L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 826 | 100.0% | 1.6% | 88 | 100.0% | 0.4% | 738 | 100.0% | 2.7% | 419 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 88 | 10.7% | 0.4% | 88 | 100.0% | 0.4% | - | - | - | 37 | 8.9% | 0.4% |
| Femme | 738 | 89.3% | 2.7% | - | - | - | 738 | 100.0% | 2.7% | 382 | 91.1% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 19.2% | 2.2% | 15 | 17.2% | 0.4% | 144 | 19.4% | 4.0% | 79 | 18.7% | 2.5% |
| 25 à 34 ans | 215 | 26.0% | 2.8% | 16 | 18.6% | 0.4% | 198 | 26.9% | 5.1% | 131 | 31.1% | 3.9% |
| 35 à 49 ans | 223 | 27.0% | 1.8% | 24 | 27.4% | 0.4% | 199 | 26.9% | 3.1% | 136 | 32.3% | 2.2% |
| 50 à 59 ans | 132 | 15.9% | 1.4% | 27 | 31.1% | 0.6% | 104 | 14.1% | 2.3% | 64 | 15.3% | 1.7% |
| 60 ans et plus | 98 | 11.9% | 0.6% | 5 | 5.8% | 0.1% | 93 | 12.6% | 1.1% | 11 | 2.5% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 589 | 71.2% | 2.5% | - | - | - | 589 | 79.7% | 2.5% | 305 | 72.6% | 4.3% |
| Personne de référence | 276 | 33.4% | 1.0% | 71 | 80.8% | 0.4% | 205 | 27.8% | 2.7% | 111 | 26.5% | 1.4% |
| Responsable des achats | 630 | 76.3% | 1.8% | 52 | 58.9% | 0.4% | 578 | 78.4% | 2.5% | 307 | 73.3% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 1 | 1.3% | 0.3% | 3 | 0.4% | 1.8% | - | - | - |
| Petits patrons | 22 | 2.7% | 1.4% | 1 | 1.1% | 0.1% | 21 | 2.9% | 4.3% | 18 | 4.2% | 1.2% |
| Affaires et Cadres | 115 | 13.9% | 2.3% | 17 | 19.2% | 0.6% | 98 | 13.3% | 4.6% | 99 | 23.6% | 2.1% |
| Professions intermédiaires | 188 | 22.8% | 2.7% | 19 | 21.5% | 0.6% | 169 | 22.9% | 4.7% | 139 | 33.1% | 2.5% |
| Employés | 165 | 20.0% | 2.0% | 10 | 11.1% | 0.4% | 156 | 21.1% | 2.5% | 47 | 11.2% | 2.6% |
| Ouvriers | 40 | 4.9% | 0.6% | 17 | 19.1% | 0.3% | 23 | 3.2% | 1.8% | 11 | 2.7% | 2.6% |
| Retraités | 75 | 9.0% | 0.6% | 5 | 5.8% | 0.1% | 69 | 9.4% | 1.1% | 3 | 0.7% | 1.2% |
| Autres inactifs | 216 | 26.2% | 2.1% | 18 | 20.9% | 0.5% | 198 | 26.8% | 3.0% | 103 | 24.6% | 3.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.5% | 1.5% | 1 | 1.3% | 0.3% | 11 | 1.5% | 2.7% | - | - | - |
| Petits patrons | 55 | 6.6% | 2.1% | 3 | 3.0% | 0.2% | 52 | 7.1% | 4.0% | 55 | 13.1% | 2.1% |
| Affaires et Cadres | 195 | 23.7% | 2.7% | 16 | 18.6% | 0.4% | 179 | 24.3% | 5.0% | 195 | 46.6% | 2.7% |
| Professions intermédiaires | 169 | 20.5% | 2.2% | 18 | 20.8% | 0.5% | 151 | 20.4% | 4.0% | 169 | 40.3% | 2.2% |
| Employés | 114 | 13.8% | 2.1% | 15 | 16.6% | 0.6% | 99 | 13.4% | 3.2% | - | - | - |
| Ouvriers | 107 | 13.0% | 1.1% | 16 | 18.1% | 0.3% | 91 | 12.4% | 2.1% | - | - | - |
| Retraités | 97 | 11.7% | 0.7% | 7 | 8.0% | 0.1% | 90 | 12.2% | 1.1% | - | - | - |
