L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2942 | 100.0% | 5.7% | 1393 | 100.0% | 5.6% | 1549 | 100.0% | 5.7% | 1223 | 100.0% | 7.0% |
| Sexe | ||||||||||||
| Homme | 1393 | 47.4% | 5.6% | 1393 | 100.0% | 5.6% | - | - | - | 592 | 48.4% | 6.7% |
| Femme | 1549 | 52.6% | 5.7% | - | - | - | 1549 | 100.0% | 5.7% | 631 | 51.6% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 257 | 8.7% | 3.5% | 110 | 7.9% | 3.0% | 147 | 9.5% | 4.1% | 145 | 11.8% | 4.6% |
| 25 à 34 ans | 337 | 11.5% | 4.4% | 170 | 12.2% | 4.6% | 167 | 10.8% | 4.3% | 179 | 14.6% | 5.4% |
| 35 à 49 ans | 950 | 32.3% | 7.6% | 472 | 33.9% | 7.7% | 477 | 30.8% | 7.5% | 525 | 42.9% | 8.5% |
| 50 à 59 ans | 680 | 23.1% | 7.4% | 332 | 23.8% | 7.2% | 349 | 22.5% | 7.6% | 296 | 24.2% | 7.8% |
| 60 ans et plus | 718 | 24.4% | 4.7% | 308 | 22.1% | 4.7% | 409 | 26.4% | 4.8% | 79 | 6.4% | 8.0% |
| Individu | ||||||||||||
| Ménagères | 1381 | 46.9% | 5.9% | - | - | - | 1381 | 89.1% | 5.9% | 542 | 44.3% | 7.7% |
| Personne de référence | 1615 | 54.9% | 5.8% | 1243 | 89.2% | 6.1% | 372 | 24.0% | 4.8% | 620 | 50.7% | 7.6% |
| Responsable des achats | 2109 | 71.7% | 5.9% | 769 | 55.2% | 5.9% | 1340 | 86.5% | 5.9% | 821 | 67.1% | 7.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 31 | 1.0% | 5.9% | 12 | 0.9% | 3.3% | 19 | 1.2% | 11.8% | - | - | - |
| Petits patrons | 120 | 4.1% | 7.4% | 74 | 5.3% | 6.5% | 46 | 3.0% | 9.3% | 108 | 8.9% | 7.4% |
| Affaires et Cadres | 375 | 12.8% | 7.4% | 201 | 14.4% | 6.7% | 174 | 11.2% | 8.2% | 345 | 28.2% | 7.4% |
| Professions intermédiaires | 532 | 18.1% | 7.7% | 270 | 19.4% | 8.2% | 261 | 16.9% | 7.3% | 448 | 36.6% | 8.1% |
| Employés | 494 | 16.8% | 6.0% | 137 | 9.8% | 6.3% | 357 | 23.0% | 5.8% | 104 | 8.5% | 5.7% |
| Ouvriers | 344 | 11.7% | 5.4% | 269 | 19.3% | 5.3% | 75 | 4.8% | 5.6% | 23 | 1.9% | 5.5% |
| Retraités | 648 | 22.0% | 5.2% | 278 | 19.9% | 4.6% | 370 | 23.9% | 5.6% | 28 | 2.2% | 11.1% |
| Autres inactifs | 398 | 13.5% | 3.9% | 152 | 10.9% | 4.1% | 247 | 15.9% | 3.8% | 167 | 13.7% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 1.6% | 5.7% | 17 | 1.3% | 4.3% | 29 | 1.9% | 7.2% | - | - | - |
| Petits patrons | 170 | 5.8% | 6.4% | 76 | 5.5% | 5.8% | 94 | 6.0% | 7.1% | 170 | 13.9% | 6.4% |
| Affaires et Cadres | 484 | 16.5% | 6.7% | 221 | 15.9% | 6.0% | 263 | 17.0% | 7.3% | 484 | 39.6% | 6.7% |
| Professions intermédiaires | 569 | 19.3% | 7.5% | 295 | 21.2% | 7.7% | 274 | 17.7% | 7.3% | 569 | 46.5% | 7.5% |
| Employés | 351 | 11.9% | 6.5% | 144 | 10.3% | 6.2% | 207 | 13.4% | 6.7% | - | - | - |
| Ouvriers | 485 | 16.5% | 5.1% | 270 | 19.4% | 5.3% | 215 | 13.9% | 4.9% | - | - | - |
| Retraités | 721 | 24.5% | 5.0% | 297 | 21.3% | 4.5% | 424 | 27.4% | 5.4% | - | - | - |
