L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3208 | 100.0% | 6.2% | 1345 | 100.0% | 5.4% | 1863 | 100.0% | 6.9% | 868 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1345 | 41.9% | 5.4% | 1345 | 100.0% | 5.4% | - | - | - | 376 | 43.3% | 4.3% |
| Femme | 1863 | 58.1% | 6.9% | - | - | - | 1863 | 100.0% | 6.9% | 492 | 56.7% | 5.7% |
| Age | ||||||||||||
| 15 à 24 ans | 458 | 14.3% | 6.3% | 209 | 15.6% | 5.7% | 249 | 13.4% | 6.9% | 164 | 18.9% | 5.2% |
| 25 à 34 ans | 453 | 14.1% | 5.9% | 199 | 14.8% | 5.3% | 254 | 13.6% | 6.5% | 164 | 18.9% | 4.9% |
| 35 à 49 ans | 819 | 25.5% | 6.6% | 348 | 25.9% | 5.6% | 471 | 25.3% | 7.5% | 317 | 36.5% | 5.1% |
| 50 à 59 ans | 653 | 20.4% | 7.1% | 286 | 21.2% | 6.2% | 368 | 19.7% | 8.0% | 194 | 22.3% | 5.1% |
| 60 ans et plus | 824 | 25.7% | 5.4% | 303 | 22.5% | 4.6% | 521 | 28.0% | 6.1% | 29 | 3.3% | 2.9% |
| Individu | ||||||||||||
| Ménagères | 1570 | 48.9% | 6.8% | - | - | - | 1570 | 84.3% | 6.8% | 388 | 44.7% | 5.5% |
| Personne de référence | 1565 | 48.8% | 5.6% | 1030 | 76.6% | 5.1% | 535 | 28.7% | 6.9% | 358 | 41.2% | 4.4% |
| Responsable des achats | 2166 | 67.5% | 6.1% | 583 | 43.3% | 4.5% | 1584 | 85.0% | 7.0% | 531 | 61.1% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 25 | 0.8% | 4.8% | 15 | 1.1% | 4.2% | 10 | 0.5% | 6.1% | - | - | - |
| Petits patrons | 73 | 2.3% | 4.5% | 50 | 3.7% | 4.4% | 23 | 1.3% | 4.7% | 69 | 8.0% | 4.7% |
| Affaires et Cadres | 160 | 5.0% | 3.1% | 81 | 6.0% | 2.7% | 79 | 4.3% | 3.7% | 130 | 15.0% | 2.8% |
| Professions intermédiaires | 446 | 13.9% | 6.5% | 193 | 14.4% | 5.8% | 252 | 13.5% | 7.1% | 320 | 36.8% | 5.8% |
| Employés | 646 | 20.1% | 7.8% | 129 | 9.6% | 5.9% | 517 | 27.8% | 8.5% | 131 | 15.1% | 7.3% |
| Ouvriers | 501 | 15.6% | 7.8% | 395 | 29.3% | 7.8% | 106 | 5.7% | 7.9% | 43 | 4.9% | 10.1% |
| Retraités | 684 | 21.3% | 5.4% | 273 | 20.3% | 4.5% | 410 | 22.0% | 6.2% | 10 | 1.2% | 4.2% |
| Autres inactifs | 673 | 21.0% | 6.5% | 209 | 15.5% | 5.6% | 464 | 24.9% | 7.1% | 165 | 18.9% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 1.5% | 5.7% | 18 | 1.4% | 4.5% | 28 | 1.5% | 7.0% | - | - | - |
| Petits patrons | 148 | 4.6% | 5.6% | 63 | 4.7% | 4.8% | 85 | 4.5% | 6.4% | 148 | 17.0% | 5.6% |
| Affaires et Cadres | 234 | 7.3% | 3.2% | 102 | 7.5% | 2.8% | 133 | 7.1% | 3.7% | 234 | 27.0% | 3.2% |
| Professions intermédiaires | 486 | 15.2% | 6.4% | 211 | 15.7% | 5.5% | 275 | 14.8% | 7.4% | 486 | 56.0% | 6.4% |
| Employés | 394 | 12.3% | 7.3% | 149 | 11.1% | 6.4% | 245 | 13.1% | 7.9% | - | - | - |
| Ouvriers | 789 | 24.6% | 8.3% | 369 | 27.4% | 7.2% | 420 | 22.5% | 9.5% | - | - | - |
| Retraités | 806 | 25.1% | 5.6% | 319 | 23.7% | 4.9% | 486 | 26.1% | 6.2% | - | - | - |
