L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 399 | 100.0% | 0.8% | 262 | 100.0% | 1.1% | 137 | 100.0% | 0.5% | 127 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 262 | 65.8% | 1.1% | 262 | 100.0% | 1.1% | - | - | - | 77 | 60.5% | 0.9% |
| Femme | 137 | 34.2% | 0.5% | - | - | - | 137 | 100.0% | 0.5% | 50 | 39.5% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 12.3% | 0.7% | 31 | 11.8% | 0.8% | 18 | 13.4% | 0.5% | 30 | 23.9% | 1.0% |
| 25 à 34 ans | 42 | 10.5% | 0.6% | 24 | 9.2% | 0.6% | 18 | 13.2% | 0.5% | 16 | 12.7% | 0.5% |
| 35 à 49 ans | 92 | 23.0% | 0.7% | 63 | 24.2% | 1.0% | 28 | 20.7% | 0.4% | 38 | 30.0% | 0.6% |
| 50 à 59 ans | 78 | 19.7% | 0.9% | 54 | 20.6% | 1.2% | 25 | 18.0% | 0.5% | 35 | 27.3% | 0.9% |
| 60 ans et plus | 137 | 34.5% | 0.9% | 90 | 34.3% | 1.4% | 47 | 34.8% | 0.6% | 8 | 6.1% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 116 | 29.1% | 0.5% | - | - | - | 116 | 85.0% | 0.5% | 40 | 31.5% | 0.6% |
| Personne de référence | 262 | 65.8% | 0.9% | 228 | 86.9% | 1.1% | 34 | 25.3% | 0.4% | 66 | 51.4% | 0.8% |
| Responsable des achats | 260 | 65.2% | 0.7% | 150 | 57.3% | 1.2% | 110 | 80.3% | 0.5% | 64 | 50.5% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Petits patrons | 9 | 2.3% | 0.6% | 9 | 3.4% | 0.8% | 0 | 0.3% | 0.1% | 9 | 6.9% | 0.6% |
| Affaires et Cadres | 39 | 9.7% | 0.8% | 22 | 8.5% | 0.7% | 16 | 12.0% | 0.8% | 37 | 29.0% | 0.8% |
| Professions intermédiaires | 49 | 12.3% | 0.7% | 29 | 10.9% | 0.9% | 20 | 14.9% | 0.6% | 38 | 29.5% | 0.7% |
| Employés | 70 | 17.4% | 0.8% | 39 | 14.8% | 1.8% | 31 | 22.4% | 0.5% | 19 | 15.1% | 1.1% |
| Ouvriers | 40 | 10.1% | 0.6% | 38 | 14.5% | 0.7% | 2 | 1.8% | 0.2% | 5 | 3.7% | 1.1% |
| Retraités | 131 | 32.8% | 1.0% | 88 | 33.7% | 1.5% | 42 | 31.1% | 0.6% | 2 | 1.4% | 0.7% |
| Autres inactifs | 61 | 15.4% | 0.6% | 37 | 14.2% | 1.0% | 24 | 17.5% | 0.4% | 18 | 14.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | 0.1% | - | 0 | - | - | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 23 | 5.9% | 0.9% | 17 | 6.3% | 1.3% | 7 | 5.1% | 0.5% | 23 | 18.4% | 0.9% |
| Affaires et Cadres | 54 | 13.6% | 0.7% | 29 | 11.1% | 0.8% | 25 | 18.4% | 0.7% | 54 | 42.6% | 0.7% |
| Professions intermédiaires | 50 | 12.5% | 0.7% | 32 | 12.0% | 0.8% | 18 | 13.4% | 0.5% | 50 | 39.1% | 0.7% |
| Employés | 48 | 12.0% | 0.9% | 33 | 12.6% | 1.4% | 15 | 10.7% | 0.5% | - | - | - |
| Ouvriers | 48 | 12.1% | 0.5% | 34 | 13.0% | 0.7% | 14 | 10.5% | 0.3% | - | - | - |
| Retraités | 146 | 36.6% | 1.0% | 92 | 35.0% | 1.4% | 54 | 39.8% | 0.7% | - | - | - |
