L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 469 | 100.0% | 0.9% | 197 | 100.0% | 0.8% | 272 | 100.0% | 1.0% | 86 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 197 | 42.1% | 0.8% | 197 | 100.0% | 0.8% | - | - | - | 36 | 42.0% | 0.4% |
| Femme | 272 | 57.9% | 1.0% | - | - | - | 272 | 100.0% | 1.0% | 50 | 58.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 7.8% | 0.5% | 25 | 12.9% | 0.7% | 11 | 4.2% | 0.3% | 13 | 14.9% | 0.4% |
| 25 à 34 ans | 29 | 6.3% | 0.4% | 11 | 5.8% | 0.3% | 18 | 6.6% | 0.5% | 11 | 12.6% | 0.3% |
| 35 à 49 ans | 46 | 9.8% | 0.4% | 18 | 9.0% | 0.3% | 28 | 10.3% | 0.4% | 23 | 26.6% | 0.4% |
| 50 à 59 ans | 68 | 14.6% | 0.7% | 32 | 16.0% | 0.7% | 37 | 13.6% | 0.8% | 31 | 35.6% | 0.8% |
| 60 ans et plus | 289 | 61.5% | 1.9% | 111 | 56.3% | 1.7% | 177 | 65.3% | 2.1% | 9 | 10.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 255 | 54.3% | 1.1% | - | - | - | 255 | 93.7% | 1.1% | 42 | 48.8% | 0.6% |
| Personne de référence | 259 | 55.2% | 0.9% | 166 | 84.4% | 0.8% | 92 | 34.0% | 1.2% | 36 | 41.3% | 0.4% |
| Responsable des achats | 334 | 71.1% | 0.9% | 98 | 49.7% | 0.8% | 236 | 86.7% | 1.0% | 56 | 65.3% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.3% | 0.3% | 1 | 0.6% | 0.3% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 0 | 0.1% | - | 0 | 0.3% | - | - | - | - | 0 | 0.6% | - |
| Affaires et Cadres | 34 | 7.2% | 0.7% | 18 | 9.2% | 0.6% | 16 | 5.8% | 0.7% | 32 | 36.5% | 0.7% |
| Professions intermédiaires | 36 | 7.6% | 0.5% | 14 | 6.8% | 0.4% | 22 | 8.1% | 0.6% | 24 | 27.8% | 0.4% |
| Employés | 47 | 10.1% | 0.6% | 14 | 7.2% | 0.7% | 33 | 12.1% | 0.5% | 8 | 9.8% | 0.5% |
| Ouvriers | 33 | 7.1% | 0.5% | 26 | 13.2% | 0.5% | 7 | 2.7% | 0.5% | 4 | 4.4% | 0.9% |
| Retraités | 250 | 53.3% | 2.0% | 104 | 52.9% | 1.7% | 146 | 53.6% | 2.2% | 1 | 1.1% | 0.4% |
| Autres inactifs | 67 | 14.3% | 0.7% | 19 | 9.8% | 0.5% | 48 | 17.6% | 0.7% | 17 | 19.8% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.7% | 0.4% | - | - | - | 3 | 1.2% | 0.8% | - | - | - |
| Petits patrons | 5 | 1.1% | 0.2% | 1 | 0.6% | 0.1% | 4 | 1.6% | 0.3% | 5 | 6.2% | 0.2% |
| Affaires et Cadres | 54 | 11.5% | 0.7% | 18 | 9.3% | 0.5% | 35 | 13.0% | 1.0% | 54 | 62.2% | 0.7% |
| Professions intermédiaires | 27 | 5.8% | 0.4% | 17 | 8.5% | 0.4% | 11 | 3.9% | 0.3% | 27 | 31.6% | 0.4% |
| Employés | 30 | 6.4% | 0.6% | 17 | 8.4% | 0.7% | 13 | 5.0% | 0.4% | - | - | - |
| Ouvriers | 46 | 9.8% | 0.5% | 27 | 13.7% | 0.5% | 19 | 7.0% | 0.4% | - | - | - |
| Retraités | 274 | 58.4% | 1.9% | 109 | 55.4% | 1.7% | 164 | 60.5% | 2.1% | - | - | - |
