L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 543 | 100.0% | 1.0% | 270 | 100.0% | 1.1% | 273 | 100.0% | 1.0% | 126 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 270 | 49.7% | 1.1% | 270 | 100.0% | 1.1% | - | - | - | 55 | 43.3% | 0.6% |
| Femme | 273 | 50.3% | 1.0% | - | - | - | 273 | 100.0% | 1.0% | 71 | 56.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 7.6% | 0.6% | 19 | 7.0% | 0.5% | 22 | 8.1% | 0.6% | 17 | 13.4% | 0.5% |
| 25 à 34 ans | 70 | 12.9% | 0.9% | 38 | 14.0% | 1.0% | 32 | 11.9% | 0.8% | 34 | 26.7% | 1.0% |
| 35 à 49 ans | 112 | 20.7% | 0.9% | 52 | 19.2% | 0.8% | 60 | 22.1% | 1.0% | 39 | 31.2% | 0.6% |
| 50 à 59 ans | 116 | 21.3% | 1.3% | 69 | 25.7% | 1.5% | 46 | 17.0% | 1.0% | 30 | 23.6% | 0.8% |
| 60 ans et plus | 203 | 37.5% | 1.3% | 92 | 34.0% | 1.4% | 112 | 40.9% | 1.3% | 6 | 5.1% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 253 | 46.7% | 1.1% | - | - | - | 253 | 92.8% | 1.1% | 61 | 48.1% | 0.9% |
| Personne de référence | 297 | 54.7% | 1.1% | 230 | 85.4% | 1.1% | 67 | 24.5% | 0.9% | 56 | 44.2% | 0.7% |
| Responsable des achats | 418 | 77.0% | 1.2% | 160 | 59.3% | 1.2% | 258 | 94.4% | 1.1% | 92 | 73.1% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.7% | 4 | 1.3% | 1.0% | - | - | - | - | - | - |
| Petits patrons | 8 | 1.4% | 0.5% | 5 | 1.9% | 0.5% | 3 | 0.9% | 0.5% | 6 | 4.9% | 0.4% |
| Affaires et Cadres | 32 | 5.8% | 0.6% | 21 | 7.9% | 0.7% | 10 | 3.8% | 0.5% | 29 | 23.3% | 0.6% |
| Professions intermédiaires | 54 | 9.9% | 0.8% | 28 | 10.3% | 0.8% | 26 | 9.4% | 0.7% | 44 | 35.2% | 0.8% |
| Employés | 90 | 16.6% | 1.1% | 23 | 8.5% | 1.1% | 67 | 24.6% | 1.1% | 26 | 20.6% | 1.4% |
| Ouvriers | 80 | 14.8% | 1.2% | 68 | 25.1% | 1.3% | 12 | 4.5% | 0.9% | - | - | - |
| Retraités | 182 | 33.5% | 1.4% | 88 | 32.6% | 1.5% | 94 | 34.4% | 1.4% | 3 | 2.6% | 1.3% |
| Autres inactifs | 94 | 17.3% | 0.9% | 33 | 12.3% | 0.9% | 61 | 22.3% | 0.9% | 17 | 13.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.1% | 0.8% | 4 | 1.3% | 0.9% | 3 | 1.0% | 0.7% | - | - | - |
| Petits patrons | 14 | 2.7% | 0.5% | 4 | 1.3% | 0.3% | 11 | 4.0% | 0.8% | 14 | 11.5% | 0.5% |
| Affaires et Cadres | 51 | 9.3% | 0.7% | 23 | 8.7% | 0.6% | 27 | 9.9% | 0.8% | 51 | 40.2% | 0.7% |
| Professions intermédiaires | 61 | 11.2% | 0.8% | 27 | 10.2% | 0.7% | 33 | 12.2% | 0.9% | 61 | 48.3% | 0.8% |
| Employés | 45 | 8.3% | 0.8% | 24 | 9.1% | 1.1% | 21 | 7.5% | 0.7% | - | - | - |
| Ouvriers | 126 | 23.3% | 1.3% | 76 | 28.2% | 1.5% | 50 | 18.4% | 1.1% | - | - | - |
| Retraités | 199 | 36.7% | 1.4% | 90 | 33.5% | 1.4% | 109 | 39.8% | 1.4% | - | - | - |
| Autres inactifs | 40 | 7.4% | 1.0% | 21 | 7.7% | 1.3% | 20 | 7.2% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 102 | 18.8% | 1.0% | 47 | 17.4% | 1.0% | 55 | 20.2% | 1.0% | 11 | 8.7% | 0.6% |
| 2 personnes | 231 | 42.6% | 1.3% | 119 | 44.2% | 1.4% | 112 | 41.1% | 1.2% | 34 | 26.9% | 0.8% |
| 3 personnes | 77 | 14.2% | 0.8% | 40 | 14.8% | 0.9% | 37 | 13.5% | 0.8% | 25 | 19.6% | 0.6% |
| 4 personnes | 93 | 17.1% | 1.0% | 46 | 16.9% | 1.0% | 47 | 17.3% | 1.0% | 35 | 28.2% | 0.7% |
