L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 853 | 100.0% | 1.6% | 429 | 100.0% | 1.7% | 424 | 100.0% | 1.6% | 253 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 429 | 50.3% | 1.7% | 429 | 100.0% | 1.7% | - | - | - | 120 | 47.4% | 1.4% |
| Femme | 424 | 49.7% | 1.6% | - | - | - | 424 | 100.0% | 1.6% | 133 | 52.6% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 103 | 12.1% | 1.4% | 52 | 12.2% | 1.4% | 51 | 12.0% | 1.4% | 46 | 18.1% | 1.5% |
| 25 à 34 ans | 93 | 10.9% | 1.2% | 37 | 8.6% | 1.0% | 56 | 13.3% | 1.4% | 39 | 15.4% | 1.2% |
| 35 à 49 ans | 185 | 21.7% | 1.5% | 104 | 24.2% | 1.7% | 82 | 19.2% | 1.3% | 81 | 32.1% | 1.3% |
| 50 à 59 ans | 192 | 22.5% | 2.1% | 97 | 22.7% | 2.1% | 94 | 22.2% | 2.0% | 65 | 25.7% | 1.7% |
| 60 ans et plus | 280 | 32.8% | 1.8% | 139 | 32.3% | 2.1% | 141 | 33.3% | 1.7% | 22 | 8.7% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 366 | 42.9% | 1.6% | - | - | - | 366 | 86.3% | 1.6% | 105 | 41.6% | 1.5% |
| Personne de référence | 483 | 56.6% | 1.7% | 364 | 84.9% | 1.8% | 119 | 28.0% | 1.5% | 114 | 45.0% | 1.4% |
| Responsable des achats | 574 | 67.3% | 1.6% | 210 | 48.9% | 1.6% | 365 | 86.0% | 1.6% | 151 | 59.6% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 3 | 0.8% | 0.9% | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 35 | 4.1% | 2.2% | 28 | 6.6% | 2.5% | 7 | 1.6% | 1.4% | 22 | 8.6% | 1.5% |
| Affaires et Cadres | 63 | 7.3% | 1.2% | 37 | 8.7% | 1.2% | 25 | 6.0% | 1.2% | 56 | 22.1% | 1.2% |
| Professions intermédiaires | 103 | 12.0% | 1.5% | 50 | 11.6% | 1.5% | 53 | 12.5% | 1.5% | 83 | 32.9% | 1.5% |
| Employés | 147 | 17.3% | 1.8% | 56 | 13.0% | 2.6% | 91 | 21.6% | 1.5% | 37 | 14.4% | 2.0% |
| Ouvriers | 91 | 10.6% | 1.4% | 73 | 17.1% | 1.4% | 17 | 4.1% | 1.3% | 5 | 1.9% | 1.1% |
| Retraités | 229 | 26.9% | 1.8% | 134 | 31.1% | 2.2% | 96 | 22.6% | 1.5% | 7 | 2.7% | 2.7% |
| Autres inactifs | 181 | 21.2% | 1.8% | 48 | 11.1% | 1.3% | 134 | 31.5% | 2.0% | 44 | 17.4% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.6% | 0.7% | 2 | 0.6% | 0.6% | 3 | 0.7% | 0.7% | - | - | - |
| Petits patrons | 59 | 6.9% | 2.2% | 24 | 5.6% | 1.8% | 35 | 8.3% | 2.7% | 59 | 23.4% | 2.2% |
| Affaires et Cadres | 92 | 10.8% | 1.3% | 45 | 10.4% | 1.2% | 48 | 11.3% | 1.3% | 92 | 36.5% | 1.3% |
| Professions intermédiaires | 102 | 11.9% | 1.3% | 51 | 12.0% | 1.3% | 50 | 11.9% | 1.3% | 102 | 40.1% | 1.3% |
| Employés | 95 | 11.1% | 1.8% | 59 | 13.8% | 2.5% | 36 | 8.5% | 1.2% | - | - | - |
| Ouvriers | 131 | 15.4% | 1.4% | 72 | 16.8% | 1.4% | 59 | 13.9% | 1.3% | - | - | - |
| Retraités | 278 | 32.6% | 1.9% | 152 | 35.5% | 2.3% | 126 | 29.7% | 1.6% | - | - | - |
| Autres inactifs | 90 | 10.5% | 2.2% | 23 | 5.3% | 1.5% | 67 | 15.8% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 123 | 14.5% | 1.2% | 61 | 14.2% | 1.4% | 63 | 14.8% | 1.1% | 19 | 7.3% | 1.1% |
| 2 personnes | 372 | 43.7% | 2.1% | 154 | 36.0% | 1.8% | 218 | 51.4% | 2.4% | 69 | 27.1% | 1.6% |
| 3 personnes | 137 | 16.1% | 1.5% | 79 | 18.5% | 1.8% | 58 | 13.6% | 1.2% | 73 | 28.6% | 1.8% |
| 4 personnes | 165 | 19.3% | 1.8% | 97 | 22.6% | 2.1% | 68 | 16.0% | 1.5% | 80 | 31.6% | 1.6% |
| 5 personnes et + | 55 | 6.4% | 1.0% | 37 | 8.7% | 1.5% | 17 | 4.1% | 0.6% | 13 | 5.3% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 243 | 28.5% | 1.6% | 136 | 31.6% | 1.9% | 107 | 25.3% | 1.3% | 110 | 43.4% | 1.4% |