| Autres inactifs | 30 | 6.3% | 0.7% | 8 | 4.1% | 0.5% | 21 | 7.9% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 121 | 25.9% | 1.2% | 44 | 22.1% | 1.0% | 78 | 28.6% | 1.4% | 14 | 15.7% | 0.8% |
| 2 personnes | 213 | 45.4% | 1.2% | 88 | 44.4% | 1.0% | 126 | 46.2% | 1.4% | 14 | 15.6% | 0.3% |
| 3 personnes | 54 | 11.5% | 0.6% | 21 | 10.6% | 0.5% | 33 | 12.2% | 0.7% | 25 | 28.5% | 0.6% |
| 4 personnes | 39 | 8.4% | 0.4% | 23 | 11.6% | 0.5% | 16 | 6.0% | 0.4% | 13 | 14.8% | 0.3% |
| 5 personnes et + | 41 | 8.8% | 0.8% | 22 | 11.3% | 0.9% | 19 | 7.0% | 0.7% | 22 | 25.4% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 75 | 15.9% | 0.5% | 33 | 16.8% | 0.5% | 41 | 15.2% | 0.5% | 40 | 45.8% | 0.5% |
| Non | 395 | 84.1% | 1.1% | 164 | 83.2% | 0.9% | 230 | 84.8% | 1.2% | 47 | 54.2% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 116 | 24.6% | 1.0% | 51 | 25.6% | 0.9% | 65 | 23.9% | 1.1% | 11 | 12.7% | 0.3% |
| Agglo. - 20 000 hab | 79 | 16.9% | 0.9% | 32 | 16.3% | 0.8% | 47 | 17.4% | 1.0% | 12 | 14.4% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 74 | 15.7% | 1.1% | 32 | 16.3% | 1.0% | 41 | 15.2% | 1.2% | 12 | 14.1% | 0.7% |
| Agglo. + 100 000 hab | 145 | 30.9% | 0.9% | 59 | 30.1% | 0.8% | 85 | 31.4% | 1.1% | 29 | 33.0% | 0.5% |
| Agglo. Paris | 56 | 11.9% | 0.7% | 23 | 11.7% | 0.6% | 33 | 12.1% | 0.7% | 22 | 25.8% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 58 | 12.3% | 0.6% | 25 | 12.6% | 0.5% | 33 | 12.1% | 0.7% | 22 | 25.8% | 0.5% |
| Nord Pas de Calais | 14 | 3.0% | 0.4% | 4 | 2.0% | 0.3% | 10 | 3.7% | 0.6% | 5 | 6.1% | 0.5% |
| Lorraine | 21 | 4.4% | 1.1% | 13 | 6.4% | 1.4% | 8 | 3.0% | 0.8% | 2 | 1.9% | 0.3% |
| Alsace | 25 | 5.3% | 1.6% | 17 | 8.7% | 2.3% | 7 | 2.7% | 1.0% | 2 | 2.8% | 0.5% |
| Franche-Comté | 13 | 2.7% | 1.3% | 6 | 3.1% | 1.3% | 7 | 2.4% | 1.3% | 4 | 4.2% | 1.4% |
| Champagne Ardennes | 27 | 5.8% | 2.5% | 11 | 5.5% | 2.1% | 17 | 6.1% | 2.9% | 1 | 0.7% | 0.2% |
| Picardie | 17 | 3.6% | 1.1% | 6 | 2.8% | 0.7% | 11 | 4.2% | 1.4% | 2 | 2.5% | 0.5% |
| Bourgogne | 23 | 4.8% | 1.7% | 6 | 3.1% | 0.9% | 17 | 6.2% | 2.4% | 4 | 4.6% | 1.2% |
| Haute Normandie | 9 | 1.9% | 0.6% | 6 | 3.1% | 0.9% | 3 | 0.9% | 0.3% | - | - | - |
| Basse Normandie | 12 | 2.5% | 1.0% | 10 | 4.9% | 1.7% | 2 | 0.8% | 0.3% | 4 | 4.6% | 1.2% |
| Centre | 21 | 4.5% | 1.0% | 4 | 2.2% | 0.4% | 17 | 6.2% | 1.5% | 3 | 3.0% | 0.4% |
| Pays de Loire | 40 | 8.5% | 1.4% | 16 | 8.1% | 1.1% | 24 | 8.8% | 1.6% | 7 | 7.7% | 0.7% |
| Bretagne | 24 | 5.1% | 0.9% | 9 | 4.6% | 0.7% | 15 | 5.4% | 1.1% | 1 | 1.4% | 0.1% |
| Poitou Charentes | 15 | 3.2% | 1.0% | 9 | 4.5% | 1.2% | 6 | 2.2% | 0.8% | 3 | 3.3% | 0.7% |