| Autres inactifs | 115 | 3.9% | 2.8% | 73 | 5.3% | 4.7% | 42 | 2.7% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 430 | 14.6% | 4.3% | 192 | 13.8% | 4.3% | 238 | 15.4% | 4.3% | 109 | 8.9% | 6.3% |
| 2 personnes | 1046 | 35.6% | 5.8% | 485 | 34.8% | 5.6% | 561 | 36.2% | 6.1% | 294 | 24.1% | 6.9% |
| 3 personnes | 535 | 18.2% | 5.9% | 254 | 18.2% | 5.6% | 282 | 18.2% | 6.1% | 310 | 25.4% | 7.9% |
| 4 personnes | 625 | 21.3% | 6.7% | 290 | 20.8% | 6.2% | 335 | 21.6% | 7.2% | 350 | 28.6% | 7.1% |
| 5 personnes et + | 305 | 10.4% | 5.7% | 172 | 12.3% | 6.9% | 133 | 8.6% | 4.6% | 159 | 13.0% | 6.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 984 | 33.4% | 6.4% | 467 | 33.6% | 6.6% | 516 | 33.3% | 6.2% | 566 | 46.3% | 7.3% |
| Non | 1958 | 66.6% | 5.4% | 926 | 66.4% | 5.2% | 1032 | 66.7% | 5.5% | 656 | 53.7% | 6.7% |
| Habitat | ||||||||||||
| Communes rurales | 714 | 24.3% | 6.0% | 320 | 22.9% | 5.7% | 394 | 25.4% | 6.4% | 267 | 21.9% | 8.1% |
| Agglo. - 20 000 hab | 516 | 17.5% | 5.7% | 257 | 18.4% | 6.2% | 259 | 16.7% | 5.4% | 195 | 15.9% | 7.4% |
| Agglo. 20 000 à 100 000 hab | 401 | 13.6% | 5.8% | 186 | 13.3% | 5.5% | 215 | 13.9% | 6.0% | 138 | 11.3% | 7.7% |
| Agglo. + 100 000 hab | 868 | 29.5% | 5.6% | 428 | 30.7% | 5.7% | 440 | 28.4% | 5.6% | 407 | 33.3% | 7.1% |
| Agglo. Paris | 443 | 15.1% | 5.2% | 202 | 14.5% | 5.0% | 241 | 15.5% | 5.4% | 215 | 17.6% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 518 | 17.6% | 5.4% | 233 | 16.7% | 5.1% | 286 | 18.4% | 5.7% | 253 | 20.7% | 5.8% |
| Nord Pas de Calais | 125 | 4.2% | 3.9% | 76 | 5.5% | 5.0% | 49 | 3.1% | 2.9% | 44 | 3.6% | 4.4% |
| Lorraine | 130 | 4.4% | 6.8% | 76 | 5.5% | 8.2% | 54 | 3.5% | 5.5% | 41 | 3.3% | 7.4% |
| Alsace | 135 | 4.6% | 8.8% | 70 | 5.0% | 9.5% | 65 | 4.2% | 8.2% | 54 | 4.4% | 10.8% |
| Franche-Comté | 65 | 2.2% | 6.8% | 32 | 2.3% | 6.9% | 33 | 2.1% | 6.8% | 24 | 2.0% | 9.1% |
| Champagne Ardennes | 81 | 2.8% | 7.4% | 33 | 2.4% | 6.3% | 48 | 3.1% | 8.5% | 23 | 1.9% | 7.8% |
| Picardie | 56 | 1.9% | 3.6% | 28 | 2.0% | 3.8% | 28 | 1.8% | 3.5% | 27 | 2.2% | 6.3% |
| Bourgogne | 75 | 2.5% | 5.5% | 34 | 2.5% | 5.3% | 40 | 2.6% | 5.7% | 26 | 2.1% | 7.6% |
| Haute Normandie | 68 | 2.3% | 4.6% | 33 | 2.3% | 4.6% | 36 | 2.3% | 4.6% | 36 | 3.0% | 7.8% |
| Basse Normandie | 65 | 2.2% | 5.3% | 31 | 2.2% | 5.3% | 34 | 2.2% | 5.4% | 23 | 1.9% | 7.0% |
| Centre | 111 | 3.8% | 5.3% | 56 | 4.0% | 5.6% | 55 | 3.5% | 5.0% | 47 | 3.9% | 8.1% |
| Pays de Loire | 170 | 5.8% | 5.8% | 82 | 5.9% | 5.8% | 88 | 5.7% | 5.8% | 71 | 5.8% | 7.6% |
| Bretagne | 138 | 4.7% | 5.2% | 63 | 4.5% | 5.0% | 75 | 4.8% | 5.4% | 52 | 4.3% | 6.4% |
| Poitou Charentes | 75 | 2.5% | 5.0% | 31 | 2.2% | 4.4% | 43 | 2.8% | 5.6% | 29 | 2.4% | 7.3% |
