L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2363 | 100.0% | 4.6% | 2014 | 100.0% | 8.1% | 349 | 100.0% | 1.3% | 944 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 2014 | 85.2% | 8.1% | 2014 | 100.0% | 8.1% | - | - | - | 829 | 87.7% | 9.4% |
| Femme | 349 | 14.8% | 1.3% | - | - | - | 349 | 100.0% | 1.3% | 116 | 12.3% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 543 | 23.0% | 7.5% | 449 | 22.3% | 12.2% | 94 | 27.1% | 2.6% | 224 | 23.8% | 7.1% |
| 25 à 34 ans | 482 | 20.4% | 6.3% | 418 | 20.8% | 11.2% | 64 | 18.5% | 1.7% | 202 | 21.4% | 6.0% |
| 35 à 49 ans | 624 | 26.4% | 5.0% | 550 | 27.3% | 8.9% | 75 | 21.5% | 1.2% | 317 | 33.6% | 5.1% |
| 50 à 59 ans | 384 | 16.2% | 4.2% | 336 | 16.7% | 7.3% | 47 | 13.5% | 1.0% | 164 | 17.3% | 4.3% |
| 60 ans et plus | 329 | 13.9% | 2.2% | 261 | 13.0% | 3.9% | 68 | 19.5% | 0.8% | 37 | 4.0% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 260 | 11.0% | 1.1% | - | - | - | 260 | 74.6% | 1.1% | 82 | 8.7% | 1.2% |
| Personne de référence | 1546 | 65.4% | 5.5% | 1483 | 73.6% | 7.3% | 63 | 18.2% | 0.8% | 628 | 66.4% | 7.6% |
| Responsable des achats | 1247 | 52.8% | 3.5% | 984 | 48.9% | 7.6% | 263 | 75.5% | 1.2% | 459 | 48.6% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.5% | 7 | 0.4% | 2.0% | 0 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 89 | 3.8% | 5.4% | 83 | 4.1% | 7.3% | 6 | 1.8% | 1.2% | 85 | 9.0% | 5.8% |
| Affaires et Cadres | 268 | 11.3% | 5.3% | 238 | 11.8% | 8.0% | 31 | 8.8% | 1.4% | 251 | 26.6% | 5.4% |
| Professions intermédiaires | 398 | 16.9% | 5.8% | 357 | 17.7% | 10.8% | 41 | 11.8% | 1.1% | 352 | 37.2% | 6.4% |
| Employés | 353 | 14.9% | 4.3% | 253 | 12.5% | 11.6% | 101 | 28.8% | 1.6% | 50 | 5.3% | 2.7% |
| Ouvriers | 468 | 19.8% | 7.3% | 458 | 22.7% | 9.0% | 10 | 2.8% | 0.7% | 9 | 0.9% | 2.1% |
| Retraités | 291 | 12.3% | 2.3% | 235 | 11.6% | 3.9% | 57 | 16.2% | 0.9% | 3 | 0.4% | 1.4% |
| Autres inactifs | 488 | 20.7% | 4.7% | 385 | 19.1% | 10.3% | 103 | 29.7% | 1.6% | 195 | 20.6% | 5.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 0.9% | 2.5% | 18 | 0.9% | 4.3% | 3 | 0.9% | 0.8% | - | - | - |
| Petits patrons | 124 | 5.2% | 4.7% | 108 | 5.4% | 8.2% | 16 | 4.5% | 1.2% | 124 | 13.1% | 4.7% |
| Affaires et Cadres | 364 | 15.4% | 5.0% | 311 | 15.5% | 8.5% | 53 | 15.2% | 1.5% | 364 | 38.6% | 5.0% |
| Professions intermédiaires | 456 | 19.3% | 6.0% | 409 | 20.3% | 10.7% | 48 | 13.6% | 1.3% | 456 | 48.3% | 6.0% |
| Employés | 331 | 14.0% | 6.1% | 272 | 13.5% | 11.7% | 60 | 17.1% | 1.9% | - | - | - |
| Ouvriers | 560 | 23.7% | 5.9% | 497 | 24.7% | 9.7% | 62 | 17.9% | 1.4% | - | - | - |
| Retraités | 360 | 15.2% | 2.5% | 280 | 13.9% | 4.3% | 80 | 22.9% | 1.0% | - | - | - |
