L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 543 | 100.0% | 1.0% | 283 | 100.0% | 1.1% | 259 | 100.0% | 1.0% | 127 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 283 | 52.2% | 1.1% | 283 | 100.0% | 1.1% | - | - | - | 73 | 58.0% | 0.8% |
| Femme | 259 | 47.8% | 1.0% | - | - | - | 259 | 100.0% | 1.0% | 53 | 42.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 9.5% | 0.7% | 28 | 9.9% | 0.8% | 24 | 9.1% | 0.7% | 18 | 14.6% | 0.6% |
| 25 à 34 ans | 65 | 11.9% | 0.8% | 34 | 11.9% | 0.9% | 31 | 11.9% | 0.8% | 17 | 13.6% | 0.5% |
| 35 à 49 ans | 154 | 28.4% | 1.2% | 78 | 27.4% | 1.3% | 76 | 29.5% | 1.2% | 50 | 39.3% | 0.8% |
| 50 à 59 ans | 119 | 22.0% | 1.3% | 64 | 22.7% | 1.4% | 55 | 21.2% | 1.2% | 29 | 23.0% | 0.8% |
| 60 ans et plus | 153 | 28.2% | 1.0% | 80 | 28.1% | 1.2% | 74 | 28.3% | 0.9% | 12 | 9.5% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 228 | 42.0% | 1.0% | - | - | - | 228 | 87.9% | 1.0% | 44 | 34.6% | 0.6% |
| Personne de référence | 302 | 55.7% | 1.1% | 248 | 87.4% | 1.2% | 55 | 21.0% | 0.7% | 69 | 54.4% | 0.8% |
| Responsable des achats | 393 | 72.4% | 1.1% | 153 | 54.1% | 1.2% | 240 | 92.5% | 1.1% | 81 | 63.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.7% | 1.8% | 6 | 2.1% | 1.6% | 3 | 1.3% | 2.2% | - | - | - |
| Petits patrons | 17 | 3.2% | 1.1% | 15 | 5.4% | 1.3% | 2 | 0.8% | 0.4% | 15 | 11.6% | 1.0% |
| Affaires et Cadres | 37 | 6.7% | 0.7% | 19 | 6.6% | 0.6% | 18 | 7.0% | 0.8% | 31 | 24.5% | 0.7% |
| Professions intermédiaires | 75 | 13.8% | 1.1% | 37 | 13.0% | 1.1% | 38 | 14.7% | 1.1% | 54 | 42.5% | 1.0% |
| Employés | 88 | 16.2% | 1.1% | 27 | 9.6% | 1.2% | 61 | 23.5% | 1.0% | 11 | 8.9% | 0.6% |
| Ouvriers | 93 | 17.1% | 1.4% | 76 | 27.0% | 1.5% | 16 | 6.3% | 1.2% | - | - | - |
| Retraités | 121 | 22.3% | 1.0% | 66 | 23.4% | 1.1% | 55 | 21.1% | 0.8% | 2 | 1.5% | 0.8% |
| Autres inactifs | 102 | 18.9% | 1.0% | 37 | 12.9% | 1.0% | 66 | 25.4% | 1.0% | 14 | 10.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 4.2% | 2.8% | 6 | 2.1% | 1.5% | 17 | 6.5% | 4.1% | - | - | - |
| Petits patrons | 22 | 4.0% | 0.8% | 18 | 6.4% | 1.4% | 3 | 1.3% | 0.3% | 22 | 17.1% | 0.8% |
| Affaires et Cadres | 39 | 7.2% | 0.5% | 21 | 7.5% | 0.6% | 18 | 6.8% | 0.5% | 39 | 30.8% | 0.5% |
| Professions intermédiaires | 66 | 12.2% | 0.9% | 34 | 12.0% | 0.9% | 32 | 12.4% | 0.9% | 66 | 52.1% | 0.9% |
| Employés | 66 | 12.1% | 1.2% | 31 | 10.9% | 1.3% | 35 | 13.5% | 1.1% | - | - | - |
| Ouvriers | 137 | 25.2% | 1.4% | 69 | 24.5% | 1.4% | 67 | 25.9% | 1.5% | - | - | - |
| Retraités | 137 | 25.3% | 1.0% | 71 | 25.2% | 1.1% | 66 | 25.3% | 0.8% | - | - | - |
| Autres inactifs | 54 | 9.9% | 1.3% | 32 | 11.3% | 2.1% | 22 | 8.3% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 118 | 21.8% | 1.2% | 72 | 25.5% | 1.6% | 46 | 17.7% | 0.8% | 12 | 9.5% | 0.7% |
| 2 personnes | 172 | 31.8% | 1.0% | 93 | 33.0% | 1.1% | 79 | 30.5% | 0.9% | 40 | 31.8% | 0.9% |
| 3 personnes | 74 | 13.7% | 0.8% | 37 | 13.2% | 0.8% | 37 | 14.3% | 0.8% | 22 | 17.6% | 0.6% |
| 4 personnes | 122 | 22.6% | 1.3% | 48 | 16.9% | 1.0% | 75 | 28.8% | 1.6% | 39 | 31.1% | 0.8% |
| 5 personnes et + | 55 | 10.2% | 1.0% | 32 | 11.4% | 1.3% | 23 | 8.8% | 0.8% | 13 | 10.0% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 163 | 30.0% | 1.1% | 81 | 28.7% | 1.1% | 82 | 31.5% | 1.0% | 50 | 39.6% | 0.7% |
| Non | 380 | 70.0% | 1.0% | 202 | 71.3% | 1.1% | 178 | 68.5% | 1.0% | 76 | 60.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 183 | 33.8% | 1.5% | 93 | 32.7% | 1.6% | 91 | 34.9% | 1.5% | 42 | 33.3% | 1.3% |
