L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1126 | 100.0% | 2.2% | 892 | 100.0% | 3.6% | 234 | 100.0% | 0.9% | 394 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 892 | 79.2% | 3.6% | 892 | 100.0% | 3.6% | - | - | - | 309 | 78.3% | 3.5% |
| Femme | 234 | 20.8% | 0.9% | - | - | - | 234 | 100.0% | 0.9% | 86 | 21.7% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 137 | 12.1% | 1.9% | 125 | 14.0% | 3.4% | 12 | 5.2% | 0.3% | 42 | 10.7% | 1.3% |
| 25 à 34 ans | 199 | 17.7% | 2.6% | 165 | 18.4% | 4.4% | 34 | 14.7% | 0.9% | 67 | 16.9% | 2.0% |
| 35 à 49 ans | 399 | 35.4% | 3.2% | 317 | 35.6% | 5.1% | 81 | 34.8% | 1.3% | 183 | 46.5% | 3.0% |
| 50 à 59 ans | 201 | 17.9% | 2.2% | 148 | 16.6% | 3.2% | 53 | 22.5% | 1.1% | 84 | 21.3% | 2.2% |
| 60 ans et plus | 191 | 16.9% | 1.3% | 137 | 15.4% | 2.1% | 54 | 22.9% | 0.6% | 18 | 4.6% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 209 | 18.6% | 0.9% | - | - | - | 209 | 89.2% | 0.9% | 76 | 19.2% | 1.1% |
| Personne de référence | 791 | 70.3% | 2.8% | 745 | 83.5% | 3.7% | 47 | 20.0% | 0.6% | 287 | 72.7% | 3.5% |
| Responsable des achats | 671 | 59.6% | 1.9% | 462 | 51.8% | 3.6% | 209 | 89.3% | 0.9% | 221 | 56.0% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.2% | 2.6% | 11 | 1.2% | 3.0% | 3 | 1.1% | 1.7% | - | - | - |
| Petits patrons | 64 | 5.6% | 3.9% | 59 | 6.6% | 5.2% | 5 | 2.1% | 1.0% | 61 | 15.5% | 4.2% |
| Affaires et Cadres | 96 | 8.6% | 1.9% | 82 | 9.2% | 2.8% | 14 | 6.0% | 0.7% | 88 | 22.2% | 1.9% |
| Professions intermédiaires | 190 | 16.9% | 2.8% | 147 | 16.4% | 4.4% | 43 | 18.5% | 1.2% | 175 | 44.3% | 3.2% |
| Employés | 183 | 16.2% | 2.2% | 118 | 13.3% | 5.4% | 64 | 27.4% | 1.1% | 34 | 8.7% | 1.9% |
| Ouvriers | 299 | 26.5% | 4.7% | 267 | 29.9% | 5.3% | 32 | 13.7% | 2.4% | 12 | 3.1% | 2.9% |
| Retraités | 175 | 15.5% | 1.4% | 121 | 13.5% | 2.0% | 54 | 23.2% | 0.8% | 2 | 0.4% | 0.7% |
| Autres inactifs | 106 | 9.4% | 1.0% | 87 | 9.8% | 2.3% | 19 | 8.1% | 0.3% | 23 | 5.7% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.0% | 1.3% | 5 | 0.5% | 1.1% | 6 | 2.6% | 1.5% | - | - | - |
| Petits patrons | 72 | 6.4% | 2.7% | 64 | 7.2% | 4.9% | 7 | 3.1% | 0.5% | 72 | 18.1% | 2.7% |
| Affaires et Cadres | 135 | 12.0% | 1.9% | 92 | 10.4% | 2.5% | 42 | 18.1% | 1.2% | 135 | 34.2% | 1.9% |
| Professions intermédiaires | 188 | 16.7% | 2.5% | 152 | 17.0% | 4.0% | 36 | 15.3% | 1.0% | 188 | 47.7% | 2.5% |
| Employés | 128 | 11.4% | 2.4% | 101 | 11.3% | 4.3% | 28 | 11.8% | 0.9% | - | - | - |
| Ouvriers | 303 | 26.9% | 3.2% | 265 | 29.7% | 5.2% | 38 | 16.4% | 0.9% | - | - | - |
| Retraités | 216 | 19.2% | 1.5% | 153 | 17.1% | 2.3% | 63 | 27.0% | 0.8% | - | - | - |