| Autres inactifs | 29 | 7.2% | 0.7% | 26 | 9.9% | 1.7% | 3 | 2.0% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 78 | 19.7% | 0.8% | 57 | 21.9% | 1.3% | 21 | 15.4% | 0.4% | 14 | 11.3% | 0.8% |
| 2 personnes | 150 | 37.6% | 0.8% | 85 | 32.5% | 1.0% | 65 | 47.4% | 0.7% | 28 | 21.6% | 0.6% |
| 3 personnes | 74 | 18.5% | 0.8% | 45 | 17.3% | 1.0% | 28 | 20.7% | 0.6% | 35 | 27.8% | 0.9% |
| 4 personnes | 51 | 12.7% | 0.5% | 42 | 16.1% | 0.9% | 9 | 6.2% | 0.2% | 30 | 23.7% | 0.6% |
| 5 personnes et + | 46 | 11.6% | 0.9% | 32 | 12.3% | 1.3% | 14 | 10.2% | 0.5% | 20 | 15.7% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 98 | 24.5% | 0.6% | 60 | 22.8% | 0.8% | 38 | 27.9% | 0.5% | 39 | 30.4% | 0.5% |
| Non | 301 | 75.5% | 0.8% | 202 | 77.2% | 1.1% | 98 | 72.1% | 0.5% | 89 | 69.6% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 66 | 16.5% | 0.6% | 39 | 14.9% | 0.7% | 27 | 19.6% | 0.4% | 14 | 11.1% | 0.4% |
| Agglo. - 20 000 hab | 43 | 10.9% | 0.5% | 24 | 9.2% | 0.6% | 19 | 14.0% | 0.4% | 13 | 10.5% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 42 | 10.5% | 0.6% | 30 | 11.4% | 0.9% | 12 | 8.7% | 0.3% | 8 | 6.1% | 0.4% |
| Agglo. + 100 000 hab | 115 | 28.7% | 0.7% | 83 | 31.6% | 1.1% | 32 | 23.1% | 0.4% | 37 | 29.1% | 0.6% |
| Agglo. Paris | 133 | 33.4% | 1.6% | 86 | 32.8% | 2.1% | 47 | 34.5% | 1.1% | 55 | 43.3% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 138 | 34.6% | 1.4% | 91 | 34.6% | 2.0% | 47 | 34.5% | 0.9% | 57 | 45.0% | 1.3% |
| Nord Pas de Calais | 12 | 3.0% | 0.4% | 8 | 2.9% | 0.5% | 4 | 3.2% | 0.3% | 7 | 5.1% | 0.7% |
| Lorraine | 11 | 2.7% | 0.6% | 7 | 2.7% | 0.8% | 4 | 2.7% | 0.4% | 0 | 0.2% | 0.1% |
| Alsace | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Franche-Comté | 7 | 1.7% | 0.7% | 3 | 1.3% | 0.7% | 3 | 2.5% | 0.7% | 2 | 1.6% | 0.8% |
| Champagne Ardennes | 8 | 2.0% | 0.7% | 6 | 2.4% | 1.2% | 2 | 1.4% | 0.3% | 2 | 1.6% | 0.7% |
| Picardie | 11 | 2.6% | 0.7% | 7 | 2.8% | 1.0% | 3 | 2.4% | 0.4% | 7 | 5.8% | 1.7% |
| Bourgogne | 15 | 3.7% | 1.1% | 10 | 3.8% | 1.5% | 5 | 3.4% | 0.7% | 3 | 2.6% | 1.0% |
| Haute Normandie | 10 | 2.4% | 0.6% | 6 | 2.4% | 0.9% | 3 | 2.4% | 0.4% | 1 | 0.7% | 0.2% |
| Basse Normandie | 4 | 1.1% | 0.4% | 4 | 1.5% | 0.7% | 1 | 0.4% | 0.1% | 0 | 0.2% | 0.1% |
| Centre | 11 | 2.9% | 0.5% | 10 | 3.8% | 1.0% | 2 | 1.1% | 0.1% | 2 | 1.8% | 0.4% |
| Pays de Loire | 6 | 1.5% | 0.2% | 5 | 1.8% | 0.3% | 1 | 0.8% | 0.1% | 1 | 0.8% | 0.1% |
| Bretagne | 13 | 3.4% | 0.5% | 7 | 2.5% | 0.5% | 7 | 5.1% | 0.5% | 4 | 2.9% | 0.5% |
| Poitou Charentes | 8 | 2.1% | 0.6% | 5 | 1.8% | 0.7% | 4 | 2.6% | 0.5% | 1 | 0.7% | 0.2% |