| Aquitaine | 161 | 5.5% | 5.8% | 77 | 5.6% | 5.9% | 84 | 5.4% | 5.8% | 60 | 4.9% | 7.0% |
| Midi Pyrénées | 160 | 5.4% | 6.5% | 58 | 4.1% | 4.9% | 102 | 6.6% | 8.1% | 61 | 5.0% | 7.7% |
| Limousin | 39 | 1.3% | 6.3% | 22 | 1.5% | 7.3% | 17 | 1.1% | 5.4% | 12 | 1.0% | 7.5% |
| Auvergne | 76 | 2.6% | 6.7% | 40 | 2.8% | 7.3% | 36 | 2.3% | 6.1% | 22 | 1.8% | 7.1% |
| Rhône Alpes | 324 | 11.0% | 6.3% | 152 | 10.9% | 6.1% | 172 | 11.1% | 6.4% | 136 | 11.1% | 7.3% |
| Languedoc Roussillon | 132 | 4.5% | 5.8% | 65 | 4.7% | 6.0% | 67 | 4.4% | 5.7% | 64 | 5.2% | 9.1% |
| Provence Alpes Côte d'Azur, Corse | 240 | 8.1% | 5.5% | 101 | 7.3% | 4.9% | 139 | 8.9% | 6.1% | 119 | 9.7% | 8.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2129 | 72.4% | 6.3% | 1031 | 74.0% | 6.1% | 1098 | 70.9% | 6.5% | 1021 | 83.5% | 7.0% |
| Presque tous les jours | 343 | 11.7% | 5.9% | 139 | 10.0% | 5.2% | 204 | 13.2% | 6.5% | 126 | 10.3% | 6.4% |
| 1 à 2 fois par semaine | 184 | 6.3% | 7.4% | 84 | 6.0% | 7.8% | 100 | 6.5% | 7.1% | 56 | 4.6% | 10.4% |
| 1 à 3 fois par mois | 33 | 1.1% | 6.6% | 11 | 0.8% | 5.3% | 22 | 1.4% | 7.5% | 2 | 0.2% | 3.9% |
| Moins souvent | 24 | 0.8% | 3.4% | 11 | 0.8% | 3.2% | 14 | 0.9% | 3.5% | 4 | 0.3% | 7.5% |
| Jamais | 3 | 0.1% | 3.5% | 3 | 0.2% | 4.9% | - | - | - | 3 | 0.3% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 2.3% | 3.5% | 26 | 1.9% | 3.3% | 41 | 2.6% | 3.7% | 11 | 0.9% | 5.7% |
| De 9 000 à moins de 12 000 euros par an | 78 | 2.6% | 2.6% | 29 | 2.1% | 2.6% | 49 | 3.2% | 2.7% | 18 | 1.5% | 7.3% |
| De 12 000 à moins de 18 000 euros par an | 231 | 7.9% | 3.9% | 97 | 7.0% | 3.7% | 134 | 8.6% | 4.1% | 34 | 2.8% | 4.9% |
| De 18 000 à moins de 24 000 euros par an | 352 | 11.9% | 5.3% | 159 | 11.4% | 5.2% | 193 | 12.5% | 5.4% | 92 | 7.6% | 6.7% |
| De 24 000 à moins de 36 000 euros par an | 715 | 24.3% | 6.5% | 341 | 24.4% | 6.5% | 375 | 24.2% | 6.5% | 234 | 19.1% | 7.0% |
| De 36 000 à moins de 45 000 euros par an | 460 | 15.7% | 6.6% | 224 | 16.0% | 6.1% | 237 | 15.3% | 7.1% | 195 | 15.9% | 6.6% |
| De 45 000 à moins de 65 000 euros par an | 552 | 18.7% | 7.7% | 291 | 20.9% | 7.5% | 261 | 16.8% | 7.9% | 339 | 27.7% | 8.4% |
| De 65 000 à moins de 80 000 euros par an | 121 | 4.1% | 6.2% | 71 | 5.1% | 6.5% | 51 | 3.3% | 5.9% | 98 | 8.0% | 7.6% |
| De 80 000 à moins de 115 000 euros par an | 60 | 2.0% | 4.9% | 31 | 2.3% | 4.3% | 29 | 1.9% | 5.7% | 51 | 4.2% | 5.4% |
| 115 000 euros et plus par an | 32 | 1.1% | 5.4% | 22 | 1.6% | 6.1% | 10 | 0.7% | 4.4% | 27 | 2.2% | 5.8% |
| Refus | 195 | 6.6% | 6.3% | 83 | 5.9% | 6.4% | 112 | 7.3% | 6.3% | 91 | 7.4% | 9.0% |
| Ne sait pas | 79 | 2.7% | 3.4% | 21 | 1.5% | 2.1% | 58 | 3.8% | 4.3% | 33 | 2.7% | 3.6% |
