L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2135 | 100.0% | 4.1% | 1093 | 100.0% | 4.4% | 1042 | 100.0% | 3.9% | 584 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 1093 | 51.2% | 4.4% | 1093 | 100.0% | 4.4% | - | - | - | 301 | 51.6% | 3.4% |
| Femme | 1042 | 48.8% | 3.9% | - | - | - | 1042 | 100.0% | 3.9% | 283 | 48.4% | 3.3% |
| Age | ||||||||||||
| 15 à 24 ans | 207 | 9.7% | 2.8% | 105 | 9.6% | 2.8% | 102 | 9.8% | 2.8% | 74 | 12.6% | 2.3% |
| 25 à 34 ans | 209 | 9.8% | 2.7% | 104 | 9.5% | 2.8% | 105 | 10.1% | 2.7% | 79 | 13.5% | 2.4% |
| 35 à 49 ans | 462 | 21.6% | 3.7% | 239 | 21.9% | 3.9% | 223 | 21.4% | 3.5% | 229 | 39.2% | 3.7% |
| 50 à 59 ans | 412 | 19.3% | 4.5% | 213 | 19.5% | 4.6% | 199 | 19.1% | 4.3% | 156 | 26.7% | 4.1% |
| 60 ans et plus | 845 | 39.6% | 5.6% | 432 | 39.5% | 6.5% | 414 | 39.7% | 4.8% | 46 | 7.9% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 938 | 43.9% | 4.0% | - | - | - | 938 | 90.0% | 4.0% | 244 | 41.8% | 3.5% |
| Personne de référence | 1251 | 58.6% | 4.5% | 986 | 90.2% | 4.9% | 265 | 25.5% | 3.4% | 295 | 50.5% | 3.6% |
| Responsable des achats | 1482 | 69.4% | 4.1% | 577 | 52.8% | 4.4% | 905 | 86.8% | 4.0% | 399 | 68.3% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.1% | 4.4% | 14 | 1.3% | 3.9% | 9 | 0.8% | 5.6% | - | - | - |
| Petits patrons | 67 | 3.1% | 4.1% | 43 | 3.9% | 3.8% | 24 | 2.3% | 4.8% | 61 | 10.4% | 4.2% |
| Affaires et Cadres | 128 | 6.0% | 2.5% | 78 | 7.1% | 2.6% | 50 | 4.8% | 2.4% | 119 | 20.4% | 2.6% |
| Professions intermédiaires | 279 | 13.0% | 4.0% | 157 | 14.4% | 4.7% | 121 | 11.6% | 3.4% | 231 | 39.6% | 4.2% |
| Employés | 290 | 13.6% | 3.5% | 72 | 6.6% | 3.3% | 218 | 20.9% | 3.6% | 79 | 13.5% | 4.4% |
| Ouvriers | 280 | 13.1% | 4.4% | 217 | 19.9% | 4.3% | 63 | 6.0% | 4.7% | 13 | 2.3% | 3.1% |
| Retraités | 728 | 34.1% | 5.8% | 410 | 37.5% | 6.8% | 319 | 30.6% | 4.9% | 11 | 1.8% | 4.3% |
| Autres inactifs | 341 | 16.0% | 3.3% | 102 | 9.4% | 2.7% | 239 | 22.9% | 3.6% | 71 | 12.1% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.9% | 4.9% | 20 | 1.8% | 4.9% | 20 | 1.9% | 4.9% | - | - | - |
| Petits patrons | 100 | 4.7% | 3.8% | 46 | 4.2% | 3.5% | 54 | 5.2% | 4.1% | 100 | 17.1% | 3.8% |
| Affaires et Cadres | 176 | 8.3% | 2.4% | 90 | 8.3% | 2.5% | 86 | 8.2% | 2.4% | 176 | 30.2% | 2.4% |
| Professions intermédiaires | 308 | 14.4% | 4.1% | 165 | 15.1% | 4.3% | 143 | 13.7% | 3.8% | 308 | 52.7% | 4.1% |
| Employés | 174 | 8.1% | 3.2% | 83 | 7.6% | 3.6% | 90 | 8.7% | 2.9% | - | - | - |
