L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 483 | 100.0% | 0.9% | 253 | 100.0% | 1.0% | 231 | 100.0% | 0.9% | 143 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 253 | 52.3% | 1.0% | 253 | 100.0% | 1.0% | - | - | - | 71 | 49.9% | 0.8% |
| Femme | 231 | 47.7% | 0.9% | - | - | - | 231 | 100.0% | 0.9% | 72 | 50.1% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 8.6% | 0.6% | 20 | 7.8% | 0.5% | 22 | 9.4% | 0.6% | 23 | 16.2% | 0.7% |
| 25 à 34 ans | 71 | 14.7% | 0.9% | 39 | 15.4% | 1.0% | 32 | 13.9% | 0.8% | 25 | 17.7% | 0.8% |
| 35 à 49 ans | 105 | 21.7% | 0.8% | 45 | 17.9% | 0.7% | 60 | 25.9% | 0.9% | 53 | 36.7% | 0.8% |
| 50 à 59 ans | 106 | 21.8% | 1.1% | 60 | 23.6% | 1.3% | 46 | 19.9% | 1.0% | 34 | 23.7% | 0.9% |
| 60 ans et plus | 160 | 33.2% | 1.1% | 89 | 35.3% | 1.3% | 71 | 30.9% | 0.8% | 8 | 5.6% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 207 | 42.8% | 0.9% | - | - | - | 207 | 89.8% | 0.9% | 58 | 40.8% | 0.8% |
| Personne de référence | 293 | 60.5% | 1.0% | 234 | 92.5% | 1.2% | 59 | 25.5% | 0.8% | 74 | 51.7% | 0.9% |
| Responsable des achats | 324 | 67.1% | 0.9% | 123 | 48.6% | 0.9% | 201 | 87.3% | 0.9% | 97 | 68.1% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.3% | 1.2% | 2 | 0.6% | 0.4% | 4 | 1.9% | 2.8% | - | - | - |
| Petits patrons | 19 | 4.0% | 1.2% | 12 | 4.7% | 1.0% | 8 | 3.3% | 1.5% | 17 | 11.9% | 1.2% |
| Affaires et Cadres | 31 | 6.4% | 0.6% | 16 | 6.2% | 0.5% | 16 | 6.7% | 0.7% | 28 | 19.4% | 0.6% |
| Professions intermédiaires | 67 | 13.9% | 1.0% | 38 | 14.9% | 1.1% | 30 | 12.8% | 0.8% | 56 | 39.0% | 1.0% |
| Employés | 60 | 12.4% | 0.7% | 16 | 6.3% | 0.7% | 44 | 19.1% | 0.7% | 11 | 7.9% | 0.6% |
| Ouvriers | 88 | 18.3% | 1.4% | 67 | 26.3% | 1.3% | 22 | 9.5% | 1.6% | 7 | 4.8% | 1.6% |
| Retraités | 145 | 30.1% | 1.2% | 90 | 35.5% | 1.5% | 56 | 24.2% | 0.8% | 4 | 2.9% | 1.7% |
| Autres inactifs | 66 | 13.6% | 0.6% | 14 | 5.5% | 0.4% | 52 | 22.5% | 0.8% | 20 | 14.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 2.7% | 1.6% | 4 | 1.6% | 1.0% | 9 | 4.0% | 2.3% | - | - | - |
| Petits patrons | 27 | 5.6% | 1.0% | 12 | 4.7% | 0.9% | 15 | 6.6% | 1.1% | 27 | 18.8% | 1.0% |
| Affaires et Cadres | 31 | 6.4% | 0.4% | 17 | 6.9% | 0.5% | 14 | 5.9% | 0.4% | 31 | 21.7% | 0.4% |
| Professions intermédiaires | 85 | 17.6% | 1.1% | 42 | 16.7% | 1.1% | 43 | 18.6% | 1.1% | 85 | 59.4% | 1.1% |
| Employés | 36 | 7.5% | 0.7% | 14 | 5.7% | 0.6% | 22 | 9.6% | 0.7% | - | - | - |
| Ouvriers | 103 | 21.4% | 1.1% | 62 | 24.5% | 1.2% | 41 | 17.9% | 0.9% | - | - | - |
| Retraités | 151 | 31.2% | 1.0% | 96 | 37.9% | 1.5% | 55 | 23.9% | 0.7% | - | - | - |
| Autres inactifs | 37 | 7.6% | 0.9% | 6 | 2.2% | 0.4% | 31 | 13.5% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 88 | 18.2% | 0.9% | 48 | 19.1% | 1.1% | 40 | 17.3% | 0.7% | 11 | 7.8% | 0.6% |
| 2 personnes | 203 | 42.0% | 1.1% | 117 | 46.4% | 1.4% | 86 | 37.1% | 0.9% | 42 | 29.7% | 1.0% |
| 3 personnes | 80 | 16.6% | 0.9% | 41 | 16.3% | 0.9% | 39 | 16.9% | 0.8% | 35 | 24.4% | 0.9% |
| 4 personnes | 76 | 15.7% | 0.8% | 34 | 13.4% | 0.7% | 42 | 18.1% | 0.9% | 34 | 24.0% | 0.7% |
| 5 personnes et + | 37 | 7.6% | 0.7% | 12 | 4.8% | 0.5% | 25 | 10.6% | 0.9% | 20 | 14.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 137 | 28.3% | 0.9% | 60 | 23.7% | 0.8% | 77 | 33.3% | 0.9% | 62 | 43.4% | 0.8% |
