L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3747 | 100.0% | 7.2% | 1955 | 100.0% | 7.9% | 1792 | 100.0% | 6.7% | 1638 | 100.0% | 9.4% |
| Sexe | ||||||||||||
| Homme | 1955 | 52.2% | 7.9% | 1955 | 100.0% | 7.9% | - | - | - | 865 | 52.8% | 9.8% |
| Femme | 1792 | 47.8% | 6.7% | - | - | - | 1792 | 100.0% | 6.7% | 773 | 47.2% | 9.0% |
| Age | ||||||||||||
| 15 à 24 ans | 819 | 21.9% | 11.3% | 414 | 21.2% | 11.2% | 405 | 22.6% | 11.3% | 338 | 20.6% | 10.7% |
| 25 à 34 ans | 704 | 18.8% | 9.2% | 371 | 19.0% | 9.9% | 334 | 18.6% | 8.6% | 319 | 19.4% | 9.6% |
| 35 à 49 ans | 1106 | 29.5% | 8.9% | 602 | 30.8% | 9.8% | 504 | 28.1% | 8.0% | 551 | 33.7% | 8.9% |
| 50 à 59 ans | 677 | 18.1% | 7.4% | 353 | 18.1% | 7.7% | 325 | 18.1% | 7.0% | 346 | 21.1% | 9.1% |
| 60 ans et plus | 440 | 11.7% | 2.9% | 215 | 11.0% | 3.2% | 225 | 12.5% | 2.6% | 85 | 5.2% | 8.6% |
| Individu | ||||||||||||
| Ménagères | 1390 | 37.1% | 6.0% | - | - | - | 1390 | 77.6% | 6.0% | 594 | 36.3% | 8.5% |
| Personne de référence | 1983 | 52.9% | 7.1% | 1492 | 76.3% | 7.3% | 490 | 27.4% | 6.4% | 820 | 50.1% | 10.0% |
| Responsable des achats | 2472 | 66.0% | 6.9% | 1061 | 54.3% | 8.2% | 1411 | 78.7% | 6.2% | 1021 | 62.4% | 9.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.4% | 2 | 0.1% | 0.5% | 0 | - | 0.1% | - | - | - |
| Petits patrons | 82 | 2.2% | 5.0% | 66 | 3.4% | 5.8% | 16 | 0.9% | 3.2% | 74 | 4.5% | 5.1% |
| Affaires et Cadres | 541 | 14.4% | 10.6% | 321 | 16.4% | 10.8% | 220 | 12.3% | 10.4% | 498 | 30.4% | 10.8% |
| Professions intermédiaires | 717 | 19.1% | 10.4% | 344 | 17.6% | 10.4% | 374 | 20.9% | 10.4% | 581 | 35.5% | 10.5% |
| Employés | 761 | 20.3% | 9.2% | 289 | 14.8% | 13.2% | 472 | 26.4% | 7.7% | 144 | 8.8% | 7.9% |
| Ouvriers | 491 | 13.1% | 7.7% | 415 | 21.2% | 8.2% | 76 | 4.3% | 5.7% | 29 | 1.8% | 6.8% |
| Retraités | 316 | 8.4% | 2.5% | 160 | 8.2% | 2.7% | 156 | 8.7% | 2.4% | 13 | 0.8% | 5.4% |
| Autres inactifs | 836 | 22.3% | 8.1% | 359 | 18.4% | 9.6% | 477 | 26.6% | 7.3% | 299 | 18.3% | 9.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.1% | 0.6% | 4 | 0.2% | 0.9% | 1 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 185 | 4.9% | 7.0% | 90 | 4.6% | 6.8% | 95 | 5.3% | 7.2% | 185 | 11.3% | 7.0% |
| Affaires et Cadres | 748 | 20.0% | 10.3% | 397 | 20.3% | 10.8% | 351 | 19.6% | 9.8% | 748 | 45.6% | 10.3% |
| Professions intermédiaires | 706 | 18.8% | 9.3% | 378 | 19.4% | 9.9% | 327 | 18.3% | 8.8% | 706 | 43.1% | 9.3% |
| Employés | 576 | 15.4% | 10.6% | 298 | 15.2% | 12.8% | 278 | 15.5% | 9.0% | - | - | - |
| Ouvriers | 776 | 20.7% | 8.1% | 436 | 22.3% | 8.5% | 341 | 19.0% | 7.7% | - | - | - |
| Retraités | 442 | 11.8% | 3.1% | 212 | 10.8% | 3.2% | 230 | 12.8% | 2.9% | - | - | - |
