L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2892 | 100.0% | 5.6% | 2373 | 100.0% | 9.6% | 519 | 100.0% | 1.9% | 1088 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 2373 | 82.0% | 9.6% | 2373 | 100.0% | 9.6% | - | - | - | 925 | 85.1% | 10.5% |
| Femme | 519 | 18.0% | 1.9% | - | - | - | 519 | 100.0% | 1.9% | 163 | 14.9% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 678 | 23.4% | 9.3% | 556 | 23.4% | 15.1% | 122 | 23.5% | 3.4% | 280 | 25.7% | 8.9% |
| 25 à 34 ans | 511 | 17.7% | 6.7% | 424 | 17.8% | 11.3% | 87 | 16.8% | 2.2% | 192 | 17.7% | 5.8% |
| 35 à 49 ans | 787 | 27.2% | 6.3% | 666 | 28.1% | 10.8% | 122 | 23.4% | 1.9% | 368 | 33.8% | 5.9% |
| 50 à 59 ans | 513 | 17.7% | 5.6% | 437 | 18.4% | 9.5% | 77 | 14.7% | 1.7% | 198 | 18.2% | 5.2% |
| 60 ans et plus | 403 | 13.9% | 2.7% | 291 | 12.3% | 4.4% | 112 | 21.6% | 1.3% | 49 | 4.5% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 402 | 13.9% | 1.7% | - | - | - | 402 | 77.4% | 1.7% | 110 | 10.1% | 1.6% |
| Personne de référence | 1848 | 63.9% | 6.6% | 1744 | 73.5% | 8.6% | 105 | 20.2% | 1.4% | 697 | 64.1% | 8.5% |
| Responsable des achats | 1550 | 53.6% | 4.3% | 1152 | 48.6% | 8.9% | 398 | 76.6% | 1.7% | 506 | 46.5% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.8% | 4.4% | 17 | 0.7% | 4.7% | 6 | 1.1% | 3.5% | - | - | - |
| Petits patrons | 117 | 4.0% | 7.2% | 110 | 4.7% | 9.8% | 6 | 1.2% | 1.3% | 112 | 10.3% | 7.7% |
| Affaires et Cadres | 290 | 10.0% | 5.7% | 254 | 10.7% | 8.5% | 36 | 6.9% | 1.7% | 269 | 24.8% | 5.8% |
| Professions intermédiaires | 464 | 16.0% | 6.7% | 390 | 16.4% | 11.8% | 74 | 14.2% | 2.1% | 395 | 36.3% | 7.1% |
| Employés | 400 | 13.8% | 4.8% | 271 | 11.4% | 12.4% | 130 | 25.0% | 2.1% | 39 | 3.6% | 2.2% |
| Ouvriers | 588 | 20.3% | 9.2% | 567 | 23.9% | 11.2% | 20 | 3.9% | 1.5% | 16 | 1.5% | 3.8% |
| Retraités | 338 | 11.7% | 2.7% | 248 | 10.5% | 4.1% | 90 | 17.3% | 1.4% | 3 | 0.3% | 1.3% |
| Autres inactifs | 673 | 23.3% | 6.5% | 515 | 21.7% | 13.8% | 158 | 30.4% | 2.4% | 253 | 23.2% | 7.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 1.5% | 5.3% | 32 | 1.3% | 7.7% | 12 | 2.3% | 2.9% | - | - | - |
| Petits patrons | 148 | 5.1% | 5.6% | 128 | 5.4% | 9.7% | 20 | 3.8% | 1.5% | 148 | 13.6% | 5.6% |
| Affaires et Cadres | 418 | 14.5% | 5.8% | 345 | 14.6% | 9.4% | 73 | 14.0% | 2.0% | 418 | 38.4% | 5.8% |
| Professions intermédiaires | 522 | 18.0% | 6.9% | 452 | 19.0% | 11.8% | 70 | 13.4% | 1.9% | 522 | 48.0% | 6.9% |
| Employés | 405 | 14.0% | 7.5% | 315 | 13.3% | 13.5% | 91 | 17.4% | 2.9% | - | - | - |
| Ouvriers | 697 | 24.1% | 7.3% | 608 | 25.6% | 11.9% | 88 | 17.0% | 2.0% | - | - | - |
| Retraités | 413 | 14.3% | 2.9% | 300 | 12.7% | 4.6% | 113 | 21.8% | 1.4% | - | - | - |
