L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1691 | 100.0% | 3.3% | 1011 | 100.0% | 4.1% | 680 | 100.0% | 2.5% | 487 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1011 | 59.8% | 4.1% | 1011 | 100.0% | 4.1% | - | - | - | 304 | 62.5% | 3.5% |
| Femme | 680 | 40.2% | 2.5% | - | - | - | 680 | 100.0% | 2.5% | 183 | 37.5% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 203 | 12.0% | 2.8% | 124 | 12.2% | 3.4% | 80 | 11.7% | 2.2% | 73 | 15.0% | 2.3% |
| 25 à 34 ans | 187 | 11.1% | 2.4% | 117 | 11.5% | 3.1% | 70 | 10.3% | 1.8% | 72 | 14.7% | 2.1% |
| 35 à 49 ans | 429 | 25.4% | 3.4% | 270 | 26.7% | 4.4% | 159 | 23.4% | 2.5% | 163 | 33.5% | 2.6% |
| 50 à 59 ans | 331 | 19.6% | 3.6% | 213 | 21.1% | 4.6% | 118 | 17.3% | 2.6% | 133 | 27.3% | 3.5% |
| 60 ans et plus | 541 | 32.0% | 3.6% | 287 | 28.4% | 4.3% | 253 | 37.2% | 3.0% | 46 | 9.5% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 593 | 35.1% | 2.6% | - | - | - | 593 | 87.1% | 2.6% | 154 | 31.6% | 2.2% |
| Personne de référence | 1026 | 60.7% | 3.7% | 830 | 82.1% | 4.1% | 196 | 28.8% | 2.5% | 278 | 57.1% | 3.4% |
| Responsable des achats | 1151 | 68.1% | 3.2% | 580 | 57.4% | 4.5% | 571 | 83.9% | 2.5% | 285 | 58.6% | 2.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 70 | 4.2% | 4.3% | 61 | 6.1% | 5.4% | 9 | 1.3% | 1.8% | 68 | 13.9% | 4.6% |
| Affaires et Cadres | 128 | 7.6% | 2.5% | 83 | 8.2% | 2.8% | 45 | 6.7% | 2.1% | 115 | 23.7% | 2.5% |
| Professions intermédiaires | 231 | 13.6% | 3.3% | 129 | 12.8% | 3.9% | 101 | 14.9% | 2.8% | 174 | 35.8% | 3.1% |
| Employés | 293 | 17.3% | 3.5% | 133 | 13.2% | 6.1% | 160 | 23.6% | 2.6% | 44 | 9.0% | 2.4% |
| Ouvriers | 259 | 15.3% | 4.0% | 222 | 22.0% | 4.4% | 37 | 5.4% | 2.7% | 11 | 2.3% | 2.6% |
| Retraités | 459 | 27.1% | 3.6% | 247 | 24.5% | 4.1% | 212 | 31.1% | 3.2% | 9 | 1.8% | 3.6% |
| Autres inactifs | 251 | 14.8% | 2.4% | 135 | 13.3% | 3.6% | 116 | 17.0% | 1.8% | 66 | 13.5% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.3% | 2 | 0.2% | 0.6% | - | - | - | - | - | - |
| Petits patrons | 116 | 6.8% | 4.4% | 70 | 6.9% | 5.3% | 46 | 6.7% | 3.5% | 116 | 23.8% | 4.4% |
| Affaires et Cadres | 176 | 10.4% | 2.4% | 102 | 10.1% | 2.8% | 74 | 10.8% | 2.1% | 176 | 36.1% | 2.4% |
| Professions intermédiaires | 195 | 11.5% | 2.6% | 132 | 13.1% | 3.4% | 63 | 9.3% | 1.7% | 195 | 40.1% | 2.6% |
| Employés | 226 | 13.4% | 4.2% | 146 | 14.4% | 6.3% | 80 | 11.8% | 2.6% | - | - | - |
| Ouvriers | 332 | 19.6% | 3.5% | 213 | 21.1% | 4.2% | 119 | 17.4% | 2.7% | - | - | - |
| Retraités | 519 | 30.7% | 3.6% | 261 | 25.9% | 4.0% | 257 | 37.8% | 3.3% | - | - | - |
