L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6484 | 100.0% | 12.5% | 3165 | 100.0% | 12.8% | 3320 | 100.0% | 12.3% | 1671 | 100.0% | 9.6% |
| Sexe | ||||||||||||
| Homme | 3165 | 48.8% | 12.8% | 3165 | 100.0% | 12.8% | - | - | - | 852 | 51.0% | 9.7% |
| Femme | 3320 | 51.2% | 12.3% | - | - | - | 3320 | 100.0% | 12.3% | 819 | 49.0% | 9.5% |
| Age | ||||||||||||
| 15 à 24 ans | 526 | 8.1% | 7.2% | 291 | 9.2% | 7.9% | 235 | 7.1% | 6.5% | 165 | 9.9% | 5.2% |
| 25 à 34 ans | 730 | 11.3% | 9.6% | 372 | 11.7% | 9.9% | 358 | 10.8% | 9.2% | 275 | 16.4% | 8.2% |
| 35 à 49 ans | 1523 | 23.5% | 12.2% | 760 | 24.0% | 12.3% | 762 | 23.0% | 12.1% | 595 | 35.6% | 9.6% |
| 50 à 59 ans | 1448 | 22.3% | 15.7% | 714 | 22.6% | 15.5% | 734 | 22.1% | 15.9% | 497 | 29.7% | 13.1% |
| 60 ans et plus | 2258 | 34.8% | 14.9% | 1028 | 32.5% | 15.5% | 1231 | 37.1% | 14.4% | 140 | 8.4% | 14.3% |
| Individu | ||||||||||||
| Ménagères | 3058 | 47.2% | 13.2% | - | - | - | 3058 | 92.1% | 13.2% | 734 | 43.9% | 10.5% |
| Personne de référence | 3640 | 56.1% | 13.0% | 2770 | 87.5% | 13.6% | 869 | 26.2% | 11.3% | 868 | 51.9% | 10.6% |
| Responsable des achats | 4712 | 72.7% | 13.2% | 1673 | 52.8% | 12.9% | 3039 | 91.6% | 13.4% | 1142 | 68.3% | 10.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 122 | 1.9% | 23.3% | 90 | 2.8% | 24.5% | 32 | 1.0% | 20.4% | - | - | - |
| Petits patrons | 215 | 3.3% | 13.2% | 152 | 4.8% | 13.4% | 63 | 1.9% | 12.5% | 190 | 11.4% | 13.0% |
| Affaires et Cadres | 445 | 6.9% | 8.7% | 249 | 7.9% | 8.4% | 195 | 5.9% | 9.2% | 399 | 23.9% | 8.6% |
| Professions intermédiaires | 785 | 12.1% | 11.4% | 401 | 12.7% | 12.1% | 385 | 11.6% | 10.7% | 599 | 35.9% | 10.8% |
| Employés | 1116 | 17.2% | 13.5% | 288 | 9.1% | 13.2% | 829 | 25.0% | 13.6% | 215 | 12.9% | 11.9% |
| Ouvriers | 944 | 14.6% | 14.7% | 748 | 23.6% | 14.7% | 196 | 5.9% | 14.6% | 34 | 2.0% | 8.0% |
| Retraités | 1943 | 30.0% | 15.4% | 927 | 29.3% | 15.4% | 1016 | 30.6% | 15.5% | 27 | 1.6% | 10.9% |
| Autres inactifs | 914 | 14.1% | 8.9% | 310 | 9.8% | 8.3% | 604 | 18.2% | 9.2% | 206 | 12.3% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 201 | 3.1% | 24.6% | 91 | 2.9% | 22.2% | 110 | 3.3% | 27.0% | - | - | - |
| Petits patrons | 317 | 4.9% | 12.0% | 163 | 5.1% | 12.4% | 154 | 4.6% | 11.7% | 317 | 18.9% | 12.0% |
| Affaires et Cadres | 577 | 8.9% | 8.0% | 279 | 8.8% | 7.6% | 298 | 9.0% | 8.3% | 577 | 34.5% | 8.0% |
| Professions intermédiaires | 778 | 12.0% | 10.3% | 411 | 13.0% | 10.7% | 367 | 11.1% | 9.8% | 778 | 46.6% | 10.3% |
| Employés | 647 | 10.0% | 12.0% | 311 | 9.8% | 13.4% | 336 | 10.1% | 10.9% | - | - | - |
| Ouvriers | 1375 | 21.2% | 14.4% | 728 | 23.0% | 14.2% | 647 | 19.5% | 14.7% | - | - | - |
| Retraités | 2168 | 33.4% | 15.0% | 991 | 31.3% | 15.1% | 1178 | 35.5% | 15.0% | - | - | - |
