L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 476 | 100.0% | 0.9% | 259 | 100.0% | 1.0% | 217 | 100.0% | 0.8% | 113 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 259 | 54.4% | 1.0% | 259 | 100.0% | 1.0% | - | - | - | 75 | 66.7% | 0.9% |
| Femme | 217 | 45.6% | 0.8% | - | - | - | 217 | 100.0% | 0.8% | 38 | 33.3% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 19 | 4.0% | 0.3% | 13 | 5.0% | 0.4% | 6 | 2.9% | 0.2% | 11 | 9.7% | 0.3% |
| 25 à 34 ans | 21 | 4.4% | 0.3% | 12 | 4.7% | 0.3% | 9 | 4.1% | 0.2% | 11 | 9.5% | 0.3% |
| 35 à 49 ans | 45 | 9.4% | 0.4% | 24 | 9.1% | 0.4% | 21 | 9.7% | 0.3% | 29 | 25.8% | 0.5% |
| 50 à 59 ans | 71 | 15.0% | 0.8% | 45 | 17.2% | 1.0% | 27 | 12.3% | 0.6% | 34 | 30.3% | 0.9% |
| 60 ans et plus | 319 | 67.2% | 2.1% | 166 | 64.0% | 2.5% | 154 | 70.9% | 1.8% | 28 | 24.7% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 202 | 42.5% | 0.9% | - | - | - | 202 | 93.3% | 0.9% | 35 | 30.7% | 0.5% |
| Personne de référence | 302 | 63.4% | 1.1% | 226 | 87.1% | 1.1% | 76 | 35.1% | 1.0% | 73 | 64.5% | 0.9% |
| Responsable des achats | 343 | 72.2% | 1.0% | 143 | 55.2% | 1.1% | 201 | 92.5% | 0.9% | 67 | 59.2% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.7% | 2 | 0.9% | 0.6% | 1 | 0.6% | 0.8% | - | - | - |
| Petits patrons | 18 | 3.7% | 1.1% | 17 | 6.6% | 1.5% | 0 | 0.2% | 0.1% | 18 | 15.6% | 1.2% |
| Affaires et Cadres | 55 | 11.6% | 1.1% | 36 | 13.8% | 1.2% | 20 | 9.0% | 0.9% | 45 | 39.8% | 1.0% |
| Professions intermédiaires | 30 | 6.2% | 0.4% | 17 | 6.4% | 0.5% | 13 | 5.9% | 0.4% | 24 | 21.4% | 0.4% |
| Employés | 34 | 7.2% | 0.4% | 10 | 4.0% | 0.5% | 24 | 11.1% | 0.4% | 15 | 12.9% | 0.8% |
| Ouvriers | 17 | 3.5% | 0.3% | 16 | 6.1% | 0.3% | 1 | 0.5% | 0.1% | - | - | - |
| Retraités | 222 | 46.6% | 1.8% | 137 | 52.8% | 2.3% | 85 | 39.2% | 1.3% | 3 | 2.6% | 1.2% |
| Autres inactifs | 97 | 20.4% | 0.9% | 24 | 9.4% | 0.7% | 73 | 33.5% | 1.1% | 9 | 7.7% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.6% | 3 | 1.1% | 0.7% | 3 | 1.2% | 0.6% | - | - | - |
| Petits patrons | 27 | 5.7% | 1.0% | 23 | 8.8% | 1.7% | 4 | 2.1% | 0.3% | 27 | 24.2% | 1.0% |
| Affaires et Cadres | 59 | 12.4% | 0.8% | 37 | 14.1% | 1.0% | 23 | 10.4% | 0.6% | 59 | 52.5% | 0.8% |
| Professions intermédiaires | 26 | 5.5% | 0.3% | 16 | 6.1% | 0.4% | 10 | 4.8% | 0.3% | 26 | 23.3% | 0.3% |
| Employés | 11 | 2.3% | 0.2% | 3 | 1.1% | 0.1% | 8 | 3.8% | 0.3% | - | - | - |
| Ouvriers | 22 | 4.7% | 0.2% | 13 | 4.9% | 0.2% | 10 | 4.4% | 0.2% | - | - | - |
| Retraités | 262 | 55.0% | 1.8% | 133 | 51.4% | 2.0% | 129 | 59.3% | 1.6% | - | - | - |