| Autres inactifs | 246 | 8.5% | 6.0% | 193 | 8.1% | 12.4% | 53 | 10.2% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 407 | 14.1% | 4.1% | 341 | 14.4% | 7.6% | 66 | 12.7% | 1.2% | 88 | 8.1% | 5.1% |
| 2 personnes | 770 | 26.6% | 4.3% | 600 | 25.3% | 6.9% | 170 | 32.6% | 1.8% | 239 | 22.0% | 5.6% |
| 3 personnes | 602 | 20.8% | 6.6% | 504 | 21.2% | 11.2% | 98 | 18.9% | 2.1% | 257 | 23.6% | 6.5% |
| 4 personnes | 675 | 23.3% | 7.2% | 552 | 23.3% | 11.9% | 122 | 23.6% | 2.6% | 321 | 29.5% | 6.5% |
| 5 personnes et + | 439 | 15.2% | 8.2% | 376 | 15.8% | 15.1% | 63 | 12.2% | 2.2% | 183 | 16.8% | 7.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1061 | 36.7% | 6.9% | 887 | 37.4% | 12.4% | 175 | 33.7% | 2.1% | 485 | 44.6% | 6.3% |
| Non | 1831 | 63.3% | 5.0% | 1486 | 62.6% | 8.4% | 345 | 66.3% | 1.8% | 603 | 55.4% | 6.2% |
| Habitat | ||||||||||||
| Communes rurales | 579 | 20.0% | 4.9% | 461 | 19.4% | 8.2% | 118 | 22.8% | 1.9% | 202 | 18.5% | 6.1% |
| Agglo. - 20 000 hab | 447 | 15.5% | 5.0% | 369 | 15.6% | 8.9% | 78 | 15.0% | 1.6% | 184 | 16.9% | 7.0% |
| Agglo. 20 000 à 100 000 hab | 404 | 14.0% | 5.8% | 321 | 13.5% | 9.5% | 83 | 16.0% | 2.3% | 132 | 12.1% | 7.3% |
| Agglo. + 100 000 hab | 961 | 33.2% | 6.2% | 816 | 34.4% | 10.9% | 146 | 28.1% | 1.8% | 348 | 32.0% | 6.1% |
| Agglo. Paris | 501 | 17.3% | 5.9% | 407 | 17.1% | 10.0% | 94 | 18.2% | 2.1% | 222 | 20.4% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 556 | 19.2% | 5.8% | 456 | 19.2% | 10.0% | 100 | 19.3% | 2.0% | 240 | 22.1% | 5.5% |
| Nord Pas de Calais | 185 | 6.4% | 5.7% | 166 | 7.0% | 10.8% | 19 | 3.7% | 1.1% | 76 | 6.9% | 7.6% |
| Lorraine | 113 | 3.9% | 5.9% | 93 | 3.9% | 10.0% | 20 | 3.8% | 2.0% | 28 | 2.6% | 5.2% |
| Alsace | 53 | 1.8% | 3.5% | 39 | 1.6% | 5.3% | 14 | 2.7% | 1.8% | 15 | 1.4% | 3.1% |
| Franche-Comté | 61 | 2.1% | 6.4% | 46 | 1.9% | 9.9% | 15 | 2.8% | 3.0% | 19 | 1.8% | 7.3% |
| Champagne Ardennes | 48 | 1.7% | 4.4% | 34 | 1.5% | 6.6% | 14 | 2.7% | 2.5% | 18 | 1.7% | 6.1% |
| Picardie | 86 | 3.0% | 5.6% | 70 | 3.0% | 9.5% | 16 | 3.1% | 2.0% | 19 | 1.8% | 4.6% |
| Bourgogne | 88 | 3.0% | 6.5% | 72 | 3.0% | 11.1% | 16 | 3.0% | 2.2% | 27 | 2.4% | 7.8% |
| Haute Normandie | 73 | 2.5% | 4.9% | 55 | 2.3% | 7.8% | 17 | 3.4% | 2.3% | 26 | 2.4% | 5.5% |
| Basse Normandie | 66 | 2.3% | 5.4% | 57 | 2.4% | 9.8% | 9 | 1.7% | 1.4% | 22 | 2.1% | 6.9% |
| Centre | 95 | 3.3% | 4.5% | 79 | 3.3% | 7.8% | 16 | 3.1% | 1.5% | 31 | 2.8% | 5.2% |
| Pays de Loire | 116 | 4.0% | 3.9% | 106 | 4.5% | 7.4% | 10 | 2.0% | 0.7% | 59 | 5.4% | 6.4% |
| Bretagne | 84 | 2.9% | 3.1% | 64 | 2.7% | 5.0% | 20 | 3.8% | 1.4% | 28 | 2.6% | 3.5% |