| Autres inactifs | 147 | 6.2% | 3.6% | 119 | 5.9% | 7.7% | 28 | 8.0% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 305 | 12.9% | 3.1% | 269 | 13.3% | 6.0% | 37 | 10.6% | 0.7% | 82 | 8.7% | 4.7% |
| 2 personnes | 650 | 27.5% | 3.6% | 521 | 25.8% | 6.0% | 129 | 37.0% | 1.4% | 210 | 22.3% | 4.9% |
| 3 personnes | 512 | 21.7% | 5.6% | 448 | 22.2% | 10.0% | 64 | 18.4% | 1.4% | 213 | 22.5% | 5.4% |
| 4 personnes | 555 | 23.5% | 6.0% | 473 | 23.5% | 10.2% | 82 | 23.6% | 1.8% | 288 | 30.5% | 5.8% |
| 5 personnes et + | 340 | 14.4% | 6.3% | 304 | 15.1% | 12.2% | 36 | 10.4% | 1.3% | 151 | 16.0% | 6.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 875 | 37.0% | 5.7% | 761 | 37.8% | 10.7% | 114 | 32.6% | 1.4% | 429 | 45.4% | 5.6% |
| Non | 1488 | 63.0% | 4.1% | 1253 | 62.2% | 7.1% | 235 | 67.4% | 1.3% | 515 | 54.6% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 437 | 18.5% | 3.7% | 361 | 17.9% | 6.4% | 76 | 21.7% | 1.2% | 157 | 16.7% | 4.8% |
| Agglo. - 20 000 hab | 357 | 15.1% | 4.0% | 307 | 15.2% | 7.4% | 51 | 14.5% | 1.0% | 134 | 14.2% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 301 | 12.8% | 4.3% | 257 | 12.7% | 7.6% | 45 | 12.8% | 1.3% | 109 | 11.6% | 6.1% |
| Agglo. + 100 000 hab | 787 | 33.3% | 5.1% | 684 | 33.9% | 9.1% | 103 | 29.6% | 1.3% | 315 | 33.4% | 5.5% |
| Agglo. Paris | 481 | 20.3% | 5.6% | 406 | 20.2% | 9.9% | 75 | 21.4% | 1.7% | 228 | 24.2% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 540 | 22.9% | 5.7% | 462 | 22.9% | 10.1% | 78 | 22.5% | 1.6% | 250 | 26.4% | 5.7% |
| Nord Pas de Calais | 127 | 5.4% | 4.0% | 117 | 5.8% | 7.7% | 10 | 2.8% | 0.6% | 55 | 5.8% | 5.6% |
| Lorraine | 63 | 2.7% | 3.3% | 55 | 2.7% | 5.9% | 9 | 2.5% | 0.9% | 18 | 1.9% | 3.2% |
| Alsace | 39 | 1.7% | 2.6% | 28 | 1.4% | 3.7% | 11 | 3.3% | 1.5% | 14 | 1.5% | 2.9% |
| Franche-Comté | 37 | 1.6% | 3.9% | 28 | 1.4% | 6.1% | 9 | 2.6% | 1.8% | 16 | 1.7% | 6.1% |
| Champagne Ardennes | 42 | 1.8% | 3.9% | 32 | 1.6% | 6.1% | 10 | 2.8% | 1.7% | 16 | 1.7% | 5.3% |
| Picardie | 62 | 2.6% | 4.0% | 56 | 2.8% | 7.5% | 6 | 1.7% | 0.8% | 23 | 2.5% | 5.5% |
| Bourgogne | 63 | 2.7% | 4.7% | 56 | 2.8% | 8.6% | 7 | 2.0% | 1.0% | 23 | 2.4% | 6.8% |
| Haute Normandie | 79 | 3.3% | 5.3% | 67 | 3.3% | 9.4% | 12 | 3.4% | 1.5% | 32 | 3.3% | 6.8% |
| Basse Normandie | 51 | 2.1% | 4.2% | 44 | 2.2% | 7.6% | 7 | 1.9% | 1.1% | 17 | 1.8% | 5.4% |
| Centre | 94 | 4.0% | 4.5% | 81 | 4.0% | 8.1% | 13 | 3.6% | 1.2% | 28 | 3.0% | 4.8% |
| Pays de Loire | 107 | 4.5% | 3.6% | 96 | 4.7% | 6.7% | 12 | 3.4% | 0.8% | 52 | 5.5% | 5.6% |
| Bretagne | 83 | 3.5% | 3.1% | 69 | 3.4% | 5.4% | 14 | 4.0% | 1.0% | 29 | 3.1% | 3.6% |
| Poitou Charentes | 61 | 2.6% | 4.1% | 55 | 2.7% | 7.7% | 6 | 1.7% | 0.8% | 24 | 2.5% | 6.0% |
