L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1526 | 100.0% | 2.9% | 881 | 100.0% | 3.6% | 645 | 100.0% | 2.4% | 633 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 881 | 57.7% | 3.6% | 881 | 100.0% | 3.6% | - | - | - | 391 | 61.8% | 4.4% |
| Femme | 645 | 42.3% | 2.4% | - | - | - | 645 | 100.0% | 2.4% | 242 | 38.2% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 237 | 15.5% | 3.3% | 138 | 15.7% | 3.8% | 98 | 15.2% | 2.7% | 106 | 16.8% | 3.4% |
| 25 à 34 ans | 205 | 13.4% | 2.7% | 132 | 15.0% | 3.5% | 73 | 11.3% | 1.9% | 108 | 17.1% | 3.3% |
| 35 à 49 ans | 275 | 18.0% | 2.2% | 175 | 19.9% | 2.8% | 100 | 15.5% | 1.6% | 193 | 30.5% | 3.1% |
| 50 à 59 ans | 224 | 14.7% | 2.4% | 127 | 14.4% | 2.8% | 97 | 15.1% | 2.1% | 135 | 21.4% | 3.6% |
| 60 ans et plus | 585 | 38.3% | 3.9% | 308 | 35.0% | 4.7% | 277 | 42.9% | 3.2% | 89 | 14.1% | 9.1% |
| Individu | ||||||||||||
| Ménagères | 530 | 34.7% | 2.3% | - | - | - | 530 | 82.2% | 2.3% | 198 | 31.3% | 2.8% |
| Personne de référence | 842 | 55.2% | 3.0% | 698 | 79.2% | 3.4% | 144 | 22.3% | 1.9% | 333 | 52.6% | 4.1% |
| Responsable des achats | 963 | 63.1% | 2.7% | 426 | 48.4% | 3.3% | 537 | 83.3% | 2.4% | 366 | 57.9% | 3.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 0 | - | 0.2% | - | - | - |
| Petits patrons | 57 | 3.7% | 3.5% | 42 | 4.7% | 3.7% | 15 | 2.4% | 3.1% | 53 | 8.3% | 3.6% |
| Affaires et Cadres | 274 | 17.9% | 5.4% | 203 | 23.0% | 6.8% | 71 | 11.0% | 3.3% | 254 | 40.2% | 5.5% |
| Professions intermédiaires | 152 | 10.0% | 2.2% | 86 | 9.7% | 2.6% | 67 | 10.3% | 1.9% | 125 | 19.8% | 2.3% |
| Employés | 186 | 12.2% | 2.2% | 89 | 10.1% | 4.1% | 97 | 15.1% | 1.6% | 59 | 9.3% | 3.2% |
| Ouvriers | 73 | 4.8% | 1.1% | 63 | 7.2% | 1.2% | 10 | 1.6% | 0.7% | 3 | 0.5% | 0.7% |
| Retraités | 433 | 28.4% | 3.4% | 259 | 29.4% | 4.3% | 174 | 27.0% | 2.7% | 17 | 2.7% | 6.9% |
| Autres inactifs | 349 | 22.9% | 3.4% | 139 | 15.8% | 3.7% | 210 | 32.6% | 3.2% | 121 | 19.2% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.4% | 0.7% | 3 | 0.3% | 0.6% | 3 | 0.5% | 0.7% | - | - | - |
| Petits patrons | 81 | 5.3% | 3.1% | 53 | 6.0% | 4.0% | 28 | 4.3% | 2.1% | 81 | 12.8% | 3.1% |
| Affaires et Cadres | 367 | 24.0% | 5.1% | 226 | 25.6% | 6.2% | 141 | 21.9% | 4.0% | 367 | 58.0% | 5.1% |
| Professions intermédiaires | 185 | 12.1% | 2.4% | 112 | 12.7% | 2.9% | 73 | 11.3% | 2.0% | 185 | 29.2% | 2.4% |
| Employés | 120 | 7.9% | 2.2% | 79 | 9.0% | 3.4% | 41 | 6.3% | 1.3% | - | - | - |
| Ouvriers | 130 | 8.5% | 1.4% | 67 | 7.6% | 1.3% | 63 | 9.8% | 1.4% | - | - | - |
| Retraités | 505 | 33.1% | 3.5% | 275 | 31.2% | 4.2% | 230 | 35.7% | 2.9% | - | - | - |
