L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1883 | 100.0% | 3.6% | 309 | 100.0% | 1.2% | 1574 | 100.0% | 5.8% | 812 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 309 | 16.4% | 1.2% | 309 | 100.0% | 1.2% | - | - | - | 134 | 16.5% | 1.5% |
| Femme | 1574 | 83.6% | 5.8% | - | - | - | 1574 | 100.0% | 5.8% | 678 | 83.5% | 7.9% |
| Age | ||||||||||||
| 15 à 24 ans | 366 | 19.4% | 5.0% | 34 | 11.0% | 0.9% | 332 | 21.1% | 9.2% | 173 | 21.3% | 5.5% |
| 25 à 34 ans | 246 | 13.1% | 3.2% | 37 | 12.0% | 1.0% | 209 | 13.3% | 5.4% | 109 | 13.4% | 3.3% |
| 35 à 49 ans | 451 | 23.9% | 3.6% | 81 | 26.1% | 1.3% | 370 | 23.5% | 5.9% | 283 | 34.9% | 4.6% |
| 50 à 59 ans | 340 | 18.1% | 3.7% | 70 | 22.6% | 1.5% | 270 | 17.2% | 5.9% | 196 | 24.2% | 5.2% |
| 60 ans et plus | 481 | 25.5% | 3.2% | 88 | 28.3% | 1.3% | 393 | 25.0% | 4.6% | 51 | 6.3% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 1250 | 66.3% | 5.4% | - | - | - | 1250 | 79.4% | 5.4% | 503 | 62.0% | 7.2% |
| Personne de référence | 663 | 35.2% | 2.4% | 267 | 86.2% | 1.3% | 396 | 25.2% | 5.1% | 229 | 28.2% | 2.8% |
| Responsable des achats | 1393 | 74.0% | 3.9% | 170 | 54.8% | 1.3% | 1223 | 77.7% | 5.4% | 556 | 68.5% | 5.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.5% | 1 | 0.3% | 0.3% | 2 | 0.1% | 1.2% | - | - | - |
| Petits patrons | 73 | 3.9% | 4.5% | 21 | 6.7% | 1.8% | 52 | 3.3% | 10.5% | 56 | 6.9% | 3.8% |
| Affaires et Cadres | 260 | 13.8% | 5.1% | 76 | 24.7% | 2.6% | 183 | 11.7% | 8.6% | 236 | 29.1% | 5.1% |
| Professions intermédiaires | 239 | 12.7% | 3.5% | 28 | 9.2% | 0.9% | 210 | 13.3% | 5.9% | 182 | 22.4% | 3.3% |
| Employés | 295 | 15.7% | 3.6% | 15 | 4.7% | 0.7% | 280 | 17.8% | 4.6% | 92 | 11.3% | 5.1% |
| Ouvriers | 124 | 6.6% | 1.9% | 41 | 13.4% | 0.8% | 83 | 5.3% | 6.2% | 20 | 2.4% | 4.7% |
| Retraités | 355 | 18.9% | 2.8% | 76 | 24.6% | 1.3% | 279 | 17.8% | 4.3% | 14 | 1.7% | 5.6% |
| Autres inactifs | 535 | 28.4% | 5.2% | 51 | 16.4% | 1.4% | 484 | 30.7% | 7.4% | 212 | 26.1% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.7% | 1.6% | 1 | 0.3% | 0.2% | 12 | 0.8% | 3.1% | - | - | - |
| Petits patrons | 116 | 6.2% | 4.4% | 26 | 8.3% | 1.9% | 91 | 5.7% | 6.9% | 116 | 14.3% | 4.4% |
| Affaires et Cadres | 437 | 23.2% | 6.0% | 83 | 26.9% | 2.3% | 354 | 22.5% | 9.9% | 437 | 53.8% | 6.0% |
| Professions intermédiaires | 259 | 13.7% | 3.4% | 25 | 8.1% | 0.7% | 234 | 14.9% | 6.3% | 259 | 31.9% | 3.4% |
| Employés | 187 | 9.9% | 3.5% | 24 | 7.9% | 1.1% | 163 | 10.3% | 5.3% | - | - | - |
| Ouvriers | 268 | 14.2% | 2.8% | 43 | 14.0% | 0.8% | 225 | 14.3% | 5.1% | - | - | - |
| Retraités | 434 | 23.1% | 3.0% | 77 | 24.9% | 1.2% | 357 | 22.7% | 4.5% | - | - | - |
