L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1695 | 100.0% | 3.3% | 913 | 100.0% | 3.7% | 782 | 100.0% | 2.9% | 584 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 913 | 53.8% | 3.7% | 913 | 100.0% | 3.7% | - | - | - | 319 | 54.7% | 3.6% |
| Femme | 782 | 46.2% | 2.9% | - | - | - | 782 | 100.0% | 2.9% | 265 | 45.3% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 206 | 12.2% | 2.8% | 104 | 11.3% | 2.8% | 103 | 13.2% | 2.9% | 86 | 14.7% | 2.7% |
| 25 à 34 ans | 220 | 13.0% | 2.9% | 123 | 13.5% | 3.3% | 96 | 12.3% | 2.5% | 106 | 18.2% | 3.2% |
| 35 à 49 ans | 461 | 27.2% | 3.7% | 273 | 30.0% | 4.4% | 187 | 23.9% | 3.0% | 195 | 33.4% | 3.2% |
| 50 à 59 ans | 332 | 19.6% | 3.6% | 188 | 20.5% | 4.1% | 144 | 18.5% | 3.1% | 154 | 26.3% | 4.0% |
| 60 ans et plus | 476 | 28.1% | 3.1% | 225 | 24.6% | 3.4% | 252 | 32.2% | 2.9% | 43 | 7.4% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 663 | 39.1% | 2.9% | - | - | - | 663 | 84.7% | 2.9% | 213 | 36.4% | 3.0% |
| Personne de référence | 965 | 56.9% | 3.4% | 759 | 83.2% | 3.7% | 206 | 26.3% | 2.7% | 309 | 52.9% | 3.8% |
| Responsable des achats | 1193 | 70.4% | 3.3% | 537 | 58.8% | 4.1% | 656 | 83.8% | 2.9% | 372 | 63.7% | 3.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 58 | 3.4% | 3.6% | 43 | 4.7% | 3.8% | 16 | 2.0% | 3.1% | 56 | 9.5% | 3.8% |
| Affaires et Cadres | 194 | 11.4% | 3.8% | 121 | 13.3% | 4.1% | 73 | 9.3% | 3.4% | 179 | 30.6% | 3.9% |
| Professions intermédiaires | 235 | 13.9% | 3.4% | 124 | 13.6% | 3.8% | 111 | 14.1% | 3.1% | 174 | 29.8% | 3.1% |
| Employés | 364 | 21.5% | 4.4% | 155 | 17.0% | 7.1% | 209 | 26.7% | 3.4% | 84 | 14.3% | 4.6% |
| Ouvriers | 210 | 12.4% | 3.3% | 178 | 19.5% | 3.5% | 32 | 4.1% | 2.4% | 10 | 1.6% | 2.3% |
| Retraités | 392 | 23.1% | 3.1% | 196 | 21.4% | 3.3% | 196 | 25.1% | 3.0% | 6 | 1.0% | 2.4% |
| Autres inactifs | 242 | 14.3% | 2.3% | 96 | 10.5% | 2.6% | 146 | 18.6% | 2.2% | 77 | 13.1% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.1% | 0.3% | - | - | - | 2 | 0.3% | 0.6% | - | - | - |
| Petits patrons | 102 | 6.0% | 3.9% | 55 | 6.1% | 4.2% | 46 | 5.9% | 3.5% | 102 | 17.4% | 3.9% |
| Affaires et Cadres | 236 | 13.9% | 3.3% | 140 | 15.4% | 3.8% | 96 | 12.2% | 2.7% | 236 | 40.4% | 3.3% |
| Professions intermédiaires | 246 | 14.5% | 3.3% | 124 | 13.6% | 3.2% | 123 | 15.7% | 3.3% | 246 | 42.2% | 3.3% |
| Employés | 251 | 14.8% | 4.6% | 145 | 15.9% | 6.2% | 107 | 13.6% | 3.4% | - | - | - |
| Ouvriers | 292 | 17.2% | 3.1% | 175 | 19.2% | 3.4% | 117 | 14.9% | 2.6% | - | - | - |
| Retraités | 477 | 28.2% | 3.3% | 224 | 24.5% | 3.4% | 254 | 32.4% | 3.2% | - | - | - |
| Autres inactifs | 88 | 5.2% | 2.1% | 50 | 5.4% | 3.2% | 38 | 4.9% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 310 | 18.3% | 3.1% | 172 | 18.9% | 3.8% | 137 | 17.5% | 2.5% | 64 | 11.0% | 3.7% |
| 2 personnes | 556 | 32.8% | 3.1% | 300 | 32.9% | 3.5% | 256 | 32.8% | 2.8% | 140 | 24.0% | 3.3% |
| 3 personnes | 289 | 17.0% | 3.2% | 157 | 17.1% | 3.5% | 132 | 16.9% | 2.9% | 134 | 22.9% | 3.4% |
| 4 personnes | 317 | 18.7% | 3.4% | 162 | 17.8% | 3.5% | 154 | 19.7% | 3.3% | 160 | 27.4% | 3.2% |