| Autres inactifs | 132 | 8.7% | 3.2% | 66 | 7.5% | 4.3% | 66 | 10.2% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 248 | 16.2% | 2.5% | 135 | 15.3% | 3.0% | 113 | 17.5% | 2.0% | 60 | 9.5% | 3.5% |
| 2 personnes | 608 | 39.8% | 3.4% | 330 | 37.4% | 3.8% | 278 | 43.2% | 3.0% | 164 | 25.9% | 3.8% |
| 3 personnes | 254 | 16.6% | 2.8% | 146 | 16.5% | 3.2% | 108 | 16.8% | 2.3% | 155 | 24.6% | 3.9% |
| 4 personnes | 264 | 17.3% | 2.8% | 166 | 18.9% | 3.6% | 97 | 15.1% | 2.1% | 169 | 26.7% | 3.4% |
| 5 personnes et + | 153 | 10.0% | 2.9% | 105 | 11.9% | 4.2% | 49 | 7.5% | 1.7% | 84 | 13.3% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 386 | 25.3% | 2.5% | 235 | 26.7% | 3.3% | 151 | 23.4% | 1.8% | 245 | 38.8% | 3.2% |
| Non | 1140 | 74.7% | 3.1% | 646 | 73.3% | 3.7% | 494 | 76.6% | 2.7% | 387 | 61.2% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 201 | 13.2% | 1.7% | 110 | 12.4% | 1.9% | 91 | 14.1% | 1.5% | 61 | 9.7% | 1.9% |
| Agglo. - 20 000 hab | 177 | 11.6% | 2.0% | 110 | 12.4% | 2.6% | 68 | 10.5% | 1.4% | 67 | 10.7% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 126 | 8.3% | 1.8% | 70 | 7.9% | 2.1% | 56 | 8.8% | 1.6% | 40 | 6.4% | 2.2% |
| Agglo. + 100 000 hab | 437 | 28.6% | 2.8% | 277 | 31.5% | 3.7% | 160 | 24.8% | 2.0% | 181 | 28.6% | 3.2% |
| Agglo. Paris | 585 | 38.3% | 6.8% | 315 | 35.7% | 7.7% | 270 | 41.9% | 6.1% | 282 | 44.6% | 7.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 629 | 41.2% | 6.6% | 352 | 40.0% | 7.7% | 276 | 42.9% | 5.5% | 298 | 47.1% | 6.8% |
| Nord Pas de Calais | 75 | 4.9% | 2.3% | 45 | 5.1% | 2.9% | 30 | 4.6% | 1.8% | 36 | 5.7% | 3.6% |
| Lorraine | 29 | 1.9% | 1.5% | 17 | 2.0% | 1.8% | 11 | 1.8% | 1.2% | 12 | 1.9% | 2.2% |
| Alsace | 37 | 2.5% | 2.5% | 29 | 3.2% | 3.9% | 9 | 1.4% | 1.1% | 12 | 1.9% | 2.4% |
| Franche-Comté | 17 | 1.1% | 1.8% | 11 | 1.2% | 2.3% | 6 | 1.0% | 1.3% | 6 | 0.9% | 2.2% |
| Champagne Ardennes | 24 | 1.5% | 2.2% | 15 | 1.7% | 2.9% | 8 | 1.3% | 1.5% | 6 | 1.0% | 2.1% |
| Picardie | 24 | 1.6% | 1.6% | 13 | 1.4% | 1.7% | 11 | 1.8% | 1.4% | 9 | 1.4% | 2.2% |
| Bourgogne | 28 | 1.9% | 2.1% | 22 | 2.4% | 3.3% | 7 | 1.0% | 1.0% | 9 | 1.4% | 2.6% |
| Haute Normandie | 25 | 1.7% | 1.7% | 12 | 1.3% | 1.7% | 13 | 2.1% | 1.7% | 9 | 1.4% | 1.9% |
| Basse Normandie | 28 | 1.8% | 2.3% | 12 | 1.3% | 2.0% | 16 | 2.5% | 2.5% | 8 | 1.2% | 2.4% |
| Centre | 42 | 2.7% | 2.0% | 21 | 2.4% | 2.1% | 21 | 3.2% | 1.9% | 15 | 2.4% | 2.6% |
| Pays de Loire | 48 | 3.2% | 1.6% | 23 | 2.6% | 1.6% | 25 | 3.9% | 1.7% | 20 | 3.2% | 2.2% |
| Bretagne | 39 | 2.6% | 1.5% | 21 | 2.4% | 1.6% | 19 | 2.9% | 1.3% | 12 | 1.9% | 1.5% |
| Poitou Charentes | 33 | 2.2% | 2.2% | 23 | 2.6% | 3.2% | 10 | 1.6% | 1.3% | 8 | 1.3% | 2.0% |
