L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4642 | 100.0% | 9.0% | 3198 | 100.0% | 12.9% | 1444 | 100.0% | 5.4% | 1604 | 100.0% | 9.2% |
| Sexe | ||||||||||||
| Homme | 3198 | 68.9% | 12.9% | 3198 | 100.0% | 12.9% | - | - | - | 1173 | 73.2% | 13.3% |
| Femme | 1444 | 31.1% | 5.4% | - | - | - | 1444 | 100.0% | 5.4% | 431 | 26.8% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 817 | 17.6% | 11.2% | 617 | 19.3% | 16.7% | 200 | 13.9% | 5.6% | 340 | 21.2% | 10.8% |
| 25 à 34 ans | 651 | 14.0% | 8.5% | 490 | 15.3% | 13.1% | 161 | 11.1% | 4.1% | 253 | 15.7% | 7.6% |
| 35 à 49 ans | 1169 | 25.2% | 9.4% | 855 | 26.7% | 13.9% | 314 | 21.8% | 5.0% | 546 | 34.0% | 8.8% |
| 50 à 59 ans | 878 | 18.9% | 9.5% | 610 | 19.1% | 13.3% | 269 | 18.6% | 5.8% | 358 | 22.3% | 9.4% |
| 60 ans et plus | 1127 | 24.3% | 7.4% | 627 | 19.6% | 9.5% | 500 | 34.6% | 5.9% | 108 | 6.7% | 11.0% |
| Individu | ||||||||||||
| Ménagères | 1232 | 26.5% | 5.3% | - | - | - | 1232 | 85.3% | 5.3% | 342 | 21.3% | 4.9% |
| Personne de référence | 2823 | 60.8% | 10.1% | 2459 | 76.9% | 12.1% | 364 | 25.2% | 4.7% | 941 | 58.6% | 11.4% |
| Responsable des achats | 2836 | 61.1% | 7.9% | 1632 | 51.0% | 12.6% | 1204 | 83.4% | 5.3% | 861 | 53.7% | 7.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.5% | 4.4% | 17 | 0.5% | 4.7% | 6 | 0.4% | 3.5% | - | - | - |
| Petits patrons | 169 | 3.6% | 10.4% | 148 | 4.6% | 13.1% | 21 | 1.4% | 4.2% | 160 | 10.0% | 10.9% |
| Affaires et Cadres | 464 | 10.0% | 9.1% | 356 | 11.1% | 11.9% | 108 | 7.5% | 5.1% | 423 | 26.3% | 9.1% |
| Professions intermédiaires | 651 | 14.0% | 9.4% | 475 | 14.9% | 14.3% | 176 | 12.2% | 4.9% | 538 | 33.5% | 9.7% |
| Employés | 686 | 14.8% | 8.3% | 356 | 11.1% | 16.3% | 330 | 22.8% | 5.4% | 101 | 6.3% | 5.6% |
| Ouvriers | 766 | 16.5% | 11.9% | 700 | 21.9% | 13.8% | 65 | 4.5% | 4.9% | 28 | 1.8% | 6.7% |
| Retraités | 927 | 20.0% | 7.4% | 544 | 17.0% | 9.1% | 384 | 26.6% | 5.8% | 13 | 0.8% | 5.3% |
| Autres inactifs | 956 | 20.6% | 9.3% | 601 | 18.8% | 16.1% | 355 | 24.6% | 5.4% | 341 | 21.3% | 10.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 1.0% | 5.8% | 32 | 1.0% | 7.7% | 15 | 1.1% | 3.8% | - | - | - |
| Petits patrons | 251 | 5.4% | 9.5% | 176 | 5.5% | 13.4% | 76 | 5.2% | 5.7% | 251 | 15.7% | 9.5% |
| Affaires et Cadres | 654 | 14.1% | 9.0% | 456 | 14.2% | 12.4% | 199 | 13.8% | 5.6% | 654 | 40.8% | 9.0% |
| Professions intermédiaires | 698 | 15.0% | 9.2% | 542 | 16.9% | 14.1% | 156 | 10.8% | 4.2% | 698 | 43.5% | 9.2% |
| Employés | 585 | 12.6% | 10.8% | 402 | 12.6% | 17.3% | 183 | 12.7% | 5.9% | - | - | - |
| Ouvriers | 952 | 20.5% | 10.0% | 743 | 23.2% | 14.5% | 208 | 14.4% | 4.7% | - | - | - |
| Retraités | 1105 | 23.8% | 7.7% | 610 | 19.1% | 9.3% | 495 | 34.3% | 6.3% | - | - | - |