| Aquitaine | 31 | 6.5% | 1.1% | 10 | 5.2% | 0.8% | 20 | 7.5% | 1.4% | 1 | 1.7% | 0.2% |
| Midi Pyrénées | 13 | 2.8% | 0.5% | 5 | 2.6% | 0.4% | 8 | 3.0% | 0.7% | 2 | 1.8% | 0.2% |
| Limousin | 2 | 0.4% | 0.3% | 1 | 0.4% | 0.3% | 1 | 0.4% | 0.3% | - | - | - |
| Auvergne | 12 | 2.5% | 1.0% | 5 | 2.3% | 0.8% | 7 | 2.6% | 1.2% | 1 | 1.2% | 0.3% |
| Rhône Alpes | 53 | 11.3% | 1.0% | 26 | 13.1% | 1.0% | 27 | 10.0% | 1.0% | 14 | 16.3% | 0.8% |
| Languedoc Roussillon | 9 | 2.0% | 0.4% | 3 | 1.7% | 0.3% | 6 | 2.2% | 0.5% | 2 | 2.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 32 | 6.9% | 0.7% | 6 | 3.0% | 0.3% | 27 | 9.8% | 1.2% | 7 | 7.6% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 248 | 52.9% | 0.7% | 107 | 54.5% | 0.6% | 140 | 51.7% | 0.8% | 66 | 76.2% | 0.4% |
| Presque tous les jours | 61 | 13.0% | 1.0% | 30 | 15.3% | 1.1% | 31 | 11.2% | 1.0% | 18 | 21.3% | 0.9% |
| 1 à 2 fois par semaine | 26 | 5.5% | 1.0% | 9 | 4.3% | 0.8% | 17 | 6.4% | 1.2% | 1 | 0.6% | 0.1% |
| 1 à 3 fois par mois | 10 | 2.2% | 2.0% | 5 | 2.6% | 2.5% | 5 | 1.9% | 1.7% | - | - | - |
| Moins souvent | 3 | 0.7% | 0.4% | - | - | - | 3 | 1.1% | 0.8% | - | - | - |
| Jamais | 2 | 0.3% | 1.8% | - | - | - | 2 | 0.6% | 6.0% | 2 | 1.8% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 4.2% | 1.0% | 9 | 4.4% | 1.1% | 11 | 4.0% | 1.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 26 | 5.5% | 0.9% | 4 | 1.8% | 0.3% | 22 | 8.2% | 1.2% | 0 | 0.3% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 49 | 10.5% | 0.8% | 20 | 10.3% | 0.8% | 29 | 10.7% | 0.9% | 4 | 4.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 63 | 13.4% | 1.0% | 24 | 12.4% | 0.8% | 38 | 14.1% | 1.1% | 6 | 7.5% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 98 | 20.9% | 0.9% | 38 | 19.5% | 0.7% | 60 | 21.9% | 1.0% | 16 | 18.3% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 41 | 8.7% | 0.6% | 29 | 14.6% | 0.8% | 12 | 4.4% | 0.4% | 3 | 3.2% | 0.1% |
| De 45 000 à moins de 65 000 euros par an | 90 | 19.2% | 1.3% | 46 | 23.5% | 1.2% | 44 | 16.1% | 1.3% | 23 | 26.4% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 22 | 4.6% | 1.1% | 6 | 2.8% | 0.5% | 16 | 5.9% | 1.9% | 14 | 15.7% | 1.0% |
| De 80 000 à moins de 115 000 euros par an | 11 | 2.2% | 0.9% | 9 | 4.4% | 1.2% | 2 | 0.7% | 0.4% | 7 | 7.6% | 0.7% |
| 115 000 euros et plus par an | 7 | 1.4% | 1.1% | 1 | 0.7% | 0.4% | 5 | 1.9% | 2.3% | 7 | 7.7% | 1.4% |
| Refus | 22 | 4.7% | 0.7% | 5 | 2.6% | 0.4% | 17 | 6.1% | 0.9% | 1 | 1.7% | 0.1% |
| Ne sait pas | 22 | 4.7% | 0.9% | 6 | 3.1% | 0.6% | 16 | 5.9% | 1.2% | 6 | 6.9% | 0.6% |