| Autres inactifs | 126 | 7.4% | 3.1% | 84 | 8.3% | 5.4% | 42 | 6.1% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 298 | 17.7% | 3.0% | 187 | 18.5% | 4.2% | 111 | 16.4% | 2.0% | 45 | 9.2% | 2.6% |
| 2 personnes | 587 | 34.7% | 3.3% | 332 | 32.9% | 3.8% | 255 | 37.4% | 2.8% | 109 | 22.5% | 2.6% |
| 3 personnes | 282 | 16.7% | 3.1% | 169 | 16.7% | 3.8% | 113 | 16.6% | 2.4% | 117 | 24.1% | 3.0% |
| 4 personnes | 254 | 15.0% | 2.7% | 158 | 15.7% | 3.4% | 96 | 14.1% | 2.1% | 119 | 24.4% | 2.4% |
| 5 personnes et + | 270 | 15.9% | 5.0% | 164 | 16.2% | 6.6% | 106 | 15.5% | 3.7% | 96 | 19.8% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 530 | 31.3% | 3.4% | 317 | 31.3% | 4.4% | 213 | 31.3% | 2.6% | 218 | 44.7% | 2.8% |
| Non | 1161 | 68.7% | 3.2% | 694 | 68.7% | 3.9% | 468 | 68.7% | 2.5% | 269 | 55.3% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 224 | 13.2% | 1.9% | 147 | 14.5% | 2.6% | 77 | 11.3% | 1.2% | 50 | 10.2% | 1.5% |
| Agglo. - 20 000 hab | 215 | 12.7% | 2.4% | 109 | 10.8% | 2.6% | 107 | 15.7% | 2.2% | 69 | 14.2% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 181 | 10.7% | 2.6% | 103 | 10.2% | 3.1% | 78 | 11.4% | 2.2% | 27 | 5.6% | 1.5% |
| Agglo. + 100 000 hab | 288 | 17.0% | 1.9% | 196 | 19.4% | 2.6% | 92 | 13.6% | 1.2% | 78 | 16.0% | 1.4% |
| Agglo. Paris | 783 | 46.3% | 9.2% | 456 | 45.1% | 11.2% | 327 | 48.0% | 7.3% | 263 | 54.0% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 926 | 54.7% | 9.7% | 533 | 52.7% | 11.7% | 393 | 57.8% | 7.9% | 306 | 62.9% | 7.0% |
| Nord Pas de Calais | 75 | 4.4% | 2.3% | 58 | 5.7% | 3.8% | 17 | 2.6% | 1.0% | 24 | 5.0% | 2.4% |
| Lorraine | 28 | 1.7% | 1.5% | 20 | 2.0% | 2.2% | 8 | 1.2% | 0.8% | 3 | 0.7% | 0.6% |
| Alsace | 9 | 0.5% | 0.6% | 2 | 0.2% | 0.3% | 7 | 1.0% | 0.9% | 3 | 0.6% | 0.6% |
| Franche-Comté | 11 | 0.6% | 1.1% | 4 | 0.4% | 0.8% | 7 | 1.0% | 1.4% | 2 | 0.4% | 0.8% |
| Champagne Ardennes | 19 | 1.1% | 1.7% | 10 | 1.0% | 2.0% | 9 | 1.3% | 1.5% | 4 | 0.9% | 1.4% |
| Picardie | 145 | 8.6% | 9.5% | 83 | 8.2% | 11.2% | 62 | 9.1% | 7.9% | 22 | 4.6% | 5.3% |
| Bourgogne | 34 | 2.0% | 2.5% | 19 | 1.9% | 2.9% | 15 | 2.2% | 2.1% | 8 | 1.7% | 2.5% |
| Haute Normandie | 21 | 1.2% | 1.4% | 13 | 1.3% | 1.8% | 8 | 1.2% | 1.0% | 1 | 0.2% | 0.2% |
| Basse Normandie | 33 | 2.0% | 2.7% | 22 | 2.2% | 3.8% | 11 | 1.6% | 1.7% | 6 | 1.3% | 1.9% |
| Centre | 44 | 2.6% | 2.1% | 31 | 3.0% | 3.1% | 13 | 2.0% | 1.2% | 15 | 3.1% | 2.5% |
| Pays de Loire | 35 | 2.1% | 1.2% | 28 | 2.7% | 1.9% | 8 | 1.1% | 0.5% | 14 | 3.0% | 1.6% |
| Bretagne | 28 | 1.6% | 1.0% | 23 | 2.3% | 1.8% | 4 | 0.7% | 0.3% | 2 | 0.4% | 0.2% |
| Poitou Charentes | 22 | 1.3% | 1.5% | 15 | 1.5% | 2.1% | 7 | 1.0% | 0.9% | 4 | 0.8% | 1.0% |