| Autres inactifs | 77 | 9.3% | 1.9% | 12 | 13.6% | 0.8% | 65 | 8.8% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 158 | 19.1% | 1.6% | 14 | 16.4% | 0.3% | 143 | 19.4% | 2.6% | 49 | 11.7% | 2.8% |
| 2 personnes | 235 | 28.4% | 1.3% | 26 | 29.8% | 0.3% | 209 | 28.3% | 2.3% | 104 | 24.8% | 2.4% |
| 3 personnes | 182 | 22.1% | 2.0% | 23 | 26.4% | 0.5% | 159 | 21.6% | 3.4% | 115 | 27.4% | 2.9% |
| 4 personnes | 176 | 21.3% | 1.9% | 23 | 25.9% | 0.5% | 153 | 20.8% | 3.3% | 107 | 25.6% | 2.2% |
| 5 personnes et + | 75 | 9.1% | 1.4% | 1 | 1.5% | 0.1% | 74 | 10.0% | 2.6% | 44 | 10.5% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 281 | 34.0% | 1.8% | 26 | 29.4% | 0.4% | 255 | 34.5% | 3.1% | 177 | 42.2% | 2.3% |
| Non | 546 | 66.0% | 1.5% | 62 | 70.6% | 0.4% | 484 | 65.5% | 2.6% | 242 | 57.8% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 129 | 15.6% | 1.1% | 17 | 19.0% | 0.3% | 112 | 15.2% | 1.8% | 49 | 11.7% | 1.5% |
| Agglo. - 20 000 hab | 121 | 14.7% | 1.3% | 19 | 22.0% | 0.5% | 102 | 13.8% | 2.1% | 55 | 13.1% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 99 | 12.0% | 1.4% | 15 | 17.6% | 0.5% | 83 | 11.3% | 2.3% | 57 | 13.6% | 3.2% |
| Agglo. + 100 000 hab | 305 | 36.9% | 2.0% | 17 | 19.5% | 0.2% | 288 | 39.0% | 3.6% | 151 | 35.9% | 2.6% |
| Agglo. Paris | 172 | 20.8% | 2.0% | 19 | 21.9% | 0.5% | 153 | 20.7% | 3.4% | 108 | 25.7% | 2.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 185 | 22.4% | 1.9% | 26 | 29.6% | 0.6% | 159 | 21.6% | 3.2% | 116 | 27.6% | 2.6% |
| Nord Pas de Calais | 38 | 4.6% | 1.2% | 4 | 4.4% | 0.3% | 34 | 4.6% | 2.0% | 25 | 6.0% | 2.5% |
| Lorraine | 33 | 4.0% | 1.7% | - | - | - | 33 | 4.5% | 3.4% | 23 | 5.4% | 4.1% |
| Alsace | 20 | 2.5% | 1.3% | 1 | 1.5% | 0.2% | 19 | 2.6% | 2.4% | 11 | 2.5% | 2.2% |
| Franche-Comté | 15 | 1.9% | 1.6% | 3 | 3.7% | 0.7% | 12 | 1.7% | 2.5% | 3 | 0.6% | 1.0% |
| Champagne Ardennes | 24 | 2.9% | 2.2% | 1 | 0.6% | 0.1% | 24 | 3.2% | 4.2% | 7 | 1.7% | 2.4% |
| Picardie | 24 | 2.9% | 1.6% | 3 | 3.9% | 0.5% | 21 | 2.8% | 2.6% | 11 | 2.7% | 2.6% |
| Bourgogne | 10 | 1.2% | 0.7% | 2 | 2.3% | 0.3% | 8 | 1.1% | 1.1% | 3 | 0.8% | 0.9% |
| Haute Normandie | 17 | 2.1% | 1.2% | 2 | 2.3% | 0.3% | 15 | 2.1% | 2.0% | 13 | 3.1% | 2.8% |
| Basse Normandie | 18 | 2.2% | 1.5% | 1 | 1.5% | 0.2% | 16 | 2.2% | 2.6% | 8 | 1.9% | 2.5% |
| Centre | 26 | 3.1% | 1.2% | 2 | 2.4% | 0.2% | 24 | 3.2% | 2.2% | 11 | 2.7% | 1.9% |
| Pays de Loire | 36 | 4.4% | 1.2% | 4 | 4.1% | 0.3% | 33 | 4.4% | 2.1% | 18 | 4.3% | 2.0% |
| Bretagne | 38 | 4.6% | 1.4% | 4 | 4.1% | 0.3% | 34 | 4.7% | 2.5% | 22 | 5.2% | 2.7% |