| Autres inactifs | 310 | 8.3% | 7.5% | 141 | 7.2% | 9.1% | 169 | 9.4% | 6.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 613 | 16.3% | 6.1% | 311 | 15.9% | 6.9% | 301 | 16.8% | 5.5% | 195 | 11.9% | 11.2% |
| 2 personnes | 1008 | 26.9% | 5.6% | 512 | 26.2% | 5.9% | 496 | 27.7% | 5.4% | 403 | 24.6% | 9.5% |
| 3 personnes | 762 | 20.3% | 8.4% | 415 | 21.2% | 9.2% | 347 | 19.3% | 7.5% | 368 | 22.5% | 9.3% |
| 4 personnes | 832 | 22.2% | 8.9% | 422 | 21.6% | 9.1% | 410 | 22.9% | 8.8% | 464 | 28.3% | 9.3% |
| 5 personnes et + | 533 | 14.2% | 9.9% | 296 | 15.1% | 11.9% | 237 | 13.3% | 8.3% | 208 | 12.7% | 8.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1345 | 35.9% | 8.7% | 706 | 36.1% | 9.9% | 639 | 35.7% | 7.7% | 644 | 39.3% | 8.4% |
| Non | 2402 | 64.1% | 6.6% | 1249 | 63.9% | 7.1% | 1153 | 64.3% | 6.2% | 994 | 60.7% | 10.2% |
| Habitat | ||||||||||||
| Communes rurales | 278 | 7.4% | 2.3% | 145 | 7.4% | 2.6% | 133 | 7.4% | 2.1% | 127 | 7.7% | 3.9% |
| Agglo. - 20 000 hab | 285 | 7.6% | 3.2% | 171 | 8.7% | 4.1% | 115 | 6.4% | 2.4% | 122 | 7.4% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 168 | 4.5% | 2.4% | 84 | 4.3% | 2.5% | 84 | 4.7% | 2.3% | 70 | 4.2% | 3.9% |
| Agglo. + 100 000 hab | 1481 | 39.5% | 9.6% | 743 | 38.0% | 9.9% | 738 | 41.2% | 9.3% | 572 | 34.9% | 10.0% |
| Agglo. Paris | 1535 | 41.0% | 18.0% | 812 | 41.5% | 19.9% | 723 | 40.3% | 16.2% | 748 | 45.7% | 18.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1683 | 44.9% | 17.6% | 903 | 46.2% | 19.8% | 780 | 43.5% | 15.6% | 806 | 49.2% | 18.4% |
| Nord Pas de Calais | 306 | 8.2% | 9.5% | 156 | 8.0% | 10.2% | 150 | 8.4% | 8.9% | 121 | 7.4% | 12.2% |
| Lorraine | 71 | 1.9% | 3.7% | 37 | 1.9% | 4.0% | 34 | 1.9% | 3.4% | 23 | 1.4% | 4.2% |
| Alsace | 101 | 2.7% | 6.6% | 52 | 2.7% | 7.1% | 49 | 2.7% | 6.2% | 40 | 2.4% | 8.0% |
| Franche-Comté | 7 | 0.2% | 0.8% | 2 | 0.1% | 0.4% | 6 | 0.3% | 1.1% | 4 | 0.2% | 1.4% |
| Champagne Ardennes | 20 | 0.5% | 1.8% | 10 | 0.5% | 2.0% | 10 | 0.5% | 1.7% | 14 | 0.9% | 4.8% |
| Picardie | 46 | 1.2% | 3.0% | 33 | 1.7% | 4.4% | 13 | 0.7% | 1.7% | 15 | 0.9% | 3.5% |
| Bourgogne | 16 | 0.4% | 1.2% | 6 | 0.3% | 0.9% | 10 | 0.5% | 1.4% | 7 | 0.4% | 2.1% |
| Haute Normandie | 21 | 0.6% | 1.4% | 13 | 0.7% | 1.9% | 8 | 0.4% | 1.0% | 11 | 0.7% | 2.4% |
| Basse Normandie | 7 | 0.2% | 0.6% | 2 | 0.1% | 0.4% | 4 | 0.2% | 0.7% | 3 | 0.2% | 1.0% |
| Centre | 40 | 1.1% | 1.9% | 23 | 1.2% | 2.3% | 17 | 0.9% | 1.6% | 17 | 1.1% | 2.9% |
| Pays de Loire | 141 | 3.8% | 4.8% | 79 | 4.1% | 5.6% | 62 | 3.5% | 4.1% | 73 | 4.4% | 7.9% |
| Bretagne | 66 | 1.8% | 2.5% | 37 | 1.9% | 2.9% | 29 | 1.6% | 2.1% | 29 | 1.8% | 3.6% |
| Poitou Charentes | 9 | 0.2% | 0.6% | 3 | 0.1% | 0.4% | 6 | 0.4% | 0.8% | 5 | 0.3% | 1.3% |