| Aquitaine | 28 | 1.7% | 1.0% | 16 | 1.6% | 1.2% | 12 | 1.8% | 0.8% | 9 | 1.9% | 1.1% |
| Midi Pyrénées | 42 | 2.5% | 1.7% | 27 | 2.7% | 2.3% | 14 | 2.1% | 1.1% | 4 | 0.9% | 0.6% |
| Limousin | 8 | 0.5% | 1.3% | 3 | 0.3% | 1.0% | 5 | 0.8% | 1.6% | 0 | - | 0.1% |
| Auvergne | 12 | 0.7% | 1.1% | 10 | 1.0% | 1.8% | 3 | 0.4% | 0.4% | 4 | 0.9% | 1.3% |
| Rhône Alpes | 69 | 4.1% | 1.3% | 44 | 4.4% | 1.8% | 25 | 3.7% | 0.9% | 14 | 2.8% | 0.7% |
| Languedoc Roussillon | 45 | 2.7% | 2.0% | 24 | 2.4% | 2.3% | 21 | 3.1% | 1.7% | 19 | 4.0% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 57 | 3.4% | 1.3% | 25 | 2.5% | 1.2% | 32 | 4.7% | 1.4% | 19 | 4.0% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1093 | 64.7% | 3.2% | 665 | 65.8% | 3.9% | 428 | 62.9% | 2.5% | 398 | 81.8% | 2.7% |
| Presque tous les jours | 189 | 11.2% | 3.3% | 103 | 10.2% | 3.8% | 87 | 12.7% | 2.8% | 64 | 13.1% | 3.3% |
| 1 à 2 fois par semaine | 117 | 6.9% | 4.7% | 59 | 5.8% | 5.5% | 58 | 8.6% | 4.1% | 11 | 2.2% | 2.0% |
| 1 à 3 fois par mois | 9 | 0.5% | 1.8% | 7 | 0.7% | 3.4% | 2 | 0.3% | 0.7% | 1 | 0.1% | 1.0% |
| Moins souvent | 17 | 1.0% | 2.3% | 8 | 0.8% | 2.2% | 9 | 1.4% | 2.4% | - | - | - |
| Jamais | 6 | 0.3% | 6.3% | 4 | 0.4% | 7.2% | 1 | 0.2% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 69 | 4.1% | 3.6% | 40 | 3.9% | 5.0% | 29 | 4.3% | 2.6% | 12 | 2.4% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 88 | 5.2% | 3.0% | 56 | 5.5% | 5.1% | 33 | 4.8% | 1.8% | 9 | 1.9% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 219 | 12.9% | 3.7% | 128 | 12.7% | 4.9% | 91 | 13.4% | 2.8% | 15 | 3.0% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 203 | 12.0% | 3.1% | 122 | 12.1% | 4.0% | 81 | 11.9% | 2.3% | 39 | 8.0% | 2.8% |
| De 24 000 à moins de 36 000 euros par an | 340 | 20.1% | 3.1% | 197 | 19.5% | 3.8% | 143 | 21.0% | 2.5% | 96 | 19.6% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 241 | 14.2% | 3.4% | 150 | 14.9% | 4.1% | 90 | 13.3% | 2.7% | 87 | 17.9% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 240 | 14.2% | 3.3% | 153 | 15.2% | 3.9% | 87 | 12.8% | 2.6% | 97 | 20.0% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 69 | 4.1% | 3.5% | 41 | 4.0% | 3.7% | 29 | 4.2% | 3.3% | 40 | 8.2% | 3.1% |
| De 80 000 à moins de 115 000 euros par an | 41 | 2.4% | 3.3% | 25 | 2.5% | 3.5% | 16 | 2.3% | 3.1% | 33 | 6.8% | 3.6% |
| 115 000 euros et plus par an | 18 | 1.1% | 3.0% | 16 | 1.6% | 4.6% | 1 | 0.2% | 0.6% | 15 | 3.1% | 3.2% |
| Refus | 87 | 5.1% | 2.8% | 47 | 4.6% | 3.6% | 40 | 5.9% | 2.3% | 19 | 3.9% | 1.9% |
| Ne sait pas | 77 | 4.5% | 3.3% | 35 | 3.5% | 3.6% | 41 | 6.1% | 3.0% | 25 | 5.1% | 2.7% |