| Poitou Charentes | 14 | 1.7% | 1.0% | 4 | 4.8% | 0.6% | 10 | 1.4% | 1.3% | 7 | 1.6% | 1.7% |
| Aquitaine | 53 | 6.4% | 1.9% | 8 | 9.2% | 0.6% | 45 | 6.1% | 3.1% | 13 | 3.0% | 1.5% |
| Midi Pyrénées | 28 | 3.4% | 1.1% | 3 | 3.3% | 0.2% | 25 | 3.4% | 2.0% | 7 | 1.6% | 0.8% |
| Limousin | 8 | 0.9% | 1.2% | 2 | 1.9% | 0.6% | 6 | 0.8% | 1.9% | 3 | 0.8% | 2.2% |
| Auvergne | 26 | 3.1% | 2.3% | 3 | 3.2% | 0.5% | 23 | 3.1% | 3.9% | 10 | 2.4% | 3.2% |
| Rhône Alpes | 88 | 10.7% | 1.7% | 11 | 12.6% | 0.4% | 77 | 10.5% | 2.9% | 35 | 8.3% | 1.9% |
| Languedoc Roussillon | 36 | 4.4% | 1.6% | 2 | 1.8% | 0.1% | 35 | 4.7% | 2.9% | 24 | 5.6% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 88 | 10.6% | 2.0% | 2 | 2.7% | 0.1% | 85 | 11.5% | 3.7% | 51 | 12.1% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 666 | 80.6% | 2.0% | 74 | 84.6% | 0.4% | 591 | 80.1% | 3.5% | 373 | 88.9% | 2.5% |
| Presque tous les jours | 66 | 8.0% | 1.1% | 3 | 3.2% | 0.1% | 63 | 8.5% | 2.0% | 30 | 7.1% | 1.5% |
| 1 à 2 fois par semaine | 22 | 2.7% | 0.9% | 2 | 2.4% | 0.2% | 20 | 2.7% | 1.4% | 8 | 2.0% | 1.5% |
| 1 à 3 fois par mois | 9 | 1.1% | 1.8% | - | - | - | 9 | 1.2% | 3.0% | 6 | 1.4% | 10.0% |
| Moins souvent | 17 | 2.1% | 2.4% | 2 | 2.4% | 0.6% | 15 | 2.1% | 4.0% | 2 | 0.6% | 4.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.9% | 0.8% | 2 | 2.2% | 0.2% | 14 | 1.9% | 1.2% | 3 | 0.7% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 44 | 5.3% | 1.5% | 6 | 6.5% | 0.5% | 38 | 5.2% | 2.1% | 4 | 1.1% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 50 | 6.0% | 0.8% | 2 | 1.9% | 0.1% | 48 | 6.5% | 1.5% | 6 | 1.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 96 | 11.6% | 1.5% | 7 | 7.5% | 0.2% | 89 | 12.1% | 2.5% | 37 | 8.7% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 197 | 23.9% | 1.8% | 28 | 32.2% | 0.5% | 169 | 22.9% | 2.9% | 87 | 20.7% | 2.6% |
| De 36 000 à moins de 45 000 euros par an | 131 | 15.8% | 1.9% | 16 | 18.2% | 0.4% | 115 | 15.6% | 3.4% | 75 | 17.9% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 145 | 17.6% | 2.0% | 14 | 15.8% | 0.4% | 131 | 17.8% | 4.0% | 99 | 23.6% | 2.5% |
| De 65 000 à moins de 80 000 euros par an | 30 | 3.7% | 1.6% | 7 | 8.5% | 0.7% | 23 | 3.1% | 2.7% | 25 | 6.0% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 17 | 2.1% | 1.4% | 1 | 1.6% | 0.2% | 16 | 2.1% | 3.1% | 14 | 3.4% | 1.5% |
| 115 000 euros et plus par an | 16 | 2.0% | 2.7% | - | - | - | 16 | 2.2% | 7.0% | 11 | 2.6% | 2.3% |
| Refus | 42 | 5.1% | 1.4% | 1 | 0.8% | 0.1% | 41 | 5.6% | 2.3% | 32 | 7.7% | 3.2% |
| Ne sait pas | 42 | 5.0% | 1.8% | 4 | 4.9% | 0.4% | 37 | 5.1% | 2.7% | 26 | 6.1% | 2.8% |