| Autres inactifs | 305 | 9.5% | 7.4% | 113 | 8.4% | 7.3% | 191 | 10.3% | 7.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 568 | 17.7% | 5.7% | 186 | 13.8% | 4.1% | 382 | 20.5% | 6.9% | 77 | 8.9% | 4.5% |
| 2 personnes | 1061 | 33.1% | 5.9% | 486 | 36.1% | 5.6% | 575 | 30.9% | 6.2% | 198 | 22.8% | 4.6% |
| 3 personnes | 625 | 19.5% | 6.9% | 273 | 20.3% | 6.1% | 352 | 18.9% | 7.6% | 196 | 22.6% | 5.0% |
| 4 personnes | 623 | 19.4% | 6.7% | 260 | 19.4% | 5.6% | 362 | 19.4% | 7.8% | 282 | 32.5% | 5.7% |
| 5 personnes et + | 331 | 10.3% | 6.2% | 140 | 10.4% | 5.6% | 191 | 10.3% | 6.6% | 115 | 13.2% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 948 | 29.5% | 6.1% | 385 | 28.6% | 5.4% | 563 | 30.2% | 6.8% | 388 | 44.7% | 5.0% |
| Non | 2260 | 70.5% | 6.2% | 960 | 71.4% | 5.4% | 1300 | 69.8% | 7.0% | 480 | 55.3% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 774 | 24.1% | 6.5% | 363 | 27.0% | 6.4% | 411 | 22.1% | 6.6% | 173 | 20.0% | 5.3% |
| Agglo. - 20 000 hab | 588 | 18.3% | 6.5% | 233 | 17.3% | 5.6% | 356 | 19.1% | 7.4% | 164 | 18.9% | 6.3% |
| Agglo. 20 000 à 100 000 hab | 454 | 14.1% | 6.5% | 159 | 11.9% | 4.7% | 294 | 15.8% | 8.2% | 97 | 11.2% | 5.4% |
| Agglo. + 100 000 hab | 1007 | 31.4% | 6.5% | 418 | 31.1% | 5.6% | 589 | 31.6% | 7.5% | 270 | 31.1% | 4.7% |
| Agglo. Paris | 385 | 12.0% | 4.5% | 172 | 12.8% | 4.2% | 213 | 11.4% | 4.8% | 163 | 18.8% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 461 | 14.4% | 4.8% | 197 | 14.7% | 4.3% | 264 | 14.2% | 5.3% | 181 | 20.9% | 4.1% |
| Nord Pas de Calais | 357 | 11.1% | 11.1% | 151 | 11.2% | 9.9% | 206 | 11.1% | 12.2% | 75 | 8.7% | 7.6% |
| Lorraine | 258 | 8.0% | 13.4% | 115 | 8.6% | 12.3% | 143 | 7.7% | 14.4% | 59 | 6.8% | 10.8% |
| Alsace | 63 | 2.0% | 4.1% | 28 | 2.1% | 3.7% | 35 | 1.9% | 4.5% | 15 | 1.8% | 3.1% |
| Franche-Comté | 73 | 2.3% | 7.6% | 25 | 1.9% | 5.5% | 47 | 2.5% | 9.7% | 19 | 2.1% | 7.1% |
| Champagne Ardennes | 90 | 2.8% | 8.3% | 43 | 3.2% | 8.2% | 47 | 2.5% | 8.3% | 21 | 2.4% | 7.0% |
| Picardie | 137 | 4.3% | 8.9% | 42 | 3.1% | 5.7% | 94 | 5.1% | 11.9% | 32 | 3.7% | 7.6% |
| Bourgogne | 93 | 2.9% | 6.8% | 35 | 2.6% | 5.4% | 57 | 3.1% | 8.2% | 20 | 2.3% | 5.9% |
| Haute Normandie | 136 | 4.2% | 9.1% | 52 | 3.9% | 7.3% | 84 | 4.5% | 10.8% | 51 | 5.8% | 10.8% |
| Basse Normandie | 88 | 2.7% | 7.3% | 35 | 2.6% | 6.1% | 52 | 2.8% | 8.4% | 17 | 2.0% | 5.3% |
| Centre | 177 | 5.5% | 8.5% | 82 | 6.1% | 8.1% | 95 | 5.1% | 8.8% | 41 | 4.8% | 7.0% |
| Pays de Loire | 172 | 5.4% | 5.8% | 74 | 5.5% | 5.2% | 98 | 5.3% | 6.4% | 32 | 3.7% | 3.4% |
| Bretagne | 108 | 3.4% | 4.1% | 56 | 4.2% | 4.4% | 52 | 2.8% | 3.8% | 25 | 2.9% | 3.1% |
| Poitou Charentes | 104 | 3.2% | 7.0% | 49 | 3.7% | 6.9% | 55 | 2.9% | 7.1% | 23 | 2.6% | 5.7% |