| Autres inactifs | 421 | 6.5% | 10.3% | 191 | 6.0% | 12.3% | 230 | 6.9% | 9.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1212 | 18.7% | 12.1% | 588 | 18.6% | 13.1% | 624 | 18.8% | 11.3% | 145 | 8.7% | 8.3% |
| 2 personnes | 2595 | 40.0% | 14.5% | 1232 | 38.9% | 14.2% | 1363 | 41.1% | 14.7% | 502 | 30.1% | 11.8% |
| 3 personnes | 1007 | 15.5% | 11.1% | 518 | 16.4% | 11.5% | 489 | 14.7% | 10.6% | 329 | 19.7% | 8.3% |
| 4 personnes | 1078 | 16.6% | 11.6% | 542 | 17.1% | 11.6% | 536 | 16.1% | 11.5% | 450 | 26.9% | 9.1% |
| 5 personnes et + | 592 | 9.1% | 11.0% | 284 | 9.0% | 11.4% | 308 | 9.3% | 10.7% | 245 | 14.7% | 9.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1751 | 27.0% | 11.3% | 829 | 26.2% | 11.6% | 922 | 27.8% | 11.1% | 730 | 43.6% | 9.5% |
| Non | 4733 | 73.0% | 13.0% | 2335 | 73.8% | 13.2% | 2398 | 72.2% | 12.9% | 942 | 56.4% | 9.7% |
| Habitat | ||||||||||||
| Communes rurales | 2340 | 36.1% | 19.8% | 1136 | 35.9% | 20.1% | 1204 | 36.3% | 19.5% | 538 | 32.2% | 16.4% |
| Agglo. - 20 000 hab | 1488 | 22.9% | 16.5% | 695 | 21.9% | 16.6% | 794 | 23.9% | 16.4% | 355 | 21.3% | 13.5% |
| Agglo. 20 000 à 100 000 hab | 1209 | 18.7% | 17.4% | 624 | 19.7% | 18.5% | 585 | 17.6% | 16.4% | 273 | 16.4% | 15.3% |
| Agglo. + 100 000 hab | 1004 | 15.5% | 6.5% | 499 | 15.8% | 6.6% | 505 | 15.2% | 6.4% | 346 | 20.7% | 6.1% |
| Agglo. Paris | 442 | 6.8% | 5.2% | 211 | 6.7% | 5.2% | 232 | 7.0% | 5.2% | 160 | 9.5% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 656 | 10.1% | 6.9% | 303 | 9.6% | 6.7% | 353 | 10.6% | 7.1% | 198 | 11.8% | 4.5% |
| Nord Pas de Calais | 685 | 10.6% | 21.3% | 377 | 11.9% | 24.7% | 309 | 9.3% | 18.3% | 163 | 9.7% | 16.5% |
| Lorraine | 117 | 1.8% | 6.1% | 56 | 1.8% | 6.0% | 61 | 1.8% | 6.2% | 46 | 2.8% | 8.5% |
| Alsace | 52 | 0.8% | 3.4% | 14 | 0.4% | 1.9% | 39 | 1.2% | 4.9% | 14 | 0.8% | 2.7% |
| Franche-Comté | 126 | 1.9% | 13.2% | 65 | 2.0% | 13.9% | 61 | 1.8% | 12.5% | 34 | 2.1% | 13.0% |
| Champagne Ardennes | 46 | 0.7% | 4.2% | 25 | 0.8% | 4.8% | 21 | 0.6% | 3.7% | 10 | 0.6% | 3.5% |
| Picardie | 405 | 6.2% | 26.4% | 208 | 6.6% | 28.0% | 197 | 5.9% | 24.8% | 88 | 5.3% | 20.8% |
| Bourgogne | 114 | 1.8% | 8.5% | 56 | 1.8% | 8.6% | 58 | 1.8% | 8.3% | 26 | 1.6% | 7.8% |
| Haute Normandie | 517 | 8.0% | 34.8% | 250 | 7.9% | 35.2% | 267 | 8.0% | 34.4% | 123 | 7.3% | 26.3% |
| Basse Normandie | 548 | 8.5% | 45.4% | 273 | 8.6% | 47.1% | 275 | 8.3% | 43.7% | 115 | 6.9% | 35.7% |
| Centre | 230 | 3.6% | 11.0% | 113 | 3.6% | 11.2% | 118 | 3.5% | 10.8% | 45 | 2.7% | 7.7% |
| Pays de Loire | 479 | 7.4% | 16.2% | 230 | 7.3% | 16.1% | 249 | 7.5% | 16.3% | 97 | 5.8% | 10.5% |
| Bretagne | 463 | 7.1% | 17.4% | 237 | 7.5% | 18.5% | 226 | 6.8% | 16.4% | 146 | 8.7% | 18.0% |
| Poitou Charentes | 141 | 2.2% | 9.5% | 61 | 1.9% | 8.5% | 80 | 2.4% | 10.4% | 31 | 1.9% | 7.9% |