| Aquitaine | 171 | 4.6% | 6.2% | 81 | 4.1% | 6.2% | 90 | 5.0% | 6.2% | 58 | 3.5% | 6.8% |
| Midi Pyrénées | 171 | 4.6% | 7.0% | 95 | 4.9% | 8.1% | 76 | 4.3% | 6.0% | 68 | 4.1% | 8.5% |
| Limousin | 3 | 0.1% | 0.5% | 1 | - | 0.3% | 2 | 0.1% | 0.7% | 2 | 0.1% | 1.3% |
| Auvergne | 6 | 0.2% | 0.5% | 4 | 0.2% | 0.7% | 2 | 0.1% | 0.4% | 2 | 0.1% | 0.7% |
| Rhône Alpes | 393 | 10.5% | 7.6% | 196 | 10.0% | 7.8% | 197 | 11.0% | 7.4% | 168 | 10.3% | 9.0% |
| Languedoc Roussillon | 116 | 3.1% | 5.1% | 60 | 3.1% | 5.6% | 55 | 3.1% | 4.7% | 40 | 2.4% | 5.7% |
| Provence Alpes Côte d'Azur, Corse | 354 | 9.4% | 8.1% | 163 | 8.3% | 7.9% | 191 | 10.6% | 8.3% | 131 | 8.0% | 8.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3077 | 82.1% | 9.1% | 1629 | 83.3% | 9.7% | 1447 | 80.8% | 8.5% | 1452 | 88.6% | 9.9% |
| Presque tous les jours | 358 | 9.6% | 6.1% | 174 | 8.9% | 6.4% | 184 | 10.3% | 5.9% | 148 | 9.1% | 7.6% |
| 1 à 2 fois par semaine | 151 | 4.0% | 6.1% | 67 | 3.4% | 6.2% | 84 | 4.7% | 6.0% | 33 | 2.0% | 6.1% |
| 1 à 3 fois par mois | 27 | 0.7% | 5.3% | 12 | 0.6% | 6.0% | 14 | 0.8% | 4.8% | 3 | 0.2% | 5.6% |
| Moins souvent | 12 | 0.3% | 1.6% | 10 | 0.5% | 2.8% | 2 | 0.1% | 0.6% | 0 | - | 0.7% |
| Jamais | 1 | - | 1.3% | 1 | - | 0.8% | 1 | - | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 111 | 3.0% | 5.8% | 42 | 2.1% | 5.3% | 69 | 3.9% | 6.2% | 8 | 0.5% | 4.2% |
| De 9 000 à moins de 12 000 euros par an | 144 | 3.8% | 4.9% | 56 | 2.9% | 5.1% | 87 | 4.9% | 4.7% | 12 | 0.7% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 373 | 10.0% | 6.3% | 173 | 8.8% | 6.6% | 201 | 11.2% | 6.2% | 56 | 3.4% | 8.1% |
| De 18 000 à moins de 24 000 euros par an | 364 | 9.7% | 5.5% | 197 | 10.1% | 6.5% | 166 | 9.3% | 4.7% | 119 | 7.3% | 8.6% |
| De 24 000 à moins de 36 000 euros par an | 831 | 22.2% | 7.6% | 456 | 23.3% | 8.8% | 375 | 20.9% | 6.5% | 325 | 19.9% | 9.8% |
| De 36 000 à moins de 45 000 euros par an | 600 | 16.0% | 8.5% | 342 | 17.5% | 9.3% | 258 | 14.4% | 7.7% | 281 | 17.2% | 9.5% |
| De 45 000 à moins de 65 000 euros par an | 637 | 17.0% | 8.8% | 350 | 17.9% | 9.0% | 288 | 16.0% | 8.7% | 403 | 24.6% | 10.0% |
| De 65 000 à moins de 80 000 euros par an | 175 | 4.7% | 8.9% | 99 | 5.1% | 9.0% | 76 | 4.3% | 8.8% | 132 | 8.1% | 10.2% |
| De 80 000 à moins de 115 000 euros par an | 117 | 3.1% | 9.4% | 62 | 3.2% | 8.5% | 54 | 3.0% | 10.8% | 100 | 6.1% | 10.7% |
| 115 000 euros et plus par an | 40 | 1.1% | 6.7% | 21 | 1.1% | 5.9% | 19 | 1.0% | 8.0% | 38 | 2.3% | 7.9% |
| Refus | 190 | 5.1% | 6.1% | 89 | 4.6% | 6.8% | 101 | 5.6% | 5.6% | 88 | 5.4% | 8.7% |
| Ne sait pas | 166 | 4.4% | 7.1% | 68 | 3.5% | 7.0% | 98 | 5.5% | 7.2% | 76 | 4.6% | 8.2% |