| Autres inactifs | 350 | 7.5% | 8.5% | 238 | 7.4% | 15.3% | 112 | 7.7% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 743 | 16.0% | 7.4% | 517 | 16.2% | 11.5% | 226 | 15.6% | 4.1% | 142 | 8.8% | 8.2% |
| 2 personnes | 1528 | 32.9% | 8.5% | 957 | 29.9% | 11.0% | 571 | 39.5% | 6.2% | 388 | 24.2% | 9.1% |
| 3 personnes | 855 | 18.4% | 9.4% | 619 | 19.4% | 13.8% | 236 | 16.3% | 5.1% | 372 | 23.2% | 9.4% |
| 4 personnes | 916 | 19.7% | 9.8% | 675 | 21.1% | 14.5% | 240 | 16.6% | 5.1% | 454 | 28.3% | 9.1% |
| 5 personnes et + | 601 | 12.9% | 11.2% | 430 | 13.4% | 17.3% | 171 | 11.9% | 6.0% | 248 | 15.5% | 9.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1489 | 32.1% | 9.6% | 1067 | 33.4% | 15.0% | 422 | 29.3% | 5.1% | 692 | 43.2% | 9.0% |
| Non | 3153 | 67.9% | 8.7% | 2132 | 66.6% | 12.1% | 1021 | 70.7% | 5.5% | 912 | 56.8% | 9.4% |
| Habitat | ||||||||||||
| Communes rurales | 831 | 17.9% | 7.0% | 585 | 18.3% | 10.4% | 247 | 17.1% | 4.0% | 264 | 16.5% | 8.0% |
| Agglo. - 20 000 hab | 686 | 14.8% | 7.6% | 465 | 14.6% | 11.2% | 221 | 15.3% | 4.6% | 254 | 15.8% | 9.7% |
| Agglo. 20 000 à 100 000 hab | 585 | 12.6% | 8.4% | 406 | 12.7% | 12.0% | 178 | 12.4% | 5.0% | 154 | 9.6% | 8.6% |
| Agglo. + 100 000 hab | 1295 | 27.9% | 8.4% | 991 | 31.0% | 13.2% | 304 | 21.0% | 3.8% | 451 | 28.1% | 7.9% |
| Agglo. Paris | 1245 | 26.8% | 14.6% | 751 | 23.5% | 18.4% | 494 | 34.2% | 11.1% | 481 | 30.0% | 11.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 1405 | 30.3% | 14.7% | 839 | 26.2% | 18.4% | 566 | 39.2% | 11.3% | 528 | 32.9% | 12.1% |
| Nord Pas de Calais | 244 | 5.2% | 7.6% | 205 | 6.4% | 13.4% | 39 | 2.7% | 2.3% | 91 | 5.6% | 9.1% |
| Lorraine | 153 | 3.3% | 8.0% | 116 | 3.6% | 12.4% | 38 | 2.6% | 3.8% | 40 | 2.5% | 7.3% |
| Alsace | 64 | 1.4% | 4.2% | 42 | 1.3% | 5.7% | 22 | 1.5% | 2.8% | 19 | 1.2% | 3.9% |
| Franche-Comté | 83 | 1.8% | 8.7% | 54 | 1.7% | 11.6% | 29 | 2.0% | 5.9% | 21 | 1.3% | 7.9% |
| Champagne Ardennes | 72 | 1.5% | 6.6% | 42 | 1.3% | 8.1% | 29 | 2.0% | 5.2% | 21 | 1.3% | 7.1% |
| Picardie | 194 | 4.2% | 12.6% | 124 | 3.9% | 16.7% | 70 | 4.8% | 8.8% | 35 | 2.2% | 8.2% |
| Bourgogne | 150 | 3.2% | 11.1% | 95 | 3.0% | 14.6% | 56 | 3.8% | 7.9% | 43 | 2.7% | 12.6% |
| Haute Normandie | 97 | 2.1% | 6.5% | 71 | 2.2% | 10.0% | 26 | 1.8% | 3.3% | 31 | 1.9% | 6.7% |
| Basse Normandie | 98 | 2.1% | 8.1% | 79 | 2.5% | 13.7% | 19 | 1.3% | 3.0% | 30 | 1.9% | 9.4% |
| Centre | 155 | 3.3% | 7.4% | 113 | 3.5% | 11.2% | 42 | 2.9% | 3.9% | 50 | 3.1% | 8.6% |
| Pays de Loire | 176 | 3.8% | 6.0% | 142 | 4.4% | 9.9% | 34 | 2.4% | 2.3% | 75 | 4.7% | 8.1% |
| Bretagne | 117 | 2.5% | 4.4% | 82 | 2.6% | 6.4% | 36 | 2.5% | 2.6% | 33 | 2.1% | 4.1% |
| Poitou Charentes | 97 | 2.1% | 6.5% | 73 | 2.3% | 10.3% | 24 | 1.6% | 3.0% | 35 | 2.2% | 8.9% |