| Aquitaine | 66 | 4.3% | 2.4% | 39 | 4.5% | 3.0% | 27 | 4.1% | 1.9% | 26 | 4.1% | 3.0% |
| Midi Pyrénées | 52 | 3.4% | 2.1% | 33 | 3.8% | 2.8% | 19 | 2.9% | 1.5% | 14 | 2.2% | 1.8% |
| Limousin | 8 | 0.5% | 1.3% | 6 | 0.7% | 2.2% | 1 | 0.2% | 0.4% | 3 | 0.4% | 1.6% |
| Auvergne | 16 | 1.0% | 1.4% | 10 | 1.1% | 1.8% | 6 | 0.9% | 1.0% | 6 | 1.0% | 2.0% |
| Rhône Alpes | 104 | 6.8% | 2.0% | 59 | 6.7% | 2.4% | 45 | 6.9% | 1.7% | 47 | 7.4% | 2.5% |
| Languedoc Roussillon | 51 | 3.4% | 2.3% | 32 | 3.6% | 2.9% | 20 | 3.1% | 1.7% | 19 | 3.0% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 152 | 9.9% | 3.5% | 87 | 9.9% | 4.2% | 65 | 10.1% | 2.8% | 58 | 9.2% | 3.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1227 | 80.4% | 3.6% | 734 | 83.3% | 4.4% | 493 | 76.5% | 2.9% | 566 | 89.6% | 3.9% |
| Presque tous les jours | 144 | 9.5% | 2.5% | 66 | 7.5% | 2.4% | 78 | 12.2% | 2.5% | 48 | 7.6% | 2.5% |
| 1 à 2 fois par semaine | 54 | 3.5% | 2.2% | 24 | 2.8% | 2.3% | 30 | 4.6% | 2.1% | 11 | 1.7% | 2.0% |
| 1 à 3 fois par mois | 6 | 0.4% | 1.2% | 2 | 0.2% | 1.0% | 4 | 0.7% | 1.4% | 0 | - | 0.5% |
| Moins souvent | 10 | 0.6% | 1.4% | 3 | 0.4% | 0.9% | 7 | 1.0% | 1.7% | 1 | 0.2% | 2.3% |
| Jamais | 2 | 0.1% | 2.1% | 2 | 0.2% | 2.5% | 0 | 0.1% | 1.3% | 2 | 0.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.7% | 2.2% | 29 | 3.3% | 3.7% | 12 | 1.8% | 1.1% | 10 | 1.5% | 5.2% |
| De 9 000 à moins de 12 000 euros par an | 38 | 2.5% | 1.3% | 21 | 2.4% | 1.9% | 17 | 2.6% | 0.9% | 4 | 0.7% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 118 | 7.7% | 2.0% | 64 | 7.2% | 2.4% | 54 | 8.4% | 1.7% | 20 | 3.1% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 116 | 7.6% | 1.8% | 63 | 7.2% | 2.1% | 53 | 8.2% | 1.5% | 44 | 7.0% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 238 | 15.6% | 2.2% | 117 | 13.2% | 2.2% | 121 | 18.8% | 2.1% | 82 | 12.9% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 209 | 13.7% | 3.0% | 123 | 14.0% | 3.4% | 85 | 13.2% | 2.5% | 92 | 14.5% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 285 | 18.6% | 4.0% | 188 | 21.3% | 4.8% | 97 | 15.0% | 2.9% | 137 | 21.6% | 3.4% |
| De 65 000 à moins de 80 000 euros par an | 107 | 7.0% | 5.5% | 67 | 7.6% | 6.1% | 40 | 6.2% | 4.6% | 53 | 8.4% | 4.1% |
| De 80 000 à moins de 115 000 euros par an | 105 | 6.9% | 8.5% | 65 | 7.3% | 8.8% | 40 | 6.2% | 7.9% | 66 | 10.4% | 7.0% |
| 115 000 euros et plus par an | 87 | 5.7% | 14.7% | 55 | 6.2% | 15.4% | 32 | 5.0% | 13.7% | 56 | 8.9% | 11.8% |
| Refus | 118 | 7.7% | 3.8% | 60 | 6.8% | 4.6% | 58 | 9.0% | 3.3% | 35 | 5.5% | 3.4% |
| Ne sait pas | 65 | 4.3% | 2.8% | 29 | 3.3% | 3.0% | 36 | 5.6% | 2.6% | 35 | 5.6% | 3.8% |