| Ouvriers | 383 | 17.9% | 4.0% | 219 | 20.0% | 4.3% | 164 | 15.8% | 3.7% | - | - | - |
| Retraités | 806 | 37.8% | 5.6% | 425 | 38.9% | 6.5% | 381 | 36.6% | 4.9% | - | - | - |
| Autres inactifs | 148 | 7.0% | 3.6% | 45 | 4.1% | 2.9% | 104 | 9.9% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 421 | 19.7% | 4.2% | 237 | 21.7% | 5.3% | 184 | 17.7% | 3.3% | 55 | 9.5% | 3.2% |
| 2 personnes | 914 | 42.8% | 5.1% | 465 | 42.5% | 5.4% | 449 | 43.1% | 4.9% | 148 | 25.3% | 3.5% |
| 3 personnes | 285 | 13.3% | 3.1% | 143 | 13.1% | 3.2% | 142 | 13.6% | 3.1% | 133 | 22.7% | 3.4% |
| 4 personnes | 329 | 15.4% | 3.5% | 172 | 15.8% | 3.7% | 157 | 15.0% | 3.4% | 158 | 27.1% | 3.2% |
| 5 personnes et + | 187 | 8.7% | 3.5% | 76 | 6.9% | 3.0% | 111 | 10.6% | 3.9% | 90 | 15.4% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 519 | 24.3% | 3.4% | 238 | 21.8% | 3.3% | 280 | 26.9% | 3.4% | 262 | 44.9% | 3.4% |
| Non | 1616 | 75.7% | 4.5% | 854 | 78.2% | 4.8% | 762 | 73.1% | 4.1% | 322 | 55.1% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 756 | 35.4% | 6.4% | 404 | 37.0% | 7.2% | 352 | 33.7% | 5.7% | 152 | 26.1% | 4.6% |
| Agglo. - 20 000 hab | 614 | 28.7% | 6.8% | 287 | 26.2% | 6.9% | 327 | 31.4% | 6.8% | 159 | 27.3% | 6.1% |
| Agglo. 20 000 à 100 000 hab | 285 | 13.3% | 4.1% | 160 | 14.6% | 4.7% | 125 | 12.0% | 3.5% | 77 | 13.2% | 4.3% |
| Agglo. + 100 000 hab | 452 | 21.2% | 2.9% | 224 | 20.5% | 3.0% | 228 | 21.9% | 2.9% | 181 | 30.9% | 3.2% |
| Agglo. Paris | 29 | 1.4% | 0.3% | 19 | 1.7% | 0.5% | 10 | 1.0% | 0.2% | 15 | 2.6% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 32 | 1.5% | 0.3% | 20 | 1.8% | 0.4% | 12 | 1.1% | 0.2% | 18 | 3.0% | 0.4% |
| Nord Pas de Calais | 7 | 0.3% | 0.2% | 4 | 0.4% | 0.3% | 3 | 0.3% | 0.2% | 3 | 0.4% | 0.3% |
| Lorraine | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Alsace | 3 | 0.1% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Picardie | 4 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.4% |
| Haute Normandie | 15 | 0.7% | 1.0% | 8 | 0.7% | 1.1% | 7 | 0.6% | 0.9% | 3 | 0.6% | 0.7% |
| Basse Normandie | 340 | 15.9% | 28.2% | 169 | 15.5% | 29.1% | 171 | 16.4% | 27.3% | 72 | 12.4% | 22.5% |
| Centre | 6 | 0.3% | 0.3% | 1 | 0.1% | 0.1% | 5 | 0.5% | 0.5% | 4 | 0.6% | 0.6% |
| Pays de Loire | 899 | 42.1% | 30.5% | 461 | 42.2% | 32.3% | 438 | 42.1% | 28.8% | 255 | 43.7% | 27.5% |
| Bretagne | 754 | 35.3% | 28.4% | 391 | 35.8% | 30.6% | 363 | 34.8% | 26.3% | 200 | 34.2% | 24.7% |
