L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1578 | 100.0% | 3.1% | 956 | 100.0% | 3.9% | 623 | 100.0% | 2.3% | 750 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 956 | 60.5% | 3.9% | 956 | 100.0% | 3.9% | - | - | - | 480 | 64.0% | 5.4% |
| Femme | 623 | 39.5% | 2.3% | - | - | - | 623 | 100.0% | 2.3% | 270 | 36.0% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 150 | 9.5% | 2.1% | 99 | 10.4% | 2.7% | 51 | 8.1% | 1.4% | 72 | 9.6% | 2.3% |
| 25 à 34 ans | 160 | 10.1% | 2.1% | 116 | 12.2% | 3.1% | 44 | 7.0% | 1.1% | 88 | 11.7% | 2.6% |
| 35 à 49 ans | 458 | 29.0% | 3.7% | 284 | 29.8% | 4.6% | 173 | 27.9% | 2.7% | 313 | 41.7% | 5.1% |
| 50 à 59 ans | 363 | 23.0% | 3.9% | 216 | 22.7% | 4.7% | 146 | 23.5% | 3.2% | 213 | 28.4% | 5.6% |
| 60 ans et plus | 448 | 28.4% | 3.0% | 239 | 25.0% | 3.6% | 209 | 33.5% | 2.4% | 65 | 8.6% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 569 | 36.0% | 2.4% | - | - | - | 569 | 91.3% | 2.4% | 242 | 32.3% | 3.5% |
| Personne de référence | 951 | 60.2% | 3.4% | 828 | 86.7% | 4.1% | 123 | 19.7% | 1.6% | 454 | 60.6% | 5.5% |
| Responsable des achats | 1038 | 65.8% | 2.9% | 478 | 50.0% | 3.7% | 560 | 90.0% | 2.5% | 466 | 62.2% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.8% | 2.3% | 11 | 1.1% | 2.9% | 1 | 0.2% | 0.8% | - | - | - |
| Petits patrons | 94 | 6.0% | 5.8% | 78 | 8.1% | 6.8% | 17 | 2.7% | 3.4% | 92 | 12.2% | 6.3% |
| Affaires et Cadres | 329 | 20.8% | 6.4% | 224 | 23.4% | 7.5% | 105 | 16.8% | 4.9% | 305 | 40.7% | 6.6% |
| Professions intermédiaires | 235 | 14.9% | 3.4% | 143 | 14.9% | 4.3% | 92 | 14.8% | 2.6% | 199 | 26.5% | 3.6% |
| Employés | 221 | 14.0% | 2.7% | 96 | 10.0% | 4.4% | 125 | 20.2% | 2.1% | 43 | 5.7% | 2.3% |
| Ouvriers | 128 | 8.1% | 2.0% | 119 | 12.4% | 2.3% | 9 | 1.5% | 0.7% | 8 | 1.0% | 1.8% |
| Retraités | 342 | 21.7% | 2.7% | 198 | 20.7% | 3.3% | 145 | 23.2% | 2.2% | 11 | 1.5% | 4.4% |
| Autres inactifs | 216 | 13.7% | 2.1% | 88 | 9.2% | 2.4% | 128 | 20.6% | 1.9% | 93 | 12.4% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.2% | 2.4% | 11 | 1.1% | 2.6% | 9 | 1.4% | 2.1% | - | - | - |
| Petits patrons | 129 | 8.1% | 4.9% | 82 | 8.6% | 6.2% | 47 | 7.5% | 3.5% | 129 | 17.1% | 4.9% |
| Affaires et Cadres | 391 | 24.8% | 5.4% | 236 | 24.7% | 6.4% | 154 | 24.8% | 4.3% | 391 | 52.1% | 5.4% |
| Professions intermédiaires | 231 | 14.6% | 3.0% | 162 | 16.9% | 4.2% | 69 | 11.0% | 1.8% | 231 | 30.7% | 3.0% |
| Employés | 142 | 9.0% | 2.6% | 86 | 9.0% | 3.7% | 56 | 9.0% | 1.8% | - | - | - |
| Ouvriers | 193 | 12.2% | 2.0% | 118 | 12.3% | 2.3% | 75 | 12.0% | 1.7% | - | - | - |
| Retraités | 403 | 25.6% | 2.8% | 218 | 22.9% | 3.3% | 185 | 29.7% | 2.4% | - | - | - |