| Agglo. - 20 000 hab | 119 | 21.9% | 1.3% | 58 | 20.5% | 1.4% | 61 | 23.5% | 1.3% | 21 | 16.6% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 94 | 17.4% | 1.4% | 54 | 19.1% | 1.6% | 40 | 15.4% | 1.1% | 24 | 19.3% | 1.4% |
| Agglo. + 100 000 hab | 112 | 20.6% | 0.7% | 49 | 17.4% | 0.7% | 63 | 24.2% | 0.8% | 24 | 19.3% | 0.4% |
| Agglo. Paris | 34 | 6.3% | 0.4% | 29 | 10.3% | 0.7% | 5 | 2.0% | 0.1% | 15 | 11.5% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 44 | 8.1% | 0.5% | 32 | 11.4% | 0.7% | 12 | 4.4% | 0.2% | 15 | 11.5% | 0.3% |
| Nord Pas de Calais | 162 | 29.9% | 5.1% | 86 | 30.5% | 5.7% | 76 | 29.3% | 4.5% | 43 | 34.2% | 4.4% |
| Champagne Ardennes | 30 | 5.5% | 2.7% | 16 | 5.7% | 3.1% | 14 | 5.2% | 2.4% | 5 | 3.7% | 1.6% |
| Picardie | 144 | 26.5% | 9.4% | 70 | 24.8% | 9.4% | 74 | 28.4% | 9.3% | 30 | 23.9% | 7.2% |
| Bourgogne | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | 0 | 0.1% | - | - | - | - |
| Haute Normandie | 5 | 0.8% | 0.3% | 2 | 0.8% | 0.3% | 2 | 0.9% | 0.3% | 2 | 1.7% | 0.5% |
| Centre | 52 | 9.6% | 2.5% | 26 | 9.2% | 2.6% | 26 | 10.0% | 2.4% | 11 | 8.4% | 1.8% |
| Aquitaine | 28 | 5.2% | 1.0% | 17 | 5.9% | 1.3% | 11 | 4.3% | 0.8% | 11 | 8.4% | 1.2% |
| Midi Pyrénées | 28 | 5.1% | 1.1% | 11 | 3.7% | 0.9% | 17 | 6.6% | 1.4% | 4 | 3.2% | 0.5% |
| Limousin | 1 | 0.3% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.5% | 0.4% | 0 | 0.1% | 0.1% |
| Auvergne | 48 | 8.9% | 4.3% | 22 | 7.6% | 4.0% | 27 | 10.3% | 4.5% | 6 | 4.8% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 356 | 65.7% | 1.1% | 199 | 70.1% | 1.2% | 158 | 60.8% | 0.9% | 110 | 86.5% | 0.7% |
| Presque tous les jours | 42 | 7.7% | 0.7% | 17 | 6.1% | 0.6% | 24 | 9.4% | 0.8% | 11 | 8.5% | 0.6% |
| 1 à 2 fois par semaine | 21 | 3.9% | 0.9% | 11 | 3.9% | 1.0% | 10 | 4.0% | 0.7% | 4 | 3.5% | 0.8% |
| 1 à 3 fois par mois | 16 | 2.9% | 3.2% | 2 | 0.8% | 1.1% | 14 | 5.3% | 4.6% | - | - | - |
| Moins souvent | 8 | 1.4% | 1.1% | - | - | - | 8 | 3.0% | 2.0% | 2 | 1.5% | 3.3% |
| Jamais | 2 | 0.3% | 1.7% | - | - | - | 2 | 0.6% | 5.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 7.2% | 2.0% | 17 | 6.1% | 2.2% | 21 | 8.3% | 1.9% | 3 | 2.1% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 36 | 6.7% | 1.2% | 16 | 5.8% | 1.5% | 20 | 7.6% | 1.1% | 2 | 1.6% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 44 | 8.0% | 0.7% | 25 | 9.0% | 1.0% | 18 | 7.0% | 0.6% | 6 | 4.8% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 57 | 10.5% | 0.9% | 33 | 11.7% | 1.1% | 23 | 9.1% | 0.7% | 8 | 6.3% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 163 | 30.1% | 1.5% | 85 | 30.1% | 1.6% | 78 | 30.2% | 1.4% | 28 | 22.3% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 80 | 14.7% | 1.1% | 40 | 14.2% | 1.1% | 39 | 15.1% | 1.2% | 33 | 25.9% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 64 | 11.7% | 0.9% | 39 | 13.8% | 1.0% | 25 | 9.5% | 0.8% | 24 | 18.8% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 11 | 1.9% | 0.5% | 6 | 2.1% | 0.6% | 5 | 1.7% | 0.5% | 9 | 7.1% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.3% | 0.6% | 5 | 1.8% | 0.7% | 2 | 0.7% | 0.4% | 4 | 3.5% | 0.5% |
| 115 000 euros et plus par an | 6 | 1.2% | 1.1% | 2 | 0.6% | 0.5% | 5 | 1.9% | 2.1% | 5 | 4.0% | 1.1% |
| Refus | 25 | 4.6% | 0.8% | 11 | 4.0% | 0.9% | 14 | 5.2% | 0.8% | 2 | 1.6% | 0.2% |
| Ne sait pas | 12 | 2.2% | 0.5% | 2 | 0.8% | 0.2% | 9 | 3.6% | 0.7% | 2 | 1.8% | 0.2% |