| Non | 610 | 71.5% | 1.7% | 293 | 68.4% | 1.7% | 317 | 74.7% | 1.7% | 143 | 56.6% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 104 | 12.2% | 0.9% | 64 | 14.9% | 1.1% | 40 | 9.4% | 0.6% | 31 | 12.3% | 1.0% |
| Agglo. - 20 000 hab | 134 | 15.7% | 1.5% | 72 | 16.8% | 1.7% | 62 | 14.7% | 1.3% | 45 | 17.9% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 124 | 14.6% | 1.8% | 56 | 13.0% | 1.6% | 69 | 16.2% | 1.9% | 40 | 15.9% | 2.2% |
| Agglo. + 100 000 hab | 483 | 56.6% | 3.1% | 236 | 54.9% | 3.1% | 247 | 58.3% | 3.1% | 133 | 52.6% | 2.3% |
| Agglo. Paris | 8 | 0.9% | 0.1% | 2 | 0.4% | - | 6 | 1.5% | 0.1% | 3 | 1.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 0.9% | 0.1% | 2 | 0.4% | - | 6 | 1.5% | 0.1% | 3 | 1.2% | 0.1% |
| Alsace | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.5% | 0.3% | - | - | - |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.5% | 0.5% |
| Centre | 5 | 0.6% | 0.3% | 5 | 1.3% | 0.5% | - | - | - | - | - | - |
| Poitou Charentes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Rhône Alpes | 16 | 1.9% | 0.3% | 6 | 1.4% | 0.2% | 10 | 2.3% | 0.4% | 4 | 1.6% | 0.2% |
| Languedoc Roussillon | 20 | 2.3% | 0.9% | 18 | 4.1% | 1.6% | 2 | 0.5% | 0.2% | 8 | 3.2% | 1.2% |
| Provence Alpes Côte d'Azur, Corse | 799 | 93.7% | 18.4% | 396 | 92.3% | 19.2% | 404 | 95.2% | 17.7% | 237 | 93.4% | 15.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 578 | 67.7% | 1.7% | 285 | 66.5% | 1.7% | 292 | 69.0% | 1.7% | 211 | 83.4% | 1.4% |
| Presque tous les jours | 98 | 11.4% | 1.7% | 52 | 12.2% | 1.9% | 45 | 10.7% | 1.5% | 30 | 11.7% | 1.5% |
| 1 à 2 fois par semaine | 54 | 6.4% | 2.2% | 28 | 6.5% | 2.6% | 26 | 6.2% | 1.9% | 9 | 3.5% | 1.6% |
| 1 à 3 fois par mois | 4 | 0.4% | 0.7% | 2 | 0.4% | 0.8% | 2 | 0.5% | 0.7% | 0 | 0.2% | 0.6% |
| Moins souvent | 8 | 0.9% | 1.1% | 5 | 1.1% | 1.3% | 3 | 0.7% | 0.8% | 1 | 0.3% | 1.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 3.4% | 1.5% | 6 | 1.5% | 0.8% | 23 | 5.4% | 2.1% | 1 | 0.4% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 52 | 6.1% | 1.8% | 15 | 3.5% | 1.4% | 37 | 8.7% | 2.0% | 6 | 2.2% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 85 | 10.0% | 1.4% | 31 | 7.2% | 1.2% | 54 | 12.7% | 1.7% | 16 | 6.5% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 95 | 11.1% | 1.4% | 53 | 12.3% | 1.7% | 42 | 10.0% | 1.2% | 18 | 6.9% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 183 | 21.5% | 1.7% | 101 | 23.5% | 1.9% | 82 | 19.4% | 1.4% | 54 | 21.2% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 132 | 15.5% | 1.9% | 90 | 20.9% | 2.4% | 43 | 10.0% | 1.3% | 38 | 15.0% | 1.3% |
| De 45 000 à moins de 65 000 euros par an | 141 | 16.5% | 2.0% | 85 | 19.9% | 2.2% | 55 | 13.0% | 1.7% | 62 | 24.6% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 23 | 2.7% | 1.2% | 15 | 3.4% | 1.3% | 9 | 2.0% | 1.0% | 14 | 5.4% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 34 | 4.0% | 2.7% | 16 | 3.8% | 2.2% | 17 | 4.1% | 3.4% | 15 | 6.0% | 1.6% |
| 115 000 euros et plus par an | 4 | 0.5% | 0.7% | - | - | - | 4 | 1.0% | 1.7% | 3 | 1.3% | 0.7% |
| Refus | 36 | 4.2% | 1.2% | 6 | 1.3% | 0.4% | 30 | 7.1% | 1.7% | 15 | 5.8% | 1.5% |
| Ne sait pas | 39 | 4.5% | 1.6% | 11 | 2.7% | 1.2% | 27 | 6.4% | 2.0% | 12 | 4.6% | 1.3% |