| Non | 347 | 71.7% | 1.0% | 193 | 76.3% | 1.1% | 154 | 66.7% | 0.8% | 81 | 56.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 187 | 38.8% | 1.6% | 119 | 47.0% | 2.1% | 69 | 29.8% | 1.1% | 42 | 29.6% | 1.3% |
| Agglo. - 20 000 hab | 124 | 25.7% | 1.4% | 52 | 20.6% | 1.2% | 72 | 31.4% | 1.5% | 30 | 21.0% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 18 | 3.7% | 0.3% | 14 | 5.4% | 0.4% | 4 | 1.9% | 0.1% | 5 | 3.7% | 0.3% |
| Agglo. + 100 000 hab | 145 | 30.1% | 0.9% | 66 | 25.9% | 0.9% | 80 | 34.6% | 1.0% | 62 | 43.4% | 1.1% |
| Agglo. Paris | 8 | 1.7% | 0.1% | 3 | 1.2% | 0.1% | 5 | 2.3% | 0.1% | 3 | 2.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.7% | 0.1% | 3 | 1.2% | 0.1% | 5 | 2.3% | 0.1% | 3 | 2.4% | 0.1% |
| Basse Normandie | 5 | 1.0% | 0.4% | 4 | 1.7% | 0.7% | 1 | 0.3% | 0.1% | 1 | 1.0% | 0.4% |
| Centre | 2 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.2% |
| Pays de Loire | 406 | 84.0% | 13.8% | 214 | 84.5% | 15.0% | 192 | 83.5% | 12.6% | 120 | 83.9% | 12.9% |
| Bretagne | 5 | 1.0% | 0.2% | 5 | 1.9% | 0.4% | - | - | - | 1 | 0.6% | 0.1% |
| Poitou Charentes | 56 | 11.6% | 3.8% | 25 | 9.9% | 3.5% | 31 | 13.5% | 4.0% | 15 | 10.4% | 3.7% |
| Languedoc Roussillon | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.1% | - | - | - | 2 | 1.1% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 278 | 57.4% | 0.8% | 141 | 55.7% | 0.8% | 137 | 59.3% | 0.8% | 123 | 86.2% | 0.8% |
| Presque tous les jours | 58 | 12.1% | 1.0% | 26 | 10.3% | 1.0% | 33 | 14.1% | 1.0% | 17 | 11.9% | 0.9% |
| 1 à 2 fois par semaine | 18 | 3.7% | 0.7% | 10 | 3.8% | 0.9% | 8 | 3.6% | 0.6% | 3 | 1.9% | 0.5% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | 2 | 0.7% | 0.9% | 1 | 0.3% | 0.2% | - | - | - |
| Moins souvent | 9 | 1.8% | 1.2% | 7 | 2.7% | 2.0% | 2 | 0.8% | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 3.4% | 0.9% | 7 | 2.8% | 0.9% | 9 | 4.0% | 0.8% | 2 | 1.1% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 36 | 7.4% | 1.2% | 10 | 3.8% | 0.9% | 26 | 11.4% | 1.4% | 2 | 1.7% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 66 | 13.7% | 1.1% | 26 | 10.4% | 1.0% | 40 | 17.4% | 1.2% | 6 | 4.3% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 66 | 13.6% | 1.0% | 45 | 17.9% | 1.5% | 20 | 8.8% | 0.6% | 15 | 10.8% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 110 | 22.7% | 1.0% | 61 | 24.2% | 1.2% | 49 | 21.1% | 0.8% | 35 | 24.2% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 69 | 14.3% | 1.0% | 42 | 16.7% | 1.1% | 27 | 11.7% | 0.8% | 33 | 22.8% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 47 | 9.7% | 0.6% | 22 | 8.6% | 0.6% | 25 | 10.8% | 0.8% | 27 | 19.0% | 0.7% |
| De 65 000 à moins de 80 000 euros par an | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.1% | - | - | - | - | - | - |
| De 80 000 à moins de 115 000 euros par an | 4 | 0.9% | 0.4% | 3 | 1.0% | 0.3% | 2 | 0.8% | 0.4% | 4 | 2.5% | 0.4% |
| 115 000 euros et plus par an | 2 | 0.5% | 0.4% | 2 | 0.9% | 0.6% | - | - | - | 2 | 1.6% | 0.5% |
| Refus | 38 | 7.9% | 1.2% | 24 | 9.4% | 1.8% | 14 | 6.2% | 0.8% | 9 | 6.5% | 0.9% |
| Ne sait pas | 27 | 5.6% | 1.2% | 9 | 3.7% | 1.0% | 18 | 7.8% | 1.3% | 8 | 5.5% | 0.9% |
