L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1470 | 100.0% | 2.8% | 915 | 100.0% | 3.7% | 554 | 100.0% | 2.1% | 282 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 915 | 62.3% | 3.7% | 915 | 100.0% | 3.7% | - | - | - | 192 | 68.1% | 2.2% |
| Femme | 554 | 37.7% | 2.1% | - | - | - | 554 | 100.0% | 2.1% | 90 | 31.9% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 100 | 6.8% | 1.4% | 74 | 8.0% | 2.0% | 27 | 4.8% | 0.7% | 38 | 13.5% | 1.2% |
| 25 à 34 ans | 147 | 10.0% | 1.9% | 93 | 10.2% | 2.5% | 54 | 9.7% | 1.4% | 44 | 15.6% | 1.3% |
| 35 à 49 ans | 275 | 18.7% | 2.2% | 178 | 19.4% | 2.9% | 97 | 17.6% | 1.5% | 91 | 32.4% | 1.5% |
| 50 à 59 ans | 388 | 26.4% | 4.2% | 243 | 26.6% | 5.3% | 145 | 26.2% | 3.1% | 93 | 32.9% | 2.4% |
| 60 ans et plus | 559 | 38.0% | 3.7% | 328 | 35.8% | 4.9% | 232 | 41.8% | 2.7% | 16 | 5.7% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 505 | 34.4% | 2.2% | - | - | - | 505 | 91.1% | 2.2% | 78 | 27.5% | 1.1% |
| Personne de référence | 897 | 61.1% | 3.2% | 820 | 89.6% | 4.0% | 78 | 14.0% | 1.0% | 179 | 63.5% | 2.2% |
| Responsable des achats | 961 | 65.4% | 2.7% | 458 | 50.0% | 3.5% | 503 | 90.8% | 2.2% | 150 | 53.1% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 48 | 3.3% | 9.1% | 43 | 4.7% | 11.7% | 5 | 0.9% | 3.0% | - | - | - |
| Petits patrons | 53 | 3.6% | 3.2% | 42 | 4.6% | 3.7% | 10 | 1.9% | 2.1% | 47 | 16.7% | 3.2% |
| Affaires et Cadres | 46 | 3.1% | 0.9% | 30 | 3.3% | 1.0% | 16 | 2.9% | 0.7% | 38 | 13.4% | 0.8% |
| Professions intermédiaires | 164 | 11.1% | 2.4% | 105 | 11.5% | 3.2% | 59 | 10.6% | 1.6% | 132 | 46.7% | 2.4% |
| Employés | 210 | 14.3% | 2.5% | 77 | 8.4% | 3.5% | 134 | 24.1% | 2.2% | 29 | 10.4% | 1.6% |
| Ouvriers | 241 | 16.4% | 3.7% | 210 | 22.9% | 4.1% | 31 | 5.6% | 2.3% | 4 | 1.6% | 1.0% |
| Retraités | 510 | 34.7% | 4.1% | 302 | 33.0% | 5.0% | 208 | 37.5% | 3.2% | 0 | 0.1% | 0.1% |
| Autres inactifs | 199 | 13.5% | 1.9% | 107 | 11.7% | 2.9% | 92 | 16.6% | 1.4% | 31 | 11.0% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 60 | 4.1% | 7.4% | 41 | 4.4% | 9.9% | 19 | 3.5% | 4.8% | - | - | - |
| Petits patrons | 67 | 4.6% | 2.6% | 48 | 5.2% | 3.6% | 20 | 3.5% | 1.5% | 67 | 23.9% | 2.6% |
| Affaires et Cadres | 59 | 4.0% | 0.8% | 39 | 4.2% | 1.1% | 20 | 3.6% | 0.6% | 59 | 20.8% | 0.8% |
| Professions intermédiaires | 156 | 10.6% | 2.1% | 106 | 11.5% | 2.8% | 50 | 9.1% | 1.3% | 156 | 55.3% | 2.1% |
| Employés | 111 | 7.6% | 2.1% | 79 | 8.6% | 3.4% | 32 | 5.8% | 1.0% | - | - | - |
| Ouvriers | 315 | 21.4% | 3.3% | 203 | 22.2% | 4.0% | 112 | 20.2% | 2.5% | - | - | - |
| Retraités | 575 | 39.1% | 4.0% | 320 | 35.0% | 4.9% | 255 | 46.0% | 3.2% | - | - | - |