| Poitou Charentes | 67 | 3.2% | 4.5% | 28 | 2.6% | 4.0% | 39 | 3.8% | 5.1% | 24 | 4.1% | 6.0% |
| Aquitaine | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Limousin | 3 | 0.1% | 0.4% | 2 | 0.2% | 0.6% | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.6% |
| Auvergne | 0 | - | - | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 1 | - | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | - | - | - | 2 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.1% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1219 | 57.1% | 3.6% | 630 | 57.7% | 3.7% | 589 | 56.5% | 3.5% | 484 | 82.9% | 3.3% |
| Presque tous les jours | 218 | 10.2% | 3.7% | 85 | 7.8% | 3.2% | 132 | 12.7% | 4.2% | 62 | 10.6% | 3.2% |
| 1 à 2 fois par semaine | 94 | 4.4% | 3.8% | 37 | 3.4% | 3.4% | 56 | 5.4% | 4.0% | 20 | 3.4% | 3.6% |
| 1 à 3 fois par mois | 22 | 1.0% | 4.4% | 8 | 0.8% | 4.1% | 14 | 1.3% | 4.7% | - | - | - |
| Moins souvent | 39 | 1.8% | 5.4% | 25 | 2.3% | 7.2% | 15 | 1.4% | 3.8% | - | - | - |
| Jamais | 6 | 0.3% | 7.2% | 4 | 0.4% | 6.9% | 2 | 0.2% | 8.0% | 3 | 0.5% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 3.0% | 3.4% | 31 | 2.9% | 4.0% | 33 | 3.2% | 3.0% | 6 | 1.1% | 3.4% |
| De 9 000 à moins de 12 000 euros par an | 136 | 6.4% | 4.6% | 48 | 4.4% | 4.3% | 88 | 8.5% | 4.8% | 5 | 0.9% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 280 | 13.1% | 4.8% | 158 | 14.5% | 6.0% | 123 | 11.8% | 3.8% | 24 | 4.1% | 3.5% |
| De 18 000 à moins de 24 000 euros par an | 294 | 13.8% | 4.5% | 150 | 13.8% | 4.9% | 144 | 13.8% | 4.1% | 56 | 9.6% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 475 | 22.2% | 4.3% | 237 | 21.7% | 4.6% | 238 | 22.8% | 4.1% | 120 | 20.5% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 328 | 15.3% | 4.7% | 183 | 16.8% | 5.0% | 144 | 13.8% | 4.3% | 103 | 17.6% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 255 | 12.0% | 3.5% | 120 | 11.0% | 3.1% | 135 | 12.9% | 4.1% | 142 | 24.4% | 3.5% |
| De 65 000 à moins de 80 000 euros par an | 43 | 2.0% | 2.2% | 25 | 2.3% | 2.3% | 17 | 1.7% | 2.0% | 35 | 5.9% | 2.7% |
| De 80 000 à moins de 115 000 euros par an | 31 | 1.4% | 2.5% | 22 | 2.0% | 3.0% | 8 | 0.8% | 1.7% | 22 | 3.8% | 2.4% |
| 115 000 euros et plus par an | 15 | 0.7% | 2.5% | 7 | 0.7% | 2.0% | 7 | 0.7% | 3.2% | 12 | 2.0% | 2.5% |
| Refus | 116 | 5.4% | 3.8% | 60 | 5.5% | 4.6% | 56 | 5.4% | 3.1% | 33 | 5.6% | 3.2% |
| Ne sait pas | 98 | 4.6% | 4.2% | 50 | 4.6% | 5.1% | 48 | 4.6% | 3.5% | 27 | 4.5% | 2.9% |