| Autres inactifs | 70 | 4.5% | 1.7% | 42 | 4.4% | 2.7% | 28 | 4.5% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 13.4% | 2.1% | 125 | 13.1% | 2.8% | 86 | 13.8% | 1.6% | 70 | 9.4% | 4.0% |
| 2 personnes | 583 | 36.9% | 3.2% | 329 | 34.4% | 3.8% | 254 | 40.8% | 2.7% | 172 | 23.0% | 4.0% |
| 3 personnes | 294 | 18.6% | 3.2% | 189 | 19.8% | 4.2% | 105 | 16.8% | 2.3% | 180 | 24.0% | 4.6% |
| 4 personnes | 318 | 20.2% | 3.4% | 211 | 22.1% | 4.5% | 107 | 17.1% | 2.3% | 222 | 29.6% | 4.5% |
| 5 personnes et + | 172 | 10.9% | 3.2% | 101 | 10.6% | 4.1% | 72 | 11.5% | 2.5% | 105 | 14.1% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 515 | 32.7% | 3.3% | 318 | 33.3% | 4.5% | 197 | 31.7% | 2.4% | 330 | 44.1% | 4.3% |
| Non | 1063 | 67.3% | 2.9% | 637 | 66.7% | 3.6% | 425 | 68.3% | 2.3% | 419 | 55.9% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 287 | 18.2% | 2.4% | 179 | 18.7% | 3.2% | 109 | 17.5% | 1.8% | 124 | 16.5% | 3.8% |
| Agglo. - 20 000 hab | 236 | 14.9% | 2.6% | 133 | 14.0% | 3.2% | 102 | 16.4% | 2.1% | 99 | 13.2% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 188 | 11.9% | 2.7% | 114 | 12.0% | 3.4% | 74 | 11.8% | 2.1% | 71 | 9.4% | 3.9% |
| Agglo. + 100 000 hab | 495 | 31.4% | 3.2% | 312 | 32.7% | 4.2% | 183 | 29.4% | 2.3% | 254 | 33.9% | 4.4% |
| Agglo. Paris | 372 | 23.6% | 4.4% | 217 | 22.7% | 5.3% | 155 | 24.9% | 3.5% | 202 | 26.9% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 412 | 26.1% | 4.3% | 247 | 25.9% | 5.4% | 165 | 26.5% | 3.3% | 224 | 29.8% | 5.1% |
| Nord Pas de Calais | 117 | 7.4% | 3.6% | 79 | 8.3% | 5.2% | 38 | 6.1% | 2.2% | 47 | 6.3% | 4.8% |
| Lorraine | 43 | 2.8% | 2.3% | 31 | 3.3% | 3.4% | 12 | 1.9% | 1.2% | 18 | 2.5% | 3.4% |
| Alsace | 57 | 3.6% | 3.7% | 26 | 2.7% | 3.5% | 31 | 5.0% | 4.0% | 34 | 4.5% | 6.8% |
| Franche-Comté | 18 | 1.1% | 1.9% | 14 | 1.5% | 3.1% | 4 | 0.6% | 0.7% | 12 | 1.5% | 4.4% |
| Champagne Ardennes | 36 | 2.3% | 3.3% | 19 | 2.0% | 3.6% | 17 | 2.8% | 3.1% | 12 | 1.6% | 4.1% |
| Picardie | 40 | 2.5% | 2.6% | 25 | 2.6% | 3.4% | 14 | 2.3% | 1.8% | 12 | 1.6% | 2.8% |
| Bourgogne | 40 | 2.6% | 3.0% | 24 | 2.5% | 3.7% | 17 | 2.7% | 2.4% | 11 | 1.5% | 3.3% |
| Haute Normandie | 28 | 1.8% | 1.9% | 16 | 1.6% | 2.2% | 13 | 2.0% | 1.6% | 14 | 1.9% | 3.0% |
| Basse Normandie | 27 | 1.7% | 2.2% | 13 | 1.4% | 2.3% | 14 | 2.2% | 2.2% | 10 | 1.3% | 3.0% |
| Centre | 54 | 3.4% | 2.6% | 28 | 2.9% | 2.8% | 26 | 4.2% | 2.4% | 23 | 3.1% | 3.9% |
| Pays de Loire | 74 | 4.7% | 2.5% | 46 | 4.8% | 3.2% | 28 | 4.5% | 1.8% | 36 | 4.8% | 3.9% |
| Bretagne | 74 | 4.7% | 2.8% | 50 | 5.2% | 3.9% | 24 | 3.9% | 1.8% | 33 | 4.4% | 4.1% |
| Poitou Charentes | 38 | 2.4% | 2.5% | 18 | 1.9% | 2.5% | 20 | 3.2% | 2.6% | 13 | 1.7% | 3.2% |
