L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1708 | 100.0% | 3.3% | 935 | 100.0% | 3.8% | 773 | 100.0% | 2.9% | 432 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 935 | 54.7% | 3.8% | 935 | 100.0% | 3.8% | - | - | - | 212 | 49.1% | 2.4% |
| Femme | 773 | 45.3% | 2.9% | - | - | - | 773 | 100.0% | 2.9% | 220 | 50.9% | 2.5% |
| Age | ||||||||||||
| 15 à 24 ans | 160 | 9.4% | 2.2% | 89 | 9.5% | 2.4% | 71 | 9.2% | 2.0% | 54 | 12.4% | 1.7% |
| 25 à 34 ans | 149 | 8.7% | 1.9% | 86 | 9.2% | 2.3% | 63 | 8.1% | 1.6% | 52 | 12.0% | 1.6% |
| 35 à 49 ans | 385 | 22.6% | 3.1% | 221 | 23.6% | 3.6% | 164 | 21.2% | 2.6% | 126 | 29.1% | 2.0% |
| 50 à 59 ans | 408 | 23.9% | 4.4% | 219 | 23.4% | 4.8% | 190 | 24.5% | 4.1% | 149 | 34.4% | 3.9% |
| 60 ans et plus | 606 | 35.5% | 4.0% | 321 | 34.3% | 4.8% | 285 | 36.9% | 3.3% | 52 | 12.1% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 684 | 40.0% | 2.9% | - | - | - | 684 | 88.4% | 2.9% | 186 | 43.1% | 2.6% |
| Personne de référence | 1000 | 58.5% | 3.6% | 802 | 85.7% | 3.9% | 198 | 25.6% | 2.6% | 195 | 45.1% | 2.4% |
| Responsable des achats | 1206 | 70.6% | 3.4% | 529 | 56.5% | 4.1% | 678 | 87.7% | 3.0% | 280 | 65.0% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.5% | 1.8% | 7 | 0.7% | 1.9% | 2 | 0.3% | 1.6% | - | - | - |
| Petits patrons | 57 | 3.3% | 3.5% | 41 | 4.4% | 3.6% | 16 | 2.0% | 3.2% | 51 | 11.8% | 3.5% |
| Affaires et Cadres | 107 | 6.3% | 2.1% | 64 | 6.9% | 2.2% | 43 | 5.6% | 2.0% | 87 | 20.2% | 1.9% |
| Professions intermédiaires | 176 | 10.3% | 2.6% | 85 | 9.1% | 2.6% | 92 | 11.9% | 2.6% | 134 | 31.1% | 2.4% |
| Employés | 270 | 15.8% | 3.3% | 98 | 10.4% | 4.5% | 173 | 22.3% | 2.8% | 58 | 13.3% | 3.2% |
| Ouvriers | 253 | 14.8% | 3.9% | 217 | 23.2% | 4.3% | 36 | 4.7% | 2.7% | 11 | 2.5% | 2.5% |
| Retraités | 536 | 31.4% | 4.3% | 294 | 31.5% | 4.9% | 242 | 31.3% | 3.7% | 20 | 4.6% | 8.0% |
| Autres inactifs | 299 | 17.5% | 2.9% | 129 | 13.8% | 3.5% | 169 | 21.9% | 2.6% | 71 | 16.5% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.0% | 2.0% | 13 | 1.4% | 3.1% | 4 | 0.5% | 1.0% | - | - | - |
| Petits patrons | 91 | 5.3% | 3.4% | 44 | 4.7% | 3.3% | 47 | 6.1% | 3.6% | 91 | 21.0% | 3.4% |
| Affaires et Cadres | 177 | 10.3% | 2.4% | 81 | 8.6% | 2.2% | 96 | 12.4% | 2.7% | 177 | 40.9% | 2.4% |
| Professions intermédiaires | 164 | 9.6% | 2.2% | 87 | 9.3% | 2.3% | 77 | 9.9% | 2.1% | 164 | 38.0% | 2.2% |
| Employés | 167 | 9.8% | 3.1% | 97 | 10.4% | 4.2% | 70 | 9.1% | 2.3% | - | - | - |
| Ouvriers | 331 | 19.4% | 3.5% | 199 | 21.3% | 3.9% | 132 | 17.0% | 3.0% | - | - | - |
| Retraités | 598 | 35.0% | 4.1% | 335 | 35.8% | 5.1% | 263 | 34.0% | 3.3% | - | - | - |
