L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2328 | 100.0% | 4.5% | 944 | 100.0% | 3.8% | 1384 | 100.0% | 5.1% | 631 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 944 | 40.5% | 3.8% | 944 | 100.0% | 3.8% | - | - | - | 280 | 44.4% | 3.2% |
| Femme | 1384 | 59.5% | 5.1% | - | - | - | 1384 | 100.0% | 5.1% | 351 | 55.6% | 4.1% |
| Age | ||||||||||||
| 15 à 24 ans | 349 | 15.0% | 4.8% | 169 | 17.9% | 4.6% | 181 | 13.0% | 5.0% | 107 | 17.0% | 3.4% |
| 25 à 34 ans | 270 | 11.6% | 3.5% | 95 | 10.1% | 2.5% | 175 | 12.7% | 4.5% | 102 | 16.1% | 3.1% |
| 35 à 49 ans | 479 | 20.6% | 3.8% | 211 | 22.4% | 3.4% | 268 | 19.3% | 4.2% | 216 | 34.3% | 3.5% |
| 50 à 59 ans | 513 | 22.0% | 5.6% | 217 | 23.0% | 4.7% | 296 | 21.4% | 6.4% | 170 | 26.9% | 4.5% |
| 60 ans et plus | 716 | 30.8% | 4.7% | 251 | 26.6% | 3.8% | 465 | 33.6% | 5.4% | 36 | 5.7% | 3.7% |
| Individu | ||||||||||||
| Ménagères | 1195 | 51.3% | 5.1% | - | - | - | 1195 | 86.3% | 5.1% | 301 | 47.7% | 4.3% |
| Personne de référence | 1122 | 48.2% | 4.0% | 728 | 77.1% | 3.6% | 394 | 28.5% | 5.1% | 271 | 43.0% | 3.3% |
| Responsable des achats | 1668 | 71.6% | 4.7% | 484 | 51.3% | 3.7% | 1183 | 85.5% | 5.2% | 427 | 67.8% | 3.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.4% | 2.0% | 7 | 0.8% | 2.0% | 3 | 0.2% | 2.0% | - | - | - |
| Petits patrons | 64 | 2.8% | 3.9% | 49 | 5.2% | 4.3% | 16 | 1.1% | 3.1% | 59 | 9.3% | 4.0% |
| Affaires et Cadres | 139 | 6.0% | 2.7% | 64 | 6.8% | 2.2% | 75 | 5.4% | 3.5% | 119 | 18.8% | 2.6% |
| Professions intermédiaires | 269 | 11.6% | 3.9% | 114 | 12.0% | 3.4% | 156 | 11.2% | 4.3% | 205 | 32.5% | 3.7% |
| Employés | 429 | 18.4% | 5.2% | 92 | 9.8% | 4.2% | 336 | 24.3% | 5.5% | 90 | 14.3% | 5.0% |
| Ouvriers | 255 | 10.9% | 4.0% | 179 | 18.9% | 3.5% | 76 | 5.5% | 5.7% | 8 | 1.3% | 1.9% |
| Retraités | 592 | 25.4% | 4.7% | 217 | 23.0% | 3.6% | 374 | 27.0% | 5.7% | 15 | 2.3% | 5.9% |
| Autres inactifs | 571 | 24.5% | 5.5% | 222 | 23.5% | 5.9% | 349 | 25.2% | 5.3% | 136 | 21.5% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.6% | 1.6% | 3 | 0.3% | 0.8% | 10 | 0.7% | 2.5% | - | - | - |
| Petits patrons | 119 | 5.1% | 4.5% | 59 | 6.2% | 4.5% | 61 | 4.4% | 4.6% | 119 | 19.0% | 4.5% |
| Affaires et Cadres | 215 | 9.2% | 3.0% | 85 | 9.0% | 2.3% | 130 | 9.4% | 3.6% | 215 | 34.0% | 3.0% |
| Professions intermédiaires | 296 | 12.7% | 3.9% | 136 | 14.4% | 3.5% | 161 | 11.6% | 4.3% | 296 | 47.0% | 3.9% |
| Employés | 288 | 12.4% | 5.3% | 103 | 10.9% | 4.4% | 185 | 13.4% | 6.0% | - | - | - |
| Ouvriers | 470 | 20.2% | 4.9% | 193 | 20.5% | 3.8% | 277 | 20.0% | 6.3% | - | - | - |
| Retraités | 690 | 29.6% | 4.8% | 240 | 25.4% | 3.6% | 450 | 32.5% | 5.7% | - | - | - |
