L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 590 | 100.0% | 1.1% | 306 | 100.0% | 1.2% | 284 | 100.0% | 1.1% | 147 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 306 | 51.8% | 1.2% | 306 | 100.0% | 1.2% | - | - | - | 80 | 54.2% | 0.9% |
| Femme | 284 | 48.2% | 1.1% | - | - | - | 284 | 100.0% | 1.1% | 67 | 45.8% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 10.8% | 0.9% | 26 | 8.4% | 0.7% | 38 | 13.4% | 1.1% | 29 | 20.0% | 0.9% |
| 25 à 34 ans | 79 | 13.3% | 1.0% | 49 | 15.9% | 1.3% | 30 | 10.5% | 0.8% | 34 | 22.9% | 1.0% |
| 35 à 49 ans | 137 | 23.2% | 1.1% | 67 | 21.9% | 1.1% | 70 | 24.6% | 1.1% | 48 | 32.6% | 0.8% |
| 50 à 59 ans | 122 | 20.7% | 1.3% | 65 | 21.2% | 1.4% | 57 | 20.1% | 1.2% | 30 | 20.1% | 0.8% |
| 60 ans et plus | 189 | 32.0% | 1.2% | 100 | 32.6% | 1.5% | 89 | 31.4% | 1.0% | 7 | 4.5% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 247 | 41.8% | 1.1% | - | - | - | 247 | 86.8% | 1.1% | 48 | 32.6% | 0.7% |
| Personne de référence | 312 | 52.8% | 1.1% | 250 | 81.7% | 1.2% | 62 | 21.8% | 0.8% | 72 | 49.1% | 0.9% |
| Responsable des achats | 415 | 70.4% | 1.2% | 162 | 53.0% | 1.2% | 253 | 89.2% | 1.1% | 88 | 60.1% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 1.2% | 1.4% | 7 | 2.3% | 1.9% | - | - | - | - | - | - |
| Petits patrons | 12 | 2.0% | 0.7% | 9 | 3.0% | 0.8% | 3 | 0.9% | 0.5% | 9 | 6.1% | 0.6% |
| Affaires et Cadres | 34 | 5.8% | 0.7% | 22 | 7.1% | 0.7% | 13 | 4.4% | 0.6% | 32 | 21.8% | 0.7% |
| Professions intermédiaires | 83 | 14.1% | 1.2% | 43 | 14.0% | 1.3% | 41 | 14.3% | 1.1% | 57 | 39.0% | 1.0% |
| Employés | 102 | 17.3% | 1.2% | 27 | 8.8% | 1.2% | 75 | 26.4% | 1.2% | 20 | 13.6% | 1.1% |
| Ouvriers | 84 | 14.3% | 1.3% | 71 | 23.4% | 1.4% | 13 | 4.5% | 0.9% | 8 | 5.3% | 1.8% |
| Retraités | 154 | 26.1% | 1.2% | 89 | 29.0% | 1.5% | 65 | 22.9% | 1.0% | 3 | 1.8% | 1.0% |
| Autres inactifs | 113 | 19.2% | 1.1% | 38 | 12.4% | 1.0% | 75 | 26.5% | 1.1% | 18 | 12.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 3.1% | 2.3% | 7 | 2.3% | 1.8% | 11 | 4.0% | 2.8% | - | - | - |
| Petits patrons | 12 | 2.1% | 0.5% | 10 | 3.1% | 0.7% | 3 | 1.0% | 0.2% | 12 | 8.4% | 0.5% |
| Affaires et Cadres | 50 | 8.5% | 0.7% | 25 | 8.2% | 0.7% | 25 | 8.8% | 0.7% | 50 | 34.0% | 0.7% |
| Professions intermédiaires | 85 | 14.4% | 1.1% | 45 | 14.8% | 1.2% | 39 | 13.9% | 1.1% | 85 | 57.6% | 1.1% |
| Employés | 54 | 9.2% | 1.0% | 32 | 10.5% | 1.4% | 22 | 7.8% | 0.7% | - | - | - |
| Ouvriers | 138 | 23.4% | 1.4% | 68 | 22.2% | 1.3% | 70 | 24.7% | 1.6% | - | - | - |
| Retraités | 173 | 29.4% | 1.2% | 93 | 30.5% | 1.4% | 80 | 28.1% | 1.0% | - | - | - |
| Autres inactifs | 59 | 10.0% | 1.4% | 26 | 8.4% | 1.6% | 33 | 11.8% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 113 | 19.2% | 1.1% | 57 | 18.7% | 1.3% | 56 | 19.8% | 1.0% | 12 | 7.9% | 0.7% |
| 2 personnes | 221 | 37.4% | 1.2% | 118 | 38.7% | 1.4% | 103 | 36.1% | 1.1% | 31 | 21.3% | 0.7% |
| 3 personnes | 92 | 15.5% | 1.0% | 56 | 18.4% | 1.3% | 35 | 12.4% | 0.8% | 37 | 25.1% | 0.9% |
| 4 personnes | 92 | 15.5% | 1.0% | 41 | 13.4% | 0.9% | 51 | 17.8% | 1.1% | 40 | 27.1% | 0.8% |
| 5 personnes et + | 72 | 12.3% | 1.4% | 33 | 10.9% | 1.3% | 39 | 13.8% | 1.4% | 27 | 18.5% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 166 | 28.1% | 1.1% | 78 | 25.6% | 1.1% | 88 | 30.9% | 1.1% | 67 | 45.9% | 0.9% |