| 5 personnes et + | 39 | 7.3% | 0.7% | 18 | 6.7% | 0.7% | 21 | 7.8% | 0.7% | 21 | 16.6% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 125 | 23.1% | 0.8% | 54 | 20.0% | 0.8% | 71 | 26.2% | 0.9% | 55 | 43.7% | 0.7% |
| Non | 417 | 76.9% | 1.1% | 216 | 80.0% | 1.2% | 202 | 73.8% | 1.1% | 71 | 56.3% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 101 | 18.6% | 0.9% | 42 | 15.5% | 0.7% | 59 | 21.7% | 1.0% | 30 | 23.4% | 0.9% |
| Agglo. - 20 000 hab | 90 | 16.5% | 1.0% | 48 | 17.9% | 1.2% | 41 | 15.2% | 0.9% | 17 | 13.2% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 140 | 25.8% | 2.0% | 73 | 27.2% | 2.2% | 67 | 24.5% | 1.9% | 31 | 24.5% | 1.7% |
| Agglo. + 100 000 hab | 209 | 38.5% | 1.4% | 105 | 39.0% | 1.4% | 104 | 38.0% | 1.3% | 48 | 37.9% | 0.8% |
| Agglo. Paris | 3 | 0.5% | - | 1 | 0.5% | - | 2 | 0.6% | - | 1 | 1.0% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | 1 | 0.5% | - | 2 | 0.6% | - | 1 | 1.0% | - |
| Nord Pas de Calais | 324 | 59.6% | 10.1% | 169 | 62.8% | 11.1% | 154 | 56.5% | 9.2% | 69 | 54.8% | 7.0% |
| Lorraine | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Franche-Comté | 2 | 0.3% | 0.2% | 2 | 0.7% | 0.4% | - | - | - | 2 | 1.4% | 0.7% |
| Picardie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Rhône Alpes | 212 | 39.0% | 4.1% | 96 | 35.7% | 3.9% | 115 | 42.3% | 4.3% | 54 | 42.8% | 2.9% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 318 | 58.6% | 0.9% | 165 | 61.3% | 1.0% | 153 | 56.0% | 0.9% | 110 | 87.5% | 0.8% |
| Presque tous les jours | 51 | 9.3% | 0.9% | 22 | 8.1% | 0.8% | 29 | 10.6% | 0.9% | 12 | 9.4% | 0.6% |
| 1 à 2 fois par semaine | 22 | 4.1% | 0.9% | 15 | 5.7% | 1.4% | 7 | 2.5% | 0.5% | - | - | - |
| 1 à 3 fois par mois | 6 | 1.2% | 1.3% | 5 | 2.0% | 2.6% | 1 | 0.4% | 0.3% | - | - | - |
| Moins souvent | 8 | 1.6% | 1.2% | 2 | 0.7% | 0.5% | 7 | 2.4% | 1.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 2.2% | 0.6% | 5 | 2.0% | 0.7% | 7 | 2.4% | 0.6% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 23 | 4.3% | 0.8% | 12 | 4.3% | 1.0% | 12 | 4.2% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 90 | 16.6% | 1.5% | 32 | 11.9% | 1.2% | 58 | 21.3% | 1.8% | 6 | 4.7% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 96 | 17.7% | 1.5% | 57 | 21.2% | 1.9% | 39 | 14.2% | 1.1% | 11 | 8.4% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 108 | 19.8% | 1.0% | 56 | 20.8% | 1.1% | 51 | 18.8% | 0.9% | 20 | 15.6% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 77 | 14.1% | 1.1% | 36 | 13.4% | 1.0% | 41 | 14.8% | 1.2% | 30 | 24.1% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 47 | 8.7% | 0.7% | 27 | 10.0% | 0.7% | 21 | 7.5% | 0.6% | 25 | 19.5% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 19 | 3.4% | 0.9% | 7 | 2.7% | 0.7% | 11 | 4.1% | 1.3% | 15 | 11.6% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 10 | 1.9% | 0.8% | 6 | 2.4% | 0.9% | 4 | 1.4% | 0.7% | 6 | 5.1% | 0.7% |
| 115 000 euros et plus par an | 5 | 1.0% | 0.9% | 5 | 2.0% | 1.5% | - | - | - | 1 | 0.7% | 0.2% |
| Refus | 36 | 6.6% | 1.2% | 14 | 5.1% | 1.1% | 22 | 8.2% | 1.2% | 10 | 7.8% | 1.0% |
| Ne sait pas | 20 | 3.7% | 0.8% | 12 | 4.3% | 1.2% | 8 | 3.0% | 0.6% | 3 | 2.4% | 0.3% |