| Autres inactifs | 164 | 9.6% | 4.0% | 79 | 8.5% | 5.1% | 85 | 11.0% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 309 | 18.1% | 3.1% | 168 | 18.0% | 3.8% | 140 | 18.2% | 2.5% | 41 | 9.4% | 2.3% |
| 2 personnes | 721 | 42.2% | 4.0% | 406 | 43.4% | 4.7% | 315 | 40.8% | 3.4% | 137 | 31.8% | 3.2% |
| 3 personnes | 264 | 15.5% | 2.9% | 135 | 14.5% | 3.0% | 129 | 16.7% | 2.8% | 103 | 23.8% | 2.6% |
| 4 personnes | 251 | 14.7% | 2.7% | 134 | 14.4% | 2.9% | 117 | 15.1% | 2.5% | 103 | 23.9% | 2.1% |
| 5 personnes et + | 163 | 9.5% | 3.0% | 91 | 9.8% | 3.7% | 72 | 9.3% | 2.5% | 48 | 11.0% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 393 | 23.0% | 2.5% | 215 | 23.0% | 3.0% | 177 | 22.9% | 2.1% | 131 | 30.2% | 1.7% |
| Non | 1315 | 77.0% | 3.6% | 720 | 77.0% | 4.1% | 596 | 77.1% | 3.2% | 301 | 69.8% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 302 | 17.7% | 2.5% | 166 | 17.7% | 2.9% | 136 | 17.6% | 2.2% | 76 | 17.6% | 2.3% |
| Agglo. - 20 000 hab | 235 | 13.7% | 2.6% | 105 | 11.2% | 2.5% | 130 | 16.8% | 2.7% | 49 | 11.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 213 | 12.5% | 3.1% | 131 | 14.0% | 3.9% | 82 | 10.6% | 2.3% | 40 | 9.2% | 2.2% |
| Agglo. + 100 000 hab | 598 | 35.0% | 3.9% | 339 | 36.2% | 4.5% | 260 | 33.6% | 3.3% | 152 | 35.2% | 2.7% |
| Agglo. Paris | 360 | 21.1% | 4.2% | 195 | 20.8% | 4.8% | 166 | 21.4% | 3.7% | 115 | 26.7% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 395 | 23.1% | 4.1% | 215 | 23.0% | 4.7% | 179 | 23.2% | 3.6% | 122 | 28.3% | 2.8% |
| Nord Pas de Calais | 109 | 6.4% | 3.4% | 62 | 6.6% | 4.0% | 48 | 6.2% | 2.8% | 20 | 4.6% | 2.0% |
| Lorraine | 55 | 3.2% | 2.9% | 32 | 3.4% | 3.4% | 24 | 3.0% | 2.4% | 19 | 4.3% | 3.4% |
| Alsace | 29 | 1.7% | 1.9% | 16 | 1.7% | 2.2% | 13 | 1.7% | 1.7% | 4 | 1.0% | 0.9% |
| Franche-Comté | 28 | 1.6% | 2.9% | 13 | 1.4% | 2.7% | 15 | 1.9% | 3.0% | 7 | 1.5% | 2.5% |
| Champagne Ardennes | 37 | 2.1% | 3.4% | 19 | 2.0% | 3.6% | 18 | 2.3% | 3.1% | 10 | 2.3% | 3.3% |
| Picardie | 89 | 5.2% | 5.8% | 45 | 4.8% | 6.1% | 43 | 5.6% | 5.5% | 15 | 3.5% | 3.6% |
| Bourgogne | 52 | 3.1% | 3.9% | 37 | 3.9% | 5.6% | 16 | 2.0% | 2.2% | 3 | 0.7% | 0.9% |
| Haute Normandie | 52 | 3.1% | 3.5% | 27 | 2.9% | 3.8% | 25 | 3.3% | 3.3% | 13 | 2.9% | 2.7% |
| Basse Normandie | 27 | 1.6% | 2.2% | 14 | 1.5% | 2.4% | 13 | 1.7% | 2.1% | 6 | 1.3% | 1.7% |
| Centre | 70 | 4.1% | 3.3% | 43 | 4.6% | 4.3% | 26 | 3.4% | 2.4% | 15 | 3.5% | 2.6% |
| Pays de Loire | 105 | 6.2% | 3.6% | 62 | 6.6% | 4.3% | 44 | 5.6% | 2.9% | 22 | 5.2% | 2.4% |
| Bretagne | 65 | 3.8% | 2.4% | 31 | 3.3% | 2.4% | 34 | 4.4% | 2.4% | 25 | 5.8% | 3.1% |
| Poitou Charentes | 27 | 1.6% | 1.8% | 18 | 1.9% | 2.5% | 9 | 1.2% | 1.2% | 9 | 2.1% | 2.3% |
