L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 8022 | 100.0% | 15.5% | 4934 | 100.0% | 19.9% | 3087 | 100.0% | 11.5% | 3125 | 100.0% | 17.9% |
| Sexe | ||||||||||||
| Homme | 4934 | 61.5% | 19.9% | 4934 | 100.0% | 19.9% | - | - | - | 2009 | 64.3% | 22.8% |
| Femme | 3087 | 38.5% | 11.5% | - | - | - | 3087 | 100.0% | 11.5% | 1116 | 35.7% | 12.9% |
| Age | ||||||||||||
| 15 à 24 ans | 1337 | 16.7% | 18.4% | 817 | 16.6% | 22.2% | 520 | 16.8% | 14.5% | 606 | 19.4% | 19.2% |
| 25 à 34 ans | 1158 | 14.4% | 15.2% | 773 | 15.7% | 20.7% | 385 | 12.5% | 9.9% | 541 | 17.3% | 16.2% |
| 35 à 49 ans | 1763 | 22.0% | 14.1% | 1173 | 23.8% | 19.0% | 590 | 19.1% | 9.3% | 984 | 31.5% | 15.9% |
| 50 à 59 ans | 1338 | 16.7% | 14.5% | 831 | 16.8% | 18.1% | 507 | 16.4% | 11.0% | 702 | 22.5% | 18.5% |
| 60 ans et plus | 2426 | 30.2% | 16.0% | 1340 | 27.2% | 20.2% | 1085 | 35.1% | 12.7% | 293 | 9.4% | 30.0% |
| Individu | ||||||||||||
| Ménagères | 2513 | 31.3% | 10.8% | - | - | - | 2513 | 81.4% | 10.8% | 850 | 27.2% | 12.1% |
| Personne de référence | 4701 | 58.6% | 16.8% | 3939 | 79.8% | 19.4% | 762 | 24.7% | 9.9% | 1751 | 56.0% | 21.3% |
| Responsable des achats | 5031 | 62.7% | 14.1% | 2544 | 51.6% | 19.6% | 2486 | 80.5% | 10.9% | 1770 | 56.6% | 16.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 0.3% | 4.3% | 19 | 0.4% | 5.2% | 4 | 0.1% | 2.3% | - | - | - |
| Petits patrons | 276 | 3.4% | 16.9% | 227 | 4.6% | 20.1% | 49 | 1.6% | 9.8% | 262 | 8.4% | 17.9% |
| Affaires et Cadres | 1193 | 14.9% | 23.4% | 810 | 16.4% | 27.2% | 383 | 12.4% | 18.0% | 1107 | 35.4% | 23.9% |
| Professions intermédiaires | 1060 | 13.2% | 15.4% | 671 | 13.6% | 20.2% | 390 | 12.6% | 10.9% | 874 | 28.0% | 15.8% |
| Employés | 1066 | 13.3% | 12.9% | 507 | 10.3% | 23.2% | 559 | 18.1% | 9.2% | 210 | 6.7% | 11.6% |
| Ouvriers | 870 | 10.8% | 13.5% | 792 | 16.1% | 15.6% | 78 | 2.5% | 5.8% | 40 | 1.3% | 9.4% |
| Retraités | 1935 | 24.1% | 15.4% | 1151 | 23.3% | 19.2% | 784 | 25.4% | 11.9% | 40 | 1.3% | 16.0% |
| Autres inactifs | 1598 | 19.9% | 15.5% | 757 | 15.3% | 20.3% | 841 | 27.2% | 12.8% | 594 | 19.0% | 17.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 0.6% | 6.4% | 33 | 0.7% | 8.1% | 19 | 0.6% | 4.7% | - | - | - |
| Petits patrons | 420 | 5.2% | 15.9% | 269 | 5.4% | 20.4% | 152 | 4.9% | 11.5% | 420 | 13.4% | 15.9% |
| Affaires et Cadres | 1537 | 19.2% | 21.2% | 977 | 19.8% | 26.7% | 560 | 18.1% | 15.7% | 1537 | 49.2% | 21.2% |
| Professions intermédiaires | 1168 | 14.6% | 15.4% | 764 | 15.5% | 19.9% | 404 | 13.1% | 10.8% | 1168 | 37.4% | 15.4% |
| Employés | 850 | 10.6% | 15.7% | 520 | 10.5% | 22.4% | 330 | 10.7% | 10.7% | - | - | - |
| Ouvriers | 1187 | 14.8% | 12.5% | 838 | 17.0% | 16.4% | 349 | 11.3% | 7.9% | - | - | - |
| Retraités | 2280 | 28.4% | 15.8% | 1259 | 25.5% | 19.2% | 1022 | 33.1% | 13.0% | - | - | - |