| Poitou Charentes | 73 | 2.5% | 4.9% | 60 | 2.5% | 8.5% | 13 | 2.5% | 1.7% | 30 | 2.8% | 7.6% |
| Aquitaine | 165 | 5.7% | 6.0% | 135 | 5.7% | 10.3% | 30 | 5.7% | 2.1% | 60 | 5.5% | 7.0% |
| Midi Pyrénées | 144 | 5.0% | 5.9% | 126 | 5.3% | 10.7% | 18 | 3.5% | 1.4% | 53 | 4.9% | 6.7% |
| Limousin | 43 | 1.5% | 7.0% | 32 | 1.4% | 10.9% | 11 | 2.2% | 3.5% | 11 | 1.0% | 7.0% |
| Auvergne | 73 | 2.5% | 6.5% | 55 | 2.3% | 10.1% | 18 | 3.5% | 3.1% | 26 | 2.4% | 8.4% |
| Rhône Alpes | 320 | 11.1% | 6.2% | 250 | 10.5% | 10.0% | 70 | 13.5% | 2.6% | 134 | 12.3% | 7.1% |
| Languedoc Roussillon | 159 | 5.5% | 7.0% | 136 | 5.7% | 12.6% | 23 | 4.4% | 1.9% | 55 | 5.0% | 7.8% |
| Provence Alpes Côte d'Azur, Corse | 292 | 10.1% | 6.7% | 242 | 10.2% | 11.7% | 50 | 9.6% | 2.2% | 109 | 10.0% | 7.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2213 | 76.5% | 6.5% | 1823 | 76.8% | 10.8% | 390 | 75.0% | 2.3% | 963 | 88.6% | 6.6% |
| Presque tous les jours | 307 | 10.6% | 5.3% | 238 | 10.0% | 8.8% | 69 | 13.4% | 2.2% | 91 | 8.4% | 4.7% |
| 1 à 2 fois par semaine | 132 | 4.6% | 5.3% | 109 | 4.6% | 10.0% | 24 | 4.5% | 1.7% | 16 | 1.5% | 3.0% |
| 1 à 3 fois par mois | 16 | 0.6% | 3.2% | 12 | 0.5% | 6.1% | 4 | 0.7% | 1.2% | 1 | 0.1% | 2.2% |
| Moins souvent | 17 | 0.6% | 2.4% | 17 | 0.7% | 5.0% | - | - | - | 6 | 0.5% | 9.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 2.7% | 4.1% | 71 | 3.0% | 9.0% | 7 | 1.3% | 0.6% | 8 | 0.8% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 145 | 5.0% | 4.9% | 98 | 4.1% | 9.0% | 46 | 8.9% | 2.5% | 13 | 1.2% | 5.1% |
| De 12 000 à moins de 18 000 euros par an | 220 | 7.6% | 3.7% | 190 | 8.0% | 7.2% | 31 | 5.9% | 0.9% | 27 | 2.5% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 333 | 11.5% | 5.1% | 271 | 11.4% | 8.9% | 62 | 11.9% | 1.7% | 84 | 7.7% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 617 | 21.3% | 5.6% | 498 | 21.0% | 9.6% | 119 | 22.9% | 2.1% | 187 | 17.2% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 482 | 16.7% | 6.9% | 403 | 17.0% | 11.0% | 79 | 15.2% | 2.4% | 191 | 17.5% | 6.5% |
| De 45 000 à moins de 65 000 euros par an | 484 | 16.7% | 6.7% | 408 | 17.2% | 10.4% | 76 | 14.7% | 2.3% | 269 | 24.7% | 6.7% |
| De 65 000 à moins de 80 000 euros par an | 132 | 4.6% | 6.7% | 113 | 4.8% | 10.3% | 19 | 3.7% | 2.2% | 86 | 7.9% | 6.6% |
| De 80 000 à moins de 115 000 euros par an | 87 | 3.0% | 7.0% | 76 | 3.2% | 10.4% | 10 | 2.0% | 2.0% | 65 | 6.0% | 7.0% |
| 115 000 euros et plus par an | 35 | 1.2% | 6.0% | 27 | 1.1% | 7.6% | 8 | 1.6% | 3.5% | 33 | 3.0% | 6.9% |
| Refus | 132 | 4.6% | 4.3% | 99 | 4.2% | 7.6% | 33 | 6.4% | 1.9% | 52 | 4.8% | 5.1% |
| Ne sait pas | 147 | 5.1% | 6.3% | 119 | 5.0% | 12.1% | 28 | 5.4% | 2.1% | 73 | 6.7% | 7.9% |