| Aquitaine | 31 | 7.7% | 1.1% | 18 | 7.0% | 1.4% | 12 | 9.0% | 0.9% | 5 | 3.8% | 0.6% |
| Midi Pyrénées | 23 | 5.7% | 0.9% | 14 | 5.3% | 1.2% | 9 | 6.5% | 0.7% | 4 | 3.2% | 0.5% |
| Limousin | 7 | 1.9% | 1.2% | 7 | 2.6% | 2.3% | 1 | 0.5% | 0.2% | 1 | 0.4% | 0.3% |
| Auvergne | 7 | 1.8% | 0.6% | 5 | 1.8% | 0.9% | 2 | 1.7% | 0.4% | 1 | 1.1% | 0.4% |
| Rhône Alpes | 25 | 6.2% | 0.5% | 14 | 5.3% | 0.6% | 11 | 8.0% | 0.4% | 11 | 8.4% | 0.6% |
| Languedoc Roussillon | 25 | 6.4% | 1.1% | 14 | 5.4% | 1.3% | 11 | 8.3% | 1.0% | 7 | 5.4% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 26 | 6.6% | 0.6% | 22 | 8.3% | 1.1% | 5 | 3.3% | 0.2% | 11 | 8.3% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 283 | 71.0% | 0.8% | 185 | 70.5% | 1.1% | 98 | 72.0% | 0.6% | 117 | 91.7% | 0.8% |
| Presque tous les jours | 40 | 10.1% | 0.7% | 23 | 8.6% | 0.8% | 18 | 12.9% | 0.6% | 7 | 5.6% | 0.4% |
| 1 à 2 fois par semaine | 25 | 6.4% | 1.0% | 15 | 5.9% | 1.4% | 10 | 7.3% | 0.7% | 3 | 2.1% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.7% | 0.6% | 1 | 0.5% | 0.7% | 2 | 1.1% | 0.5% | 0 | 0.3% | 0.6% |
| Moins souvent | 2 | 0.5% | 0.3% | 1 | 0.4% | 0.3% | 1 | 0.6% | 0.2% | - | - | - |
| Jamais | 0 | 0.1% | 0.3% | - | - | - | 0 | 0.2% | 1.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 2.6% | 0.5% | 8 | 3.2% | 1.1% | 2 | 1.4% | 0.2% | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 17 | 4.1% | 0.6% | 13 | 5.0% | 1.2% | 3 | 2.5% | 0.2% | 1 | 1.0% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 41 | 10.3% | 0.7% | 31 | 11.9% | 1.2% | 10 | 7.3% | 0.3% | 4 | 3.4% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 40 | 10.0% | 0.6% | 29 | 11.2% | 1.0% | 11 | 7.9% | 0.3% | 6 | 5.0% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 80 | 20.1% | 0.7% | 50 | 19.1% | 1.0% | 30 | 21.9% | 0.5% | 22 | 16.9% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 75 | 18.8% | 1.1% | 39 | 14.8% | 1.1% | 36 | 26.4% | 1.1% | 30 | 23.7% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 70 | 17.5% | 1.0% | 50 | 18.9% | 1.3% | 20 | 14.8% | 0.6% | 34 | 26.6% | 0.8% |
| De 65 000 à moins de 80 000 euros par an | 19 | 4.9% | 1.0% | 13 | 4.9% | 1.2% | 7 | 4.8% | 0.8% | 12 | 9.1% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 10 | 2.4% | 0.8% | 6 | 2.1% | 0.8% | 4 | 2.9% | 0.8% | 6 | 4.7% | 0.6% |
| 115 000 euros et plus par an | 6 | 1.5% | 1.0% | 5 | 1.8% | 1.3% | 1 | 0.8% | 0.5% | 5 | 4.3% | 1.2% |
| Refus | 28 | 7.1% | 0.9% | 17 | 6.4% | 1.3% | 11 | 8.3% | 0.6% | 5 | 3.7% | 0.5% |
| Ne sait pas | 3 | 0.8% | 0.1% | 2 | 0.7% | 0.2% | 2 | 1.2% | 0.1% | 2 | 1.3% | 0.2% |