| Autres inactifs | 527 | 6.6% | 12.8% | 275 | 5.6% | 17.7% | 252 | 8.2% | 9.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1323 | 16.5% | 13.2% | 782 | 15.8% | 17.4% | 541 | 17.5% | 9.8% | 327 | 10.5% | 18.9% |
| 2 personnes | 2951 | 36.8% | 16.5% | 1747 | 35.4% | 20.1% | 1204 | 39.0% | 13.0% | 807 | 25.8% | 18.9% |
| 3 personnes | 1447 | 18.0% | 15.9% | 923 | 18.7% | 20.5% | 524 | 17.0% | 11.3% | 739 | 23.7% | 18.7% |
| 4 personnes | 1446 | 18.0% | 15.5% | 932 | 18.9% | 20.0% | 514 | 16.6% | 11.0% | 815 | 26.1% | 16.4% |
| 5 personnes et + | 854 | 10.6% | 15.9% | 550 | 11.1% | 22.1% | 304 | 9.9% | 10.6% | 437 | 14.0% | 17.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2255 | 28.1% | 14.6% | 1434 | 29.1% | 20.1% | 821 | 26.6% | 9.9% | 1255 | 40.1% | 16.3% |
| Non | 5766 | 71.9% | 15.9% | 3500 | 70.9% | 19.8% | 2266 | 73.4% | 12.2% | 1871 | 59.9% | 19.2% |
| Habitat | ||||||||||||
| Communes rurales | 1224 | 15.3% | 10.3% | 778 | 15.8% | 13.8% | 446 | 14.5% | 7.2% | 414 | 13.3% | 12.6% |
| Agglo. - 20 000 hab | 960 | 12.0% | 10.7% | 621 | 12.6% | 14.9% | 339 | 11.0% | 7.0% | 350 | 11.2% | 13.3% |
| Agglo. 20 000 à 100 000 hab | 797 | 9.9% | 11.5% | 526 | 10.7% | 15.5% | 271 | 8.8% | 7.6% | 239 | 7.6% | 13.3% |
| Agglo. + 100 000 hab | 2250 | 28.1% | 14.6% | 1476 | 29.9% | 19.6% | 774 | 25.1% | 9.8% | 919 | 29.4% | 16.1% |
| Agglo. Paris | 2791 | 34.8% | 32.7% | 1534 | 31.1% | 37.6% | 1257 | 40.7% | 28.2% | 1203 | 38.5% | 29.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 3084 | 38.4% | 32.3% | 1704 | 34.5% | 37.4% | 1380 | 44.7% | 27.6% | 1299 | 41.6% | 29.7% |
| Nord Pas de Calais | 337 | 4.2% | 10.5% | 246 | 5.0% | 16.1% | 91 | 3.0% | 5.4% | 153 | 4.9% | 15.5% |
| Lorraine | 161 | 2.0% | 8.4% | 107 | 2.2% | 11.5% | 54 | 1.7% | 5.4% | 56 | 1.8% | 10.2% |
| Alsace | 136 | 1.7% | 8.9% | 87 | 1.8% | 11.7% | 49 | 1.6% | 6.3% | 56 | 1.8% | 11.2% |
| Franche-Comté | 85 | 1.1% | 8.9% | 54 | 1.1% | 11.7% | 30 | 1.0% | 6.2% | 35 | 1.1% | 13.2% |
| Champagne Ardennes | 126 | 1.6% | 11.6% | 81 | 1.6% | 15.5% | 44 | 1.4% | 7.9% | 39 | 1.2% | 13.1% |
| Picardie | 279 | 3.5% | 18.2% | 156 | 3.2% | 21.0% | 123 | 4.0% | 15.5% | 80 | 2.5% | 18.8% |
| Bourgogne | 183 | 2.3% | 13.5% | 127 | 2.6% | 19.5% | 56 | 1.8% | 7.9% | 57 | 1.8% | 16.9% |
| Haute Normandie | 179 | 2.2% | 12.1% | 120 | 2.4% | 16.9% | 59 | 1.9% | 7.6% | 65 | 2.1% | 14.0% |
| Basse Normandie | 136 | 1.7% | 11.2% | 92 | 1.9% | 15.9% | 44 | 1.4% | 7.0% | 45 | 1.4% | 14.0% |
| Centre | 247 | 3.1% | 11.8% | 165 | 3.3% | 16.4% | 82 | 2.7% | 7.6% | 80 | 2.6% | 13.7% |
| Pays de Loire | 272 | 3.4% | 9.2% | 174 | 3.5% | 12.2% | 98 | 3.2% | 6.4% | 122 | 3.9% | 13.1% |
| Bretagne | 247 | 3.1% | 9.3% | 159 | 3.2% | 12.5% | 88 | 2.8% | 6.4% | 90 | 2.9% | 11.1% |
| Poitou Charentes | 144 | 1.8% | 9.7% | 101 | 2.1% | 14.3% | 42 | 1.4% | 5.5% | 49 | 1.6% | 12.3% |