| Aquitaine | 268 | 4.1% | 9.7% | 129 | 4.1% | 9.8% | 139 | 4.2% | 9.6% | 71 | 4.3% | 8.4% |
| Midi Pyrénées | 346 | 5.3% | 14.2% | 150 | 4.7% | 12.7% | 196 | 5.9% | 15.5% | 83 | 5.0% | 10.5% |
| Limousin | 50 | 0.8% | 8.1% | 24 | 0.8% | 8.3% | 25 | 0.8% | 7.8% | 12 | 0.7% | 7.4% |
| Auvergne | 161 | 2.5% | 14.2% | 73 | 2.3% | 13.4% | 88 | 2.6% | 15.0% | 27 | 1.6% | 8.8% |
| Rhône Alpes | 738 | 11.4% | 14.3% | 364 | 11.5% | 14.6% | 374 | 11.3% | 13.9% | 209 | 12.5% | 11.1% |
| Languedoc Roussillon | 239 | 3.7% | 10.6% | 116 | 3.7% | 10.8% | 123 | 3.7% | 10.4% | 91 | 5.4% | 12.9% |
| Provence Alpes Côte d'Azur, Corse | 103 | 1.6% | 2.4% | 42 | 1.3% | 2.0% | 62 | 1.9% | 2.7% | 40 | 2.4% | 2.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3868 | 59.7% | 11.4% | 1938 | 61.2% | 11.5% | 1930 | 58.1% | 11.4% | 1385 | 82.9% | 9.5% |
| Presque tous les jours | 672 | 10.4% | 11.5% | 326 | 10.3% | 12.1% | 345 | 10.4% | 11.0% | 159 | 9.5% | 8.1% |
| 1 à 2 fois par semaine | 358 | 5.5% | 14.4% | 150 | 4.7% | 13.9% | 208 | 6.3% | 14.8% | 59 | 3.5% | 11.0% |
| 1 à 3 fois par mois | 99 | 1.5% | 19.9% | 32 | 1.0% | 15.4% | 68 | 2.0% | 22.9% | 17 | 1.0% | 28.8% |
| Moins souvent | 99 | 1.5% | 13.7% | 47 | 1.5% | 13.9% | 52 | 1.6% | 13.5% | 6 | 0.4% | 10.5% |
| Jamais | 16 | 0.2% | 17.8% | 9 | 0.3% | 14.5% | 7 | 0.2% | 25.8% | 4 | 0.2% | 61.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 241 | 3.7% | 12.7% | 105 | 3.3% | 13.3% | 136 | 4.1% | 12.2% | 12 | 0.7% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 385 | 5.9% | 13.0% | 146 | 4.6% | 13.3% | 239 | 7.2% | 12.9% | 32 | 1.9% | 13.2% |
| De 12 000 à moins de 18 000 euros par an | 861 | 13.3% | 14.6% | 403 | 12.7% | 15.3% | 459 | 13.8% | 14.1% | 60 | 3.6% | 8.6% |
| De 18 000 à moins de 24 000 euros par an | 868 | 13.4% | 13.2% | 442 | 14.0% | 14.6% | 426 | 12.8% | 12.0% | 150 | 9.0% | 10.9% |
| De 24 000 à moins de 36 000 euros par an | 1497 | 23.1% | 13.7% | 688 | 21.8% | 13.2% | 809 | 24.4% | 14.0% | 357 | 21.3% | 10.8% |
| De 36 000 à moins de 45 000 euros par an | 897 | 13.8% | 12.8% | 486 | 15.4% | 13.2% | 411 | 12.4% | 12.3% | 300 | 17.9% | 10.2% |
| De 45 000 à moins de 65 000 euros par an | 783 | 12.1% | 10.9% | 432 | 13.6% | 11.1% | 351 | 10.6% | 10.7% | 391 | 23.4% | 9.7% |
| De 65 000 à moins de 80 000 euros par an | 165 | 2.5% | 8.4% | 85 | 2.7% | 7.7% | 80 | 2.4% | 9.3% | 114 | 6.8% | 8.8% |
| De 80 000 à moins de 115 000 euros par an | 109 | 1.7% | 8.8% | 72 | 2.3% | 9.8% | 37 | 1.1% | 7.3% | 70 | 4.2% | 7.5% |
| 115 000 euros et plus par an | 63 | 1.0% | 10.8% | 32 | 1.0% | 8.8% | 32 | 1.0% | 13.7% | 44 | 2.6% | 9.3% |
| Refus | 379 | 5.8% | 12.2% | 174 | 5.5% | 13.4% | 205 | 6.2% | 11.4% | 94 | 5.6% | 9.3% |
| Ne sait pas | 236 | 3.6% | 10.1% | 101 | 3.2% | 10.3% | 134 | 4.0% | 9.9% | 47 | 2.8% | 5.1% |
