L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1485 | 100.0% | 2.9% | 818 | 100.0% | 3.3% | 668 | 100.0% | 2.5% | 693 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 818 | 55.1% | 3.3% | 818 | 100.0% | 3.3% | - | - | - | 384 | 55.3% | 4.4% |
| Femme | 668 | 44.9% | 2.5% | - | - | - | 668 | 100.0% | 2.5% | 309 | 44.7% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 316 | 21.3% | 4.3% | 181 | 22.1% | 4.9% | 135 | 20.3% | 3.8% | 144 | 20.8% | 4.6% |
| 25 à 34 ans | 274 | 18.4% | 3.6% | 163 | 20.0% | 4.4% | 110 | 16.5% | 2.8% | 134 | 19.3% | 4.0% |
| 35 à 49 ans | 435 | 29.3% | 3.5% | 231 | 28.3% | 3.8% | 203 | 30.5% | 3.2% | 230 | 33.2% | 3.7% |
| 50 à 59 ans | 247 | 16.6% | 2.7% | 142 | 17.4% | 3.1% | 105 | 15.7% | 2.3% | 135 | 19.5% | 3.6% |
| 60 ans et plus | 214 | 14.4% | 1.4% | 100 | 12.2% | 1.5% | 114 | 17.1% | 1.3% | 50 | 7.2% | 5.1% |
| Individu | ||||||||||||
| Ménagères | 519 | 35.0% | 2.2% | - | - | - | 519 | 77.8% | 2.2% | 243 | 35.1% | 3.5% |
| Personne de référence | 790 | 53.2% | 2.8% | 592 | 72.4% | 2.9% | 197 | 29.6% | 2.6% | 350 | 50.5% | 4.3% |
| Responsable des achats | 991 | 66.7% | 2.8% | 475 | 58.1% | 3.7% | 515 | 77.2% | 2.3% | 435 | 62.7% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 23 | 1.6% | 1.4% | 21 | 2.5% | 1.8% | 2 | 0.3% | 0.5% | 22 | 3.2% | 1.5% |
| Affaires et Cadres | 297 | 20.0% | 5.8% | 170 | 20.8% | 5.7% | 127 | 19.1% | 6.0% | 277 | 39.9% | 6.0% |
| Professions intermédiaires | 245 | 16.5% | 3.6% | 122 | 15.0% | 3.7% | 123 | 18.4% | 3.4% | 184 | 26.6% | 3.3% |
| Employés | 323 | 21.7% | 3.9% | 146 | 17.8% | 6.7% | 177 | 26.5% | 2.9% | 71 | 10.2% | 3.9% |
| Ouvriers | 157 | 10.6% | 2.4% | 137 | 16.8% | 2.7% | 20 | 3.0% | 1.5% | 15 | 2.2% | 3.6% |
| Retraités | 151 | 10.2% | 1.2% | 75 | 9.2% | 1.2% | 76 | 11.4% | 1.2% | 5 | 0.8% | 2.2% |
| Autres inactifs | 288 | 19.4% | 2.8% | 146 | 17.9% | 3.9% | 142 | 21.2% | 2.2% | 119 | 17.1% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 74 | 5.0% | 2.8% | 40 | 4.9% | 3.0% | 34 | 5.0% | 2.5% | 74 | 10.6% | 2.8% |
| Affaires et Cadres | 372 | 25.0% | 5.1% | 208 | 25.4% | 5.7% | 164 | 24.6% | 4.6% | 372 | 53.6% | 5.1% |
| Professions intermédiaires | 248 | 16.7% | 3.3% | 136 | 16.6% | 3.5% | 112 | 16.8% | 3.0% | 248 | 35.8% | 3.3% |
| Employés | 231 | 15.5% | 4.3% | 131 | 16.0% | 5.6% | 100 | 15.0% | 3.2% | - | - | - |
| Ouvriers | 246 | 16.5% | 2.6% | 143 | 17.5% | 2.8% | 102 | 15.3% | 2.3% | - | - | - |
| Retraités | 202 | 13.6% | 1.4% | 100 | 12.2% | 1.5% | 102 | 15.2% | 1.3% | - | - | - |