| 5 personnes et + | 224 | 13.2% | 4.2% | 121 | 13.3% | 4.9% | 102 | 13.1% | 3.6% | 86 | 14.7% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 529 | 31.2% | 3.4% | 284 | 31.1% | 4.0% | 245 | 31.3% | 3.0% | 256 | 43.9% | 3.3% |
| Non | 1166 | 68.8% | 3.2% | 629 | 68.9% | 3.6% | 537 | 68.7% | 2.9% | 328 | 56.1% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 114 | 6.7% | 1.0% | 58 | 6.4% | 1.0% | 56 | 7.2% | 0.9% | 28 | 4.8% | 0.9% |
| Agglo. - 20 000 hab | 112 | 6.6% | 1.2% | 51 | 5.6% | 1.2% | 61 | 7.8% | 1.3% | 41 | 7.0% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 103 | 6.1% | 1.5% | 51 | 5.5% | 1.5% | 53 | 6.7% | 1.5% | 13 | 2.2% | 0.7% |
| Agglo. + 100 000 hab | 24 | 1.4% | 0.2% | 12 | 1.3% | 0.2% | 12 | 1.6% | 0.2% | 3 | 0.5% | 0.1% |
| Agglo. Paris | 1341 | 79.1% | 15.7% | 741 | 81.2% | 18.1% | 601 | 76.8% | 13.5% | 499 | 85.4% | 12.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 1543 | 91.0% | 16.2% | 843 | 92.3% | 18.5% | 700 | 89.5% | 14.0% | 550 | 94.2% | 12.6% |
| Picardie | 152 | 9.0% | 9.9% | 70 | 7.7% | 9.4% | 82 | 10.5% | 10.3% | 34 | 5.8% | 8.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1196 | 70.5% | 3.5% | 667 | 73.1% | 4.0% | 528 | 67.5% | 3.1% | 500 | 85.6% | 3.4% |
| Presque tous les jours | 168 | 9.9% | 2.9% | 81 | 8.9% | 3.0% | 86 | 11.0% | 2.8% | 63 | 10.8% | 3.2% |
| 1 à 2 fois par semaine | 100 | 5.9% | 4.0% | 55 | 6.0% | 5.1% | 45 | 5.8% | 3.2% | 16 | 2.8% | 3.0% |
| 1 à 3 fois par mois | 12 | 0.7% | 2.4% | 6 | 0.7% | 3.1% | 6 | 0.7% | 2.0% | 1 | 0.1% | 1.3% |
| Moins souvent | 6 | 0.3% | 0.8% | 1 | 0.2% | 0.4% | 4 | 0.6% | 1.1% | - | - | - |
| Jamais | 4 | 0.2% | 4.6% | 3 | 0.3% | 4.8% | 1 | 0.1% | 4.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 3.2% | 2.8% | 22 | 2.4% | 2.7% | 32 | 4.1% | 2.9% | 10 | 1.8% | 5.5% |
| De 9 000 à moins de 12 000 euros par an | 62 | 3.6% | 2.1% | 33 | 3.6% | 3.0% | 29 | 3.7% | 1.5% | 10 | 1.6% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 159 | 9.4% | 2.7% | 88 | 9.7% | 3.3% | 71 | 9.0% | 2.2% | 10 | 1.8% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 175 | 10.3% | 2.7% | 94 | 10.3% | 3.1% | 81 | 10.3% | 2.3% | 35 | 6.1% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 359 | 21.2% | 3.3% | 184 | 20.2% | 3.5% | 175 | 22.3% | 3.0% | 101 | 17.3% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 284 | 16.7% | 4.0% | 165 | 18.1% | 4.5% | 119 | 15.2% | 3.5% | 113 | 19.4% | 3.8% |
| De 45 000 à moins de 65 000 euros par an | 262 | 15.4% | 3.6% | 139 | 15.3% | 3.6% | 122 | 15.6% | 3.7% | 122 | 20.9% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 85 | 5.0% | 4.4% | 50 | 5.4% | 4.5% | 36 | 4.6% | 4.1% | 49 | 8.4% | 3.8% |
| De 80 000 à moins de 115 000 euros par an | 69 | 4.1% | 5.6% | 44 | 4.8% | 6.0% | 26 | 3.3% | 5.1% | 59 | 10.0% | 6.3% |
| 115 000 euros et plus par an | 21 | 1.3% | 3.6% | 17 | 1.9% | 4.8% | 4 | 0.5% | 1.8% | 19 | 3.2% | 4.0% |
| Refus | 90 | 5.3% | 2.9% | 52 | 5.7% | 4.0% | 38 | 4.8% | 2.1% | 24 | 4.2% | 2.4% |
| Ne sait pas | 76 | 4.5% | 3.3% | 25 | 2.8% | 2.6% | 51 | 6.5% | 3.7% | 31 | 5.4% | 3.4% |