| Autres inactifs | 74 | 6.5% | 1.8% | 60 | 6.8% | 3.9% | 13 | 5.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 182 | 16.2% | 1.8% | 147 | 16.4% | 3.3% | 35 | 15.1% | 0.6% | 35 | 8.9% | 2.0% |
| 2 personnes | 366 | 32.5% | 2.0% | 282 | 31.6% | 3.2% | 84 | 35.8% | 0.9% | 110 | 27.9% | 2.6% |
| 3 personnes | 253 | 22.4% | 2.8% | 200 | 22.4% | 4.4% | 53 | 22.7% | 1.2% | 107 | 27.2% | 2.7% |
| 4 personnes | 234 | 20.8% | 2.5% | 183 | 20.6% | 3.9% | 51 | 21.6% | 1.1% | 100 | 25.4% | 2.0% |
| 5 personnes et + | 92 | 8.2% | 1.7% | 81 | 9.1% | 3.3% | 11 | 4.8% | 0.4% | 42 | 10.6% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 358 | 31.8% | 2.3% | 279 | 31.3% | 3.9% | 80 | 33.9% | 1.0% | 158 | 40.0% | 2.0% |
| Non | 768 | 68.2% | 2.1% | 613 | 68.7% | 3.5% | 155 | 66.1% | 0.8% | 237 | 60.0% | 2.4% |
| Habitat | ||||||||||||
| Communes rurales | 290 | 25.7% | 2.4% | 241 | 27.0% | 4.3% | 49 | 21.0% | 0.8% | 97 | 24.7% | 3.0% |
| Agglo. - 20 000 hab | 189 | 16.8% | 2.1% | 143 | 16.0% | 3.4% | 47 | 19.9% | 1.0% | 53 | 13.3% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 146 | 12.9% | 2.1% | 114 | 12.8% | 3.4% | 32 | 13.6% | 0.9% | 49 | 12.5% | 2.7% |
| Agglo. + 100 000 hab | 364 | 32.3% | 2.4% | 284 | 31.8% | 3.8% | 80 | 34.1% | 1.0% | 152 | 38.6% | 2.7% |
| Agglo. Paris | 138 | 12.2% | 1.6% | 111 | 12.4% | 2.7% | 27 | 11.4% | 0.6% | 43 | 10.9% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 156 | 13.9% | 1.6% | 125 | 14.0% | 2.7% | 31 | 13.3% | 0.6% | 49 | 12.5% | 1.1% |
| Nord Pas de Calais | 83 | 7.3% | 2.6% | 61 | 6.8% | 4.0% | 22 | 9.3% | 1.3% | 26 | 6.5% | 2.6% |
| Lorraine | 49 | 4.4% | 2.6% | 42 | 4.7% | 4.5% | 7 | 3.0% | 0.7% | 16 | 4.1% | 2.9% |
| Alsace | 39 | 3.5% | 2.6% | 39 | 4.4% | 5.3% | - | - | - | 17 | 4.2% | 3.4% |
| Franche-Comté | 18 | 1.6% | 1.9% | 16 | 1.8% | 3.5% | 2 | 1.0% | 0.5% | 10 | 2.6% | 3.8% |
| Champagne Ardennes | 15 | 1.3% | 1.4% | 10 | 1.1% | 1.9% | 5 | 2.1% | 0.9% | 4 | 0.9% | 1.2% |
| Picardie | 37 | 3.3% | 2.4% | 33 | 3.7% | 4.4% | 5 | 2.0% | 0.6% | 16 | 3.9% | 3.7% |
| Bourgogne | 16 | 1.4% | 1.2% | 9 | 1.0% | 1.4% | 7 | 2.9% | 1.0% | 2 | 0.6% | 0.7% |
| Haute Normandie | 22 | 1.9% | 1.4% | 19 | 2.1% | 2.7% | 2 | 1.1% | 0.3% | 7 | 1.7% | 1.5% |
| Basse Normandie | 51 | 4.5% | 4.2% | 43 | 4.8% | 7.4% | 8 | 3.5% | 1.3% | 16 | 4.1% | 5.0% |
| Centre | 68 | 6.0% | 3.3% | 57 | 6.3% | 5.6% | 11 | 4.9% | 1.1% | 24 | 6.1% | 4.1% |
| Pays de Loire | 73 | 6.5% | 2.5% | 58 | 6.5% | 4.0% | 16 | 6.8% | 1.0% | 24 | 6.0% | 2.5% |
| Bretagne | 51 | 4.5% | 1.9% | 41 | 4.6% | 3.2% | 10 | 4.1% | 0.7% | 17 | 4.2% | 2.1% |
