% | 105 | 8.6% | 3.3% |
| 25 à 34 ans | 437 | 10.9% | 5.7% | 78 | 8.7% | 2.1% | 358 | 11.6% | 9.2% | 162 | 13.3% | 4.9% |
| 35 à 49 ans | 1128 | 28.2% | 9.0% | 259 | 28.6% | 4.2% | 868 | 28.1% | 13.7% | 491 | 40.3% | 7.9% |
| 50 à 59 ans | 1062 | 26.6% | 11.5% | 295 | 32.6% | 6.4% | 767 | 24.9% | 16.7% | 377 | 30.9% | 9.9% |
| 60 ans et plus | 1080 | 27.0% | 7.1% | 213 | 23.5% | 3.2% | 867 | 28.1% | 10.2% | 83 | 6.8% | 8.5% |
| Individu | ||||||||||||
| Ménagères | 2821 | 70.6% | 12.1% | - | - | - | 2821 | 91.4% | 12.1% | 847 | 69.5% | 12.1% |
| Personne de référence | 1552 | 38.9% | 5.5% | 806 | 89.0% | 4.0% | 746 | 24.2% | 9.7% | 398 | 32.7% | 4.9% |
| Responsable des achats | 3349 | 83.9% | 9.4% | 546 | 60.2% | 4.2% | 2803 | 90.8% | 12.3% | 985 | 80.9% | 9.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 0.6% | 4.9% | 5 | 0.6% | 1.4% | 20 | 0.7% | 13.0% | - | - | - |
| Petits patrons | 104 | 2.6% | 6.4% | 36 | 4.0% | 3.2% | 68 | 2.2% | 13.6% | 76 | 6.3% | 5.2% |
| Affaires et Cadres | 278 | 7.0% | 5.5% | 89 | 9.8% | 3.0% | 190 | 6.1% | 8.9% | 235 | 19.3% | 5.1% |
| Professions intermédiaires | 588 | 14.7% | 8.5% | 145 | 16.0% | 4.4% | 443 | 14.3% | 12.4% | 433 | 35.6% | 7.8% |
| Employés | 961 | 24.1% | 11.6% | 90 | 9.9% | 4.1% | 872 | 28.2% | 14.3% | 218 | 17.9% | 12.0% |
| Ouvriers | 383 | 9.6% | 6.0% | 227 | 25.1% | 4.5% | 156 | 5.0% | 11.6% | 27 | 2.2% | 6.4% |
| Retraités | 889 | 22.3% | 7.1% | 194 | 21.4% | 3.2% | 695 | 22.5% | 10.6% | 33 | 2.7% | 13.4% |
| Autres inactifs | 764 | 19.1% | 7.4% | 120 | 13.2% | 3.2% | 645 | 20.9% | 9.8% | 195 | 16.0% | 5.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 55 | 1.4% | 6.7% | 5 | 0.6% | 1.3% | 50 | 1.6% | 12.2% | - | - | - |
| Petits patrons | 208 | 5.2% | 7.9% | 33 | 3.7% | 2.5% | 175 | 5.7% | 13.3% | 208 | 17.1% | 7.9% |
| Affaires et Cadres | 448 | 11.2% | 6.2% | 99 | 11.0% | 2.7% | 349 | 11.3% | 9.7% | 448 | 36.8% | 6.2% |
| Professions intermédiaires | 561 | 14.1% | 7.4% | 144 | 15.9% | 3.8% | 417 | 13.5% | 11.2% | 561 | 46.1% | 7.4% |
| Employés | 487 | 12.2% | 9.0% | 97 | 10.7% | 4.2% | 390 | 12.6% | 12.6% | - | - | - |
| Ouvriers | 827 | 20.7% | 8.7% | 219 | 24.2% | 4.3% | 608 | 19.7% | 13.8% | - | - | - |
| Retraités | 1065 | 26.7% | 7.4% | 211 | 23.3% | 3.2% | 855 | 27.7% | 10.9% | - | - | - |
| Autres inactifs | 341 | 8.5% | 8.3% | 98 | 10.8% | 6.3% | 244 | 7.9% | 9.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 575 | 14.4% | 5.7% | 125 | 13.8% | 2.8% | 450 | 14.6% | 8.1% | 77 | 6.3% | 4.4% |
| 2 personnes | 1570 | 39.3% | 8.8% | 360 | 39.8% | 4.2% | 1209 | 39.2% | 13.1% | 326 | 26.7% | 7.6% |