| Aquitaine | 88 | 5.1% | 3.2% | 54 | 5.8% | 4.1% | 34 | 4.3% | 2.3% | 28 | 6.6% | 3.3% |
| Midi Pyrénées | 67 | 3.9% | 2.7% | 31 | 3.3% | 2.6% | 36 | 4.7% | 2.9% | 17 | 3.9% | 2.1% |
| Limousin | 23 | 1.4% | 3.8% | 15 | 1.6% | 5.1% | 8 | 1.1% | 2.6% | 3 | 0.8% | 2.2% |
| Auvergne | 32 | 1.9% | 2.8% | 9 | 1.0% | 1.7% | 23 | 3.0% | 3.9% | 7 | 1.5% | 2.1% |
| Rhône Alpes | 134 | 7.9% | 2.6% | 65 | 7.0% | 2.6% | 69 | 8.9% | 2.6% | 50 | 11.5% | 2.6% |
| Languedoc Roussillon | 64 | 3.8% | 2.8% | 33 | 3.5% | 3.1% | 31 | 4.1% | 2.6% | 10 | 2.3% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 159 | 9.3% | 3.7% | 95 | 10.1% | 4.6% | 64 | 8.3% | 2.8% | 28 | 6.4% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1143 | 66.9% | 3.4% | 627 | 67.1% | 3.7% | 515 | 66.7% | 3.0% | 361 | 83.7% | 2.5% |
| Presque tous les jours | 171 | 10.0% | 2.9% | 91 | 9.7% | 3.4% | 80 | 10.4% | 2.6% | 39 | 8.9% | 2.0% |
| 1 à 2 fois par semaine | 91 | 5.3% | 3.7% | 43 | 4.6% | 3.9% | 49 | 6.3% | 3.4% | 17 | 3.9% | 3.1% |
| 1 à 3 fois par mois | 29 | 1.7% | 5.9% | 18 | 1.9% | 8.7% | 12 | 1.5% | 3.9% | 2 | 0.6% | 4.2% |
| Moins souvent | 34 | 2.0% | 4.7% | 15 | 1.6% | 4.3% | 19 | 2.5% | 5.1% | 1 | 0.2% | 1.2% |
| Jamais | 2 | 0.1% | 2.2% | 0 | - | 0.6% | 2 | 0.2% | 6.0% | 2 | 0.4% | 25.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 87 | 5.1% | 4.6% | 44 | 4.7% | 5.6% | 43 | 5.6% | 3.9% | 8 | 1.8% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 117 | 6.8% | 4.0% | 67 | 7.2% | 6.1% | 50 | 6.4% | 2.7% | 13 | 3.0% | 5.2% |
| De 12 000 à moins de 18 000 euros par an | 160 | 9.3% | 2.7% | 93 | 9.9% | 3.5% | 67 | 8.6% | 2.1% | 9 | 2.1% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 230 | 13.5% | 3.5% | 115 | 12.3% | 3.8% | 115 | 14.9% | 3.3% | 39 | 9.0% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 332 | 19.5% | 3.0% | 180 | 19.3% | 3.5% | 152 | 19.7% | 2.6% | 75 | 17.3% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 221 | 12.9% | 3.1% | 119 | 12.8% | 3.3% | 101 | 13.1% | 3.0% | 63 | 14.6% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 254 | 14.9% | 3.5% | 148 | 15.8% | 3.8% | 106 | 13.8% | 3.2% | 97 | 22.5% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 77 | 4.5% | 3.9% | 37 | 3.9% | 3.4% | 40 | 5.2% | 4.7% | 28 | 6.6% | 2.2% |
| De 80 000 à moins de 115 000 euros par an | 55 | 3.2% | 4.4% | 35 | 3.8% | 4.8% | 20 | 2.5% | 3.9% | 28 | 6.4% | 3.0% |
| 115 000 euros et plus par an | 26 | 1.5% | 4.4% | 14 | 1.5% | 4.1% | 12 | 1.5% | 5.0% | 20 | 4.7% | 4.2% |
| Refus | 96 | 5.6% | 3.1% | 59 | 6.3% | 4.5% | 38 | 4.9% | 2.1% | 25 | 5.8% | 2.5% |
| Ne sait pas | 52 | 3.1% | 2.2% | 24 | 2.5% | 2.4% | 29 | 3.7% | 2.1% | 27 | 6.2% | 2.9% |