| Autres inactifs | 236 | 10.1% | 5.8% | 125 | 13.2% | 8.0% | 111 | 8.0% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 392 | 16.9% | 3.9% | 136 | 14.4% | 3.0% | 256 | 18.5% | 4.6% | 50 | 8.0% | 2.9% |
| 2 personnes | 862 | 37.0% | 4.8% | 337 | 35.7% | 3.9% | 525 | 37.9% | 5.7% | 149 | 23.7% | 3.5% |
| 3 personnes | 410 | 17.6% | 4.5% | 176 | 18.6% | 3.9% | 235 | 17.0% | 5.1% | 157 | 24.8% | 4.0% |
| 4 personnes | 428 | 18.4% | 4.6% | 180 | 19.0% | 3.9% | 248 | 17.9% | 5.3% | 186 | 29.4% | 3.7% |
| 5 personnes et + | 237 | 10.2% | 4.4% | 116 | 12.3% | 4.7% | 120 | 8.7% | 4.2% | 89 | 14.1% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 685 | 29.4% | 4.4% | 287 | 30.4% | 4.0% | 398 | 28.8% | 4.8% | 270 | 42.8% | 3.5% |
| Non | 1643 | 70.6% | 4.5% | 657 | 69.6% | 3.7% | 986 | 71.2% | 5.3% | 360 | 57.2% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 507 | 21.8% | 4.3% | 188 | 20.0% | 3.3% | 318 | 23.0% | 5.1% | 119 | 18.9% | 3.6% |
| Agglo. - 20 000 hab | 387 | 16.6% | 4.3% | 153 | 16.2% | 3.7% | 234 | 16.9% | 4.8% | 106 | 16.7% | 4.0% |
| Agglo. 20 000 à 100 000 hab | 328 | 14.1% | 4.7% | 134 | 14.2% | 4.0% | 193 | 14.0% | 5.4% | 71 | 11.3% | 4.0% |
| Agglo. + 100 000 hab | 763 | 32.8% | 4.9% | 309 | 32.7% | 4.1% | 454 | 32.8% | 5.7% | 222 | 35.2% | 3.9% |
| Agglo. Paris | 344 | 14.8% | 4.0% | 160 | 16.9% | 3.9% | 185 | 13.3% | 4.1% | 113 | 17.9% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 404 | 17.3% | 4.2% | 177 | 18.8% | 3.9% | 226 | 16.3% | 4.5% | 130 | 20.6% | 3.0% |
| Nord Pas de Calais | 166 | 7.1% | 5.2% | 68 | 7.2% | 4.4% | 99 | 7.1% | 5.8% | 29 | 4.5% | 2.9% |
| Lorraine | 57 | 2.4% | 3.0% | 23 | 2.4% | 2.5% | 34 | 2.4% | 3.4% | 14 | 2.2% | 2.5% |
| Alsace | 34 | 1.5% | 2.3% | 14 | 1.5% | 2.0% | 20 | 1.4% | 2.5% | 5 | 0.8% | 1.0% |
| Franche-Comté | 40 | 1.7% | 4.2% | 16 | 1.7% | 3.4% | 24 | 1.7% | 4.9% | 10 | 1.5% | 3.6% |
| Champagne Ardennes | 44 | 1.9% | 4.1% | 18 | 1.9% | 3.3% | 27 | 1.9% | 4.8% | 6 | 0.9% | 2.0% |
| Picardie | 106 | 4.5% | 6.9% | 52 | 5.5% | 7.0% | 53 | 3.9% | 6.8% | 13 | 2.0% | 3.0% |
| Bourgogne | 51 | 2.2% | 3.8% | 17 | 1.8% | 2.6% | 34 | 2.5% | 4.9% | 9 | 1.4% | 2.6% |
| Haute Normandie | 77 | 3.3% | 5.2% | 29 | 3.1% | 4.1% | 47 | 3.4% | 6.1% | 32 | 5.0% | 6.8% |
| Basse Normandie | 54 | 2.3% | 4.5% | 25 | 2.7% | 4.3% | 29 | 2.1% | 4.6% | 9 | 1.5% | 2.9% |
| Centre | 106 | 4.6% | 5.1% | 46 | 4.9% | 4.5% | 61 | 4.4% | 5.6% | 23 | 3.6% | 3.9% |
| Pays de Loire | 88 | 3.8% | 3.0% | 37 | 3.9% | 2.6% | 51 | 3.7% | 3.3% | 28 | 4.4% | 3.0% |
| Bretagne | 114 | 4.9% | 4.3% | 39 | 4.1% | 3.0% | 75 | 5.4% | 5.5% | 32 | 5.0% | 3.9% |
| Poitou Charentes | 78 | 3.3% | 5.3% | 32 | 3.4% | 4.5% | 46 | 3.3% | 5.9% | 27 | 4.2% | 6.7% |