| 3 personnes | 712 | 17.8% | 7.8% | 167 | 18.4% | 3.7% | 546 | 17.7% | 11.8% | 297 | 24.4% | 7.5% |
| 4 personnes | 686 | 17.2% | 7.4% | 148 | 16.3% | 3.2% | 538 | 17.4% | 11.5% | 333 | 27.3% | 6.7% |
| 5 personnes et + | 451 | 11.3% | 8.4% | 106 | 11.7% | 4.3% | 345 | 11.2% | 12.0% | 185 | 15.2% | 7.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1259 | 31.5% | 8.2% | 259 | 28.6% | 3.6% | 1000 | 32.4% | 12.0% | 545 | 44.7% | 7.1% |
| Non | 2735 | 68.5% | 7.5% | 647 | 71.4% | 3.7% | 2088 | 67.6% | 11.2% | 673 | 55.3% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 953 | 23.9% | 8.1% | 189 | 20.9% | 3.3% | 764 | 24.7% | 12.3% | 247 | 20.3% | 7.5% |
| Agglo. - 20 000 hab | 713 | 17.8% | 7.9% | 158 | 17.5% | 3.8% | 555 | 18.0% | 11.5% | 211 | 17.3% | 8.0% |
| Agglo. 20 000 à 100 000 hab | 567 | 14.2% | 8.1% | 136 | 15.0% | 4.0% | 430 | 13.9% | 12.1% | 154 | 12.7% | 8.6% |
| Agglo. + 100 000 hab | 1253 | 31.4% | 8.1% | 292 | 32.3% | 3.9% | 961 | 31.1% | 12.2% | 400 | 32.9% | 7.0% |
| Agglo. Paris | 508 | 12.7% | 5.9% | 130 | 14.3% | 3.2% | 378 | 12.2% | 8.5% | 205 | 16.8% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 589 | 14.8% | 6.2% | 152 | 16.8% | 3.4% | 437 | 14.1% | 8.7% | 229 | 18.8% | 5.2% |
| Nord Pas de Calais | 278 | 7.0% | 8.7% | 73 | 8.1% | 4.8% | 205 | 6.6% | 12.2% | 87 | 7.2% | 8.8% |
| Lorraine | 159 | 4.0% | 8.3% | 50 | 5.5% | 5.4% | 109 | 3.5% | 11.0% | 45 | 3.7% | 8.3% |
| Alsace | 134 | 3.4% | 8.8% | 38 | 4.2% | 5.2% | 96 | 3.1% | 12.2% | 41 | 3.4% | 8.4% |
| Franche-Comté | 77 | 1.9% | 8.1% | 12 | 1.3% | 2.6% | 65 | 2.1% | 13.3% | 20 | 1.6% | 7.5% |
| Champagne Ardennes | 104 | 2.6% | 9.6% | 19 | 2.1% | 3.6% | 86 | 2.8% | 15.2% | 27 | 2.2% | 9.2% |
| Picardie | 142 | 3.6% | 9.2% | 36 | 3.9% | 4.8% | 106 | 3.4% | 13.4% | 34 | 2.8% | 8.0% |
| Bourgogne | 125 | 3.1% | 9.2% | 25 | 2.8% | 3.9% | 100 | 3.2% | 14.2% | 39 | 3.2% | 11.6% |
| Haute Normandie | 121 | 3.0% | 8.1% | 18 | 1.9% | 2.5% | 103 | 3.3% | 13.3% | 25 | 2.1% | 5.4% |
| Basse Normandie | 106 | 2.7% | 8.8% | 30 | 3.4% | 5.3% | 76 | 2.5% | 12.1% | 31 | 2.5% | 9.5% |
| Centre | 169 | 4.2% | 8.1% | 36 | 4.0% | 3.6% | 133 | 4.3% | 12.3% | 56 | 4.6% | 9.5% |
| Pays de Loire | 201 | 5.0% | 6.8% | 44 | 4.9% | 3.1% | 157 | 5.1% | 10.3% | 63 | 5.1% | 6.7% |
| Bretagne | 161 | 4.0% | 6.1% | 46 | 5.1% | 3.6% | 115 | 3.7% | 8.3% | 36 | 3.0% | 4.5% |
| Poitou Charentes | 127 | 3.2% | 8.5% | 15 | 1.7% | 2.1% | 112 | 3.6% | 14.5% | 36 | 3.0% | 9.1% |
| Aquitaine | 200 | 5.0% | 7.3% | 38 | 4.2% | 2.9% | 163 | 5.3% | 11.3% | 49 | 4.0% | 5.7% |