| Aquitaine | 327 | 4.1% | 11.9% | 202 | 4.1% | 15.4% | 125 | 4.1% | 8.7% | 114 | 3.7% | 13.4% |
| Midi Pyrénées | 332 | 4.1% | 13.6% | 221 | 4.5% | 18.7% | 111 | 3.6% | 8.8% | 130 | 4.1% | 16.3% |
| Limousin | 66 | 0.8% | 10.8% | 48 | 1.0% | 16.3% | 19 | 0.6% | 5.7% | 17 | 0.5% | 10.4% |
| Auvergne | 111 | 1.4% | 9.8% | 74 | 1.5% | 13.7% | 37 | 1.2% | 6.3% | 38 | 1.2% | 12.2% |
| Rhône Alpes | 645 | 8.0% | 12.5% | 423 | 8.6% | 17.0% | 223 | 7.2% | 8.3% | 250 | 8.0% | 13.3% |
| Languedoc Roussillon | 291 | 3.6% | 12.9% | 185 | 3.8% | 17.2% | 106 | 3.4% | 8.9% | 97 | 3.1% | 13.7% |
| Provence Alpes Côte d'Azur, Corse | 634 | 7.9% | 14.6% | 407 | 8.2% | 19.8% | 227 | 7.3% | 9.9% | 255 | 8.2% | 17.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 6078 | 75.8% | 17.9% | 3836 | 77.8% | 22.7% | 2241 | 72.6% | 13.2% | 2764 | 88.4% | 18.9% |
| Presque tous les jours | 800 | 10.0% | 13.7% | 456 | 9.2% | 16.9% | 344 | 11.2% | 11.0% | 272 | 8.7% | 14.0% |
| 1 à 2 fois par semaine | 349 | 4.3% | 14.0% | 184 | 3.7% | 17.0% | 165 | 5.3% | 11.7% | 51 | 1.6% | 9.5% |
| 1 à 3 fois par mois | 52 | 0.6% | 10.3% | 29 | 0.6% | 14.4% | 22 | 0.7% | 7.5% | 4 | 0.1% | 6.6% |
| Moins souvent | 51 | 0.6% | 7.1% | 29 | 0.6% | 8.6% | 22 | 0.7% | 5.7% | 6 | 0.2% | 10.0% |
| Jamais | 14 | 0.2% | 15.5% | 10 | 0.2% | 15.4% | 4 | 0.1% | 15.7% | 3 | 0.1% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 224 | 2.8% | 11.8% | 128 | 2.6% | 16.2% | 96 | 3.1% | 8.6% | 29 | 0.9% | 15.8% |
| De 9 000 à moins de 12 000 euros par an | 263 | 3.3% | 8.9% | 151 | 3.1% | 13.8% | 111 | 3.6% | 6.0% | 28 | 0.9% | 11.6% |
| De 12 000 à moins de 18 000 euros par an | 625 | 7.8% | 10.6% | 376 | 7.6% | 14.3% | 250 | 8.1% | 7.7% | 100 | 3.2% | 14.5% |
| De 18 000 à moins de 24 000 euros par an | 767 | 9.6% | 11.7% | 472 | 9.6% | 15.5% | 295 | 9.6% | 8.3% | 207 | 6.6% | 15.0% |
| De 24 000 à moins de 36 000 euros par an | 1531 | 19.1% | 14.0% | 935 | 18.9% | 18.0% | 596 | 19.3% | 10.3% | 488 | 15.6% | 14.7% |
| De 36 000 à moins de 45 000 euros par an | 1219 | 15.2% | 17.4% | 772 | 15.6% | 21.0% | 447 | 14.5% | 13.3% | 518 | 16.6% | 17.5% |
| De 45 000 à moins de 65 000 euros par an | 1467 | 18.3% | 20.4% | 953 | 19.3% | 24.4% | 514 | 16.6% | 15.6% | 725 | 23.2% | 18.0% |
| De 65 000 à moins de 80 000 euros par an | 475 | 5.9% | 24.3% | 304 | 6.2% | 27.8% | 171 | 5.5% | 19.8% | 289 | 9.2% | 22.2% |
| De 80 000 à moins de 115 000 euros par an | 381 | 4.8% | 30.8% | 257 | 5.2% | 35.2% | 124 | 4.0% | 24.6% | 259 | 8.3% | 27.8% |
| 115 000 euros et plus par an | 220 | 2.7% | 37.3% | 147 | 3.0% | 41.3% | 73 | 2.4% | 31.3% | 165 | 5.3% | 34.7% |
| Refus | 488 | 6.1% | 15.8% | 270 | 5.5% | 20.8% | 218 | 7.1% | 12.2% | 160 | 5.1% | 15.7% |
| Ne sait pas | 360 | 4.5% | 15.4% | 168 | 3.4% | 17.2% | 192 | 6.2% | 14.1% | 156 | 5.0% | 16.9% |