| Autres inactifs | 63 | 13.2% | 1.5% | 32 | 12.5% | 2.1% | 30 | 14.0% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 106 | 22.4% | 1.1% | 39 | 14.9% | 0.9% | 68 | 31.3% | 1.2% | 21 | 18.6% | 1.2% |
| 2 personnes | 253 | 53.3% | 1.4% | 145 | 55.9% | 1.7% | 109 | 50.2% | 1.2% | 32 | 28.7% | 0.8% |
| 3 personnes | 41 | 8.5% | 0.4% | 23 | 8.8% | 0.5% | 18 | 8.1% | 0.4% | 19 | 16.6% | 0.5% |
| 4 personnes | 43 | 8.9% | 0.5% | 32 | 12.4% | 0.7% | 10 | 4.8% | 0.2% | 26 | 22.9% | 0.5% |
| 5 personnes et + | 33 | 6.9% | 0.6% | 21 | 8.0% | 0.8% | 12 | 5.5% | 0.4% | 15 | 13.1% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 66 | 13.9% | 0.4% | 45 | 17.2% | 0.6% | 22 | 10.0% | 0.3% | 38 | 33.5% | 0.5% |
| Non | 409 | 86.1% | 1.1% | 214 | 82.8% | 1.2% | 195 | 90.0% | 1.0% | 75 | 66.5% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 63 | 13.3% | 0.5% | 37 | 14.1% | 0.6% | 27 | 12.2% | 0.4% | 13 | 12.0% | 0.4% |
| Agglo. - 20 000 hab | 57 | 12.0% | 0.6% | 27 | 10.5% | 0.7% | 30 | 13.8% | 0.6% | 8 | 7.0% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 47 | 9.9% | 0.7% | 34 | 13.0% | 1.0% | 13 | 6.1% | 0.4% | 12 | 10.8% | 0.7% |
| Agglo. + 100 000 hab | 148 | 31.2% | 1.0% | 76 | 29.2% | 1.0% | 73 | 33.6% | 0.9% | 38 | 33.7% | 0.7% |
| Agglo. Paris | 160 | 33.7% | 1.9% | 86 | 33.2% | 2.1% | 74 | 34.3% | 1.7% | 41 | 36.6% | 1.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 167 | 35.1% | 1.7% | 90 | 34.8% | 2.0% | 77 | 35.5% | 1.5% | 42 | 37.7% | 1.0% |
| Nord Pas de Calais | 24 | 4.9% | 0.7% | 18 | 6.9% | 1.2% | 6 | 2.7% | 0.3% | 6 | 5.2% | 0.6% |
| Lorraine | 14 | 3.0% | 0.7% | 6 | 2.4% | 0.7% | 8 | 3.8% | 0.8% | 2 | 2.0% | 0.4% |
| Alsace | 10 | 2.2% | 0.7% | 7 | 2.7% | 1.0% | 3 | 1.5% | 0.4% | 2 | 1.9% | 0.4% |
| Franche-Comté | 7 | 1.5% | 0.7% | 4 | 1.6% | 0.9% | 3 | 1.4% | 0.6% | 2 | 2.0% | 0.8% |
| Champagne Ardennes | 13 | 2.8% | 1.2% | 6 | 2.3% | 1.1% | 7 | 3.4% | 1.3% | 1 | 0.9% | 0.3% |
| Picardie | 2 | 0.5% | 0.1% | 0 | 0.1% | - | 2 | 1.0% | 0.3% | 0 | 0.3% | 0.1% |
| Bourgogne | 13 | 2.7% | 1.0% | 8 | 2.9% | 1.2% | 5 | 2.5% | 0.8% | 4 | 3.5% | 1.2% |
| Haute Normandie | 7 | 1.4% | 0.5% | 2 | 0.7% | 0.3% | 5 | 2.3% | 0.6% | 1 | 1.0% | 0.2% |
| Basse Normandie | 6 | 1.2% | 0.5% | 4 | 1.6% | 0.7% | 2 | 0.8% | 0.3% | 4 | 3.6% | 1.2% |
| Centre | 15 | 3.2% | 0.7% | 9 | 3.3% | 0.9% | 7 | 3.2% | 0.6% | 4 | 3.7% | 0.7% |
| Pays de Loire | 18 | 3.7% | 0.6% | 11 | 4.1% | 0.7% | 7 | 3.2% | 0.5% | 5 | 4.6% | 0.6% |
| Bretagne | 20 | 4.2% | 0.7% | 11 | 4.2% | 0.8% | 9 | 4.2% | 0.7% | 7 | 5.9% | 0.8% |
| Poitou Charentes | 5 | 1.0% | 0.3% | 3 | 1.1% | 0.4% | 2 | 0.9% | 0.2% | 0 | 0.2% | - |