| Midi Pyrénées | 174 | 4.3% | 7.1% | 46 | 5.1% | 3.9% | 127 | 4.1% | 10.1% | 39 | 3.2% | 4.9% |
| Limousin | 48 | 1.2% | 7.7% | 9 | 1.0% | 3.2% | 38 | 1.2% | 11.8% | 9 | 0.8% | 5.8% |
| Auvergne | 116 | 2.9% | 10.2% | 16 | 1.8% | 3.0% | 99 | 3.2% | 16.9% | 22 | 1.8% | 7.2% |
| Rhône Alpes | 410 | 10.3% | 7.9% | 83 | 9.1% | 3.3% | 328 | 10.6% | 12.2% | 147 | 12.1% | 7.8% |
| Languedoc Roussillon | 156 | 3.9% | 6.9% | 34 | 3.8% | 3.2% | 122 | 3.9% | 10.2% | 32 | 2.6% | 4.6% |
| Provence Alpes Côte d'Azur, Corse | 396 | 9.9% | 9.1% | 84 | 9.2% | 4.1% | 312 | 10.1% | 13.7% | 149 | 12.2% | 10.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2574 | 64.5% | 7.6% | 599 | 66.2% | 3.6% | 1975 | 64.0% | 11.6% | 988 | 81.1% | 6.7% |
| Presque tous les jours | 521 | 13.0% | 8.9% | 86 | 9.5% | 3.2% | 435 | 14.1% | 13.9% | 156 | 12.8% | 8.0% |
| 1 à 2 fois par semaine | 244 | 6.1% | 9.8% | 53 | 5.9% | 4.9% | 191 | 6.2% | 13.5% | 46 | 3.8% | 8.6% |
| 1 à 3 fois par mois | 59 | 1.5% | 11.8% | 14 | 1.5% | 6.8% | 45 | 1.5% | 15.2% | 7 | 0.6% | 12.3% |
| Moins souvent | 90 | 2.3% | 12.4% | 24 | 2.7% | 7.2% | 66 | 2.1% | 17.0% | 3 | 0.3% | 5.5% |
| Jamais | 10 | 0.3% | 11.8% | 7 | 0.7% | 10.4% | 4 | 0.1% | 15.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 163 | 4.1% | 8.6% | 30 | 3.4% | 3.8% | 133 | 4.3% | 11.9% | 20 | 1.7% | 10.9% |
| De 9 000 à moins de 12 000 euros par an | 198 | 5.0% | 6.7% | 40 | 4.4% | 3.6% | 158 | 5.1% | 8.5% | 10 | 0.9% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 441 | 11.1% | 7.5% | 79 | 8.7% | 3.0% | 363 | 11.7% | 11.1% | 52 | 4.2% | 7.4% |
| De 18 000 à moins de 24 000 euros par an | 535 | 13.4% | 8.1% | 105 | 11.6% | 3.5% | 430 | 13.9% | 12.1% | 97 | 7.9% | 7.0% |
| De 24 000 à moins de 36 000 euros par an | 948 | 23.7% | 8.6% | 233 | 25.8% | 4.5% | 714 | 23.1% | 12.4% | 243 | 19.9% | 7.3% |
| De 36 000 à moins de 45 000 euros par an | 535 | 13.4% | 7.6% | 135 | 14.9% | 3.7% | 400 | 13.0% | 11.9% | 188 | 15.4% | 6.4% |
| De 45 000 à moins de 65 000 euros par an | 542 | 13.6% | 7.5% | 147 | 16.2% | 3.8% | 395 | 12.8% | 12.0% | 284 | 23.4% | 7.1% |
| De 65 000 à moins de 80 000 euros par an | 150 | 3.7% | 7.6% | 46 | 5.1% | 4.2% | 103 | 3.3% | 11.9% | 88 | 7.3% | 6.8% |
| De 80 000 à moins de 115 000 euros par an | 87 | 2.2% | 7.1% | 33 | 3.6% | 4.5% | 55 | 1.8% | 10.8% | 67 | 5.5% | 7.2% |
| 115 000 euros et plus par an | 37 | 0.9% | 6.3% | 5 | 0.5% | 1.3% | 32 | 1.0% | 13.9% | 31 | 2.5% | 6.5% |
| Refus | 247 | 6.2% | 8.0% | 34 | 3.8% | 2.6% | 212 | 6.9% | 11.9% | 92 | 7.6% | 9.1% |
| Ne sait pas | 110 | 2.8% | 4.7% | 18 | 2.0% | 1.9% | 92 | 3.0% | 6.7% | 46 | 3.7% | 4.9% |