| Poitou Charentes | 21 | 1.9% | 1.4% | 13 | 1.5% | 1.8% | 8 | 3.4% | 1.0% | 4 | 1.0% | 1.0% |
| Aquitaine | 74 | 6.6% | 2.7% | 60 | 6.7% | 4.6% | 14 | 5.9% | 1.0% | 22 | 5.5% | 2.6% |
| Midi Pyrénées | 56 | 4.9% | 2.3% | 37 | 4.1% | 3.1% | 19 | 8.0% | 1.5% | 25 | 6.3% | 3.1% |
| Limousin | 28 | 2.5% | 4.6% | 21 | 2.4% | 7.1% | 7 | 3.2% | 2.3% | 3 | 0.9% | 2.2% |
| Auvergne | 34 | 3.0% | 3.0% | 19 | 2.2% | 3.6% | 15 | 6.2% | 2.5% | 13 | 3.3% | 4.1% |
| Rhône Alpes | 121 | 10.7% | 2.3% | 89 | 9.9% | 3.6% | 32 | 13.6% | 1.2% | 49 | 12.5% | 2.6% |
| Languedoc Roussillon | 18 | 1.6% | 0.8% | 15 | 1.7% | 1.4% | 3 | 1.1% | 0.2% | 10 | 2.6% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 97 | 8.6% | 2.2% | 85 | 9.6% | 4.1% | 11 | 4.9% | 0.5% | 41 | 10.4% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 806 | 71.5% | 2.4% | 650 | 72.9% | 3.9% | 156 | 66.4% | 0.9% | 332 | 84.1% | 2.3% |
| Presque tous les jours | 127 | 11.3% | 2.2% | 93 | 10.4% | 3.4% | 34 | 14.5% | 1.1% | 43 | 10.8% | 2.2% |
| 1 à 2 fois par semaine | 63 | 5.5% | 2.5% | 41 | 4.6% | 3.8% | 21 | 9.1% | 1.5% | 12 | 3.1% | 2.3% |
| 1 à 3 fois par mois | 18 | 1.6% | 3.7% | 17 | 1.9% | 8.1% | 2 | 0.8% | 0.6% | 3 | 0.7% | 4.5% |
| Moins souvent | 21 | 1.9% | 3.0% | 18 | 2.0% | 5.3% | 3 | 1.5% | 0.9% | 3 | 0.7% | 5.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 3.5% | 2.1% | 29 | 3.3% | 3.7% | 10 | 4.2% | 0.9% | 7 | 1.9% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 51 | 4.5% | 1.7% | 34 | 3.8% | 3.1% | 17 | 7.2% | 0.9% | 1 | 0.3% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 96 | 8.5% | 1.6% | 83 | 9.3% | 3.1% | 13 | 5.5% | 0.4% | 18 | 4.6% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 144 | 12.8% | 2.2% | 115 | 12.8% | 3.8% | 30 | 12.6% | 0.8% | 23 | 5.8% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 235 | 20.9% | 2.1% | 176 | 19.7% | 3.4% | 59 | 25.4% | 1.0% | 77 | 19.6% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 180 | 15.9% | 2.6% | 152 | 17.0% | 4.1% | 28 | 12.0% | 0.8% | 75 | 19.1% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 202 | 18.0% | 2.8% | 156 | 17.5% | 4.0% | 46 | 19.8% | 1.4% | 108 | 27.3% | 2.7% |
| De 65 000 à moins de 80 000 euros par an | 41 | 3.6% | 2.1% | 34 | 3.8% | 3.1% | 7 | 2.8% | 0.8% | 26 | 6.7% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 16 | 1.4% | 1.3% | 12 | 1.4% | 1.7% | 3 | 1.5% | 0.7% | 15 | 3.9% | 1.6% |
| 115 000 euros et plus par an | 25 | 2.2% | 4.3% | 20 | 2.3% | 5.7% | 5 | 2.0% | 2.0% | 14 | 3.6% | 3.0% |
| Refus | 55 | 4.9% | 1.8% | 42 | 4.7% | 3.2% | 13 | 5.5% | 0.7% | 14 | 3.6% | 1.4% |
| Ne sait pas | 42 | 3.8% | 1.8% | 39 | 4.3% | 3.9% | 4 | 1.6% | 0.3% | 14 | 3.6% | 1.6% |