| Autres inactifs | 168 | 8.9% | 4.1% | 30 | 9.6% | 1.9% | 139 | 8.8% | 5.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 315 | 16.7% | 3.2% | 42 | 13.6% | 0.9% | 273 | 17.4% | 4.9% | 81 | 9.9% | 4.6% |
| 2 personnes | 579 | 30.7% | 3.2% | 104 | 33.7% | 1.2% | 474 | 30.1% | 5.1% | 165 | 20.4% | 3.9% |
| 3 personnes | 321 | 17.0% | 3.5% | 53 | 17.2% | 1.2% | 267 | 17.0% | 5.8% | 194 | 23.9% | 4.9% |
| 4 personnes | 408 | 21.7% | 4.4% | 54 | 17.6% | 1.2% | 353 | 22.4% | 7.6% | 241 | 29.7% | 4.9% |
| 5 personnes et + | 261 | 13.9% | 4.9% | 55 | 17.9% | 2.2% | 206 | 13.1% | 7.2% | 131 | 16.1% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 655 | 34.8% | 4.2% | 114 | 36.9% | 1.6% | 540 | 34.3% | 6.5% | 379 | 46.6% | 4.9% |
| Non | 1229 | 65.2% | 3.4% | 195 | 63.1% | 1.1% | 1034 | 65.7% | 5.5% | 434 | 53.4% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 285 | 15.1% | 2.4% | 38 | 12.3% | 0.7% | 247 | 15.7% | 4.0% | 105 | 12.9% | 3.2% |
| Agglo. - 20 000 hab | 210 | 11.2% | 2.3% | 21 | 6.9% | 0.5% | 189 | 12.0% | 3.9% | 75 | 9.2% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 224 | 11.9% | 3.2% | 46 | 15.0% | 1.4% | 177 | 11.3% | 5.0% | 85 | 10.4% | 4.7% |
| Agglo. + 100 000 hab | 626 | 33.2% | 4.1% | 92 | 29.9% | 1.2% | 533 | 33.9% | 6.7% | 277 | 34.1% | 4.9% |
| Agglo. Paris | 539 | 28.6% | 6.3% | 111 | 35.8% | 2.7% | 428 | 27.2% | 9.6% | 270 | 33.3% | 6.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 565 | 30.0% | 5.9% | 112 | 36.3% | 2.5% | 453 | 28.8% | 9.1% | 281 | 34.5% | 6.4% |
| Nord Pas de Calais | 79 | 4.2% | 2.5% | 11 | 3.5% | 0.7% | 69 | 4.4% | 4.1% | 36 | 4.4% | 3.6% |
| Lorraine | 53 | 2.8% | 2.8% | 8 | 2.6% | 0.9% | 45 | 2.9% | 4.6% | 25 | 3.0% | 4.5% |
| Alsace | 61 | 3.2% | 4.0% | 8 | 2.5% | 1.0% | 53 | 3.4% | 6.7% | 20 | 2.5% | 4.0% |
| Franche-Comté | 26 | 1.4% | 2.8% | 3 | 1.0% | 0.7% | 23 | 1.5% | 4.8% | 2 | 0.3% | 0.9% |
| Champagne Ardennes | 35 | 1.9% | 3.2% | 6 | 1.9% | 1.1% | 29 | 1.8% | 5.1% | 11 | 1.3% | 3.6% |
| Picardie | 51 | 2.7% | 3.3% | 7 | 2.2% | 0.9% | 44 | 2.8% | 5.5% | 10 | 1.2% | 2.4% |
| Bourgogne | 36 | 1.9% | 2.7% | 5 | 1.6% | 0.8% | 31 | 2.0% | 4.5% | 10 | 1.2% | 3.0% |
| Haute Normandie | 54 | 2.8% | 3.6% | 5 | 1.5% | 0.7% | 49 | 3.1% | 6.3% | 14 | 1.7% | 2.9% |
| Basse Normandie | 30 | 1.6% | 2.5% | 9 | 2.9% | 1.6% | 21 | 1.4% | 3.4% | 14 | 1.7% | 4.4% |
| Centre | 44 | 2.3% | 2.1% | 5 | 1.7% | 0.5% | 38 | 2.4% | 3.5% | 18 | 2.3% | 3.1% |
| Pays de Loire | 87 | 4.6% | 3.0% | 11 | 3.4% | 0.7% | 77 | 4.9% | 5.0% | 41 | 5.1% | 4.4% |
| Bretagne | 89 | 4.7% | 3.4% | 9 | 3.0% | 0.7% | 80 | 5.1% | 5.8% | 42 | 5.2% | 5.2% |
| Poitou Charentes | 40 | 2.1% | 2.7% | 13 | 4.3% | 1.9% | 26 | 1.7% | 3.4% | 18 | 2.2% | 4.6% |