| Aquitaine | 10 | 2.2% | 0.4% | 5 | 1.9% | 0.4% | 6 | 2.6% | 0.4% | 2 | 1.6% | 0.2% |
| Midi Pyrénées | 14 | 2.9% | 0.6% | 8 | 3.1% | 0.7% | 6 | 2.6% | 0.4% | 4 | 3.8% | 0.5% |
| Limousin | 2 | 0.4% | 0.3% | 0 | 0.2% | 0.2% | 2 | 0.7% | 0.5% | - | - | - |
| Auvergne | 8 | 1.7% | 0.7% | 1 | 0.6% | 0.3% | 6 | 3.0% | 1.1% | 0 | 0.1% | - |
| Rhône Alpes | 70 | 14.8% | 1.4% | 34 | 13.0% | 1.3% | 37 | 16.9% | 1.4% | 10 | 8.8% | 0.5% |
| Languedoc Roussillon | 13 | 2.6% | 0.6% | 10 | 3.8% | 0.9% | 3 | 1.2% | 0.2% | 4 | 3.9% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 38 | 8.0% | 0.9% | 23 | 8.9% | 1.1% | 15 | 6.9% | 0.7% | 11 | 9.5% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 280 | 58.9% | 0.8% | 166 | 64.3% | 1.0% | 114 | 52.5% | 0.7% | 98 | 87.4% | 0.7% |
| Presque tous les jours | 51 | 10.6% | 0.9% | 22 | 8.3% | 0.8% | 29 | 13.4% | 0.9% | 9 | 7.6% | 0.4% |
| 1 à 2 fois par semaine | 34 | 7.2% | 1.4% | 14 | 5.3% | 1.3% | 21 | 9.5% | 1.5% | 4 | 3.3% | 0.7% |
| 1 à 3 fois par mois | 8 | 1.6% | 1.5% | 4 | 1.4% | 1.7% | 4 | 1.9% | 1.4% | - | - | - |
| Moins souvent | 8 | 1.7% | 1.1% | 8 | 3.1% | 2.4% | - | - | - | - | - | - |
| Jamais | 2 | 0.3% | 1.8% | - | - | - | 2 | 0.7% | 6.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.7% | 0.4% | 4 | 1.4% | 0.4% | 5 | 2.2% | 0.4% | 0 | 0.3% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 15 | 3.1% | 0.5% | 10 | 4.0% | 0.9% | 4 | 2.1% | 0.2% | 6 | 5.7% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 37 | 7.8% | 0.6% | 25 | 9.8% | 1.0% | 12 | 5.3% | 0.4% | 8 | 7.1% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 33 | 7.0% | 0.5% | 16 | 6.3% | 0.5% | 17 | 7.9% | 0.5% | 3 | 2.7% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 90 | 18.9% | 0.8% | 48 | 18.6% | 0.9% | 42 | 19.4% | 0.7% | 11 | 9.8% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 66 | 14.0% | 0.9% | 46 | 18.0% | 1.3% | 20 | 9.2% | 0.6% | 24 | 21.7% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 85 | 17.8% | 1.2% | 45 | 17.3% | 1.1% | 40 | 18.4% | 1.2% | 24 | 21.7% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 32 | 6.8% | 1.6% | 21 | 8.0% | 1.9% | 12 | 5.4% | 1.3% | 12 | 10.3% | 0.9% |
| De 80 000 à moins de 115 000 euros par an | 25 | 5.2% | 2.0% | 16 | 6.3% | 2.2% | 8 | 3.9% | 1.7% | 8 | 7.3% | 0.9% |
| 115 000 euros et plus par an | 9 | 2.0% | 1.6% | 5 | 1.7% | 1.3% | 5 | 2.2% | 2.1% | 6 | 5.1% | 1.2% |
| Refus | 54 | 11.3% | 1.7% | 17 | 6.7% | 1.3% | 36 | 16.7% | 2.0% | 7 | 6.0% | 0.7% |
| Ne sait pas | 21 | 4.4% | 0.9% | 5 | 2.0% | 0.5% | 16 | 7.3% | 1.2% | 3 | 2.5% | 0.3% |
