L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2381 | 100.0% | 4.6% | 1343 | 100.0% | 5.4% | 1039 | 100.0% | 3.9% | 785 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 1343 | 56.4% | 5.4% | 1343 | 100.0% | 5.4% | - | - | - | 451 | 57.5% | 5.1% |
| Femme | 1039 | 43.6% | 3.9% | - | - | - | 1039 | 100.0% | 3.9% | 334 | 42.5% | 3.9% |
| Age | ||||||||||||
| 15 à 24 ans | 304 | 12.8% | 4.2% | 154 | 11.5% | 4.2% | 149 | 14.4% | 4.2% | 126 | 16.1% | 4.0% |
| 25 à 34 ans | 311 | 13.1% | 4.1% | 178 | 13.3% | 4.8% | 133 | 12.8% | 3.4% | 137 | 17.5% | 4.1% |
| 35 à 49 ans | 603 | 25.3% | 4.8% | 367 | 27.3% | 5.9% | 236 | 22.8% | 3.7% | 258 | 32.9% | 4.2% |
| 50 à 59 ans | 456 | 19.1% | 5.0% | 282 | 21.0% | 6.1% | 174 | 16.7% | 3.8% | 193 | 24.6% | 5.1% |
| 60 ans et plus | 708 | 29.7% | 4.7% | 361 | 26.9% | 5.5% | 347 | 33.4% | 4.1% | 71 | 9.0% | 7.2% |
| Individu | ||||||||||||
| Ménagères | 870 | 36.5% | 3.7% | - | - | - | 870 | 83.8% | 3.7% | 261 | 33.3% | 3.7% |
| Personne de référence | 1385 | 58.1% | 4.9% | 1122 | 83.6% | 5.5% | 262 | 25.2% | 3.4% | 427 | 54.3% | 5.2% |
| Responsable des achats | 1646 | 69.1% | 4.6% | 795 | 59.2% | 6.1% | 851 | 82.0% | 3.7% | 486 | 61.9% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 89 | 3.7% | 5.4% | 72 | 5.4% | 6.4% | 16 | 1.6% | 3.2% | 85 | 10.8% | 5.8% |
| Affaires et Cadres | 248 | 10.4% | 4.9% | 160 | 11.9% | 5.4% | 88 | 8.5% | 4.1% | 228 | 29.0% | 4.9% |
| Professions intermédiaires | 325 | 13.7% | 4.7% | 181 | 13.5% | 5.5% | 144 | 13.9% | 4.0% | 250 | 31.8% | 4.5% |
| Employés | 457 | 19.2% | 5.5% | 201 | 15.0% | 9.2% | 256 | 24.7% | 4.2% | 95 | 12.1% | 5.2% |
| Ouvriers | 317 | 13.3% | 4.9% | 271 | 20.1% | 5.3% | 47 | 4.5% | 3.5% | 10 | 1.3% | 2.3% |
| Retraités | 588 | 24.7% | 4.7% | 312 | 23.2% | 5.2% | 277 | 26.7% | 4.2% | 11 | 1.4% | 4.4% |
| Autres inactifs | 356 | 14.9% | 3.5% | 145 | 10.8% | 3.9% | 211 | 20.3% | 3.2% | 107 | 13.6% | 3.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.1% | 0.4% | 1 | 0.1% | 0.2% | 3 | 0.3% | 0.7% | - | - | - |
| Petits patrons | 148 | 6.2% | 5.6% | 86 | 6.4% | 6.5% | 63 | 6.0% | 4.8% | 148 | 18.9% | 5.6% |
| Affaires et Cadres | 307 | 12.9% | 4.2% | 181 | 13.5% | 4.9% | 126 | 12.1% | 3.5% | 307 | 39.1% | 4.2% |
| Professions intermédiaires | 330 | 13.8% | 4.4% | 185 | 13.8% | 4.8% | 145 | 14.0% | 3.9% | 330 | 42.0% | 4.4% |
| Employés | 324 | 13.6% | 6.0% | 192 | 14.3% | 8.3% | 132 | 12.7% | 4.3% | - | - | - |
| Ouvriers | 432 | 18.1% | 4.5% | 273 | 20.3% | 5.3% | 159 | 15.3% | 3.6% | - | - | - |
| Retraités | 694 | 29.2% | 4.8% | 339 | 25.3% | 5.2% | 355 | 34.2% | 4.5% | - | - | - |
