L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1237 | 100.0% | 2.4% | 640 | 100.0% | 2.6% | 597 | 100.0% | 2.2% | 287 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 640 | 51.7% | 2.6% | 640 | 100.0% | 2.6% | - | - | - | 158 | 55.2% | 1.8% |
| Femme | 597 | 48.3% | 2.2% | - | - | - | 597 | 100.0% | 2.2% | 128 | 44.8% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 98 | 7.9% | 1.3% | 52 | 8.2% | 1.4% | 46 | 7.6% | 1.3% | 42 | 14.7% | 1.3% |
| 25 à 34 ans | 149 | 12.1% | 2.0% | 86 | 13.4% | 2.3% | 64 | 10.6% | 1.6% | 48 | 16.8% | 1.4% |
| 35 à 49 ans | 267 | 21.6% | 2.1% | 130 | 20.2% | 2.1% | 138 | 23.0% | 2.2% | 93 | 32.6% | 1.5% |
| 50 à 59 ans | 268 | 21.7% | 2.9% | 131 | 20.4% | 2.8% | 138 | 23.0% | 3.0% | 83 | 28.9% | 2.2% |
| 60 ans et plus | 454 | 36.7% | 3.0% | 242 | 37.7% | 3.6% | 213 | 35.6% | 2.5% | 20 | 7.0% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 536 | 43.4% | 2.3% | - | - | - | 536 | 89.8% | 2.3% | 114 | 39.8% | 1.6% |
| Personne de référence | 717 | 58.0% | 2.6% | 546 | 85.3% | 2.7% | 172 | 28.7% | 2.2% | 148 | 51.7% | 1.8% |
| Responsable des achats | 860 | 69.5% | 2.4% | 325 | 50.8% | 2.5% | 535 | 89.6% | 2.4% | 183 | 63.8% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.3% | 3.1% | 13 | 2.0% | 3.4% | 4 | 0.6% | 2.3% | - | - | - |
| Petits patrons | 19 | 1.6% | 1.2% | 13 | 2.1% | 1.2% | 6 | 1.0% | 1.2% | 18 | 6.3% | 1.2% |
| Affaires et Cadres | 73 | 5.9% | 1.4% | 49 | 7.6% | 1.6% | 24 | 4.1% | 1.1% | 62 | 21.6% | 1.3% |
| Professions intermédiaires | 160 | 12.9% | 2.3% | 84 | 13.1% | 2.5% | 76 | 12.7% | 2.1% | 119 | 41.6% | 2.2% |
| Employés | 202 | 16.4% | 2.4% | 41 | 6.5% | 1.9% | 161 | 27.0% | 2.6% | 27 | 9.3% | 1.5% |
| Ouvriers | 174 | 14.1% | 2.7% | 140 | 21.9% | 2.8% | 34 | 5.7% | 2.5% | 13 | 4.6% | 3.1% |
| Retraités | 399 | 32.3% | 3.2% | 225 | 35.1% | 3.7% | 174 | 29.2% | 2.7% | 8 | 2.7% | 3.2% |
| Autres inactifs | 193 | 15.6% | 1.9% | 75 | 11.8% | 2.0% | 117 | 19.7% | 1.8% | 40 | 13.9% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 2.0% | 3.1% | 12 | 1.9% | 3.0% | 13 | 2.2% | 3.2% | - | - | - |
| Petits patrons | 31 | 2.5% | 1.2% | 14 | 2.2% | 1.1% | 17 | 2.8% | 1.3% | 31 | 10.8% | 1.2% |
| Affaires et Cadres | 101 | 8.2% | 1.4% | 56 | 8.8% | 1.5% | 45 | 7.5% | 1.3% | 101 | 35.3% | 1.4% |
| Professions intermédiaires | 154 | 12.5% | 2.0% | 88 | 13.7% | 2.3% | 67 | 11.2% | 1.8% | 154 | 53.9% | 2.0% |
| Employés | 133 | 10.7% | 2.5% | 45 | 7.1% | 2.0% | 87 | 14.6% | 2.8% | - | - | - |
| Ouvriers | 223 | 18.0% | 2.3% | 125 | 19.5% | 2.4% | 98 | 16.4% | 2.2% | - | - | - |
| Retraités | 456 | 36.9% | 3.2% | 249 | 39.0% | 3.8% | 207 | 34.7% | 2.6% | - | - | - |
| Autres inactifs | 113 | 9.1% | 2.7% | 49 | 7.7% | 3.2% | 63 | 10.6% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 221 | 17.9% | 2.2% | 102 | 15.9% | 2.3% | 119 | 19.9% | 2.2% | 34 | 11.8% | 1.9% |
| 2 personnes | 498 | 40.3% | 2.8% | 270 | 42.3% | 3.1% | 228 | 38.2% | 2.5% | 64 | 22.3% | 1.5% |
| 3 personnes | 231 | 18.7% | 2.5% | 115 | 18.0% | 2.6% | 116 | 19.5% | 2.5% | 72 | 25.2% | 1.8% |
| 4 personnes | 205 | 16.6% | 2.2% | 105 | 16.5% | 2.3% | 100 | 16.7% | 2.1% | 79 | 27.7% | 1.6% |
| 5 personnes et + | 81 | 6.6% | 1.5% | 47 | 7.3% | 1.9% | 34 | 5.8% | 1.2% | 37 | 13.0% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 290 | 23.4% | 1.9% | 154 | 24.1% | 2.2% | 136 | 22.7% | 1.6% | 108 | 37.5% | 1.4% |