| Aquitaine | 65 | 4.1% | 2.3% | 39 | 4.1% | 3.0% | 25 | 4.1% | 1.7% | 37 | 4.9% | 4.3% |
| Midi Pyrénées | 74 | 4.7% | 3.0% | 47 | 5.0% | 4.0% | 27 | 4.3% | 2.1% | 34 | 4.5% | 4.2% |
| Limousin | 18 | 1.1% | 2.9% | 13 | 1.4% | 4.5% | 4 | 0.7% | 1.4% | 6 | 0.8% | 3.8% |
| Auvergne | 28 | 1.8% | 2.5% | 18 | 1.9% | 3.3% | 10 | 1.6% | 1.7% | 13 | 1.7% | 4.1% |
| Rhône Alpes | 152 | 9.7% | 2.9% | 101 | 10.5% | 4.0% | 52 | 8.3% | 1.9% | 77 | 10.3% | 4.1% |
| Languedoc Roussillon | 71 | 4.5% | 3.1% | 36 | 3.8% | 3.4% | 34 | 5.5% | 2.9% | 34 | 4.5% | 4.8% |
| Provence Alpes Côte d'Azur, Corse | 112 | 7.1% | 2.6% | 64 | 6.7% | 3.1% | 48 | 7.7% | 2.1% | 50 | 6.7% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1192 | 75.5% | 3.5% | 762 | 79.7% | 4.5% | 430 | 69.1% | 2.5% | 645 | 86.1% | 4.4% |
| Presque tous les jours | 190 | 12.0% | 3.3% | 101 | 10.5% | 3.7% | 89 | 14.4% | 2.9% | 77 | 10.2% | 3.9% |
| 1 à 2 fois par semaine | 64 | 4.1% | 2.6% | 27 | 2.8% | 2.5% | 37 | 6.0% | 2.6% | 11 | 1.5% | 2.1% |
| 1 à 3 fois par mois | 10 | 0.6% | 1.9% | 2 | 0.2% | 0.9% | 8 | 1.2% | 2.6% | 3 | 0.4% | 4.6% |
| Moins souvent | 8 | 0.5% | 1.1% | 3 | 0.4% | 1.0% | 4 | 0.7% | 1.2% | 1 | 0.1% | 1.4% |
| Jamais | 3 | 0.2% | 3.5% | 3 | 0.3% | 4.9% | - | - | - | 3 | 0.4% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 2.3% | 1.9% | 28 | 2.9% | 3.5% | 8 | 1.3% | 0.7% | 3 | 0.4% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 54 | 3.4% | 1.8% | 40 | 4.2% | 3.6% | 14 | 2.2% | 0.7% | 7 | 0.9% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 77 | 4.9% | 1.3% | 46 | 4.9% | 1.8% | 31 | 4.9% | 0.9% | 16 | 2.1% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 141 | 8.9% | 2.1% | 82 | 8.6% | 2.7% | 59 | 9.5% | 1.7% | 40 | 5.3% | 2.9% |
| De 24 000 à moins de 36 000 euros par an | 291 | 18.4% | 2.7% | 170 | 17.8% | 3.3% | 121 | 19.4% | 2.1% | 114 | 15.2% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 209 | 13.2% | 3.0% | 109 | 11.4% | 3.0% | 100 | 16.0% | 3.0% | 89 | 11.9% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 328 | 20.8% | 4.6% | 225 | 23.6% | 5.8% | 103 | 16.5% | 3.1% | 193 | 25.8% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 122 | 7.7% | 6.2% | 66 | 7.0% | 6.1% | 55 | 8.9% | 6.4% | 86 | 11.4% | 6.6% |
| De 80 000 à moins de 115 000 euros par an | 102 | 6.5% | 8.2% | 69 | 7.2% | 9.4% | 33 | 5.3% | 6.6% | 77 | 10.3% | 8.3% |
| 115 000 euros et plus par an | 72 | 4.6% | 12.2% | 46 | 4.8% | 13.0% | 26 | 4.2% | 11.1% | 55 | 7.4% | 11.7% |
| Refus | 99 | 6.3% | 3.2% | 45 | 4.7% | 3.5% | 54 | 8.7% | 3.0% | 40 | 5.3% | 3.9% |
| Ne sait pas | 47 | 3.0% | 2.0% | 28 | 2.9% | 2.9% | 19 | 3.1% | 1.4% | 30 | 4.0% | 3.2% |