| Autres inactifs | 143 | 6.0% | 3.5% | 86 | 6.4% | 5.5% | 57 | 5.5% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 444 | 18.7% | 4.4% | 267 | 19.9% | 6.0% | 177 | 17.0% | 3.2% | 87 | 11.1% | 5.0% |
| 2 personnes | 824 | 34.6% | 4.6% | 466 | 34.7% | 5.4% | 358 | 34.5% | 3.9% | 196 | 25.0% | 4.6% |
| 3 personnes | 399 | 16.8% | 4.4% | 220 | 16.4% | 4.9% | 180 | 17.3% | 3.9% | 177 | 22.6% | 4.5% |
| 4 personnes | 414 | 17.4% | 4.4% | 222 | 16.5% | 4.8% | 191 | 18.4% | 4.1% | 208 | 26.4% | 4.2% |
| 5 personnes et + | 300 | 12.6% | 5.6% | 167 | 12.5% | 6.7% | 132 | 12.7% | 4.6% | 118 | 15.0% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 714 | 30.0% | 4.6% | 395 | 29.4% | 5.5% | 320 | 30.8% | 3.8% | 337 | 42.9% | 4.4% |
| Non | 1667 | 70.0% | 4.6% | 948 | 70.6% | 5.4% | 719 | 69.2% | 3.9% | 448 | 57.1% | 4.6% |
| Habitat | ||||||||||||
| Communes rurales | 266 | 11.2% | 2.2% | 156 | 11.6% | 2.8% | 110 | 10.6% | 1.8% | 78 | 9.9% | 2.4% |
| Agglo. - 20 000 hab | 259 | 10.9% | 2.9% | 139 | 10.4% | 3.3% | 120 | 11.6% | 2.5% | 79 | 10.0% | 3.0% |
| Agglo. 20 000 à 100 000 hab | 197 | 8.3% | 2.8% | 109 | 8.2% | 3.2% | 87 | 8.4% | 2.4% | 33 | 4.2% | 1.9% |
| Agglo. + 100 000 hab | 238 | 10.0% | 1.5% | 153 | 11.4% | 2.0% | 85 | 8.2% | 1.1% | 71 | 9.0% | 1.2% |
| Agglo. Paris | 1421 | 59.7% | 16.6% | 785 | 58.4% | 19.2% | 636 | 61.2% | 14.3% | 525 | 66.8% | 13.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 1628 | 68.3% | 17.1% | 891 | 66.4% | 19.6% | 737 | 70.9% | 14.8% | 577 | 73.5% | 13.2% |
| Nord Pas de Calais | 53 | 2.2% | 1.6% | 39 | 2.9% | 2.6% | 13 | 1.3% | 0.8% | 19 | 2.5% | 1.9% |
| Lorraine | 15 | 0.6% | 0.8% | 10 | 0.7% | 1.1% | 5 | 0.5% | 0.5% | 5 | 0.6% | 0.9% |
| Alsace | 11 | 0.4% | 0.7% | 7 | 0.5% | 1.0% | 3 | 0.3% | 0.4% | 3 | 0.3% | 0.5% |
| Franche-Comté | 8 | 0.3% | 0.8% | 3 | 0.2% | 0.6% | 5 | 0.4% | 0.9% | 3 | 0.4% | 1.1% |
| Champagne Ardennes | 19 | 0.8% | 1.7% | 11 | 0.8% | 2.1% | 8 | 0.7% | 1.4% | 6 | 0.8% | 2.2% |
| Picardie | 184 | 7.7% | 12.0% | 89 | 6.6% | 11.9% | 95 | 9.2% | 12.0% | 41 | 5.2% | 9.7% |
| Bourgogne | 31 | 1.3% | 2.3% | 21 | 1.6% | 3.2% | 10 | 1.0% | 1.4% | 10 | 1.2% | 2.9% |
| Haute Normandie | 43 | 1.8% | 2.9% | 28 | 2.1% | 4.0% | 15 | 1.4% | 1.9% | 8 | 1.1% | 1.8% |
| Basse Normandie | 28 | 1.2% | 2.3% | 21 | 1.6% | 3.7% | 6 | 0.6% | 1.0% | 8 | 1.0% | 2.5% |
| Centre | 58 | 2.4% | 2.8% | 42 | 3.1% | 4.1% | 16 | 1.6% | 1.5% | 17 | 2.2% | 2.9% |
| Pays de Loire | 36 | 1.5% | 1.2% | 18 | 1.3% | 1.2% | 18 | 1.8% | 1.2% | 13 | 1.6% | 1.4% |
| Bretagne | 35 | 1.5% | 1.3% | 23 | 1.7% | 1.8% | 12 | 1.1% | 0.9% | 8 | 1.0% | 0.9% |
| Poitou Charentes | 20 | 0.9% | 1.4% | 14 | 1.0% | 2.0% | 6 | 0.6% | 0.8% | 5 | 0.6% | 1.2% |