| Autres inactifs | 126 | 8.6% | 3.1% | 81 | 8.8% | 5.2% | 46 | 8.2% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 233 | 15.9% | 2.3% | 182 | 19.9% | 4.1% | 51 | 9.3% | 0.9% | 23 | 8.3% | 1.4% |
| 2 personnes | 721 | 49.1% | 4.0% | 396 | 43.3% | 4.6% | 325 | 58.6% | 3.5% | 94 | 33.5% | 2.2% |
| 3 personnes | 200 | 13.6% | 2.2% | 131 | 14.3% | 2.9% | 69 | 12.4% | 1.5% | 57 | 20.3% | 1.4% |
| 4 personnes | 221 | 15.0% | 2.4% | 148 | 16.1% | 3.2% | 73 | 13.2% | 1.6% | 79 | 28.0% | 1.6% |
| 5 personnes et + | 95 | 6.4% | 1.8% | 59 | 6.4% | 2.4% | 36 | 6.5% | 1.2% | 28 | 9.9% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 306 | 20.8% | 2.0% | 206 | 22.5% | 2.9% | 100 | 18.0% | 1.2% | 105 | 37.1% | 1.4% |
| Non | 1164 | 79.2% | 3.2% | 710 | 77.5% | 4.0% | 455 | 82.0% | 2.4% | 177 | 62.9% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 690 | 47.0% | 5.8% | 430 | 47.0% | 7.6% | 260 | 47.0% | 4.2% | 116 | 41.0% | 3.5% |
| Agglo. - 20 000 hab | 334 | 22.7% | 3.7% | 187 | 20.4% | 4.5% | 147 | 26.5% | 3.0% | 59 | 21.1% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 168 | 11.4% | 2.4% | 127 | 13.9% | 3.8% | 41 | 7.3% | 1.1% | 33 | 11.8% | 1.9% |
| Agglo. + 100 000 hab | 220 | 14.9% | 1.4% | 130 | 14.2% | 1.7% | 90 | 16.2% | 1.1% | 51 | 18.0% | 0.9% |
| Agglo. Paris | 58 | 3.9% | 0.7% | 42 | 4.5% | 1.0% | 17 | 3.0% | 0.4% | 23 | 8.2% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 88 | 6.0% | 0.9% | 66 | 7.2% | 1.5% | 22 | 4.0% | 0.4% | 26 | 9.1% | 0.6% |
| Nord Pas de Calais | 73 | 4.9% | 2.3% | 38 | 4.1% | 2.5% | 35 | 6.3% | 2.1% | 14 | 5.0% | 1.4% |
| Lorraine | 60 | 4.1% | 3.1% | 42 | 4.6% | 4.6% | 18 | 3.2% | 1.8% | 7 | 2.6% | 1.3% |
| Alsace | 24 | 1.7% | 1.6% | 9 | 1.0% | 1.2% | 15 | 2.8% | 2.0% | 6 | 2.0% | 1.1% |
| Franche-Comté | 40 | 2.7% | 4.1% | 23 | 2.5% | 4.9% | 17 | 3.0% | 3.4% | 12 | 4.2% | 4.5% |
| Champagne Ardennes | 53 | 3.6% | 4.8% | 36 | 4.0% | 6.9% | 16 | 3.0% | 2.9% | 14 | 4.9% | 4.6% |
| Picardie | 68 | 4.6% | 4.4% | 37 | 4.0% | 5.0% | 31 | 5.5% | 3.9% | 11 | 3.9% | 2.6% |
| Bourgogne | 62 | 4.2% | 4.6% | 34 | 3.7% | 5.2% | 29 | 5.2% | 4.1% | 16 | 5.8% | 4.8% |
| Haute Normandie | 38 | 2.6% | 2.6% | 24 | 2.6% | 3.3% | 15 | 2.6% | 1.9% | 3 | 1.2% | 0.7% |
| Basse Normandie | 52 | 3.5% | 4.3% | 28 | 3.1% | 4.8% | 24 | 4.3% | 3.8% | 9 | 3.2% | 2.8% |
| Centre | 103 | 7.0% | 4.9% | 74 | 8.1% | 7.4% | 29 | 5.3% | 2.7% | 19 | 6.7% | 3.2% |
| Pays de Loire | 87 | 5.9% | 2.9% | 49 | 5.3% | 3.4% | 38 | 6.9% | 2.5% | 19 | 6.6% | 2.0% |
| Bretagne | 45 | 3.0% | 1.7% | 23 | 2.5% | 1.8% | 22 | 3.9% | 1.6% | 11 | 4.1% | 1.4% |
| Poitou Charentes | 94 | 6.4% | 6.4% | 65 | 7.1% | 9.1% | 29 | 5.3% | 3.8% | 10 | 3.5% | 2.5% |