| Aquitaine | 162 | 7.0% | 5.9% | 73 | 7.7% | 5.6% | 89 | 6.5% | 6.2% | 30 | 4.8% | 3.5% |
| Midi Pyrénées | 132 | 5.7% | 5.4% | 46 | 4.9% | 3.9% | 85 | 6.2% | 6.7% | 44 | 7.0% | 5.5% |
| Limousin | 39 | 1.7% | 6.4% | 19 | 2.0% | 6.5% | 20 | 1.5% | 6.3% | 12 | 1.8% | 7.2% |
| Auvergne | 40 | 1.7% | 3.6% | 20 | 2.1% | 3.7% | 20 | 1.5% | 3.4% | 9 | 1.5% | 3.0% |
| Rhône Alpes | 164 | 7.0% | 3.2% | 63 | 6.6% | 2.5% | 101 | 7.3% | 3.8% | 54 | 8.6% | 2.9% |
| Languedoc Roussillon | 124 | 5.3% | 5.5% | 48 | 5.1% | 4.4% | 76 | 5.5% | 6.4% | 29 | 4.6% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 248 | 10.7% | 5.7% | 82 | 8.7% | 4.0% | 166 | 12.0% | 7.3% | 89 | 14.1% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1511 | 64.9% | 4.5% | 640 | 67.8% | 3.8% | 871 | 62.9% | 5.1% | 516 | 81.8% | 3.5% |
| Presque tous les jours | 289 | 12.4% | 5.0% | 110 | 11.6% | 4.1% | 179 | 13.0% | 5.7% | 73 | 11.6% | 3.8% |
| 1 à 2 fois par semaine | 135 | 5.8% | 5.4% | 43 | 4.5% | 4.0% | 92 | 6.7% | 6.6% | 27 | 4.3% | 5.1% |
| 1 à 3 fois par mois | 29 | 1.3% | 5.8% | 13 | 1.4% | 6.4% | 16 | 1.2% | 5.5% | 7 | 1.1% | 11.9% |
| Moins souvent | 43 | 1.9% | 6.0% | 14 | 1.4% | 4.0% | 30 | 2.1% | 7.7% | 3 | 0.4% | 4.7% |
| Jamais | 4 | 0.2% | 4.4% | - | - | - | 4 | 0.3% | 14.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 3.6% | 4.4% | 34 | 3.6% | 4.3% | 49 | 3.6% | 4.4% | 7 | 1.1% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 158 | 6.8% | 5.3% | 42 | 4.5% | 3.8% | 116 | 8.4% | 6.2% | 13 | 2.0% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 310 | 13.3% | 5.3% | 120 | 12.7% | 4.6% | 190 | 13.7% | 5.8% | 31 | 4.9% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 315 | 13.5% | 4.8% | 110 | 11.7% | 3.6% | 205 | 14.8% | 5.8% | 59 | 9.3% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 537 | 23.0% | 4.9% | 226 | 23.9% | 4.3% | 311 | 22.5% | 5.4% | 133 | 21.2% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 293 | 12.6% | 4.2% | 136 | 14.4% | 3.7% | 157 | 11.4% | 4.7% | 115 | 18.2% | 3.9% |
| De 45 000 à moins de 65 000 euros par an | 300 | 12.9% | 4.2% | 135 | 14.3% | 3.5% | 165 | 11.9% | 5.0% | 141 | 22.3% | 3.5% |
| De 65 000 à moins de 80 000 euros par an | 61 | 2.6% | 3.1% | 24 | 2.5% | 2.2% | 38 | 2.7% | 4.3% | 44 | 7.1% | 3.4% |
| De 80 000 à moins de 115 000 euros par an | 29 | 1.2% | 2.3% | 16 | 1.7% | 2.2% | 13 | 0.9% | 2.5% | 23 | 3.6% | 2.4% |
| 115 000 euros et plus par an | 19 | 0.8% | 3.2% | 8 | 0.8% | 2.1% | 11 | 0.8% | 4.8% | 14 | 2.3% | 3.1% |
| Refus | 130 | 5.6% | 4.2% | 45 | 4.7% | 3.4% | 85 | 6.1% | 4.7% | 34 | 5.4% | 3.4% |
| Ne sait pas | 94 | 4.0% | 4.0% | 49 | 5.1% | 4.9% | 46 | 3.3% | 3.3% | 17 | 2.6% | 1.8% |