| Aquitaine | 212 | 4.6% | 7.7% | 159 | 5.0% | 12.1% | 53 | 3.7% | 3.7% | 73 | 4.6% | 8.6% |
| Midi Pyrénées | 186 | 4.0% | 7.6% | 146 | 4.5% | 12.3% | 41 | 2.8% | 3.2% | 59 | 3.7% | 7.4% |
| Limousin | 51 | 1.1% | 8.3% | 35 | 1.1% | 12.0% | 16 | 1.1% | 5.0% | 12 | 0.8% | 7.8% |
| Auvergne | 97 | 2.1% | 8.6% | 69 | 2.2% | 12.7% | 28 | 2.0% | 4.8% | 30 | 1.9% | 9.7% |
| Rhône Alpes | 404 | 8.7% | 7.8% | 289 | 9.0% | 11.6% | 115 | 8.0% | 4.3% | 165 | 10.3% | 8.8% |
| Languedoc Roussillon | 209 | 4.5% | 9.2% | 156 | 4.9% | 14.5% | 53 | 3.7% | 4.5% | 77 | 4.8% | 11.0% |
| Provence Alpes Côte d'Azur, Corse | 378 | 8.1% | 8.7% | 268 | 8.4% | 13.0% | 110 | 7.6% | 4.8% | 133 | 8.3% | 8.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3336 | 71.9% | 9.8% | 2368 | 74.0% | 14.0% | 969 | 67.1% | 5.7% | 1389 | 86.6% | 9.5% |
| Presque tous les jours | 508 | 10.9% | 8.7% | 320 | 10.0% | 11.9% | 188 | 13.0% | 6.0% | 152 | 9.5% | 7.8% |
| 1 à 2 fois par semaine | 265 | 5.7% | 10.6% | 152 | 4.8% | 14.1% | 113 | 7.8% | 8.0% | 31 | 1.9% | 5.7% |
| 1 à 3 fois par mois | 30 | 0.6% | 5.9% | 21 | 0.7% | 10.4% | 8 | 0.6% | 2.9% | 5 | 0.3% | 8.7% |
| Moins souvent | 40 | 0.9% | 5.5% | 26 | 0.8% | 7.8% | 13 | 0.9% | 3.4% | 6 | 0.3% | 9.8% |
| Jamais | 6 | 0.1% | 6.3% | 4 | 0.1% | 7.2% | 1 | 0.1% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 146 | 3.1% | 7.7% | 94 | 2.9% | 11.9% | 52 | 3.6% | 4.7% | 19 | 1.2% | 10.3% |
| De 9 000 à moins de 12 000 euros par an | 232 | 5.0% | 7.9% | 149 | 4.6% | 13.5% | 84 | 5.8% | 4.5% | 21 | 1.3% | 8.7% |
| De 12 000 à moins de 18 000 euros par an | 422 | 9.1% | 7.2% | 284 | 8.9% | 10.8% | 138 | 9.6% | 4.3% | 46 | 2.8% | 6.6% |
| De 18 000 à moins de 24 000 euros par an | 523 | 11.3% | 7.9% | 357 | 11.2% | 11.8% | 165 | 11.5% | 4.7% | 111 | 6.9% | 8.0% |
| De 24 000 à moins de 36 000 euros par an | 958 | 20.6% | 8.7% | 657 | 20.5% | 12.6% | 301 | 20.9% | 5.2% | 280 | 17.4% | 8.4% |
| De 36 000 à moins de 45 000 euros par an | 728 | 15.7% | 10.4% | 524 | 16.4% | 14.3% | 204 | 14.1% | 6.1% | 278 | 17.3% | 9.4% |
| De 45 000 à moins de 65 000 euros par an | 731 | 15.7% | 10.1% | 539 | 16.9% | 13.8% | 192 | 13.3% | 5.8% | 361 | 22.5% | 9.0% |
| De 65 000 à moins de 80 000 euros par an | 222 | 4.8% | 11.3% | 154 | 4.8% | 14.1% | 67 | 4.7% | 7.8% | 135 | 8.4% | 10.4% |
| De 80 000 à moins de 115 000 euros par an | 166 | 3.6% | 13.5% | 115 | 3.6% | 15.7% | 51 | 3.6% | 10.2% | 118 | 7.4% | 12.7% |
| 115 000 euros et plus par an | 73 | 1.6% | 12.4% | 53 | 1.7% | 14.8% | 20 | 1.4% | 8.6% | 67 | 4.2% | 14.0% |
| Refus | 226 | 4.9% | 7.3% | 132 | 4.1% | 10.1% | 94 | 6.5% | 5.3% | 84 | 5.3% | 8.3% |
| Ne sait pas | 214 | 4.6% | 9.1% | 140 | 4.4% | 14.3% | 74 | 5.1% | 5.4% | 84 | 5.2% | 9.1% |