| Aquitaine | 114 | 7.8% | 4.1% | 66 | 7.3% | 5.1% | 48 | 8.6% | 3.3% | 18 | 6.3% | 2.1% |
| Midi Pyrénées | 110 | 7.5% | 4.5% | 69 | 7.6% | 5.9% | 41 | 7.4% | 3.3% | 18 | 6.5% | 2.3% |
| Limousin | 44 | 3.0% | 7.1% | 27 | 2.9% | 9.0% | 17 | 3.1% | 5.3% | 6 | 2.1% | 3.7% |
| Auvergne | 51 | 3.5% | 4.5% | 35 | 3.9% | 6.5% | 15 | 2.8% | 2.6% | 11 | 4.0% | 3.6% |
| Rhône Alpes | 109 | 7.4% | 2.1% | 75 | 8.1% | 3.0% | 35 | 6.3% | 1.3% | 30 | 10.5% | 1.6% |
| Languedoc Roussillon | 67 | 4.6% | 3.0% | 49 | 5.4% | 4.6% | 18 | 3.2% | 1.5% | 10 | 3.4% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 88 | 6.0% | 2.0% | 46 | 5.1% | 2.3% | 41 | 7.5% | 1.8% | 13 | 4.5% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 725 | 49.3% | 2.1% | 432 | 47.2% | 2.6% | 293 | 52.8% | 1.7% | 218 | 77.2% | 1.5% |
| Presque tous les jours | 146 | 10.0% | 2.5% | 87 | 9.5% | 3.2% | 60 | 10.8% | 1.9% | 29 | 10.3% | 1.5% |
| 1 à 2 fois par semaine | 100 | 6.8% | 4.0% | 66 | 7.2% | 6.1% | 34 | 6.1% | 2.4% | 24 | 8.4% | 4.4% |
| 1 à 3 fois par mois | 15 | 1.0% | 2.9% | 9 | 1.0% | 4.5% | 6 | 1.0% | 1.9% | 1 | 0.2% | 1.1% |
| Moins souvent | 34 | 2.3% | 4.7% | 22 | 2.4% | 6.3% | 13 | 2.3% | 3.3% | 9 | 3.3% | 16.3% |
| Jamais | 11 | 0.7% | 12.3% | 8 | 0.9% | 12.6% | 3 | 0.5% | 11.4% | 1 | 0.3% | 13.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 64 | 4.3% | 3.3% | 55 | 6.0% | 6.9% | 9 | 1.6% | 0.8% | 3 | 1.0% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 87 | 5.9% | 3.0% | 52 | 5.7% | 4.8% | 35 | 6.3% | 1.9% | 8 | 2.8% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 201 | 13.7% | 3.4% | 132 | 14.4% | 5.0% | 69 | 12.4% | 2.1% | 12 | 4.3% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 215 | 14.7% | 3.3% | 129 | 14.0% | 4.2% | 87 | 15.7% | 2.4% | 21 | 7.4% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 343 | 23.3% | 3.1% | 197 | 21.5% | 3.8% | 146 | 26.4% | 2.5% | 63 | 22.5% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 212 | 14.4% | 3.0% | 141 | 15.4% | 3.8% | 70 | 12.7% | 2.1% | 56 | 19.9% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 181 | 12.3% | 2.5% | 113 | 12.4% | 2.9% | 68 | 12.2% | 2.1% | 76 | 27.1% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 24 | 1.6% | 1.2% | 20 | 2.2% | 1.9% | 4 | 0.7% | 0.4% | 7 | 2.6% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 14 | 1.0% | 1.1% | 10 | 1.1% | 1.4% | 4 | 0.7% | 0.8% | 12 | 4.4% | 1.3% |
| 115 000 euros et plus par an | 10 | 0.7% | 1.7% | 9 | 0.9% | 2.4% | 2 | 0.3% | 0.6% | 6 | 2.2% | 1.3% |
| Refus | 67 | 4.6% | 2.2% | 35 | 3.8% | 2.7% | 32 | 5.8% | 1.8% | 8 | 2.7% | 0.7% |
| Ne sait pas | 51 | 3.5% | 2.2% | 22 | 2.4% | 2.3% | 29 | 5.2% | 2.1% | 9 | 3.0% | 0.9% |