| Aquitaine | 138 | 4.3% | 5.0% | 72 | 5.3% | 5.5% | 66 | 3.6% | 4.6% | 47 | 5.4% | 5.5% |
| Midi Pyrénées | 92 | 2.9% | 3.8% | 30 | 2.2% | 2.5% | 62 | 3.4% | 4.9% | 32 | 3.7% | 4.0% |
| Limousin | 49 | 1.5% | 7.9% | 22 | 1.6% | 7.4% | 27 | 1.4% | 8.4% | 10 | 1.1% | 6.1% |
| Auvergne | 58 | 1.8% | 5.2% | 30 | 2.2% | 5.5% | 29 | 1.5% | 4.9% | 14 | 1.6% | 4.4% |
| Rhône Alpes | 228 | 7.1% | 4.4% | 106 | 7.9% | 4.3% | 122 | 6.6% | 4.6% | 70 | 8.0% | 3.7% |
| Languedoc Roussillon | 94 | 2.9% | 4.1% | 36 | 2.7% | 3.4% | 58 | 3.1% | 4.8% | 18 | 2.0% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 232 | 7.2% | 5.3% | 64 | 4.8% | 3.1% | 167 | 9.0% | 7.3% | 67 | 7.7% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2015 | 62.8% | 5.9% | 878 | 65.3% | 5.2% | 1137 | 61.0% | 6.7% | 720 | 82.9% | 4.9% |
| Presque tous les jours | 373 | 11.6% | 6.4% | 156 | 11.6% | 5.8% | 216 | 11.6% | 6.9% | 92 | 10.6% | 4.7% |
| 1 à 2 fois par semaine | 180 | 5.6% | 7.2% | 77 | 5.7% | 7.1% | 102 | 5.5% | 7.3% | 32 | 3.7% | 6.0% |
| 1 à 3 fois par mois | 40 | 1.3% | 8.0% | 20 | 1.5% | 9.8% | 20 | 1.1% | 6.8% | 9 | 1.0% | 15.3% |
| Moins souvent | 41 | 1.3% | 5.7% | 23 | 1.7% | 6.7% | 19 | 1.0% | 4.9% | 1 | 0.1% | 1.5% |
| Jamais | 1 | - | 1.3% | - | - | - | 1 | 0.1% | 4.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 124 | 3.9% | 6.5% | 38 | 2.8% | 4.8% | 87 | 4.7% | 7.8% | 17 | 1.9% | 8.9% |
| De 9 000 à moins de 12 000 euros par an | 210 | 6.5% | 7.1% | 59 | 4.4% | 5.4% | 150 | 8.1% | 8.1% | 19 | 2.2% | 7.9% |
| De 12 000 à moins de 18 000 euros par an | 485 | 15.1% | 8.2% | 174 | 12.9% | 6.6% | 311 | 16.7% | 9.6% | 38 | 4.4% | 5.5% |
| De 18 000 à moins de 24 000 euros par an | 385 | 12.0% | 5.8% | 141 | 10.5% | 4.7% | 243 | 13.1% | 6.9% | 62 | 7.2% | 4.5% |
| De 24 000 à moins de 36 000 euros par an | 759 | 23.6% | 6.9% | 362 | 26.9% | 7.0% | 397 | 21.3% | 6.9% | 189 | 21.7% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 421 | 13.1% | 6.0% | 186 | 13.8% | 5.1% | 236 | 12.7% | 7.0% | 150 | 17.3% | 5.1% |
| De 45 000 à moins de 65 000 euros par an | 394 | 12.3% | 5.5% | 192 | 14.3% | 4.9% | 202 | 10.8% | 6.1% | 216 | 24.9% | 5.4% |
| De 65 000 à moins de 80 000 euros par an | 75 | 2.3% | 3.8% | 45 | 3.3% | 4.1% | 30 | 1.6% | 3.5% | 45 | 5.1% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 47 | 1.5% | 3.8% | 24 | 1.8% | 3.3% | 23 | 1.2% | 4.5% | 38 | 4.4% | 4.1% |
| 115 000 euros et plus par an | 12 | 0.4% | 2.1% | 8 | 0.6% | 2.4% | 4 | 0.2% | 1.6% | 5 | 0.6% | 1.1% |
| Refus | 158 | 4.9% | 5.1% | 65 | 4.8% | 5.0% | 92 | 5.0% | 5.2% | 43 | 5.0% | 4.2% |
| Ne sait pas | 139 | 4.3% | 5.9% | 51 | 3.8% | 5.2% | 88 | 4.7% | 6.4% | 45 | 5.2% | 4.9% |