| Non | 947 | 76.6% | 2.6% | 486 | 75.9% | 2.7% | 461 | 77.3% | 2.5% | 179 | 62.5% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 394 | 31.8% | 3.3% | 206 | 32.2% | 3.7% | 188 | 31.4% | 3.0% | 88 | 30.8% | 2.7% |
| Agglo. - 20 000 hab | 268 | 21.7% | 3.0% | 125 | 19.6% | 3.0% | 143 | 23.9% | 3.0% | 49 | 17.0% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 238 | 19.2% | 3.4% | 133 | 20.8% | 3.9% | 105 | 17.6% | 2.9% | 55 | 19.0% | 3.0% |
| Agglo. + 100 000 hab | 317 | 25.6% | 2.1% | 166 | 25.9% | 2.2% | 151 | 25.4% | 1.9% | 91 | 31.9% | 1.6% |
| Agglo. Paris | 21 | 1.7% | 0.2% | 10 | 1.6% | 0.3% | 10 | 1.7% | 0.2% | 4 | 1.3% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 22 | 1.8% | 0.2% | 10 | 1.6% | 0.2% | 11 | 1.9% | 0.2% | 5 | 1.7% | 0.1% |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.3% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 222 | 17.9% | 10.6% | 118 | 18.4% | 11.7% | 104 | 17.4% | 9.6% | 48 | 16.9% | 8.2% |
| Pays de Loire | 6 | 0.5% | 0.2% | 2 | 0.3% | 0.1% | 4 | 0.7% | 0.3% | 3 | 0.9% | 0.3% |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 132 | 10.7% | 8.9% | 72 | 11.2% | 10.1% | 61 | 10.2% | 7.9% | 44 | 15.3% | 11.1% |
| Aquitaine | 69 | 5.6% | 2.5% | 37 | 5.8% | 2.8% | 32 | 5.4% | 2.3% | 15 | 5.1% | 1.7% |
| Midi Pyrénées | 728 | 58.9% | 29.8% | 370 | 57.8% | 31.3% | 358 | 60.0% | 28.4% | 159 | 55.5% | 20.0% |
| Limousin | 4 | 0.3% | 0.7% | 3 | 0.4% | 0.9% | 2 | 0.3% | 0.5% | 1 | 0.4% | 0.7% |
| Languedoc Roussillon | 48 | 3.9% | 2.1% | 26 | 4.1% | 2.4% | 22 | 3.7% | 1.9% | 11 | 3.7% | 1.5% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 767 | 62.1% | 2.3% | 404 | 63.1% | 2.4% | 364 | 60.9% | 2.1% | 242 | 84.4% | 1.7% |
| Presque tous les jours | 144 | 11.6% | 2.5% | 74 | 11.6% | 2.7% | 70 | 11.7% | 2.2% | 29 | 10.0% | 1.5% |
| 1 à 2 fois par semaine | 68 | 5.5% | 2.7% | 25 | 3.9% | 2.3% | 43 | 7.2% | 3.1% | 11 | 3.8% | 2.0% |
| 1 à 3 fois par mois | 16 | 1.3% | 3.3% | 8 | 1.2% | 3.9% | 8 | 1.4% | 2.8% | 2 | 0.6% | 3.0% |
| Moins souvent | 17 | 1.4% | 2.4% | 8 | 1.3% | 2.5% | 9 | 1.5% | 2.3% | 2 | 0.8% | 3.8% |
| Jamais | 5 | 0.4% | 6.1% | 5 | 0.7% | 7.7% | 1 | 0.1% | 2.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 37 | 3.0% | 1.9% | 14 | 2.2% | 1.8% | 23 | 3.8% | 2.0% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 96 | 7.7% | 3.2% | 39 | 6.1% | 3.5% | 57 | 9.5% | 3.1% | 1 | 0.4% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 140 | 11.3% | 2.4% | 61 | 9.6% | 2.3% | 78 | 13.1% | 2.4% | 12 | 4.1% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 156 | 12.6% | 2.4% | 78 | 12.2% | 2.6% | 78 | 13.1% | 2.2% | 29 | 10.1% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 295 | 23.8% | 2.7% | 160 | 25.1% | 3.1% | 134 | 22.5% | 2.3% | 49 | 16.9% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 190 | 15.4% | 2.7% | 108 | 16.9% | 2.9% | 83 | 13.8% | 2.5% | 52 | 18.3% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 177 | 14.3% | 2.5% | 103 | 16.1% | 2.6% | 74 | 12.4% | 2.2% | 78 | 27.3% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 39 | 3.2% | 2.0% | 27 | 4.1% | 2.4% | 13 | 2.1% | 1.5% | 21 | 7.3% | 1.6% |
| De 80 000 à moins de 115 000 euros par an | 18 | 1.4% | 1.4% | 14 | 2.1% | 1.8% | 4 | 0.7% | 0.8% | 14 | 5.0% | 1.5% |
| 115 000 euros et plus par an | 8 | 0.7% | 1.4% | 6 | 0.9% | 1.6% | 3 | 0.5% | 1.2% | 6 | 2.2% | 1.3% |
| Refus | 45 | 3.7% | 1.5% | 18 | 2.8% | 1.4% | 27 | 4.6% | 1.5% | 15 | 5.2% | 1.5% |
| Ne sait pas | 35 | 2.9% | 1.5% | 12 | 1.9% | 1.2% | 23 | 3.9% | 1.7% | 8 | 2.9% | 0.9% |