| Aquitaine | 113 | 6.0% | 4.1% | 14 | 4.5% | 1.1% | 99 | 6.3% | 6.9% | 49 | 6.0% | 5.8% |
| Midi Pyrénées | 91 | 4.8% | 3.7% | 16 | 5.0% | 1.3% | 75 | 4.8% | 6.0% | 46 | 5.7% | 5.8% |
| Limousin | 17 | 0.9% | 2.8% | 5 | 1.5% | 1.6% | 13 | 0.8% | 3.9% | 4 | 0.5% | 2.4% |
| Auvergne | 20 | 1.1% | 1.8% | 4 | 1.2% | 0.7% | 16 | 1.0% | 2.8% | 6 | 0.7% | 1.8% |
| Rhône Alpes | 166 | 8.8% | 3.2% | 25 | 8.1% | 1.0% | 140 | 8.9% | 5.2% | 67 | 8.3% | 3.6% |
| Languedoc Roussillon | 64 | 3.4% | 2.8% | 8 | 2.7% | 0.8% | 56 | 3.5% | 4.7% | 31 | 3.8% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 162 | 8.6% | 3.7% | 26 | 8.3% | 1.2% | 136 | 8.6% | 6.0% | 67 | 8.3% | 4.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1416 | 75.2% | 4.2% | 243 | 78.5% | 1.4% | 1173 | 74.5% | 6.9% | 691 | 85.1% | 4.7% |
| Presque tous les jours | 189 | 10.0% | 3.2% | 19 | 6.3% | 0.7% | 169 | 10.8% | 5.4% | 76 | 9.4% | 3.9% |
| 1 à 2 fois par semaine | 96 | 5.1% | 3.8% | 13 | 4.2% | 1.2% | 83 | 5.2% | 5.9% | 28 | 3.5% | 5.3% |
| 1 à 3 fois par mois | 15 | 0.8% | 2.9% | 3 | 0.9% | 1.3% | 12 | 0.8% | 4.1% | 2 | 0.2% | 2.7% |
| Moins souvent | 13 | 0.7% | 1.8% | 3 | 0.9% | 0.8% | 10 | 0.6% | 2.6% | 1 | 0.1% | 1.0% |
| Jamais | 7 | 0.4% | 7.5% | 3 | 1.0% | 4.9% | 4 | 0.2% | 13.6% | 5 | 0.6% | 74.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 75 | 4.0% | 3.9% | 9 | 2.9% | 1.1% | 66 | 4.2% | 5.9% | 15 | 1.8% | 7.9% |
| De 9 000 à moins de 12 000 euros par an | 75 | 4.0% | 2.5% | 6 | 1.9% | 0.5% | 69 | 4.4% | 3.7% | 4 | 0.5% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 180 | 9.6% | 3.1% | 35 | 11.2% | 1.3% | 146 | 9.2% | 4.5% | 21 | 2.6% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 202 | 10.7% | 3.1% | 35 | 11.4% | 1.2% | 167 | 10.6% | 4.7% | 49 | 6.0% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 310 | 16.5% | 2.8% | 46 | 15.0% | 0.9% | 264 | 16.8% | 4.6% | 131 | 16.1% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 223 | 11.9% | 3.2% | 32 | 10.5% | 0.9% | 191 | 12.1% | 5.7% | 99 | 12.2% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 327 | 17.4% | 4.5% | 59 | 19.1% | 1.5% | 268 | 17.0% | 8.1% | 199 | 24.5% | 4.9% |
| De 65 000 à moins de 80 000 euros par an | 122 | 6.5% | 6.2% | 26 | 8.4% | 2.4% | 96 | 6.1% | 11.1% | 86 | 10.6% | 6.6% |
| De 80 000 à moins de 115 000 euros par an | 100 | 5.3% | 8.1% | 27 | 8.6% | 3.6% | 73 | 4.6% | 14.4% | 69 | 8.5% | 7.4% |
| 115 000 euros et plus par an | 52 | 2.8% | 8.8% | 16 | 5.1% | 4.4% | 37 | 2.3% | 15.7% | 44 | 5.4% | 9.2% |
| Refus | 124 | 6.6% | 4.0% | 8 | 2.5% | 0.6% | 117 | 7.4% | 6.5% | 46 | 5.7% | 4.5% |
| Ne sait pas | 92 | 4.9% | 3.9% | 11 | 3.5% | 1.1% | 81 | 5.2% | 6.0% | 50 | 6.1% | 5.4% |