| Aquitaine | 24 | 1.0% | 0.9% | 16 | 1.2% | 1.2% | 8 | 0.8% | 0.5% | 5 | 0.7% | 0.6% |
| Midi Pyrénées | 34 | 1.4% | 1.4% | 22 | 1.7% | 1.9% | 12 | 1.2% | 1.0% | 7 | 0.9% | 0.9% |
| Limousin | 8 | 0.3% | 1.3% | 4 | 0.3% | 1.4% | 4 | 0.4% | 1.1% | 1 | 0.2% | 0.8% |
| Auvergne | 7 | 0.3% | 0.6% | 5 | 0.3% | 0.9% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.6% |
| Rhône Alpes | 63 | 2.6% | 1.2% | 37 | 2.8% | 1.5% | 25 | 2.4% | 0.9% | 17 | 2.1% | 0.9% |
| Languedoc Roussillon | 33 | 1.4% | 1.5% | 15 | 1.1% | 1.4% | 19 | 1.8% | 1.6% | 13 | 1.7% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 45 | 1.9% | 1.0% | 27 | 2.0% | 1.3% | 19 | 1.8% | 0.8% | 18 | 2.3% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1640 | 68.9% | 4.8% | 950 | 70.7% | 5.6% | 691 | 66.5% | 4.1% | 671 | 85.5% | 4.6% |
| Presque tous les jours | 230 | 9.7% | 3.9% | 115 | 8.5% | 4.2% | 115 | 11.1% | 3.7% | 76 | 9.7% | 3.9% |
| 1 à 2 fois par semaine | 138 | 5.8% | 5.5% | 69 | 5.2% | 6.4% | 68 | 6.6% | 4.8% | 22 | 2.7% | 4.0% |
| 1 à 3 fois par mois | 17 | 0.7% | 3.5% | 11 | 0.8% | 5.4% | 6 | 0.6% | 2.2% | 1 | 0.1% | 2.0% |
| Moins souvent | 11 | 0.4% | 1.5% | 6 | 0.4% | 1.7% | 5 | 0.5% | 1.2% | - | - | - |
| Jamais | 9 | 0.4% | 9.8% | 8 | 0.6% | 12.2% | 1 | 0.1% | 4.1% | 3 | 0.4% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 81 | 3.4% | 4.2% | 40 | 2.9% | 5.0% | 41 | 4.0% | 3.7% | 12 | 1.6% | 6.6% |
| De 9 000 à moins de 12 000 euros par an | 101 | 4.2% | 3.4% | 55 | 4.1% | 5.0% | 46 | 4.4% | 2.5% | 12 | 1.6% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 249 | 10.5% | 4.2% | 143 | 10.7% | 5.4% | 106 | 10.2% | 3.3% | 26 | 3.3% | 3.7% |
| De 18 000 à moins de 24 000 euros par an | 255 | 10.7% | 3.9% | 143 | 10.6% | 4.7% | 112 | 10.8% | 3.2% | 51 | 6.5% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 510 | 21.4% | 4.7% | 290 | 21.6% | 5.6% | 220 | 21.2% | 3.8% | 150 | 19.1% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 361 | 15.2% | 5.1% | 215 | 16.0% | 5.9% | 146 | 14.0% | 4.3% | 134 | 17.0% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 364 | 15.3% | 5.1% | 204 | 15.2% | 5.2% | 160 | 15.4% | 4.8% | 166 | 21.1% | 4.1% |
| De 65 000 à moins de 80 000 euros par an | 104 | 4.4% | 5.3% | 63 | 4.7% | 5.8% | 41 | 3.9% | 4.7% | 62 | 7.9% | 4.7% |
| De 80 000 à moins de 115 000 euros par an | 83 | 3.5% | 6.7% | 53 | 3.9% | 7.2% | 30 | 2.9% | 6.0% | 67 | 8.6% | 7.2% |
| 115 000 euros et plus par an | 33 | 1.4% | 5.6% | 26 | 2.0% | 7.4% | 7 | 0.7% | 3.0% | 29 | 3.7% | 6.1% |
| Refus | 135 | 5.7% | 4.4% | 75 | 5.6% | 5.7% | 60 | 5.8% | 3.4% | 34 | 4.3% | 3.3% |
| Ne sait pas | 105 | 4.4% | 4.5% | 35 | 2.6% | 3.6% | 70 | 6.7% | 5.1% | 42 | 5.3% | 4.5% |