| Non | 424 | 71.9% | 1.2% | 227 | 74.4% | 1.3% | 196 | 69.1% | 1.1% | 80 | 54.1% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 158 | 26.8% | 1.3% | 70 | 23.0% | 1.2% | 88 | 30.8% | 1.4% | 40 | 27.3% | 1.2% |
| Agglo. - 20 000 hab | 111 | 18.7% | 1.2% | 62 | 20.4% | 1.5% | 48 | 17.0% | 1.0% | 23 | 15.4% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 117 | 19.8% | 1.7% | 61 | 19.8% | 1.8% | 56 | 19.8% | 1.6% | 28 | 19.1% | 1.6% |
| Agglo. + 100 000 hab | 202 | 34.2% | 1.3% | 110 | 36.0% | 1.5% | 92 | 32.3% | 1.2% | 55 | 37.4% | 1.0% |
| Agglo. Paris | 2 | 0.4% | - | 2 | 0.8% | 0.1% | - | - | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 2 | 0.8% | 0.1% | - | - | - | 1 | 0.8% | - |
| Nord Pas de Calais | 527 | 89.4% | 16.4% | 273 | 89.3% | 17.8% | 255 | 89.6% | 15.1% | 127 | 86.3% | 12.8% |
| Lorraine | 2 | 0.3% | 0.1% | 0 | 0.1% | - | 1 | 0.4% | 0.1% | 0 | 0.2% | 0.1% |
| Franche-Comté | 2 | 0.3% | 0.2% | 2 | 0.6% | 0.4% | - | - | - | 2 | 1.2% | 0.7% |
| Champagne Ardennes | 4 | 0.6% | 0.3% | 1 | 0.2% | 0.1% | 3 | 1.1% | 0.5% | 2 | 1.0% | 0.5% |
| Picardie | 52 | 8.8% | 3.4% | 27 | 8.9% | 3.6% | 25 | 8.7% | 3.1% | 14 | 9.7% | 3.4% |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.2% | 0.1% | 0 | 0.3% | 0.1% |
| Midi Pyrénées | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 342 | 58.0% | 1.0% | 184 | 60.1% | 1.1% | 158 | 55.7% | 0.9% | 129 | 87.5% | 0.9% |
| Presque tous les jours | 58 | 9.8% | 1.0% | 24 | 7.8% | 0.9% | 34 | 11.9% | 1.1% | 14 | 9.8% | 0.7% |
| 1 à 2 fois par semaine | 13 | 2.3% | 0.5% | 11 | 3.5% | 1.0% | 3 | 1.0% | 0.2% | 2 | 1.4% | 0.4% |
| 1 à 3 fois par mois | 12 | 2.0% | 2.3% | 1 | 0.5% | 0.7% | 10 | 3.6% | 3.4% | - | - | - |
| Moins souvent | 10 | 1.6% | 1.3% | 2 | 0.6% | 0.5% | 8 | 2.8% | 2.0% | 2 | 1.3% | 3.3% |
| Jamais | 2 | 0.3% | 1.7% | - | - | - | 2 | 0.5% | 5.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 5.3% | 1.6% | 8 | 2.5% | 1.0% | 24 | 8.3% | 2.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 35 | 6.0% | 1.2% | 15 | 4.9% | 1.4% | 20 | 7.2% | 1.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 80 | 13.5% | 1.4% | 40 | 13.1% | 1.5% | 40 | 13.9% | 1.2% | 6 | 4.1% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 99 | 16.7% | 1.5% | 52 | 17.0% | 1.7% | 47 | 16.5% | 1.3% | 19 | 12.8% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 135 | 22.9% | 1.2% | 79 | 25.8% | 1.5% | 56 | 19.8% | 1.0% | 28 | 19.1% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 89 | 15.2% | 1.3% | 43 | 14.0% | 1.2% | 47 | 16.4% | 1.4% | 38 | 26.1% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 58 | 9.8% | 0.8% | 36 | 11.7% | 0.9% | 22 | 7.7% | 0.7% | 37 | 24.9% | 0.9% |
| De 65 000 à moins de 80 000 euros par an | 7 | 1.1% | 0.3% | 2 | 0.8% | 0.2% | 4 | 1.5% | 0.5% | 6 | 4.1% | 0.5% |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.6% | 0.3% | 3 | 0.9% | 0.4% | 1 | 0.4% | 0.2% | 3 | 2.0% | 0.3% |
| 115 000 euros et plus par an | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.5% | - | - | - |
| Refus | 34 | 5.8% | 1.1% | 17 | 5.6% | 1.3% | 17 | 6.1% | 1.0% | 7 | 4.6% | 0.7% |
| Ne sait pas | 17 | 2.8% | 0.7% | 12 | 3.8% | 1.2% | 5 | 1.7% | 0.4% | 3 | 2.4% | 0.4% |