| Aquitaine | 137 | 5.8% | 5.0% | 108 | 5.4% | 8.2% | 29 | 8.4% | 2.0% | 49 | 5.2% | 5.7% |
| Midi Pyrénées | 130 | 5.5% | 5.3% | 114 | 5.7% | 9.7% | 16 | 4.7% | 1.3% | 54 | 5.7% | 6.8% |
| Limousin | 26 | 1.1% | 4.2% | 22 | 1.1% | 7.6% | 4 | 1.1% | 1.2% | 5 | 0.5% | 3.2% |
| Auvergne | 50 | 2.1% | 4.4% | 38 | 1.9% | 7.0% | 12 | 3.5% | 2.1% | 16 | 1.7% | 5.2% |
| Rhône Alpes | 231 | 9.8% | 4.5% | 202 | 10.0% | 8.1% | 29 | 8.5% | 1.1% | 100 | 10.6% | 5.4% |
| Languedoc Roussillon | 117 | 5.0% | 5.2% | 100 | 5.0% | 9.3% | 17 | 4.9% | 1.4% | 39 | 4.1% | 5.5% |
| Provence Alpes Côte d'Azur, Corse | 223 | 9.4% | 5.1% | 186 | 9.2% | 9.0% | 37 | 10.7% | 1.6% | 85 | 9.0% | 5.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1866 | 79.0% | 5.5% | 1591 | 79.0% | 9.4% | 274 | 78.7% | 1.6% | 835 | 88.4% | 5.7% |
| Presque tous les jours | 237 | 10.0% | 4.1% | 196 | 9.7% | 7.3% | 41 | 11.7% | 1.3% | 86 | 9.1% | 4.4% |
| 1 à 2 fois par semaine | 88 | 3.7% | 3.5% | 74 | 3.7% | 6.8% | 14 | 3.9% | 1.0% | 11 | 1.1% | 2.0% |
| 1 à 3 fois par mois | 11 | 0.5% | 2.3% | 9 | 0.5% | 4.6% | 2 | 0.6% | 0.7% | 2 | 0.2% | 3.0% |
| Moins souvent | 12 | 0.5% | 1.7% | 9 | 0.5% | 2.7% | 3 | 0.9% | 0.9% | 3 | 0.3% | 5.0% |
| Jamais | 4 | 0.2% | 4.2% | 3 | 0.2% | 5.1% | 1 | 0.2% | 2.1% | 2 | 0.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 56 | 2.4% | 2.9% | 47 | 2.3% | 5.9% | 9 | 2.5% | 0.8% | 5 | 0.6% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 86 | 3.7% | 2.9% | 62 | 3.1% | 5.7% | 24 | 7.0% | 1.3% | 6 | 0.6% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 198 | 8.4% | 3.4% | 168 | 8.3% | 6.4% | 30 | 8.7% | 0.9% | 27 | 2.8% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 256 | 10.8% | 3.9% | 212 | 10.5% | 7.0% | 45 | 12.9% | 1.3% | 76 | 8.1% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 513 | 21.7% | 4.7% | 435 | 21.6% | 8.4% | 78 | 22.3% | 1.4% | 177 | 18.7% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 402 | 17.0% | 5.7% | 355 | 17.6% | 9.7% | 47 | 13.5% | 1.4% | 185 | 19.6% | 6.3% |
| De 45 000 à moins de 65 000 euros par an | 397 | 16.8% | 5.5% | 352 | 17.5% | 9.0% | 44 | 12.7% | 1.3% | 210 | 22.3% | 5.2% |
| De 65 000 à moins de 80 000 euros par an | 108 | 4.6% | 5.5% | 93 | 4.6% | 8.5% | 15 | 4.4% | 1.8% | 73 | 7.8% | 5.7% |
| De 80 000 à moins de 115 000 euros par an | 71 | 3.0% | 5.7% | 64 | 3.2% | 8.8% | 7 | 1.9% | 1.3% | 51 | 5.4% | 5.5% |
| 115 000 euros et plus par an | 34 | 1.4% | 5.8% | 26 | 1.3% | 7.4% | 8 | 2.2% | 3.3% | 31 | 3.2% | 6.5% |
| Refus | 119 | 5.0% | 3.8% | 102 | 5.0% | 7.8% | 17 | 4.9% | 1.0% | 47 | 4.9% | 4.6% |
| Ne sait pas | 123 | 5.2% | 5.2% | 99 | 4.9% | 10.1% | 24 | 6.8% | 1.7% | 55 | 5.9% | 6.0% |