| Autres inactifs | 114 | 7.7% | 2.8% | 60 | 7.3% | 3.9% | 54 | 8.1% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 268 | 18.1% | 2.7% | 129 | 15.8% | 2.9% | 139 | 20.9% | 2.5% | 92 | 13.2% | 5.3% |
| 2 personnes | 387 | 26.0% | 2.2% | 210 | 25.7% | 2.4% | 177 | 26.5% | 1.9% | 170 | 24.5% | 4.0% |
| 3 personnes | 264 | 17.8% | 2.9% | 146 | 17.9% | 3.3% | 118 | 17.7% | 2.6% | 141 | 20.3% | 3.6% |
| 4 personnes | 314 | 21.2% | 3.4% | 167 | 20.5% | 3.6% | 147 | 22.0% | 3.2% | 207 | 29.8% | 4.2% |
| 5 personnes et + | 251 | 16.9% | 4.7% | 165 | 20.2% | 6.6% | 86 | 12.9% | 3.0% | 84 | 12.2% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 511 | 34.4% | 3.3% | 295 | 36.1% | 4.1% | 216 | 32.4% | 2.6% | 266 | 38.3% | 3.4% |
| Non | 974 | 65.6% | 2.7% | 523 | 63.9% | 3.0% | 451 | 67.6% | 2.4% | 428 | 61.7% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 37 | 2.5% | 0.3% | 24 | 3.0% | 0.4% | 13 | 2.0% | 0.2% | 18 | 2.6% | 0.5% |
| Agglo. - 20 000 hab | 58 | 3.9% | 0.6% | 43 | 5.3% | 1.0% | 15 | 2.2% | 0.3% | 22 | 3.1% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 44 | 3.0% | 0.6% | 21 | 2.6% | 0.6% | 23 | 3.4% | 0.6% | 17 | 2.4% | 0.9% |
| Agglo. + 100 000 hab | 79 | 5.3% | 0.5% | 50 | 6.1% | 0.7% | 29 | 4.3% | 0.4% | 38 | 5.5% | 0.7% |
| Agglo. Paris | 1267 | 85.3% | 14.8% | 680 | 83.1% | 16.6% | 588 | 88.1% | 13.2% | 598 | 86.3% | 14.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1342 | 90.3% | 14.1% | 722 | 88.2% | 15.9% | 620 | 92.9% | 12.4% | 631 | 91.0% | 14.4% |
| Nord Pas de Calais | 25 | 1.7% | 0.8% | 24 | 3.0% | 1.6% | 1 | 0.2% | 0.1% | 10 | 1.5% | 1.0% |
| Lorraine | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | 0 | - | - |
| Alsace | 2 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | 0 | - | - | 1 | 0.1% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Champagne Ardennes | 6 | 0.4% | 0.5% | 5 | 0.6% | 0.9% | 1 | 0.2% | 0.2% | 3 | 0.5% | 1.1% |
| Picardie | 22 | 1.5% | 1.4% | 15 | 1.9% | 2.1% | 6 | 1.0% | 0.8% | 7 | 1.0% | 1.6% |
| Bourgogne | 2 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 1 | 0.1% | 0.3% |
| Haute Normandie | 10 | 0.7% | 0.7% | 6 | 0.8% | 0.9% | 3 | 0.5% | 0.4% | 4 | 0.6% | 0.9% |
| Basse Normandie | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Centre | 14 | 1.0% | 0.7% | 11 | 1.3% | 1.1% | 3 | 0.5% | 0.3% | 3 | 0.5% | 0.6% |
| Pays de Loire | 8 | 0.6% | 0.3% | 8 | 0.9% | 0.5% | 1 | 0.1% | - | 4 | 0.6% | 0.4% |
| Bretagne | 9 | 0.6% | 0.3% | 3 | 0.4% | 0.3% | 5 | 0.8% | 0.4% | 4 | 0.6% | 0.5% |
| Poitou Charentes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Aquitaine | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.2% | 2 | 0.3% | 0.1% | 3 | 0.5% | 0.4% |
| Midi Pyrénées | 6 | 0.4% | 0.3% | 2 | 0.2% | 0.2% | 4 | 0.6% | 0.3% | 2 | 0.3% | 0.3% |
| Auvergne | 2 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Rhône Alpes | 15 | 1.0% | 0.3% | 10 | 1.2% | 0.4% | 5 | 0.8% | 0.2% | 11 | 1.6% | 0.6% |
| Languedoc Roussillon | 5 | 0.3% | 0.2% | 4 | 0.4% | 0.3% | 1 | 0.2% | 0.1% | 4 | 0.6% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 11 | 0.7% | 0.2% | 2 | 0.2% | 0.1% | 9 | 1.3% | 0.4% | 2 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1175 | 79.1% | 3.5% | 648 | 79.2% | 3.8% | 527 | 79.0% | 3.1% | 595 | 85.9% | 4.1% |
| Presque tous les jours | 179 | 12.0% | 3.1% | 90 | 11.0% | 3.3% | 89 | 13.4% | 2.8% | 82 | 11.8% | 4.2% |
| 1 à 2 fois par semaine | 71 | 4.8% | 2.9% | 38 | 4.7% | 3.5% | 33 | 4.9% | 2.3% | 15 | 2.2% | 2.9% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.6% | 3 | 0.3% | 1.3% | 0 | - | 0.1% | - | - | - |
| Moins souvent | 5 | 0.3% | 0.7% | 3 | 0.4% | 0.9% | 2 | 0.3% | 0.5% | 0 | 0.1% | 0.7% |
| Jamais | 0 | - | 0.5% | - | - | - | 0 | 0.1% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 2.5% | 1.9% | 16 | 1.9% | 2.0% | 21 | 3.1% | 1.9% | 1 | 0.2% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 50 | 3.4% | 1.7% | 23 | 2.8% | 2.1% | 27 | 4.1% | 1.5% | 6 | 0.8% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 126 | 8.5% | 2.1% | 77 | 9.4% | 2.9% | 49 | 7.3% | 1.5% | 18 | 2.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 136 | 9.1% | 2.1% | 73 | 9.0% | 2.4% | 62 | 9.3% | 1.8% | 53 | 7.6% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 269 | 18.1% | 2.5% | 157 | 19.2% | 3.0% | 112 | 16.8% | 1.9% | 110 | 15.9% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 236 | 15.9% | 3.4% | 134 | 16.4% | 3.6% | 102 | 15.3% | 3.0% | 110 | 15.8% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 274 | 18.4% | 3.8% | 147 | 18.0% | 3.8% | 126 | 18.9% | 3.8% | 161 | 23.2% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 78 | 5.3% | 4.0% | 41 | 5.1% | 3.8% | 37 | 5.6% | 4.3% | 65 | 9.4% | 5.0% |
| De 80 000 à moins de 115 000 euros par an | 76 | 5.1% | 6.1% | 48 | 5.9% | 6.6% | 28 | 4.2% | 5.5% | 63 | 9.1% | 6.7% |
| 115 000 euros et plus par an | 40 | 2.7% | 6.8% | 27 | 3.3% | 7.6% | 13 | 2.0% | 5.6% | 40 | 5.7% | 8.3% |
| Refus | 85 | 5.7% | 2.7% | 43 | 5.2% | 3.3% | 42 | 6.3% | 2.3% | 33 | 4.8% | 3.2% |
| Ne sait pas | 80 | 5.4% | 3.4% | 31 | 3.8% | 3.2% | 48 | 7.2% | 3.5% | 34 | 4.9% | 3.7% |
